accessorize me 2nd presentation
TRANSCRIPT
ACCESSORIZE ME
Erispe, Ferraris, Khemlani, Robles
CAR ACCESSORIES:
BASIC AND PERFORMANCE
HOME SERVICE INSTALLATION
CONVENIENCE TO CUSTOMERS
BUSY WORKING
PEOPLE
YOUNG-ADULT TO
ADULT MALE
CAR ENTHUSIASTS
WORD OF MOUTH
ONLINE
DELIVERY
SELLING
SERVICE
MECHANIC/ELECTRICIAN
INVENTORY OF ACCESSORIES
DELIVERY SERVICE VEHICLE
SUPPLIERS
LESSOR/LANDLORD
PRODUCT COST
LABOR/SALARY
RENT
FUEL AND OIL
UTILITIES
ETC
SALE OF GOODS
REVENUE FROM SERVICES RENDERED
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CAR ACCESSORIES:
BASIC
HOME SERVICE INSTALLATION
CONVENIENCE TO CUSTOMERS
BUSY WORKING
PEOPLE
YOUNG-ADULT TO
ADULT MALE
CAR ENTHUSIASTS
WORD OF MOUTH
ONLINE
DELIVERY AND INSTALLATION
SELLING
SERVICE
MECHANIC/ELECTRICIAN
INVENTORY OF ACCESSORIES
DELIVERY SERVICE VEHICLE
SUPPLIERS
LESSOR/LANDLORD
PRODUCT COST
LABOR/SALARY
RENT
FUEL AND OIL
UTILITIES
ETC
SALE OF GOODS PRICED DEPENDING ON THE PRODUCT
REVENUE FROM SERVICES RENDERED
AUTO GROUPS
CAR MAGAZINES
SERVICE WOULD BE PRICED BET. P500 TO
P2,000
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?
Hypothesis: They will pay P500 for additional fee for delivery and
installation
Hypothesis: They accessorize to improve the appearance of their
car
Hypothesis: They are interested in availing home service installation
of accessories
Hypothesis: They find out about car accessories through word of
mouth and online websites.
HOME SERVICE INSTALLATION: all necessary tools
needed for the installation will be
brought.
BUSY WORKING
PEOPLE
YOUNG-ADULT TO ADULT AGE BRACKET
Middle to upper class income bracket
1 WORD OF MOUTH
3 ONLINE
DELIVERY AND INSTALLATION
SELLING
SERVICE
MECHANIC/ELECTRICIAN
DELIVERY SERVICE VEHICLE
SUPPLIERS
INFORMATION SYSTEM
LABOR/SALARY
WEBSITE DEVELOPING
FUEL AND OILUTILITIES
SALE OF GOODS PRICED DEPENDING ON THE PRODUCT (20% MARK UP)
2 AUTO GROUPS
4 CAR MAGAZINES
SERVICE WOULD BE PRICED DEPENDING ON THE PRICE OF THE PRODUCT AND THE DIFFICULTY
CONVENIENCE , TRUST and PERSONAL ATTENTION
MEMBERS OF AUTO
GROUPSMEMBERS OF
AUTO GROUPS SUPPLIERS
BROADBAND
REPAIR
Auto Shops
REFERRAL FEE
BASIC CAR ACCESSORIES: lights, sound HU, LCD Headrest, Car
alarm system, back up sensor
LESSOR/LANDLORD
INVENTORY OF ACCESSORIES
Experience & Interview
Interview
Experience
Interview
InterviewHYPOTHESES:
Auto groups members can be our customers
HYPOTHESES:Aside from convenience, focus also on personal attention and trust as
our value proposition
HYPOTHESES:Focus on selling few products – fast
moving products
HYPOTHESES:Partner up with other auto shops,
who do not offer similar products/service
HYPOTHESES:Focus on online selling, do not put
up a shop (no inventory)
63% of Auto group members said they’d avail of the service
90% of the respondents said that personal attention and trust are
very important in selling.
Fast moving products are: Car alarm, HID, DVD stereo, Back up
sensors and LCD monitors
90% of the shops have the products and service that we have, except for home service
Inventory is very hard and costly. Online selling is more convenient. But customers look for a shop or an office where they can claim replacement of
products under warranty.
Experience
Interview
Experience
Interview & Online Test
HYPOTHESES:For market sizing, target a few
segments (working people and auto groups). If successful, increase
target market (women)
HYPOTHESES:Pricing: mark up price of 20%.
Include the fee on the price of the product or exclude it.
HYPOTHESES:Auto group members can also be
our key partners
HYPOTHESES:We would gain more profit by
adding repair as one of our services
Was not able to find out.
Too expensive for customers
80% Members of groups usually refer auto shops to their co-members.
In short, they market your product if they are satisfied.
Most of the car accessories can not be repaired.
ONLINE SITE
