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TRANSCRIPT
Surveys – Country report September 2015
Harnessing the Power of Entrepreneurs
to Open Innovation
Accenture-G20 Young Entrepreneurs' Alliance
2 Copyright © 2015 Accenture All rights reserved.
Sample Structure – Large Companies
Company headquarter
Country Count %
Argentina 48 5%
Australia 47 5%
Brazil 47 5%
Canada 53 5%
China 47 5%
France 53 5%
Germany 57 6%
India 51 5%
Indonesia 50 5%
Italy 49 5%
Japan 50 5%
Mexico 44 3%
Russia 50 5%
Saudi Arabia 51 5%
South Africa 47 5%
South Korea 50 5%
Turkey 48 5%
UK 55 5%
US 123 11%
Total 1020 100%
Industry
Count %
Manufacturing & Energy 373 36%
Agribusiness 7 1%
Chemicals 28 3%
Pharmaceuticals and biotechnology, medical products 29 3%
Energy 71 7%
Natural resources 21 2%
Utilities 24 2%
Automotive 12 1%
Manufacturing 64 6%
Construction and real estate 73 7%
Consumer goods 31 3%
Industrial equipment 13 1%
Services 647 64%
Banking 31 3%
Insurance 25 2%
Financial services other than banking and insurance 40 4%
Transportation, logistics and distribution 67 7%
Retail/wholesale 88 9%
Entertainment, media and publishing 3 0
Telecommunications services 8 1%
IT and technology 59 6%
Healthcare services 79 7%
Tourism/leisure 68 7%
Professional services 87 9%
Other consumer services 92 9%
Total 1020 100%
Global Revenues 2014
Count %
Over US$15 billion 97 10%
Over US$10 billion to US$15
billion 450 43%
Over US$5 billion to US$10
billion 347 34%
Over US$1 billion to US$5
billion 100 10%
Over US$500 million to $1
billion 26 3%
Total 1020 100%
Global # of employees
Count %
500–1,000 147 14%
1,001–2,000 210 21%
2,001–3,500 225 23%
3,501–5,000 178 17%
5,001–10,000 166 16%
10,000+ 94 9%
Total 1020 100%
Note: For filter question (asked to those
who respond in a certain way in a
previous question), sample size for
each country will vary
3 Copyright © 2015 Accenture All rights reserved.
Global # of employees
Count %
Fewer than 5 employees 228 23%
Between 5 and 9 employees 107 11% Between 10 and 24
employees 205 20% Between 25 and 49
employees 129 13% Between 50 and 99
employees 158 16% Between 100 and 249
employees 175 17%
Total 1002 100%
Sample Structure – Entrepreneurs
Age
Count %
18-30 152 15%
31-55 683 68%
56+ 167 17%
Total 1002 100%
Company headquarter
Country Count %
Argentina 48 5%
Australia 50 5%
Brazil 49 5%
Canada 52 5%
China 45 4%
France 52 5%
Germany 48 5%
India 50 5%
Indonesia 49 5%
Italy 48 5%
Japan 53 5%
Mexico 52 5%
Russia 50 5%
Saudi Arabia 50 5%
South Africa 51 5%
South Korea 51 5%
Turkey 50 5%
UK 53 6%
US 101 10%
Total 1002 100%
Industry
Count %
Manufacturing & Energy 374 37%
Agribusiness 21 2%
Chemicals 41 4%
Pharmaceuticals and biotechnology, medical products 21 2%
Energy 68 7%
Natural resources 21 2%
Utilities 13 1%
Automotive 5 0%
Manufacturing 75 7%
Construction and real estate 74 7%
Consumer goods 29 3%
Industrial equipment 6 1%
Services 628 63%
Banking 6 1%
Insurance 13 1%
Financial services other than banking and insurance 65 6%
Transportation, logistics and distribution 68 7%
Retail/wholesale 91 9%
Entertainment, media and publishing 24 2%
Telecommunications services 6 1%
IT and technology 38 4%
Healthcare services 73 7%
Tourism/leisure 67 7% Professional services (human resources, research and
development, consulting, etc.) 87
9%
Other consumer services 90 9%
Total 1002 100%
Note: For filter question (asked to those who
respond in a certain way in a previous question),
sample size for each country will vary
4
Country Findings
5 Copyright © 2015 Accenture All rights reserved.
Country comparison What proportion of your revenues is currently generated through digital technologies, products and services? What proportion will it be in
three years?
