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14 May 2019 Bernard Salt AM The Demographics Group 2019 StarRez APSAA Conference Accommodating the Millennials: Demographic outlook for the higher education market

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  • 14 May 2019

    Bernard Salt AMThe Demographics Group

    2019 StarRez APSAA Conference

    Accommodating the Millennials:

    Demographic outlook for the

    higher education market

  • 2019 GDP USDbn

    1. United States 21,410

    2. China 15,544

    3. Japan 5,362

    4. Germany 4,417

    5. India 3,155

    6. France 3,060

    7. United Kingdom 3,023

    8. Italy 2,261

    9. Brazil 2,257

    10. Canada 1,909

    11. Republic of Korea 1,778

    12. Russian Federation 1,754

    13. Spain 1,584

    14. Australia 1,582

    15. Mexico 1,285

    2029 GDP USDbn

    1. China 30,458

    2. United States 29,531

    3. Japan 6,892

    4. India 6,793

    5. Germany 6,548

    6. France 4,385

    7. United Kingdom 4,113

    8. Brazil 3,402

    9. Canada 3,191

    10. Italy 3,006

    11. Republic of Korea 2,706

    12. Australia 2,497

    13. Spain 2,322

    14. Russian Federation 2,247

    15. Indonesia 2,113

    Australia is a good place to be... now and over the coming decade

    Source: International Monetary Fund; The Demographics Group

  • SLIDE #

    Australia has found a unique solution to the baby bust

    Source: The Demographics Group

    Net annual growth in Australia's working age population (15-64) between 1960 and 2050

    10m 19m 38m

    -

    50,000

    100,000

    150,000

    200,000

    250,000

    300,000

    350,000

    1960

    1962

    1964

    1966

    1968

    1970

    1972

    1974

    1976

    1978

    1980

    1982

    1984

    1986

    1988

    1990

    1992

    1994

    1996

    1998

    2000

    2002

    2004

    2006

    2008

    2010

    2012

    2014

    2016

    2018

    2020

    2022

    2024

    2026

    2028

    2030

    2032

    2034

    2036

    2038

    2040

    2042

    2044

    2046

    2048

    2050

  • SLIDE #

    Japan must find other solutions to a contracting workforce

    Source: : Based on World Bank data; The Demographics Group

    Net annual growth in Japan’s working age population (15-64) between 1960 and 2050

    93m 127m 108m

    -1,500,000

    -1,000,000

    -500,000

    -

    500,000

    1,000,000

    1,500,000

    2,000,000

    2,500,000

    196

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  • SLIDE #

    Immigration (and education) drives Australia... 30 million by 2030

    Source: Statistics New Zealand; The Demographics Group

    Components of net population growth in Australia between 1982 and 2030

    1990 2000 2010 2020 2030

    0

    50,000

    100,000

    150,000

    200,000

    250,000

    300,000

    350,000

    400,000

    450,000

    500,000

    1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030

    Natural Increase Net Overseas Migration

    15 20 25 30

  • The Australian education market is remarkably diverse

    Berlin 13%London 36%

    Paris 22%

    Madrid 20%

    Mumbai 1%

    Shanghai 0%Tokyo 2%

    Seoul 4%

    Singapore 29%

    Darwin 28%Cairns 29%

    Alice Springs 29%

    Auckland 39%

    Wellington 27%

    Adelaide 28%

    Perth 39%Buenos Aires 13%

    Miami 39%

    San Francisco 36%

    Pittsburgh 4%

    Toronto 47%New York

    29%

    Johannesburg 6%

    Moscow 13%

    Vienna 32%

    Brisbane 28%

    Melbourne36%

    Dubai 83%

    Stockholm 30%

    Sydney 39%

    Canberra28%

    Proportion of city population comprising international-born residents as measured by local censuses

    8,000km

    Source: Based on Australian Bureau of Statistics data; The Demographics Group

    Montreal 33%

    Vancouver 43%

  • SLIDE #

    New acronyms for our newest tribes

    Professional Urban Middle Class In Nice SuburbsPUMCINS …

    Not Enough Time To Enjoy Life …NETTELs

    Kids In Parents Pockets Eroding Retirement SavingsKIPPERS …

    Lots Of Money But A Real Dickhead …LOMBARDs

    Source: The Demographics Group

  • Source: Based on United Nations Population Division data; The Demographics Group

