accomplishments in website development
TRANSCRIPT
Rachaelle Lynn
Website Home Page
Website Home Page
Below the fold
Website Home Page
Revised text of footer so meta description reads as “The internet’s #1 choice for discount swimming pool supplies” instead of registered trademark information, which was the meta description when I arrived at the company.
Website Home Page
Spearheaded and instituted slogan “Your Pool Is Our Passion” (written for free by an internal resource) for company to integrate consistent company branding across all channels.
Website Home Page
Home Page Changes•“Clearance” in left nav changed to red font to draw attention
•“for special offers and discounts” added to eMail sign-up call-to-action; this simple change increased email subscriptions by 400%
Website Home Page
Changed H1 tag on home page to relevant keyword and update static content on home page regularly to improve SEO.
Website Home Page
Created blog and added blog badge to home page to make blog easier for consumers to locate.
Website Home Page
Started social media accounts and added social media badges to website home page (later updated to feature Pinterest in place of LinkedIn).
Website Home Page
Added Twitter Feed to website home page so it is constantly being updated with fresh content, which makes Google more likely to crawl the site frequently and improves SEO.
Website Home Page
Added pages to home page footer:•Product Recalls•FAQs•About Us•Press Room•Testimonials
About Us Webpage
Created and wrote content for About Us page to increase number of web pages on site and credibility to the company.
FAQs Webpage
Created and wrote content for Frequently Asked Questions page to improve company credibility, increase time on site, and provide better customer service.
Press Room
Added press releases to company marketing plan; added Press Room page to site – the consistent updating yields SEO benefits.
Testimonials Webpage
Added Testimonials page to website to increase consumer confidence and to increase web crawls for SEO benefits.
Created Facebook page for company and promote it with the goal of qualified “Likes” –those who own and maintain their own swimming pools and hot tubs.
•Deal of the Day•Links to recently published blogs, articles, and press releases
Started company Twitter account•Gathered followers organically•Maintained an appropriate ratio between followers and following•Scheduled regular Tweets via free software•Participated in #followfridays, @mentions, etc.
Pool Care Tips Blog
Added blog to website in January 2011. •Blog currently has over 400 articles•Blog articles are marketed on Facebook, Twitter, and Pinterest•Blog articles are used as content for monthly newsletters•Blog articles provide a forum for customers to gather how-tos and to ask questions when they need help
Pool Care Tips Blog
•Top nav on blog offers easy browsing of popular pool care topics •Right navoffers easy blog sign-up, recent articles, and categories for efficient browsing
Pool Care Tips Blog
Left nav on blog takes consumers to the e-commerce section of the site.
Old Product Pages
Old product pages contained very little content, none of it optimized for SEO.
Product Pages
Implemented Ratings and Reviews and Questions and Answers on product pages.
Product Pages
Rewrote product pages to include comprehensive , SEO-optimized descriptions, including H1 titles, keywords, and complete explanations of what customers are purchasing.