Base: All respondents
Large companies
Average
16% 16%21% 19%
16% 18%13%
17%22% 19%
14% 15% 15% 13% 15% 15% 17%9%
18% 18%
USA
31%
GBR
29%
TUR
20%
KOR
31%
ZAF
29%
SAU RUS
26%
MEX
30%
JPN
23%
ITA
21%
IDN
29%
IND
33%
DEU
27%
FRA
20%
CHN
31%
27%
CAN
28%
BRA
30%
AUS
28%
ARG
29%
Overall
28%
Today
In Three Years
15% 16% 14%19%
13% 16% 13% 16% 17% 14%18%
11%
19%12%
18%14% 12% 14% 16% 14%
ARG
23%
Overall
23%
JPN
14%
ITA
27%
IDN
28%
IND
31%
DEU
19%
FRA
19%
CHN
28%
CAN
18%
BRA
28%
25%
SAU
27%
RUS
18%
26%
MEX USA
18%
GBR
27%
TUR
24%
KOR
23%
AUS
32%
ZAF
Entrepreneurs
Today
In Three Years
Global
Avg
Global
Avg
6 Copyright © 2015 Accenture All rights reserved.
Country comparison How important will collaborating with each of the following be in driving your company’s innovation and growth in the next three
years? Top 2 aggregated (critical + important)
Base: All Large compaies
91%
84%
90%
94%
96%
90%
90%
84%
84%
94%
96%
92%
91%
85%
100%
85%
94%
94%
77%
88%
76%
75%
80%
82%
86%
90%
96%
84%
81%
87%
84%
82%
81%
98%
81%
85%
89%
75%
77%
91%
87%
88%
92%
98%
77%
75%
86%
82%
90%
66%
68%
94%
86%
85%
86%
85%
88%
76%
84%
75%
94%
81%
78%
72%
73%
71%
87%
83%
81%
84%
81%
87%
84%
79%
78%
80%
82%
89%
70%
86%
78%
86%
82%
80%
68%
68%
85%
64%
83%
83%
73%
78%
78%
77%
82%
80%
75%
67%
88%
79%
73%
68%
86%
68%
69%
86%
80%
79%
83%
81%
70%
85%
87%
69%
67%
62%
46%
74%
68%
55%
56%
52%
66%
55%
78%
69%
56%
62%
74%
53%
68%
77%
58%
Large companies
ARG
AUS
BRA
CAN
CHN
FRA
DEU
IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
Customers
90%
Large companies
84%
R&D institutes
84%
Public institutions/
Government
80%
Start-ups/
Entrepreneurs
78%
Academics/
Universities, etc.
78%
Non-profit
organizations
63% GLOBAL
AVG
7 Copyright © 2015 Accenture All rights reserved.
Country comparison How important will collaborating with each of the following be in driving your company’s innovation and growth in the next three
years? Top 2 aggregated (Critical + important)
Base: All Entrepreneurs
20%
53%
52%
51%
39%
38%
34%
46%
36%
46%
45%
62%
31%
42%
51%
29%
55%
60%
52%
Entrepreneurs
44%
45%
40%
63%
51%
62%
46%
56%
43%
54%
78%
82%
50%
56%
62%
35%
69%
70%
71%
37%
58%
70%
55%
65%
64%
70%
79%
62%
88%
78%
84%
52%
65%
76%
40%
69%
60%
75%
42%
72%
70%
75%
63%
64%
56%
67%
58%
79%
82%
82%
50%
67%
91%
60%
76%
86%
75%
26%
38%
52%
61%
63%
62%
54%
69%
47%
67%
84%
90%
38%
60%
78%
33%
69%
58%
69%
44%
62%
76%
65%
78%
70%
70%
77%
60%
77%
84%
92%
46%
60%
80%
44%
76%
68%
71%
70%
77%
80%
86%
84%
82%
86%
88%
83%
92%
94%
88%
85%
69%
89%
67%
88%
82%
83% ARG
AUS
BRA
CAN
CHN
FRA
DEU
IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
Customers
82%
Public institutions/
Government
68%
Large companies
67%
Start-ups/
Entrepreneurs
64%
R&D institutes
57%
Academics/
Universities, etc.
