accurate chiropractic

Upload: scorpion999

Post on 03-Apr-2018

216 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/28/2019 Accurate Chiropractic

    1/40

    This sample business plan has been made available to users ofBusiness Plan Pro, business planningsoftware published by Palo Alto Software. Names, locations and numbers may have been changed,and substantial portions of the original plan text may have been omitted to preserve confidentiality

    and proprietary information.

    You are welcome to use this plan as a starting point to create your own, but you do not havepermission to reproduce, resell, publish, distribute or even copy this plan as it exists here.

    Requests for reprints, academic use, and other dissemination of this sample plan should be emailed

    to the marketing department of Palo Alto Software at [email protected]. For productinformation visit our Website: www.paloalto.com or call: 1-800-229-7526.

  • 7/28/2019 Accurate Chiropractic

    2/40

    Confidentiality Agreement

    The undersigned reader acknowledges that the information provided by _______________ in thisbusiness plan is confidential; therefore, reader agrees not to disclose it without the express

    written permission of _______________.

    It is acknowledged by reader that information to be furnished in this business plan is in all respectsconfidential in nature, other than information which is in the public domain through other means

    and that any disclosure or use of same by reader, may cause serious harm or damage to

    _______________.

    Upon request, this document is to be immediately returned to _______________.

    ___________________Signature

    ___________________

    Name (typed or printed)

    ___________________

    Date

    This is a business plan. It does not imply an offering of securities.

  • 7/28/2019 Accurate Chiropractic

    3/40

    Table of Contents

    1.0 Executive Summary.............................................................................................................................11.1 Mission.......................................................................................... ..............................................11.2 Keys to Success ........................................................................................................................1

    Chart: Highlights......................................................................................................................21.3 Objectives ...................................................................................................................................2

    2.0 Company Summary.............................................................................................................................22.1 Start-up Summary......................................................................................................................2

    Table: Start-up.........................................................................................................................3

    Table: Start-up Funding..........................................................................................................4Chart: Start-up .........................................................................................................................5

    2.2 Company Ownership.................................................................................................................53.0 Products and Services........................................................................................................................64.0 Market Analysis Summary..................................................................................................................6

    4.1 Market Segmentation ................................................................................................................6Chart: Market Analysis (Pie)..................................................................................................8Table: Market Analysis ...........................................................................................................8

    4.2 Service Business Analysis........................................................................................................84.2.1 Competition and Buying Patterns................................................................................9

    4.3 Target Market Segment Strategy...........................................................................................105.0 Strategy and Implementation Summary..........................................................................................11

    5.1 Competitive Edge....................................................................................................................115.2 Marketing Strategy ..................................................................................................................115.3 Sales Strategy..........................................................................................................................14

    5.3.1 Sales Forecast............................................................................................................14

    Table: Sales Forecast.................................................................................................15Chart: Sales Monthly ...................................................................................................15Chart: Sales by Year...................................................................................................16

    5 4 Milestones 16

  • 7/28/2019 Accurate Chiropractic

    4/40

    Table of Contents8.4 Projected Cash Flow...............................................................................................................26

    Chart: Cash ...........................................................................................................................27Table: Cash Flow..................................................................................................................28

    8.5 Projected Balance Sheet........................................................................................................28Table: Balance Sheet...........................................................................................................29

    8.6 Business Ratios.......................................................................................................................29Table: Ratios .........................................................................................................................30

    Table: Sales Forecast ...............................................................................................................................1Table: Personnel ........................................................................................................................................2

    Table: General Assumptions ....................................................................................................................3Table: Profit and Loss ...............................................................................................................................4Table: Cash Flow.......................................................................................................................................5Table: Balance Sheet ................................................................................................................................6

  • 7/28/2019 Accurate Chiropractic

    5/40

    Accurate Chiropractic

    1.0 Executive Summary

    Accurate Chiropractic, LLC is a clinic that specializes in providing natural healthcare to

    members of the community who are injured as a result of motor vehicle and workrelated accidents, or suffer from chronic pain. Its owner is Dr. Angelo M. Rubano, Jr., D.C.

    Dr. Rubano has a proven track record of success in his profession, having recently sold apractice in New Jersey for $124,000, which he purchased 3 years ago at a cost of $20,000. He

    has been in private practice as a business owner since graduating from Life ChiropracticCollege 11 years ago. His leadership ability has proven effective in both the civic and

    professional arenas, where he has served on various executive boards of successful andgrowing organizations. Through these organizations he has developed expertise in coordinatinglarge scale events and networking. In addition, he is an accomplished public speaker, an

    attribute which has served him well as both an expert medical witness and lecturer on varioushealth related topics.

