Shubhadha Iyer

January 2014

Accomplishments in

Entrepreneurship

This document describes the impact and benefits of Shubhadha Iyer’s Ideas

and initiatives in Entrepreneurship in the form of White Papers, Business

Plans, books, general writing and other documents prepared by Shubhadha

Iyer 2000-2013

S.Iyer

1/23/2014

This document is for Free distribution

ACCOMPLISHMENTS IN ENTREPRENEURSHIP January 23, 2014

November 2013 Prepared by Shubhadha Iyer 2

Table of Contents

Executive Summary .................................................................................................................................................... 3

Proof of Entrepreneurial Innovation and Thought Leadership 2000- 2013 .................................................. 3

Nature of Impact ............................................................................................................................................ 3

Author Profile ............................................................................................................................................................. 6

Future Plans ....................................................................................................................................................... 6

Volume of Work ......................................................................................................................................................... 7

ACCOMPLISHMENTS IN ENTREPRENEURSHIP January 23, 2014

November 2013 Prepared by Shubhadha Iyer 3

Executive Summary

Proof of Entrepreneurial Innovation and Thought Leadership 2000- 2013

This document provides an overview of Entrepreneurial initiatives taken by the Consultant Shubhadha Iyer (also

referred to as “contributor” or “author”). The impact and benefits of these initiatives is visible at

Corporate/Business and Entrepreneurial levels. Corresponding product or service descriptions are included here

and in the other document “Achievements in Thought Leadership”. This document will focus on the tangible

benefits and impact of Shubhadha Iyer’s ideas working in the Entrepreneurial mode.

Nature of Impact

Since 2002, Shubhadha Iyer has prepared several Business Plans and White Papers circulated among the

Entrepreneur Networks e.g. Entrepreneur and Alumni Networks, select Investor groups, online forums and in

general, viewable to the business community online. The series of events—efforts made by the author and

movements in the same area, indicate these ideas were always strategically aligned with progressive Industry

trends e.g. the move to projects that do not require capital (which is the consultant’s latest effort since May

2012).

It can be inferred that the contributor played a key role to set high level trends, raised awareness of viable

business concepts, generated momentum for further growth, and in certain cases provided strategic direction

for other entrepreneurial groups e.g. AI software. Of the many concepts communicated during the past decade,

the following Table shows initiatives that stand out prominently from the Entrepreneurial viewpoint.

The following sections describe the author’s contribution and then highlights the result of each effort.

Accomplishments in Entrepreneurship

The contributor accomplished the following through distinctive works of Thought Leadership —

Prepared plans to propose original products and services- in most cases with a clear headstart

Wrote extensively on ideas and concepts for products and services, raising awareness and

popularity as profitable ideas for Entrepreneurship

Provided strategic direction for Entrepreneurial Networks to grow and develop in certain areas

Promoted the absorption of best practices in Entrepreneurship Services

Popularized methods and tools that are now industry standard

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Table 1 Business Plans prepared by Shubhadha Iyer 2000-2013

Date Idea/ Initiative/ Business Plan initiated by Shubhadha Iyer 2000-2002

3 September 2000

PRODUCT BASED ON ARTIFICIAL INTELLIGENCE SOFTWARE: Proposed in 2000- an Expert Systems-based methodology and tool, for applications in Troubleshooting, Diagnostics and Internal Technical Support. It would work at Technical, Administrative and Operational levels. A Business Plan was first prepared in 2000, circulated to prospective investor and entrepreneur networks then re-formatted as a White paper, both published online.

4 May-June 2002 OUTSOURCED ANALYSIS SERVICES: A Business Plan was prepared in 2002. This service aimed at taking up Analytical work from bigger projects. The service category would specialize in taking over Analysis-intensive project tasks -- be it technical, business, systems analysis, etc. applying structured and efficient methodologies.

November 2009 LITERARY WORK BASED ON ROAD TRANSPORT IN INDIA: This was a literary creative project (Book/ Fiction) – co-authored by the author who did the graphic design, formatting, promotions and business research on the Road Transport sector. Though a major departure from the author’s usual areas of interest- i.e. business analysis/management, it promoted the concept of “multi modal” transport in India. It was written in a new experimental format that could prove to be a potential “game changer” in the literary world, if marketed and packaged on a wider scale.

May 2012 BUSINESS PLAN FOR SPECIALIZED CONSULTING SERVICES: As the initial 2000-2002 plans (AI software, outsourced analysis, HRIMS and others) did not get funding, the contributor changed her strategy and re-oriented her Entrepreneurial efforts to pitch for projects that do not require capital. After a lengthy hiatus from 2008 to 2011 in Entrepreneurship, a new Business Plan prepared in 2012 finally proposed a consulting service that had very low capital requirements, so that “high capital or production costs would not pose a barrier”. It was also discussed a few times in the business and investor community. And in general, the author has often promoted “small scale” entrepreneurship, since 2002.

