accelerating the value of big data - sas · accelerating the value of big data lim kok yew...
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C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
ACCELERATING THE VALUE OF BIG DATA
LIM KOK YEW
PRINCIPAL SOLUTIONS ARCHITECT
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
BIG DATA INDUSTRY ADOPTION
Retail
•CRM – Customer Scoring
•Store Siting and Layout
•Fraud Detection / Prevention
•Supply Chain Optimization
Manufacturing
•Product Research
•Engineering Analytics
•Process & Quality Analysis
•Distribution Optimization
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
BIG DATA INDUSTRY ADOPTION
Media & Telecommunications
•Network Optimization
•Customer Scoring
•Churn Prevention
•Fraud Prevention
Energy
•Smart Grid
•Exploration
•Smart Metering
•Non-Technical Loss
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
BIG DATA INDUSTRY ADOPTION
Financial Services
•Algorithmic Trading
•Risk Analysis
•Fraud Detection
•Portfolio Analysis
Advertising and PR
•Demand Signaling
•Ad Targeting
•Sentiment Analysis
•Customer Acquisition
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
BIG DATA IN
MALAYSIA EMERGING SECTOR PROFILE
Source: Big Data Malaysia
Which industry vertical is your
organization primarily in?
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
BIG DATA THE CHALLENGES
Source: Gartner (Sep 2014), Big Data Investment Grows but Deployments Remain Scarce in 2014 By Nick Heudecker, Lisa Kart
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
BIG DATA ANALYSTS TAKE
Recommendation
“Use self-service interactive data preparation tools to enhance analyst productivity.” and
“improve the quality of data”
– Gartner, “Data Preparation Is Not an Afterthought”
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS DATA LOADER FOR HADOOP
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS DATA LOADER
FOR HADOOP AT THE CONFLUENCE OF 4 KEY CAPABILITIES
Simple UI Designed for Self-Service Data
Preparation
Load Data In-
Memory for
Visualization and
Analysis
Perform Data Integration and Data
Quality Tasks
Purpose-Built to run in
parallel on Hadoop
Hadoop
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS® DATA LOADER
FOR HADOOP
SELF-SERVICE DATA PREPARATION, DATA INTEGRATION
AND DATA QUALITY FOR HADOOP
Query, Join and
Filter
Load and Transform
Profile Cleanse Business
Analyst/Data
Scientist
Hadoop
Empower Business Users – Unburden IT - Harness the Power of Big Data
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS DATA LOADER
FOR HADOOP BENEFITS
• Can be used with minimal training by business users to profile, transform, cleanse and load data into Hadoop and in-memory without writing code.
Business Users: Self-Service Big Data Access and Preparation
• The intuitive wizard-driven user interface reduces the pain and costs with finding, retaining and training talent with the specialized skills required to manage big data on Hadoop. Data provisioning tasks are shared with business users.
IT: Lower TCO, Productivity and Reduced Training
• SAS code and data quality functions are run in-cluster for improved performance. This reduces data movement for improved governance and security of trusted data.
Data Scientists/SAS Coders: Performance and Governance
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
DEM0
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS DATA LOADER
FOR HADOOP VALUE POINTS
• Point-and-click UI designed for self-service data preparation
• Purpose-Built to run on Hadoop
• Enables previously complex parallel data movement and data
quality tasks without writing code
• Enables visualization and advanced analytics on Hadoop by
loading data in-memory to the SAS LASR Analytic Server
• Big Compute: Moves the processing to the data
• Enables seamless data preparation and reuse of skills across both
traditional relational databases and Hadoop across the entire data
to decision lifecycle
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS ON HADOOP DIFFERENTIATORS
Hadoop for
dummies
Keep the
lake clean
The Perfect
Love Story
EP
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
SAS DATA LOADER
FOR HADOOP TRY IT FOR FREE
C op yr i g h t © 2015 , SAS Ins t i t u te Inc . A l l r i g h ts r eser v ed .
THANK YOU