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Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-2013 1

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Page 1: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

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Access to medicines: can differential pricing be an answer?

Jo DE COCK, CEO NIHDIEuropean Parliament

26-06-2013

Page 2: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

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ACCESS TO MEDICINES: A MAJOR CONCERN

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Page 3: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

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ACCESS TO MEDICINES: A MAJOR CONCERN

How to obtain greater access to medicines in recession-hit and poorer countries

26-06-2013

Bron: PatientView, 2013

Page 4: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

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BELGIAN PRESIDENCY 2010

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Page 5: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

COUNCIL CONCLUSIONS ON INNOVATION AND SOLIDARITY IN PHARMACEUITCALS

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Page 6: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

COUNCIL CONCLUSIONS 6.12.2010 (NR.24)

Examine, based on the principles of solidarity, economically

viable and efficient approaches to facilitate availability and

access to valuable innovative medicinal products throughout the

EU, while respecting the principle of subsidiarity and the

competencies of Member States, e.g. on affordability and

sustainability of health systems.

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ANALYSIS OF 2011 SALES FOR 11 VALUABLE MEDICINES LAUNCHED IN THE EU IN THE PERIOD 2005- 2007

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Page 8: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

A QUESTION OF SOLIDARITY

• The sense of fairness and equity between Member States is

being eroded. And without equity between Member States,

how can there be equity between European citizens– State of the union, 11 sept 2012, by Jose Manuel Barroso, President of

the European Commission

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Page 9: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

CROSS-COUNTRY: EUROPEAN INITIATIVES

1. CAVOD – Clinical Added Value of Orphan Drugs • Information needed to make (informed) decisions • Approaches to understand what that information means

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CROSS-COUNTRY: EUROPEAN INITIATIVES

2. MOCA – Mechanism of Coordinated Access to Orphan Drugs • Way to understand and make value judgments at time of

pricing & reimbursement• Project managed by Belgium (NIHDI)• Final report published I/2013

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Page 11: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

MOCA

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Page 12: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

MOCA

• Consensus on added value of cooperation between

member states and stakeholders, supported by European

Commission

• Launching of a pilot to identify eligible drugs and initial

common steps in assessment and appraisal.

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MOCA

• Development of transparent value framework adding the

societal value to the scientific evaluations.

• Willingness to further discuss pricing and financial issues

(e.g. differential pricing …)

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DIFFERENTIAL PRICING

• Differential pricing implies that the manufacturer establishes a

higher price for the drug in a richer country and agrees upon a

lower drug price in a country where consumer demand is more

responsive to price changes (Ramsey pricing – see WHO).

Page 15: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

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DIFFERENTIAL PRICING

• The basic objective of price differentiation is to improve

equality of access to innovative pharmaceuticals for unmet

medical needs across Europe.

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DIFFERENTIAL PRICING

• Companies in turn achieve a reasonable ROI and a

higher volume as compared to today.

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Page 17: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

REFLECTION ON DIFFERENTIAL PRICING

• Scope: unmet medical needs

• Problem statement:– Equal prices in all countries imply unequal access

• Differential pricing:– Price reflects ability/willingness to pay of a country

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Page 18: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

CODE OF CONDUCT – SOFT LAW APPROACH FOR ACCESS TO INNOVATIVE DRUGS

• VOLUNTARY BASIS, protocol agreement between

INDUSTRY and MEMBER STATES

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CODE OF CONDUCT – SOFT LAW APPROACH FOR ACCESS TO INNOVATIVE DRUGS

• SCOPE for the application of the principle : “VALUABLE

MEDICINES”– High added value – Unmet medical need– Market Authorization granted

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Page 20: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

CODE OF CONDUCT – SOFT LAW APPROACH FOR ACCESS TO INNOVATIVE DRUGS

• “LIKE FOR LIKE” Principle– PRICING• Transparent Ex factory price • Acceptable Return On Investment • Confidentiality of net prices• Price differentiation (no IRP nor ERP)

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CODE OF CONDUCT – SOFT LAW APPROACH FOR ACCESS TO INNOVATIVE DRUGS– WEIGHING• Clustering of countries with similar GDP, average

income per capita• No linking to % spent on healthcare• Prevalence• Elasticity of the demand • Willingness to pay (incremental and marginal value)

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Page 22: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

CODE OF CONDUCT – SOFT LAW APPROACH FOR ACCESS TO INNOVATIVE DRUGS

• Transparency of timelines : EUROPEAN MARKET ENTRY PLAN

(max. 2 years from MA)

• CURRENCY STABILITY : prices in EURO - 24 months fixed

exchange rates

• EXTERNAL VERIFICATION BODY : independent Third Party

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EXTERNAL REFERENCE PRICING: IMPACT

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EXTERNAL REFERENCE PRICING: IMPACT

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EXTERNAL REFERENCE PRICING: IMPACT

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Page 26: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

EXTERNAL REFERENCE PRICING (ERP)

• ERP is not compatible with differential pricing – Prices determined ifo prices in other countries rather than

ability/willingness to pay of a country

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EXTERNAL REFERENCE PRICING (ERP)

• Participating countries need to agree not to implement ERP

as a method of setting prices or to limit ERP to other

member states of cluster

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Page 28: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

PARALLEL TRADE

• Would lead to unwillingness of companies to step into the

process, as ROI seriously reduced by parallel trade

• Introduction of possibility for public health exceptions for

parallel trade

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Page 29: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

TRANSPARENT MARKET ENTRY PLAN

• Commitment of participating countries to apply differential

pricing principles

• Commitment of companies to launch medicines within 2

years of market access approval

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Page 30: Access to medicines: can differential pricing be an answer? Jo DE COCK, CEO NIHDI European Parliament 26-06-20131

THANK YOU!

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