11

Account Based Marketing SoftwareProduct DemoOctober 18th 2016

Jean-Yves SimonVP, Product

jysimon@azalead.com jysim0n (with a zero)

222

About Azalead

• Founded in 2013• Offices in NY & Paris• VC backed: $8M• Founding member of

the ABM Consortium• Microsoft Partner• 80 customers

worldwide

333

Technology Services, Manufacturing & Other

Experience with over 80 International Clients

4444

What we’ll cover

1. The new B2B Sales & Marketing Context

2. Azalead’s Account Based Marketing platform

3. Live Demo, focus on Winter ‘16 Release new features

4. Q&As

30’

5555

The new B2B Sales & Marketing Context1

6666

😟 0.4%

Less than 1% of inquiries convert to a sale

SiriusDecisions Demand Waterfall model

7777

Source: IDC Research

Of website visitors are Anonymous

95%

Marketing budgets are allocated based on guesswork

8888

The B2B Seller needs a change

57% of the purchase decision is already complete before the customer even calls the supplier*

Buyers are more consensus driven

Commoditization effect in play

* Source: CEBGlobal.com

9999

How Azalead’s Account Based Marketing software helps solve these problems?2

10101010

Don’t count the people that you reach; reach the people who count.

- David Ogilvy

“

111111

What is Account Based Marketing (ABM)?

Identify accounts

most likely to buy

Focus marketing & sales efforts

on target accounts

Measure business

impact on accounts

12121212

The Growing Adoption of Account Based Marketing

92% recognize the importance of ABM

52% have a program in place

60% are planning on investing in technology for ABM

SiriusDecisions ABM Survey, April 2016.

131313

Why Now?

IP based Company IDMachine learningProgrammatic advertising

Traditional ABM

ABM at scale

New technology now enables ABM at scale:

500ACCOUNTS

5ACCOUNTS

141414

Azalead Account Sensing* Technology

*Patent Pending

Azalead Company ID International

Firmographics 120M

CompaniesTag on website

False positiveISP Filter

http://

Real-time Company IP &

Cookie database

86.54.121.46

Machine Learning on unregistered IPsEmail Domain

IP association

ISPs

International IP Registry Text Mining

Cookie Trackin

g

Azalead identifies

10X More Accounts

151515

Account Selection

Identify new target accounts based on website activity

161616

Account Based Retargeting

Build awareness with event triggered ads throughout the sales cycle

Message 1

Message 2

Message 3

171717

Account Based Website Personalization

Grow engagement with personalized content

and pre-populated web forms …even for

first time visitors

181818

Account Based Selling Mobile App

Buying Signal Alerts

Monitor target account website activity

Accelerate Sales Cycles by reaching out at the right time

Mobile App & Buying Signal Alerts For Sales Reps

191919

ABM Dashboards & Reports

Measure Awareness, Engagement & Revenue with Target Accounts

20202020

Live Demo, focus on Winter ‘16 Release 3

21212121

Winter ‘16 Release Summary

Self-Service Ad Retargeting

Upgraded Sales PipelineReport

Upgraded Visitor ProfileReport

User Experience Upgrades

222222

Integrations

RESTA P I

Salesforce Pardot

Microsoft Dynamics

CRM

Sales & Service Cloud

HubSpot Marketo Mailchimp

AppNexus

Eloqua ClickDimension

s

Tag Commande

r

Google Tag

Manager

JoomlaDrupalWordpress

CRM Marketing Automation

CMS Tag Management Advertising

Email Marketing

Azalead improves return on existing marketing technology investments

24242424

Azalead cuts wastage insales & marketing and

helps grow revenue with the accounts that count.

Why Azalead?

$

sales marketing

25252525

?Questions jysimon@azalead.com jysim0n (with a zero)

2626