accessories’ package 2011 cats classified, car-nival 2011
TRANSCRIPT
Accessories’ Package 2011
CATS Classified, Car-nival 2011
Agenda
• What?• Why?• Where & When? • What can you find there?• Car-nival 2010 – Proven Success• The Package
2CATS Classified, Car-nival 2011
What is Car-nival
• The most exciting car event of the year
• A one-stop place where car buyers and lovers can purchase their dreams cars and peripherals required for their cars.
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Why?
• To provide a value-added service to ‘vehicle’ advertisers
• To position CATS Classified Car-nival as the biggest and the most successful car exhibition in Singapore.
• To create a platform where advertisers can connect with potential customers.
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Where and When?
• Venue: Singapore Expo Hall 5
• Date: 10 July 2011
• Time: 10am – 8pm
• Feature date: 10 July 2011 (Sun) in SuT and ZB
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What can you find there?
• Sale of more than 350 new and pre-owned cars
• Sale of quality car services, products and accessories
• Entertainment programmes for the family
• Lucky draws for buyers
• Freebies for visitors
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Buyer’s Promotions
• $3,500 worth of prizes* to be won!
• New Car buyers
– Top prize (1 winner): $2,000 worth of petrol vouchers
• Pre-ownerd Car buyers
– Top prize (1 winner): $1,000 worth of petrol vouchers
• Car Accessories buyers
– Top prize (1 winner): $500 worth of petrol vouchers
*Prizes subject to change
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Freebies for visitors
• Drinks
• Ice- Cream
• Pop corn
• Candy floss
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Car-nival 2010
• No. of visitors: over 70,000
• No. of participants: > 100
• No. of cars sold: > 330
• Amount transacted: >$25 million
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CATS Classified, Car-nival 2011 10
Car-nival 2010 – Traffic Police Road Safety Event
Traffic Police came in with $42,888 booth package and we provided them the platform to carry out their activities (i.e. Use of stage and part of atrium in the morning.
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Car-nival 2010 – Event activities
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Publicity Campaigns
The Straits Times
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Publicity Campaigns
Lianhe Zaobao
Publicity Commitment
• Promotional advertisements worth over $300,000 in CATS Classified in The Straits Times and Lianhe Zaobao to promote the event.
• A listing of your company’s name, address and telephone number in CATS Classified in The Sunday Times and Lianhe Zaobao on 10 July 2011.
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Advertising Package
• Booking Price– Media Cost + 1 Booth Cost + GST
– $2,988 + $500 + GST
• Package includes:– 10cm x 3col, B&W advertisement in CATS Classified in The Sunday
Times on 10 July 2011.
– 10cm x 3col, B&W advertisement in CATS Classified in Lianhe Zaobao on 10 July 2011.
15CATS Classified, Car-nival 2011
Advertising Package (Booth entitlements)
• Package includes:– 1 exhibition space (18sqm, with carpeting).
– 1 signage for company name.
– 2 information counters.
– 3 chairs.
– 1 power point (13amp).
– 4 florescent lights
– Listing of your company’s name, address and telephone number in CATS Classified in The Sunday Times and Lianhe Zaobao on 11 July 2010.
16CATS Classified, Car-nival 2010