access to market - product development presentation
DESCRIPTION
Kentucky is home to more than 6,700 arts related businesses that employ 24,400 people – nearly four times as many as Toyota or Ford. The arts are a big business in Kentucky and the Kentucky Small Business Development Center (KSBDC) is working to grow that business with an exciting new program – Access To Market (ATM). ATM is a year-long program that will select 50 Kentucky artisan businesses based on a simple application process. Program participants will receive step-by-step business coaching, product development, pricing expertise, and wholesale relationship strategies. In addition participants will build an on-line presence with websites and social media, develop wholesale clients, and move from local to regional and national sales via participation in regional and national tradeshows.TRANSCRIPT
Product Development
Marianna McDonald
Cultural Tourism
Keith Recker
WHOLESALING
“The opportunities have never been better for artisans to succeed in the marketplace and to speak to their world about their role in
community and culture than now.”
Keith Recker
• What kind of retailer is the company?
• What market does the store serve?
• Does the store have a predominant merchandise category, such as books or toys, gifts or crafts?
• How much of the store’s sales happen from October – December?
• What kind of merchandise sells best in the holiday season?
Research
REALLY?
FASHION AND HOME COLOR TRENDS
Makes a difference?
ANOTHER WAY TO USE COLOR
• 1 in 5 workers spends 50 hours/week at work
• Email takes 1 full hour per day
• Americans work 9 full weeks more than Europeans • 2009: 45% of US workers had unused vacation time
CHILDREN
-Since 1970s have lost 12 hours per week free time
-25% drop in play time / 50% drop in unstructured outdoor play
-Spend 8 hours more / week in school than 20 years ago
- Homework has doubled in 20 years
First Internet generation reaches 18 years of age & have never known a time before the Internet.
RECYLING
OLD TO NEW
GARDENING
ANIMALS
According to the 2011-2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes.
American Pet Products Assocation
CHARITY MARKETING
TARGET GROUPS
CORPORATE
The best asset you have in a recession is your own ability”.
Warren Buffett