56%
Non-profit
organizations
43% GLOBAL
AVG
8 Copyright © 2015 Accenture All rights reserved.
Country comparison What proportion of your revenues is currently generated by your collaboration with start-ups/entrepreneurs on innovation? What
proportion will it be in three years?
Base: companies currently collaborating with
entrepreneurs or planning to collaborate
Large companies
Average
9% 9% 10%8%
10% 9%10% 10%
8% 7% 7%
11%8% 9%
11%
7%5%
8%10%
ITA
12%
DEU IDN CAN IND
9%
15%
12%
CHN
12%
14%
12%
9%
MEX
14%
FRA TUR
11% 11%
12%
KOR
13%
JPN RUS SAU ZAF
13%
GBR
9%
12%
Overall
12% 12%
ARG
11%
AUS
10%
BRA
15%
USA
In Three Years
Today
* Due to limited sample size for all countries except India and USA, please use results for
“Today” directionally. These results, except Overall, shall not be used for external release.
* *
Global
Avg
9 Copyright © 2015 Accenture All rights reserved.
Country comparison
If you were the CEO of your company, what additional revenue would you expect from your digital collaboration with start-
ups/entrepreneurs in five years (in comparison to today)?
Base: All Large companies
Large companies
Average
21%20%
15%
22%21%22%
17%
22%
16%16%
24%24%
18%18%
21%19%
21%22%
21%20%
TUR GBR KOR ZAF USA MEX RUS SAU BRA CAN JPN ARG IDN IND AUS FRA CHN ITA Overall DEU
Global
Avg
10 Copyright © 2015 Accenture All rights reserved.
Country comparison What’s your preferred means of receiving investment for your innovations? Select one.
Base: All entrepreneurs
57%
34%
42%
27%
27%
40%
50%
32%
35%
27%
18%
14%
52%
35%
13%
40%
41%
34%
29%
19%
25%
42%
40%
8%
37%
29%
23%
27%
18%
27%
17%
26%
24%
22%
25%
10%
20%
31%
9%
15%
14%
31%
20%
12%
6%
12%
23%
17%
22%
28%
6%
10%
32%
19%
14%
46%
13%
11%
17%
12%
8%
12%
24%
8%
21%
6%
23%
6%
4%
15%
10%
13%
12%
8%
2%
23%
8%
8%
6%
12%
14%
16%
4%
17%
16%
8%
12%
14%
19%
8%
13%
6%
10%
8%
Entrepreneurs
ARG
AUS
BRA
CAN
CHN
FRA
DEU
IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
Traditional banks
Venture capitalists/private equity Corporate venture funds Crowdfunding and alternative forms
of financing Raising capital in the financial
markets
36% 24% 18% 12% 10% GLOBAL
AVG
11 Copyright © 2015 Accenture All rights reserved.
Country comparison How do you currently collaborate or plan to collaborate in the next three years with start-ups/entrepreneurs on innovation?