    His guiding business philosophy is to be creative rather than competitive. Realizing that nearly

    80% of the population has never used or thought about Chiropractic Care, he understandsthere are more than enough potential patients to go around. Ultimately his plan for growth will

    incorporate other doctors in the area who can benefit from the corporate approach AccurateChiropractic has for providing health and safety consultation to the service and constructioncorporate market. With this in mind Dr. Rubano's approach is to see himself primarily as a

    marketer of chiropractic services. Accurate Chiropract ic, LLC will reach the untapped marketof Chiropractic patients by connecting emotionally with our target market through a systematic

    series of direct mail advertising. We will serve the injured directly, as well as indirect ly throughcorporate c lientele. We will be a contributor to the community through outreach events aimed

    at childrens' and workers' safety.

  • 7/28/2019 Accurate Chiropractic

    6/40

    Accurate Chiropractic

    1.3 Objectives

    Collections of $420,000 in the first year

    Hold Gross Margin to minimum of 55% 300 total cases by the end of year 1 Case Average of $3,500 by end of year 2

  • 7/28/2019 Accurate Chiropractic

    7/40

    Accurate Chiropracticfurniture and computers, initial month's rent/security deposit, and initial advertising cost,

    including production of printed reports.

    Long-term assets include a key of diagnostic equipment (Surface EMG with dynamic range ofmotion valued at $8,000), X-ray equipment, and chiropractic tables.

    Much of this will be financed by direct owner investment. The projected loan to aid in thepurchase of equipment and working capital is shown as a long term liability. The assumptions

    are shown in the following table and chart.

    Table: Start-up

    Start-up

    Requirements

    Start-up Expenses

    Legal $2,500

    Stationery etc. $1,000

    Brochures $200

    Consultants $0

    Insurance $1,000

    Rent $5,675

    Licensing $6,000

    Research and Development $6,000

    800 Line Set Up Fees $200

    Computers and Software $8,000

    Pri nt Adverti si ng and Report Producti on $1,000

    Office Furniture $3,000Total Start-up Expenses $34,575

    Start-up Assets

    Cash Required $69,000

  • 7/28/2019 Accurate Chiropractic

    8/40

    Accurate Chiropractic

    Table: Start-up Funding

    Start-up Funding

    Start-up Expenses to Fund $34,575

    Start-up Assets to Fund $173,000

    Total Funding Required $207,575

    Assets

    Non-cash Assets from Start-up $104,000

    Cash Requirements from Start-up $69,000

    Addit ional Cash Raised $0

    Cash Balance on Starting Date $69,000

    Total Assets $173,000

    Liabilities and Capital

    Liabilities

    Current Borrowing $0

    Long-term Liabili ties $164,000

    Accounts Payab le (Outstanding Bi ll s) $0

    Other Current Liabili ties (interest-free) $0

    Total Liabili ties $164,000

    Capital

    Planned Investment

    Start Up Cost Funded by Owner $33,575

    Addit ional Owner Cap itol Investment $10 ,000

    Other $0

    Addit ional Investment Requi rement $0

    Total Planned Investment $43,575

    Loss at Start-up (Start-up Expenses) ($34,575)

  • 7/28/2019 Accurate Chiropractic

    9/40

    Accurate Chiropractic

    2.2 Company Ownership

    The company is set up as a Florida Limited Liability Corporation for the purpose of providing some

    shielding of liability to its members without the intricacies of an S-Corporation. The principaland founding member is Angelo M. Rubano, Jr. D.C.

    Dr. Angelo M. Rubano, Jr. is a 1993 graduate of Life Chiropract ic College in Marietta, Ga. Afteri i hi li t ti hi ti di i f th St t f N J i M h f

  • 7/28/2019 Accurate Chiropractic

    10/40

    Accurate Chiropracticperformed health screenings of 75 members of the Fort Myers community.

    ___________________________________________________1 see Addendum, Credentials;2 see Addendum, Testimonials;3 Letip is an international organization that functions to help small businesses grow through the

    exchange of business tips. The central offices are located in California, and there are localchapters throughout the country.

    3.0 Products and Services

    Accurate Chiropractic, LLC offers a high level professional service that helps take injured and ill

    people of all ages from varying states of pain and inactivity to comfort and wholeness. Weprovide a drugless approach to healthcare by giving patients the tools they need, physically,

    mentally, and emotionally, to return to an active and healthy lifestyle. To the corporate client,we provide analysis of factors that increase the risk of on-the-job injuries and the tools toreduce those risks. Considering that low back pain is responsible for half of workers'

    compensation costs, and that past research has demonstrated time and again that

    Chiropractic Care compared to other typical medical treatment is more successful and morecost effective for these conditions, it is obvious that this is a much needed service that will

    create a high demand when approached the right way.1,2

    We will also sell products that support our services, including home exercise devices, pillows,