    Australia’s connections into China can go further into the future

    Population

    M

    City 2018 2000

    1 Shanghai * 26 14

    2 Beijing * 20 10

    3 Chongqing * 15 8

    4 Tianjin 13 7

    5 Guangzhou * 13 7

    6 Shenzhen * 12 7

    7 Chengdu * 8 4

    8 Nanjing * 7 4

    9 Wuhan * 8 7

    10 Xi’an * 7 4

    Population

    M

    City 2018 2000

    11 Hong Kong * 7 7

    12 Dongguan 7 4

    13 Hangzhou * 6 3

    14 Foshan 7 4

    15 Shenyang 7 5

    16 Suzhou 6 2

    17 Haerbin 6 4

    18 Qingdao * 5 3

    19 Dalian 5 3

    20 Jinan 5 3

    Population

    M

    City 2018 2000

    21 Zhengzhou * 5 2

    22 Changsha * 4 2

    23 Changchun 4 3

    24 Kunming * 4 3

    25 Shantou 4 3

    26 Ürümqi 4 2

    27 Hefei 4 2

    28 Shijiazhuang 4 3

    29 Ningbo 4 2

    30 Taiyuan 4 3

    Cities connected by direct flights into Australia not in this list:

    • Xiamen, Fuzhou & Haikou* Cities connected by direct flights into Australian cities

  • Asian and

    Indian

    influences are

    rising... our

    consumer

    markets

    respond

    quickly to

    external

    influences

    Nationalities by country of

    birth in Australia and

    Greater Melbourne

    between the 2011 and

    2016 censuses

    Source: Based on Australian Bureau of Statistics data; The Demographics Group

    2016

    United Kingdom 1,088,000

    New Zealand 518,000

    China 510,000

    India 455,000

    Philippines 232,000

    Vietnam 219,000

    Italy 174,000

    South Africa 162,000

    Malaysia 138,000

    Sri Lanka 110,000

    Germany 103,000

    South Korea 99,000

    Change 2011-16

    -1%

    +7%

    +60%

    +54%

    +36%

    +19%

    -6%

    +12%

    +19%

    +27%

    -5%

    +33%

    Greater

    Melbourne

    -2%

    +18%

    +72%

    +51%

    +33%

    +18%

    -8%

    +11%

    +25%

    +27%

    -6%

    +43%

  • Source: Based on Australian Bureau of Statistics data; The Demographics Group

    More workers in the 30s & early 40s pushing to career peak

    Australian population by single year of age 2008-2018 and 2018-2028

    40 6020 80

    -

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    140,000

    160,000

    0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 100

    2008-2018: 3.8 million (21.2m to 25.0m) 2018-2028: 4.1 million (25.0m to 29.1m)

    18 28

  • Source: Based on Australian Bureau of Statistics data; The Demographics GroupSource: Based on Department of Education data; The Demographics Group

    The delivery of Higher Education services is a growth industry

    Australian University enrolments between 2001 and 2017

    0

    200,000

    400,000

    600,000

    800,000

    1,000,000

    1,200,000

    1,400,000

    1,600,000

    1,800,000

    2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

    Stu

    dents

    Total domestic students Total overseas students

  • Source: Based on Australian Bureau of Statistics data; The Demographics Group

    Tertiary students cluster in big cities… and there’s scope to grow

    2016

    1. Melbourne 283,000

    2. Sydney 282,000

    3. Brisbane 132,000

    4. Perth 99,000

    5. Adelaide 73,000

    6. Canberra - Queanbeyan 36,000

    7. Gold Coast - Tweed Heads 27,000

    8. Newcastle - Maitland 22,000

    9. Wollongong 16,000

    10. Sunshine Coast 11,000

    Students per 1,000 residents

    2016 2011

    65 53

    63 52

    60 52

    52 49

    57 50

    83 79

    44 41

    47 46

    56 51

    37 32

    Full and part-time university student numbers living in top ten cities at the 2016 Census

    Source: Based on Australian Bureau of Statistics data; The Demographics Group

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    Perc

    ent change %

    Years of prosperity have created a culture of aspiration

    Per cent change in Australian GDP by quarter (constant price) from 1961 to 2018

    Fraser

    1960s 1970s 1980s 1990s 2000s 2010s

    Menzies

    Whitlam

    GST

    GFCHawke

    Source: OECD, FRED, The Demographics Group

  • The way we live has changed … and so too have expectations

    Source: House plans created by Sawmill Designs

    Today

    1950s

  • I stopped eating smashed avocado … and now I own a castle

  • SLIDE #

    More time is being allocated to learning prior to working

    Source: The Demographics Group

    0 9010 20 30 40 50 60 70 80

    1979

    Child Teen OldAdult

    71

    2019

    Child Adolescence Lifestyle OldRetiredAdult

    82

    1939

    Child Adult Old

    63

    Change in life expectancy over 80 years in Australia

  • The rise of

    the

    knowledge

    worker is

    driving

    Australian

    prosperity

    Source: Based on Australian Bureau of Statistics data; The Demographics Group

    Jobs ('000) added/lost by

    industry in Australia

    between February 2000

    and February 2019

    Australia February 2000 – February 2019: up 4.0m (8.7m – 12.7m)

