access a global community of marketeers and cmo's
TRANSCRIPT
Access Our Global Communities
• International Marketing Directors and VP’s
• CMO’s and CEO’s
• Standalone Communities and LinkedIn Groups
• Dedicated libraries for uploading and research, plus webinars
www.impertion.com
Your Goals
• Ideal for building brand awareness and early stage leads
• Perfect channel for content marketers to build trust, credibility and relationships
• Not about generating highly qualified leads that are ready to close!
• Recommend having your inside sales team follow up on all leads to qualify & engage
www.impertion.com
Member Composition• Reach 100,000+ Senior Marketing Professionals
– Impertion and Partner Communities
• Senior Executives with MarketingFocus– CMO, Marketing Director, VP Marketing
• Global– Majority North America & EMEA– Emerging Markets also well covered
• Industries – Cross Industry• LinkedIn Groups
– Extremely active: 7 updates per day from members
• Online Communities: – Mainly used for library and webinars
www.impertion.com
Industry Breakdown
www.newenterprisetechnologies.org www.ridge-consulting.com
Finan
ce
Man
ufactu
ring
TelcoRetai
l
Airlines
Automotive IT
EnergyOth
er0%
5%
10%
15%
20%
25%
Industry Percentage Breakdown
Engaging With Our Members
• Content Syndication: White Paper Promotion (Pay-Per-Performance)
– We promote to our Members and to Members of our partners communities
– Target by Geography, Function, Seniority, Industry, Company Size– Pricing is per download: $55 each plus setup fee $550– Minimum budget $5,500
• 100 downloads
www.impertion.com
Engaging With Our Members
• Webinar Or Event Promotion (Pay-Per-Performance)
– We promote to our Members and to Members of relevant Groups on LinkedIn
– Target by Geography, Function, Seniority, Industry, Company Size– Pricing is per Registrant: $200 each plus setup fee $550
• Normal drop off rate from Registrant to Attendee is 50%
– Minimum budget $4,000• 20 Registrants
www.impertion.com
Impertion and our Partners
• Reach 100,000+ Enterprise Tech Execs– Standalone Communities– Alliance of Communities & LinkedIn Groups
And many more…
www.impertion.com
Our Value Proposition To You• Pay Per Performance– If we don’t deliver, you don’t pay!
• Trusted Community– You leverage our credibility and relationships
• We Do The Work– You provide the content, we do everything else
www.impertion.com
Try a Pilot!
• Whitepaper Downloads– At least 20 downloads. – Just pay setup fee of $550
• No Contract Required– If you don’t like the Pilot, no further engagement
• Target by Standard Criteria– Geography, Industry, Title
• Launch– Just provide us with a white paper and target criteria
www.impertion.com
Thank You!
We Look Forward To Introducing You To Our Members
Michael [email protected]
www.ridge-consulting.com