Large Companies
21%
29%
43%
26%
40%
36%
20%
41%
14%
13%
11%
25%
29%
22%
28%
38%
32%
3%
27%
Joint innovation between
large companies and
entrepreneurs
Accelerator / Incubator
Programs Corporate Venture Funds
As a charter client of
entrepreneurs
45%
44%
33%
46%
59%
28%
31%
41%
20%
40%
43%
49%
35%
40%
35%
27%
40%
29%
33%
35%
28%
39%
17%
26%
39%
36%
25%
55%
18%
36%
53%
37%
22%
56%
31%
32%
24%
45%
43%
25%
27%
40%
42%
35%
26%
48%
35%
23%
36%
40%
51%
36%
51%
43%
26%
37%
28%
27%
66%
24%
20%
33%
38%
36%
44%
16%
35%
31%
26%
44%
30%
43%
39%
32%
39%
39%
24%
20%
19%
20%
19%
26%
26%
19%
27%
10%
15%
26%
6%
25%
7%
23%
16%
21%
10%
ARG
AUS
BRA
CAN
CHN
FRA
DEU
*IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
*USA
NOW IN THREE YEARS NOW IN THREE YEARS NOW IN THREE YEARS NOW IN THREE YEARS
26% 39% 34% 36% 36% 19% 4%* 7%
Base: All Large Companies currently collaborating or
planning to collaborate with entrepreneurs
Sample size
inadequate
to plot
results
7%
2%
10%
8%
2%
10%
12%
8%
4%
7%
2%
9%
6%
2%
13%
10%
7%
4%
11%
GLOBAL
AVG
* Due to limited sample size for all countries except India and USA, please use results for
“Today” directionally. These results, except Overall, shall not be used for external release.
12 Copyright © 2015 Accenture All rights reserved.
Country comparison How do you currently collaborate or plan to collaborate in the next three years with start-ups/entrepreneurs on innovation?
Entrepreneurs
29%
38%
5%
38%
15%
14%
32%
35%
29%
6%
37%
22%
41%
19%
21%
42%
40%
12%
22%
Joint innovation between
large companies and
entrepreneurs
Accelerator / Incubator
Programs Corporate Venture Funds
As a supplier of large
companies
32%
29%
38%
57%
28%
38%
31%
35%
29%
34%
32%
33%
33%
58%
24%
24%
26%
50%
44%
6%
5%
29%
6%
23%
29%
24%
9%
21%
39%
22%
19%
19%
25%
8%
27%
12%
22%
20%
29%
21%
16%
28%
24%
31%
18%
38%
23%
35%
15%
31%
24%
28%
17%
44%
10%
25%
18%
10%
33%
31%
19%
7%
12%
17%
14%
33%
22%
25%
24%
24%
38%
25%
10%
52%
17%
7%
18%
5%
8%
15%
15%
14%
18%
18%
8%
9%
10%
26%
19%
8%
17%
10%
10%
24%
47%
48%
33%
25%
42%
50%
32%
39%
36%
22%
19%
34%
35%
38%
17%
25%
23%
24%
39%
41%
24%
19%
30%
24%
25%
30%
29%
22%
34%
10%
26%
17%
11%
31%
34%
21%
30%
36%
ARG
AUS
*BRA
CAN
CHN
FRA
DEU
*IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
NOW IN THREE YEARS NOW IN THREE YEARS NOW IN THREE YEARS NOW IN THREE YEARS
26% 36% 19% 25% 23% 13% 32% 26%
Base: All entrepreneurs currently collaborating or
planning to collaborate with Large companies
GLOBAL
AVG
* Due to limited sample size for all countries except Brazil and India, please use results for
“Today” directionally. These results shall not be used for external release.
13 Copyright © 2015 Accenture All rights reserved.
Country comparison
Do you feel that you can learn from start-ups/entrepreneurs on how to become a digital business?
85%91%88%
76%83%
88%86%93%
74%76%80%78%75%
68%
87%
79%
89%87%
73%
82%
KOR RUS TUR ZAF USA GBR SAU FRA BRA IDN CHN ITA AUS ARG Overall JPN MEX CAN IND DEU
Large companies
% saying Yes
Base: All Large Companies
14 Copyright © 2015 Accenture All rights reserved.
Country comparison
Which of the following is closer to your view?
Base: All Large Companies
35%
53%
35%
60%
55%
61%
50%52%52%49%
34%
39%
33%
51%
81%
32%
45%
21%
60%
46%
DEU USA SAU MEX FRA ARG RUS IDN ITA CHN Overall GBR TUR KOR JPN ZAF BRA AUS IND CAN
Large companies Our company needs to work with start-ups/entrepreneurs to be sufficiently innovative
% saying Yes
15 Copyright © 2015 Accenture All rights reserved.
Country comparison
When you left the large company where you were working, was one of your reasons that you felt you couldn’t be entrepreneurial within
the company?
