accelerating your customer experience with aws
TRANSCRIPT
© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Palvinder Chahil
Head of Edge Services, APAC & China
Part 1: End user behaviour with content
Taiwan Summit
My OTT Definition
• Any app or service that bypasses traditional distribution:
• Instant messaging
• Consuming media
• Booking a taxi
• Playing a game on your mobile device
Where advertisers think we spend our time….
Apps now provide multiple roles
How we actually spend our time viewing all content types..
Source: ComScore Single Source Multi-Platform Study, London Olympics Lab for NBC, 7/12
Note: Data based on total day time spent. N = 720 panelists that use multiple devices and are Olympic fans.
What end users want
• Discovery with consistent quality
• Tailored to us (i.e. by access method and location)
• Peace of mind (i.e. with security)
How have we learned this?
Questions we ask of our customers
• Where do your users view content? What content are they interested in?
• Can you license or create this content? What are your routes to market?
• What outcomes would define success?
• How do you define good performance, measure and monitor it? How do you migrate traffic to utilise a CDN
• How much traffic do you/will you generate and where? How much will this cost?
• What regulations do I need to think about?
© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Palvinder Chahil
Head of Edge Services, APAC & China
Part 2: Amazon CloudFront
Taiwan Summit
Dynamic
StaticVideo
Deliver All of Your Content
User
Input
SSL
Static content is the objects on your website that don’t change from user to user
• Images
• Media
• CSS
• JavaScript
Dynamic content is the interactive or personalized portion of a website created on-the-fly for each end user.
• News• Weather• Sports• Social media• Advertising• Stocks• Ecommerce• Travel
Elastic Load
Balancing
Dynamic Content
Amazon EC2
Static Content
Amazon S3 Custom Origin
OR
OR
Custom OriginAmazon CloudFront
example.com
*.jpg
*.php
Set up a simple workflow
Set up security measures using CloudFront
• Access control using signed URLs and cookies• License protection: Geo-blocking using
whitelisting/blacklisting• Inherent DDOS protection (which we will enhance with
additional services) and integration with AWS WAF• Certificate manager • Enforce HTTPs connections and support TLSv1.1/1.2 between
CloudFront and the origin.• PCI compliance
Then instantly reach the world
North America South America EMEA APAC
Super POPs
Cities
Countries
Continents
AWS Region CloudFront Edge Location
Simple call to Action
Its free to set up and is designed to integrate well with the AWS platform or your own infrastructure.
Set up takes minutes and you are not charged unless you use it.
All AWS customers should have this set up, even if its just as a back up option to start.