    TENS units, and weight loss programs. (A TENS -- transcutaneous electric nerve stimulation --unit is a small, battery-powered, portable muscle st imulation machine that can be used at

    home to help control pain.)___________________________________________________1 Mootz, R.D., Franklin,G.M., Stoner,W.H. Strategies for preventing chronic disability in injured

    workers. Topical Clinical Chiropractic, 1999; 6(2):13-252 Florida Department of Labor and Employment Security, Division of Workers' Compensation,Claims and Medical Billing Data 1994-1999

  • 7/28/2019 Accurate Chiropractic

    11/40

    Accurate Chiropracticindividuals injured within a 6 month time period of visiting our office. Insurance c laims are

    easier to handle at this stage making for more lucrative reimbursement rates. Inaddition, early intervention aids more rapid recovery, which leads to greater word of

    mouth referral.

    Work Related Injury Victims: this is a yet untapped market in our field. Recentlegislation in the state of Florida (Effective October 1, 2003) makes it possible forChiropractors to not only treat injured workers but to also function as case managers. In

    this capac ity we are able to direct the entire care of the injured worker. With caseaverages ranging from $6,323-$7,465 this is a very lucrative market. (Case averages

    referenced from Florida division of Financial services website: www.fldfs.com/WCAPPS/Claims_Research/Stats_Results.aspyear 2001 statistics.)

    Victims of Chronic Pain Resultant from Past Motor Vehicle Accident: the segmentof the population that has attempted other forms of treatment without the results they

    were expecting. They are candidates for not only a natural approach to treatment butalso "back end" sales of therapeutic devices such as TENS units, heat and cold packs,

    and home exercise devices.

    Neck and Back Pain sufferers with onset unrelated to Motor Vehicle Accidents: Thisaccounts for a large percentage of the population, nearly 30% of our population

    experiences one or the other (we have adjusted our numbers to account for the fact thata large portion of these will have experienced their problem as a result of a motorvehicle accident).

    Other Pain Sufferers: refers to the segment of the market that experiences painsyndromes like Fibromyalgia, Chronic Fatigue Syndrome, Migraine and Tension Headaches,

    Carpal Tunnel Syndrome, middle back pain, etc. This is a segment of the population wewill attract thanks in part to our affiliation with several managed care and major medical

    programs. These are cases that most M.D.s are not equipped to properly service becausetheir training in musculoskeletal disorders is limited, and the prescription drug route hasyet to develop a legitimate answer for these problems.

  • 7/28/2019 Accurate Chiropractic

    12/40

    Accurate Chiropractic

    Table: Market Analysis

    Market Analysis

    Year 1 Year 2 Year 3 Year 4 Year 5

    Potential Customers Growth CAGRWellness patients 6% 78,697 83,419 88,424 93,729 99,353 6.00%

    Motor Vehicle Accident Victims 6% 3,553 3,766 3,992 4,232 4,486 6.00%

    Work Related Injury Victims 1% 20,603 20,809 21,017 21,227 21,439 1.00%

    Chronic Pain Sufferers Via 6% 13,141 13,929 14,765 15,651 16,590 6.00%

  • 7/28/2019 Accurate Chiropractic

    13/40

    Accurate Chiropracticparadigm, there is easy access to our services without need of referral or membership in a

    managed care organization. Within the area of workers' compensat ion, although managed caredoes play a role to a certain extent, our plan to market to "self insured" companies (see

    Marketing Plan) will give our clinic ample exposure and access to thousands of injured workerswithout the stipulations of managed care, nor their propensity to slash medical fees.

    ___________________________________________________

    1

    Yellow Book 2003-2004, Ft. Myers/Cape Coral Edition, Chiropractic Section, pages 182-185.

    4.2.1 Competition and Buying Patterns

    The key element in the purchase decisions in the healthcare of accident victims is the

    patient's perceptions of the doctor's competence and empathy with his or her situation. Moreso than in illness care, there is a certain psychosocial component that goes along with being

    injured in an accident and the potential of being unable to provide for yourself or for your family

    for any length of time. The doctor who can demonstrate to the patient that he has a goodsense of what the patient is experiencing is more likely to connect with and gain the trust of

    that patient. This relationship is fostered by establishing a game plan for that pat ient's care andconsistently following that game plan so that there are no sudden changes or surprises.

    Auto accident patients frequently are referred by personal injury attorneys and medical

    doctors; therefore, it is essential to build relationships with attorneys in the area that specializein personal injury litigation as well as medical physicians. Maintaining these relationshipsrequires prompt reporting, open lines of communication, and the utilization of a team of

    specialists in other fields of diagnostic imaging and medicine.