57%63%
78%73%
82%
69%65%
78%
88%
67%
89%83%
72%
86%85%
50%
78%74%81%
75%
CHN IND MEX BRA RUS IDN FRA GBR DEU ITA USA CAN JPN SAU ZAF KOR AUS ARG Overall TUR
Entrepreneurs
Base: Entrepreneurs who previously worked at a large company
% saying Yes
For Entrepreneurs- Due to limited sample size for all countries except Argentina, Australia,
Brazil, China, India, Indonesia, Mexico, Russia, South Africa, South Korea, and US, please use
results directionally. These results, except Overall, shall not be used for external release.
16 Copyright © 2015 Accenture All rights reserved.
Country comparison
How committed are start-ups/entrepreneurs to supporting your company’s growth?
How committed are large companies to supporting your company’s growth?
Large companies
Entrepreneurs
Base : Currently collaborating or planning to collaborate with entrepreneurs
Base : Currently collaborating or planning to collaborate with large companies
10% 10%
22%15% 14%
14%19%
14%30% 21% 25% 36% 21%
18% 41% 33%21%
39%
47%
47%
54% 59% 48%56%
59%61%
40% 47% 42%
48%46%
39%
48%38%
42%
37%
24%13%
54%
29% 24%34%
22%11%
52%
20% 22% 18% 23% 15%33%
19%29%
12%
5%3%2% 18%11% 12%10%14%18%5%
33%33% 42%
USA GBR
8%
TUR KOR
3%
8%
ZAF SAU RUS
8%
8%
MEX JPN ITA
8%
IDN IND
6%
DEU FRA
8%
CHN CAN BRA AUS
8%
ARG
7%
Overall
7%
Not at all committed Not very committed Somewhat committed Very committed
71% 60% 87% 83% 83% 82% 78% 70% 94% 81% 62% 65% 65% 56% 61% 72% 56% 57% 71% 49%
19%
53%
BRA
17%
66%
IDN
5%
FRA
6%
27%
17% 12%
35%
CAN
9%
60%
67%
52%
2%
30%
4%
48% 64%
ITA
60%
22%
DEU
47%
19%
IND CHN ARG
57%
36%
Overall
1% 6%
52%
41% 56%
64% 65%
TUR
61%
42%
USA
5%
45%
44%
GBR
33% 28%
ZAF MEX
3% 3% 4%
50%
5%
JPN
7%
KOR
11%
46%
51%
RUS
53%
4%
SAU
2% 6%
62%
2%
24%
54%
15%
49%
81%
51%
AUS
40%
93% 93% 100% 100% 95% 100% 86% 90% 100% 91% 83% 83% 97% 89% 96% 95% 96% 95% 92% 97% Top 2
Top 2
17 Copyright © 2015 Accenture All rights reserved.
Country comparison Which of the following is closer to your view?
Large Companies
63%50%
74% 68% 62% 60%68% 63%
71% 68% 65%54%
73%
54% 55%70% 64%
48%56%
66%
37%50%
26% 32% 38% 40%32% 37%
29% 32% 35%46%
27%
46% 45%30% 36%
52%44%
34%
ZAF USA SAU GBR TUR KOR BRA AUS IND DEU IDN MEX ITA RUS JPN ARG Overall FRA CAN CHN
Start-ups/entrepreneurs gain most from collaborating with large companies
Large companies gain most from collaborating with start-ups/ entrepreneurs
53% 58%68%
59%
42%
60% 58% 54% 50% 57% 60% 64%52% 54% 54%
37%
69%
46% 51%39%
47% 42%32%
41%
58%
40% 42% 46% 50%43% 40% 36%
48% 46% 46%
63%
31%
54% 49%61%
CAN AUS BRA ARG Overall FRA CHN KOR RUS IND IDN ITA JPN MEX TUR SAU ZAF DEU GBR USA
Entrepreneurs
Base: All respondents
18 Copyright © 2015 Accenture All rights reserved.
Country comparison
Which of the following is closer to your view?
