accenture's a3 program

Thomas HsuExecutive – Global Social CollaborationAccenture Gamification Community of Practice [email protected]://www.linkedin.com/in/HsuThomas

Steve KaukonenSenior Manager – Social LearningSocial Collaboration Change [email protected] http://www.linkedin.com/in/SteveKaukonen

mailto:[email protected]

http://www.linkedin.com/in/HsuThomas

http://www.linkedin.com/in/HsuThomas

mailto:[email protected]

http://www.linkedin.com/in/SteveKaukonen

http://www.linkedin.com/in/SteveKaukonen

Copyright © 2013 Accenture. All rights reserved.

Over $28.6 Billion in RevenueApproximately 289,000 Professionals in 66 Countries91 of the Fortune Global 100More than three-quarters of the Fortune Global 500Over $100M in Corporate CitizenshipOver $858M in Training Expenditures

Accenture differentiates itself as a global leader with unmatched capabilities, experience and relationships. We help clients architect and deliver solutions that create value.

Global Most Admired Knowledge Enterprise award for fourteen years – one of two companies to be recognized every year

Bersin & Associates 2012 Learning Leader award in Informal Learning for integration of content and collaboration to support social learning

BrandonHall 2011 Silver for Best use of Social Learning

Best practice site visit company for multiple APQC studies on knowledge management, most recently in October 2013

Harvard Business School case study on Accenture KM, 2005


Accenture OverviewAccenture is a recognized leader in knowledge sharing and social learning.

http://www.apqc.org/portal/apqc/site?path=root


Our people are our business.


• Fill out People profile and use social networking tools more often.

• Have more mentors and mentor more people.

• Read up more often on their area of specialty.

• Expand their networks by “assisting other teams on an ad-hoc basis” twice as frequently.

• Meet more colleagues more frequently.

High performers…

Social Learning Drives High Performance


I don’t have time.

No one cares.

I don’t know how.

Top 3 Barriers*:1.Lack of time2.Lack of rewards / recognition3.Lack of knowledge

Social Learning Barriers

Accenture’s Social Learning Impact Study


What are we trying to achieve?

Time

Short Medium Long

L

H

M

Rapid Adoption

Sustained Engagement

Beh

avio

r C

han

ge

MasteryAutonomyPurpose

Extrinsic Motivation

Intrinsic Motivation

80% of gamification projects will fail due to poor design (Gartner)

It’s not about points, badges and leaderboards – it’s about tapping into intrinsic motivations.


What are we trying to achieve?

RewardsStatusRecognitionCompetition…

Connectto people and content

to work smarter, faster, better

Contributeyour own insights,

experiences and ideas

Championcollaboration and the

ideas of others

Addo Agnitio Award (A3)

The A3 Program

The A3 program recognizes employees who demonstrate our three collaborative

behaviors:

Addo (Latin): to give, impart, inspireAgnitio: knowledge


What it measures

What you do…

…where you do it.


How it works

Tracks represent our collaborative mindset:Connect 250 ptsContribute 500 ptsChampion 250 pts

Collaboration behaviors are divided into Tracks > Missions > Activities…

+45

+35

+55

+35

+80

+10

+30

+40

Missions focus on specific ways to collaborate.

+250 total

Activities for each mission increase in difficulty.

+80 totalYour total score (“Collaboration Quotient”) resets quarterly to encourage ongoing collaboration and level the playing field for new joiners.


Let’s see it in action…


Collaboration portal


A3 Program


My Impact


Leaderboards


Counselees


Take a Tour


How it works page


Making It Stick

Leadership &

Sponsorship

Performance

Management

Marketing &

Communications

‘Official’ Recognition

Program

Enablement


Making It Stick

Leadership & Sponsorship

Performance

Management

Marketing &

Communications


Program

Enablement

Shawn Collinson


Making It Stick

Leadership & Sponsorship

Performance

Management

Marketing &

Communications


Program

Enablement

Results

34%

55%

3%

15%

21%

18%

21%

24%

9

13

745

115

65

175K

115

480

12

20

770

130

80

207K

140

600

Average Score

All workforces

Consulting

Top 100

Top 10,000

Top 25,000

Percent of people

Earned points

Guru (Top level)

Rockstar (2nd level)

Score Trends

• Score increases across the board, especially in consulting

• Higher increases amongst the less collaborative

• Significant penetration (18%)

• More people attaining very high levels of collaboration

Before(Q1*)

After(Q2*)

Increase

Q1 = Sep thru Nov 2013Q2 = Dec 2013 thru Feb 2014Q3 = awaiting results

*Copyright © 2013 Accenture. All rights reserved.


Results

4%

74%

58%

310%

175%

50%

18%

21%

34K

62K

123K

7K

12%

30%

4K

12K

35K

108K

195K

29K

33%

45%

5K

18K

Stream Activity

Posts

Comments

Likes

Shares

Use of # Hashtags

Use of @ Targeting

Blogs

Posts

Comments

Stream and Blog Trends

• Helped people discover lesser used features

• Posts remained flat but large increases in comments, likes, @ targeting

• Very large increase in shares and use of # hashtags

• Healthy increase in blog activity

Before(Q1)

After(Q2)

Increase


Results

16%

267%

201%

131%

553%

183%

28%

1020%

5K

2K

6K

5K

.4K

1.4K

36K

70

6K

8K

17K

13K

2.5K

3.9K

47K

853*

KX Contributions

Uploads

Comments

Ratings

Likes

Shares

Follows

Other

Profile Updates

CBT Completions

Contribution and Other Trends

• Healthy increase in uploads and profile updates

• Huge increases in interaction with contributions and CBT

• Q2 is historically our least active quarter (seasonality)

*Actuals for halfway through Q3

Before(Q1)

After(Q2)

Increase