    February 2000 – February 2019

    Jobs grown: 4,235,000

    Jobs contracted: 248,000

    Net jobs added: 3,987,000

    Education

    & Training

    Admin &

    Support

    Mining

    Financial &

    Insurance

    Public

    Admin

    & Safety

    Wholesale

    Trade

    Rental/

    Hiring &

    Real Estate

    Info Media &

    Telecoms

    Manufacturing

    Agriculture/Forestry

    & Fishing

    Construction

    Arts &

    Recreation

    Electricity/Gas/

    Water & Waste

    Transport/

    Postal/

    Warehouse

    Healthcare

    & Social

    AssistanceRetail Trade

    Accom. &

    Food

    Other

    Services

    Professional/

    Scientific/

    Tech.

    0

    200

    400

    600

    800

    1,000

  • Investment in education pays dividends

    Source: Based on Australian Bureau of Statistics data; The Demographics Group

    $-

    $20,000

    $40,000

    $60,000

    $80,000

    $100,000

    $120,000

    21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75

    Postgraduate

    BA

    Trade Certificate

    Year 10

    Year 9

    20 40 60 7030 50

  • Source: Based on Australian Bureau of Statistics data; The Demographics Group

    The hollowing-out of Middle Australia jobs

    Occupations by skill level at the 2016 Census

    Skill Level Job Type

    1 Doctor, Engineer, Midwife

    2Police Officer, Dental

    Hygienist, Chef

    3Electrician, Butcher,

    Mechanic

    4Truck Driver, Waiter,

    Barista

    5Sales Assistant, Cleaner,

    Café Worker

    Relevant Total

    Share of growth

    2011-16

    46%

    13%

    1%

    21%

    18%

    100%

    Growth

    2011-16

    290,000

    80,000

    10,000

    130,000

    110,000

    620,000

    Jobs in

    2016

    1,490,000

    1,140,000

    1,360,000

    2,520,000

    1,720,000

    8,220,000

    Share in

    2016

    18%

    14%

    17%

    31%

    21%

    100%

  • Source: Based on Australian Bureau of Statistics data; The Demographics Group

    Australia's biggest job centres are getting bigger

    Top 20 job centres in Australia at 2016 plus net growth in jobs from 2011: census data

    Place of work 2016Change

    2016-2011

    1. Sydney 321,000 69,400

    2. Melbourne 221,000 35,000

    3. Perth City 137,000 3,100

    4. Brisbane City 122,000 6,300

    5. Adelaide 108,000 7,400

    6. Dandenong 66,000 12,000

    7. Docklands 56,000 23,900

    8. Parramatta 50,000 7,000

    9. North Sydney 49,000 5,900

    10. Macquarie Park 49,000 9,900

    Place of work 2016Change

    2016-2011

    11. Southbank 39,000 5,500

    12. Hobart 38,000 3,200

    13. Richmond 37,000 6,900

    14. Pyrmont - Ultimo 37,000 7,200

    15. Civic Canberra 34,000 2,600

    16. Clayton 33,000 4,500

    17. Geelong 31,000 5,600

    18. Surry Hills 30,000 6,500

    19. St Leonards 30,000 3,800

    20. Parkville 29,000 6,900

  • Source: The Demographics Group

    Skills required to

    future-proof a career

    STEM

    &

    Skills

    • Continuous learning

    • In-house training

    • Online learning

    Entrepreneurship

    &

    Enterprise

    • Harvest ideas

    • Mentoring

    • Creative thinking

    Agility

    &

    Resilience

    • Embrace change

    • Agile workspace

    • Fit-in-ability

  • Source: Icons made by Roundicons, Freepik from www.flaticon.com; Shutterstock; The Demographics Group

    Australia is exceptionally tolerant of other cultures to theextent that we nick bits and pieces that we think make uslook more cosmopolitan and less colonial—sad buttrue—and so again student accommodation fits into thisnarrative… we showcase rather than shun multinationalenclaves

    Australia is a young growing nation with an ageingworkforce… we need strong immigration, a tolerantsociety, and an education system that delivers skilledworkers into the future… student accommodation fitsinto this narrative

    The Australian workforce is tilting towards education

    and skills and not just prior to work… there’s a growing

    demand for continuous learning so that workers can

    learn, unlearn and relearn the skills required to remain

    workplace relevant

  • Introducing Australia’s bachelor hotspot …

    Hotspot suburbs for single men and women aged 25-34 at the 2016 Census

    Source: Based on Australian Bureau of Statistics data; The Demographics Group

    Byron Bay

    1.63:1

    Roxby Downs

    1.41:1

    Hotspot suburbs for single men and

    women aged 25-34 at the 2016 Census

    “Highway of Love”

    Barrier Highway

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