Large Companies
48%33%
50% 49% 43% 43%53% 49% 49%
56%45%
61% 54% 47% 43% 41%
58%42%
52% 48%
52%67%
50% 51% 57% 57%47% 51% 51% 44%
55%39% 46%
53% 57% 59%
42%
58%48% 52%
Overall ITA IDN IND DEU FRA CHN CAN BRA AUS ARG USA GBR TUR KOR ZAF SAU RUS MEX JPN
40%47%
64%54%
31% 32%
50%
22%
52%
36% 38%29%
38% 42% 38%28% 32% 29%
47%37%
60% 53%
36%46%
69% 68%
50%
78%
48%64% 62%
71%62% 58% 62%
72% 68% 71%
53%63%
MEX JPN ITA IDN KOR ZAF SAU RUS IND DEU FRA CHN CAN BRA AUS ARG Overall USA GBR TUR
Entrepreneurs
Base: All respondents
We collaborate or plan to collaborate
with start-ups/entrepreneurs with the
objective to genuinely gain mutual
benefits as independent partners
We collaborate or plan to collaborate
with start-ups/entrepreneurs with the
active intention to consider buying
them
We collaborate or plan to collaborate
with large companies with the
objective to genuinely gain mutual
benefits as independent partners
We collaborate or plan to collaborate
with large companies with the active
intention to be acquired
19 Copyright © 2015 Accenture All rights reserved.
Country comparison
How successful has your collaboration on innovation with start-ups/entrepreneurs been?
How successful has your collaboration on innovation with large companies been?
Successful (More benefits than challenges)
77%67%
61%
83%
60%
82%
65%64%64%67%
78%78%71%
61%
72%63%
82%79%
55%
71%
KOR RUS TUR ZAF USA GBR SAU FRA BRA IDN CHN ITA AUS ARG Overall JPN MEX CAN IND DEU
Large companies
64%62%
42%
19%
46%50%
32%
61%
43%
72%74%
84%
53%48%
62%59%63%
68%
33%
57%
USA CHN SAU GBR MEX IND ITA KOR ZAF JPN DEU RUS FRA IDN TUR Overall BRA AUS ARG CAN
Entrepreneurs
Base: Currently collaborating with entrepreneurs
Base: Currently collaborating with large companies
For Large companies - Due to limited sample size for all countries except India and USA, please
use results directionally. These results, except Overall, shall not be used for external release.
For Entrepreneurs- Due to limited sample size for all countries except Brazil and India, please use
results directionally. These results, except Overall, shall not be used for external release.
20 Copyright © 2015 Accenture All rights reserved.
Country comparison Which of the following are most important to successful collaboration between large companies and start-ups/entrepreneurs? Choose
the top three.
Large Companies
52%
47%
53%
48%
59%
44%
55%
49%
58%
60%
45%
48%
37%
43%
53%
57%
49%
36%
56%
Base: All Large Companies
Clear strategy for
collaboration
New products and services
to scale together at speed
Alignment of both parties’
business priorities
Contractual agreement on
what each party will deliver
to the collaboration
Ability to adapt to each
other’s culture, processes,
and tools
Clear measures of success
including specific
performance measurement/
rewards for managers
Personal support and
involvement of CEO/senior
management
47%
40%
43%
38%
50%
39%
35%
68%
44%
59%
34%
46%
39%
51%
40%
43%
59%
46%
51%
45%
47%
34%
47%
47%
46%
44%
41%
49%
40%
44%
40%
43%
36%
44%
51%
36%
44%
43%
40%
43%
43%
43%
38%
40%
38%
41%
40%
42%
35%
56%
55%
31%
48%
48%
40%
49%
42%
42%
53%
29%
36%
43%
39%
28%
48%
56%
32%
37%
44%
53%
30%
40%
30%
55%
44%
37%
45%
48%
36%
40%
43%
40%
36%
48%
35%
40%
37%
37%
40%
51%
34%
34%
45%
38%
41% 40%
36%
50%
34%
32%
47%
24%
34%
28%
27%
42%
37%
40%
30%
40%
40%
40%
40%
42% ARG
AUS
BRA
CAN
CHN
FRA
DEU
IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
50% 45% 43% 43% 41% 40% 37% GLOBAL
AVG
21 Copyright © 2015 Accenture All rights reserved.
Country comparison
Which of the following are most important to successful collaboration between large companies and start-ups/entrepreneurs?