Table 2 Estimated Impact of Thought Leadership contributions by Shubhadha Iyer 2000-2013

Idea proposed by the Consultant

(Shubhadha Iyer)

Business Plan/

Proposal Name

Date (Mon/Year)

proposed

Description of later Developments

(Events, Initiatives) that followed in

the same or closely related areas in

Industry - for the purpose of Trend

Analysis

1. Tools and Methodologies-

TROUBLESHOOTING &DIAGNOSTICS:

An Expert Systems-based methodology for applications in the Troubleshooting and Internal Technical Support arena.

Product design brought together elements of Fault Tree Analysis (FTA), AI Software (Expert Systems) and applied it for Troubleshooting and Diagnostics for IT and Business environments.

Automated Trouble-shooting, Maintenance and Diagnostics for Technical Support- an Expert System Approach

September 2000

Fault Tree Analysis (FTA) is now a part of mainstream desktop software; and Troubleshooting Knowledge bases in IT support have been enhanced.

Following years saw a number of startups being recognized by Entrepreneurial and VC Networks in the field of AI software (2007-2008) and also Expert Systems.

Exact implementation of this tool or approach has not been observed in industry. The Consultant wanted to develop a Proof-of-Concept but this plan has been held up (so far) for lack of funding and Entrepreneur support.

The consultant has original ideas to develop this further, and the future plan is to take it up later, if possible.

MANAGEMENT:

2. People Management practices in Entrepreneurship

3. Entrepreneurship Services

Arguments and ideas are contained in the Books written in 2007 and 2013 on people management

People Management (2004- present)

Entrepreneurship (2002-2007)

There has been a surge in people management awareness (2004-2012)

S.Iyer forcefully advocated “small scale” and “people entrepreneurship” (2002-2007). These principles are aligned with Micro- Finance, an area that has seen many developments in the past decade.

There has been growth and standardization in services provided by Entrepreneurial Networks e.g. Mentoring programs.

4. Literary Fiction (eBook) based on Road Transport in India

Book/ eBook available online

November 2009 Sold a few copies online; and received positive reviews from all readers. Could not be marketed widely.

5. Specialized Consulting Services with Low Capital requirements

Business Plan for a Startup Venture (Consulting services)

May 2012 Is currently on hold. Did not receive any advisory support or funding since 2012.

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Author Profile

Shubhadha Iyer is a Management Business Analyst -has been in the Business and IT field for 17 years,

with a total work experience of 12+ years interspersed with Training. Has specialized in all facets of

Business Analysis including senior-level functions. Progressed from Analyst to Management level in

2007 and held a Management position as Deputy General Manager (DGM-IT).

Initially worked on consulting projects in USA that largely focused on IT/ Applications Analysis, then in India-

primarily as Business Analyst from 2002 to 2013 in several domains. Wrote entrepreneurial Business Plans

and White Papers in 2000-2002 and more recently, in advanced Business Analysis and Management (2011-

2013).

Academic background comprises M.S. degree from WSU, Kansas, USA (1995) with specialization in

Computational Fluid Dynamics (Aerospace Engineering), Post-Graduate Diploma in Business Administration

(PGDBA 2010), Certification in Business Analysis (CSBA from Quality Assurance Institute, 2010-2012) and

B.Tech from IIT Bombay (Aeronautical Engineering, 1988).

In addition to her work in Business, Management and IT, Shubhadha Iyer has been a creative contributor in

Dramatics (Playwright, Production-in-charge) and Performing Arts (Event management) as Cultural Nominee

in 1987-88 in college. Participated in Wildlife Treks and other adventure sports, and continues to lead an

active lifestyle.

Future Plans

Shubhadha Iyer is looking for a High level Executive placement while making efforts to widely

publicize her Thought Leadership contributions and latest eBook.

Plans to further develop some ideas that her B Plans initiated-these are ideas for improved product

design that have not been published and are currently on hold.

The plan is to revive this effort based on agreement with concerned organizations. Once her own

rights and privileges are restored, would also like to help the under-privileged.

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Volume of Work

Previous Business Plans, Brochures, White Papers and Recent work (as listed below) can be viewed online at the Portal: http://www.siyerconsult.com/white-papers

Books written by Shubhadha Iyer-

o Ideas in People Management (Book/ eBook), 2013

o Other Books/ eBooks and supporting material referenced in this document, are Off the shelf; but can be viewed upon request

Business Plans and White Papers prepared by Shubhadha Iyer-

o Management Business Analysis (White Paper), 2012

o Rapid Business Analysis- Process & Methodology (White Paper), 2011

o Business Analysis Consulting Services (Brochure), 2011

o Expert Information Management System : a Web-based HRIMS for classification of Experts (Business Plan), 2000

Industry studies and Feasibility Analysis -

o Private Unemployment Insurance (Business Plan, Research and Feasibility Analysis), 2002

o Objective Decision Models in People Management (White Paper), 2011

o OD Interventions in Change Management (White Paper), 2012

Blueprints and Plans -

o Automated Troubleshooting, Maintenance and Diagnostics– an Expert System Approach (Business Plan), 2000

o Outsourced Analysis Services (Business Plan), 2002

o Project Plan based on Network Based Marketing strategy (Business Plan), 2002

o Project Proposal for Management & Business Consultancy (Low Capital requirements), 2012

Consultant Resume & Bio – (detailed version can be provided upon request) http://in.linkedin.com/in/shubhadha