accessible science of africa – unlocking the potential of african research

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Accessible Science of Africa – Accessible Science of Africa – Unlocking the potential of Unlocking the potential of African Research African Research The purpose of this presentation is to The purpose of this presentation is to highlight the important role that highlight the important role that science communicators have in sharing science communicators have in sharing science knowledge within our continent science knowledge within our continent and the world. This refers both to the and the world. This refers both to the communication that occurs between communication that occurs between scientists and other scientists and the scientists and other scientists and the communication between scientists and communication between scientists and society. The learnings are taken from a society. The learnings are taken from a number of science communication number of science communication projects in the fields of Radio projects in the fields of Radio Astronomy, TB in an HIV context and new Astronomy, TB in an HIV context and new developments in Genetic ancestry developments in Genetic ancestry testing – if you’ve actually read this testing – if you’ve actually read this far then you have a higher capacity for far then you have a higher capacity for

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Page 1: Accessible Science of Africa – Unlocking the potential of African Research

Accessible Science of Africa – Accessible Science of Africa – Unlocking the potential of African Unlocking the potential of African ResearchResearch

The purpose of this presentation is to highlight The purpose of this presentation is to highlight the important role that science communicators the important role that science communicators have in sharing science knowledge within our have in sharing science knowledge within our continent and the world. This refers both to the continent and the world. This refers both to the communication that occurs between scientists communication that occurs between scientists and other scientists and the communication and other scientists and the communication between scientists and society. The learnings between scientists and society. The learnings are taken from a number of science are taken from a number of science communication projects in the fields of Radio communication projects in the fields of Radio Astronomy, TB in an HIV context and new Astronomy, TB in an HIV context and new developments in Genetic ancestry testing – if developments in Genetic ancestry testing – if you’ve actually read this far then you have a you’ve actually read this far then you have a higher capacity for long strings of text than I higher capacity for long strings of text than I do, but don’t worry because I am nearly on the do, but don’t worry because I am nearly on the next slide.next slide.

Page 2: Accessible Science of Africa – Unlocking the potential of African Research

Accessible Science of AfricaUnlocking the potential of African Research

Robert Inglis – Jive Media

Page 3: Accessible Science of Africa – Unlocking the potential of African Research

Breaking down barriers to communication of science…

Scientist Scientist

Society

Page 4: Accessible Science of Africa – Unlocking the potential of African Research

1. Too much information!

2. The language of scientists

3. Stereotypes, fears and preconceptions

4. Low literacy and low science literacy

Page 5: Accessible Science of Africa – Unlocking the potential of African Research

1. Too much information!

Grab attention and hold it

Page 6: Accessible Science of Africa – Unlocking the potential of African Research

1. Too much information!

Targeted media

Page 7: Accessible Science of Africa – Unlocking the potential of African Research

1. Too much information!

Keeping the attention

Page 8: Accessible Science of Africa – Unlocking the potential of African Research

1. Too much information!

Doing as well as seeing

Page 9: Accessible Science of Africa – Unlocking the potential of African Research

2. The language of scientists

Page 10: Accessible Science of Africa – Unlocking the potential of African Research

2. The language of scientists

Page 11: Accessible Science of Africa – Unlocking the potential of African Research

2. The language of scientists

Page 12: Accessible Science of Africa – Unlocking the potential of African Research

3. Stereotypes, fears and preconceptions

Page 13: Accessible Science of Africa – Unlocking the potential of African Research
Page 14: Accessible Science of Africa – Unlocking the potential of African Research

4. Low literacy and

low science literacy

Graphic intensive Activity based

Page 15: Accessible Science of Africa – Unlocking the potential of African Research

4. Low literacy and

low science literacy

Graphic intensive Activity based

Page 16: Accessible Science of Africa – Unlocking the potential of African Research
Page 17: Accessible Science of Africa – Unlocking the potential of African Research
Page 18: Accessible Science of Africa – Unlocking the potential of African Research
Page 19: Accessible Science of Africa – Unlocking the potential of African Research

…thank you!

Tel: (033) 342 9382

Cell: 084 357 7333

eMail: [email protected]

Acknowledgements

SAASTA

Centre for Disease Control

Square Kilometer Array