Choose the top three.
Entrepreneur
s
68%
64%
74%
53%
63%
56%
76%
62%
72%
65%
71%
56%
71%
62%
67%
56%
57%
66%
67%
Base: All entrepreneurs
Clear strategy for
collaboration
Contractual agreement on
what each party will deliver
to the collaboration
Personal support and
involvement of CEO/senior
management
Ability to adapt to each
other’s culture, processes,
and tools
Alignment of both parties’
business priorities
Clear measures of success
including specific
performance measurement/
rewards for managers
New products and services
to scale together at speed
43%
40%
42%
67%
29%
28%
54%
33%
42%
58%
49%
56%
40%
37%
42%
38%
51%
54%
46%
40%
23%
41%
52%
46%
58%
51%
46%
41%
60%
48%
40%
40%
40%
31%
53%
46%
46%
38%
49%
36%
26%
39%
39%
48%
30%
40%
51%
56%
39%
50%
25%
48%
36%
62%
45%
54%
48%
46%
51%
32%
37%
57%
58%
38%
35%
32%
31%
33%
32%
44%
35%
47%
40%
49%
30%
29%
36%
44%
36%
34%
43%
31%
24%
26%
46%
40%
37%
34%
23%
37%
36%
37%
35%
28%
27%
21%
25%
52%
29%
27%
40%
30%
46%
28%
27%
31%
20%
52%
25%
22%
21%
22%
8%
35%
65% 44% 44% 43% 40% 35% 29%
ARG
AUS
BRA
CAN
CHN
FRA
DEU
IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
GLOBAL
AVG
22 Copyright © 2015 Accenture All rights reserved.
Leaders are more optimistic about the actions their governments are taking
Which of the following best describes your government’s actions to support digital collaboration between large companies and start-
ups/entrepreneurs?
Large companies
Entrepreneurs
17% 19% 14% 14% 10%25%
13% 17%
37% 33%26%
38%
38%
38%
61%
39%20% 28%
45%34% 32%
48%43% 38%
40%
35%
38% 30%
51% 50%63%
53%43%
62%
28%
54%70% 68%
41%52% 57%
42%51% 51% 56%
40%49% 53%
11%11%10%7%11%9%11%12%
USA GBR TUR KOR ZAF SAU RUS MEX JPN ITA IDN IND DEU FRA AUS ARG
4%
CAN
6%
Overall CHN BRA
4%
Relevant and effective actions are taken No or insufficient action taken Actions are taken but they are not relevant or effective
