accessibility u 1237927961698 s u
TRANSCRIPT
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Accessibility
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Access-a-what?
“Accessibility is treating everyone, no matter what their ability,
the same.”
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Why?
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Why?• In some countries it’s the law
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Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
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Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
• Accessible web sites tend to rank higher on search engines
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Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
• Accessible web sites tend to rank higher on search engines
• Ethical thing to do - something that customers value
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Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
• Accessible web sites tend to rank higher on search engines
• Ethical thing to do - something that customers value
• Improved usability
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Legal Stuff
N.B. This is not legal advice!
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Legal Stuff
• USA
N.B. This is not legal advice!
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Legal Stuff
• USA
• ADA
N.B. This is not legal advice!
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Legal Stuff
• USA
• ADA
• Section 508 - for web sites
N.B. This is not legal advice!
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Legal Stuff
• USA
• ADA
• Section 508 - for web sites
• UK
N.B. This is not legal advice!
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Legal Stuff
• USA
• ADA
• Section 508 - for web sites
• UK
• DDA 1995
N.B. This is not legal advice!
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Potential Markets
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Potential Markets
• Employers are obligated to provide accessible software
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Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
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Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
• Tesco.com (it’s like the Walmart of UK)
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Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
• Tesco.com (it’s like the Walmart of UK)
• Accessibility changes created additional £13m ($20m) revenue per year
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Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
• Tesco.com (it’s like the Walmart of UK)
• Accessibility changes created additional £13m ($20m) revenue per year
• Disabled people still: eat, listen to music, use taxis...
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$1m
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$1m $100m
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$1m $100m
$1b
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The Bailout
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Search Engines
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Search Engines
• For web sites Accessibility gets you to:
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Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
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Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
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Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
• Put emphasis on content programatically
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Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
• Put emphasis on content programatically
• All these things help search engines
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Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
• Put emphasis on content programatically
• All these things help search engines
• Why?
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Ethics and Branding
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Ethics and Branding
• Ethics 101 = Don’t be a jerk
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Ethics and Branding
• Ethics 101 = Don’t be a jerk
• Branding 101 = Find things that are good about you and promote them
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Ethics and Branding
• Ethics 101 = Don’t be a jerk
• Branding 101 = Find things that are good about you and promote them
• Not being a jerk is good, promote it.
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Disabilities
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Disabilities
• Visual
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Disabilities
• Visual
• Auditory (hearing)
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Disabilities
• Visual
• Auditory (hearing)
• Mobility
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Disabilities
• Visual
• Auditory (hearing)
• Mobility
• Cognitive
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Visual Impairments
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Visual Impairments
• Impaired vision
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Visual Impairments
• Impaired vision
• Cataracts
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Visual Impairments
• Impaired vision
• Cataracts
• Tunnel Vision
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Visual Impairments
• Impaired vision
• Cataracts
• Tunnel Vision
• Colour Blindness - yes I know I’m British
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Visual Impairments
• Impaired vision
• Cataracts
• Tunnel Vision
• Colour Blindness - yes I know I’m British
• Short/long sighted
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Auditory
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Auditory
• Deafness (lack of hearing)
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Auditory
• Deafness (lack of hearing)
• Can be less-literate, or
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Auditory
• Deafness (lack of hearing)
• Can be less-literate, or
• Literate in only Sign e.g. ASL
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Auditory
• Deafness (lack of hearing)
• Can be less-literate, or
• Literate in only Sign e.g. ASL
• Tinnitus
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Mobility
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Mobility• Trauma
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Mobility• Trauma
• Spinal cord injuries
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Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
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Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
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Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
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Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
• Multiple sclerosis
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Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
• Multiple sclerosis
• Parkinsons
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Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
• Multiple sclerosis
• Parkinsons
• Cerebral palsy
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Cognitive
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Cognitive
• Dyslexia
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Cognitive
• Dyslexia
• Dyspraxia
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Cognitive
• Dyslexia
• Dyspraxia
• Learning Disabilities
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Design ChoicesA discussion