30%40%
16%
48%
17%
54%
16% 23%
43%29% 26% 28%
37%18% 20% 28%
58%
37% 23%
28%45%
31%
44%52%
23%
24%35%
44%
26%44%
38% 32%
35% 69%
44%43%
28%
33% 38%
56%41%
21%
42%31%
23%
60% 59%
33% 30% 27%36% 40%
27%14%
36% 28%14%
13%14%
ZAF KOR JPN ITA MEX RUS SAU FRA CAN CHN DEU
6%
IDN IND AUS BRA ARG USA GBR TUR Overall Base: All respondents
23 Copyright © 2015 Accenture All rights reserved.
Country comparison What actions should your government be taking to support digital collaboration between large companies and start-
ups/entrepreneurs? Top 3 Rank Large Companies
46%
47%
28%
37%
50%
38%
33%
42%
50%
40%
40%
38%
50%
28%
38%
47%
28%
42%
55%
Develop specific tax
policies to promote
programs that connect
large companies with
start-ups and
entrepreneursv
Accelerate public/private
investment in and
collaboration around
digital talent/skills
Develop regulations to
encourage new forms of
financing, such as online
crowdfunding and
venture capital
Improve regulations
protecting intellectual
property rights
Establish a national
innovation agenda with
supporting structural
reforms
Encourage the creation
of clusters
Establish a \one stop
shop\" providing
consultation and
services to support
collaboration"
Provide access to digital
infrastructure and open
data
Establish a framework to
support the international
mobility of data
31%
40%
40%
31%
40%
43%
28%
38%
35%
49%
38%
38%
44%
35%
28%
42%
30%
45%
36%
35%
24%
34%
36%
38%
32%
40%
45%
47%
34%
32%
37%
47%
36%
41%
37%
30%
35%
35%
48%
36%
27%
53%
32%
47%
37%
33%
34%
32%
36%
35%
39%
24%
37%
20%
25%
41%
42%
32%
38%
38%
48%
26%
26%
34%
17%
28%
38%
34%
19%
35%
32%
44%
24%
33%
28%
35%
37%
21%
30%
32%
31%
32%
30%
35%
34%
22%
40%
22%
31%
31%
30%
24%
25%
32%
38%
33%
36%
17%
43%
43%
36%
31%
26%
36%
25%
29%
34%
32%
27%
26%
28%
25%
18%
29%
28%
29%
28%
26%
23%
33%
27%
34%
32%
25%
30%
32%
30%
21%
30%
33%
28%
26%
38%
23%
21%
42%
32%
31%
29%
15%
26%
30%
26%
30%
26%
36%
10%
21%
28%
31%
36%
28%
ARG
AUS
BRA
CAN
CHN
FRA
DEU
IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
Base: All Large Companies
GLOBAL
AVG 41% 38% 37% 36% 32% 30% 30% 29% 28%
24 Copyright © 2015 Accenture All rights reserved.
Country comparison
What actions should your government be taking to support digital collaboration between large companies and start-ups/entrepreneurs?
Top 3 Rank
Entrepreneurs
52%
51%
52%
37%
51%
52%
44%
35%
47%
58%
31%
52%
63%
42%
44%
38%
39%
38%
52%
Develop specific tax
policies to promote
programs that connect
large companies with
starts-ups and
entrepreneurs
Provide access to digital
infrastructure and open
data
Establish a “one stop
shop” providing
consultation and
services to support
collaboration
Establish a national
innovation agenda with
supporting structural
reforms
Accelerate public/private
investment in and
collaboration around
digital talent/skills
Develop regulations to
encourage new forms of
financing, such as online
crowdfunding ad venture
capital
Encourage the creation
of clusters
Establish a framework to
support the international
mobility of data
Improve regulations
protecting intellectual
property rights
ARG
AUS
BRA
CAN
CHN
FRA
DEU
IND
IDN
ITA
JPN
MEX
RUS
SAU
ZAF
KOR
TUR
GBR
USA
48%
41%
38%
29%
24%
31%
46%
35%
30%
53%
47%
36%
40%
58%
29%
37%
42%
30%
44%
35%
34%
31%
38%
24%
45%
32%
33%
38%
44%
39%
29%
40%
32%
49%
32%
39%
49%
29%
26%
28%
44%
37%
22%
49%
42%
42%
55%
27%
35%
44%
29%
27%
31%
42%
29%
52%
35%
54%
46%
40%
25%
23%
42%
20%
33%
43%
22%
40%
40%
54%
48%
40%
19%
35%
24%
29%
28%
15%
38%
29%
38%
35%
18%
27%
39%
38%
39%
35%
40%
32%
38%
33%
28%
42%
22%
21%
16%
30%
24%
10%
22%
30%
29%
25%
23%
49%
34%
19%
37%
27%
29%
51%
52%
44%
26%
33%
22%
20%
24%
31%
27%
25%
31%
19%
14%
16%
13%
31%
19%
15%
21%
36%
21%
17%
42%
22%
20%
25%
20%
16%
31%
32%
17%
16%
8%
31%
13%
7%
38%
10%
10%
15%
47% 39% 37% 36% 35% 33% 29% 23% 22%
Base: All Entrepreneurs
GLOBAL
AVG