    Patients rarely compare providers. Typically if they are referred by an outside source such as anattorney, physician, or other patient they follow the word of mouth referral. It is rare for

    t i h i f hi t t th t lth h ill " h " f

  • 7/28/2019 Accurate Chiropractic

    14/40

    Accurate Chiropractic

    4.3 Target Market Segment Strategy

    We have chosen this target market because it represents a portion of the population whose

    needs match our offerings. Although for years many have viewed Chiropractors as "bonedoctors," we are actually specialist in helping correct problems related to the muscles, tendons,ligaments, and nerves, who use bones as mechanical levers to assist the body's natural healing

    properties. Most injuries due to vehicular and work related acc idents involve the soft tissuesof the body, namely the muscles, ligaments, and nerves. In addition to the fac ts mentioned

    above, it makes complete economical sense to target this market, because it is still the mostfinancially rewarding, with case average amounts being 30-50% higher than cases covered by

    traditional insurance plans. Perhaps most importantly, this area needs this type of service. Asof the 2000 Census this section of Lee County (a 7 mile ring around our projected officelocation), one of the fastest growing counties in the country, had over 75,000 people in the

    15-54 years of age category, a segment of the population that is projected to grow 6% by theyear 2005. Accident rates for this segment of the population are close to 30% higher than the

    general population.

    According to a compilation of data obtained from NHTSA (The National Highway Traffic SafetyAuthority), The Crashworthiness Data System, The Fatal Accident Sampling System, as well as

    the General Estimates System, the national average with regard to incidence (that is the numberof a given event occuring within a population in a given time period) is 770 out of100,000. That is, 770 out of every 100,000 people will be involved in an accident each year.

    In a growing area with as many young drivers as in Fort Myers, Fl., that number is much higher.In fact, according to data for the year 2001 obtained from the Florida Department of Highway

    Safety and Motor Vehicles, the incidence for motor vehicle crashes across all age groups (age

    15-85+) in the state of Florida is closer to 2,270 out of 100,000.1 This is nearly 3 times the

    national average. Based on information provided by Scan/US Inc. That translates into over 3,500motor vehicle accidents for the residents living within a 7 mile ring around our office locat ion.2

    Another key factor in analyzing our market is calculating injury prevalence. Prevalence is the

  • 7/28/2019 Accurate Chiropractic

    15/40

    Accurate Chiropractic(3rd Edition). Baltimore, Lippincott Williams Wilkins Co., 2001

    4 U.S. Census Bureau Statistics for 2000 Census with Population Reported by Age and Sex.5 U.S. Department of Labor, Bureau of Labor Statistics Injuries, Illnesses, and Fatalities www.

    bls.gov/iif/home.htm6 Florida Division of Financial Services workers' compensation Claims Statistical Query (made10/1/2003) www.fldfs.com/WCAPPS/Claims_Research/Stats_Results.asp7 2003 Florida workers' compensation Reform

    5.0 Strategy and Implementation Summary

    Accurate Chiropractic, LLC will focus, geographically on the southwestern Lee County region of

    Florida, particularly in the town of Fort Myers.

    The target customers are those members of our community who have been injured in motorvehicle and work related acc idents either recently or in the past. We will reach these peopledirectly through emotional based direct response marketing and indirectly through our

    contacts with local personal injury attorneys, medical physicians, and corporate clients.

    5.1 Competitive Edge

    We start with a competitive edge in that our location is ideal.Within a 7 mile ring around our

    officethere are projected to be 165,958 people by the year 2005 (156,517 as of the 2000

    census).1 There is no other competitor in this areathat we know of that can make the sameclaimand shares our vision for care of the injured. Our positioning in this area is hard to match;

    the combination of land development and road improvement in the area make for hazardousdriving conditions andgreater potential for injured workers.We must be aware that wewill only

    produce results if we maintain our mainstrategic focus and direct our marketing, businessdevelopment, and fulfillment in the area of injury and chronic pain care.

  • 7/28/2019 Accurate Chiropractic

    16/40

    Accurate Chiropracticservices by stating we are the best, wecare, we have a friendly staff, etc .- everyone else is

    doing just that.1Rather, we will sell a concept that strikes an emotional cord with the injured andcauses them to call a toll freevoice recorded message (people are more likely to call knowing

    they will not be pressured by a live person)for a free report on various topics.2 Each topic, beit auto accident, back pain, orneck painwill have its own (800) number to allow us to track the

    effectiveness of our advertising (wehave already purchased this tool from a companythatprovides the service and transcription of information calledPATlive).We will simply ask the

    prospective patient to leave their name andaddress only (the software automatically recordstheir phone number) and give them the option of being directly connected to a caring

    professional.3 The database will be managed by our clerical staff, who will enter data received

    by fax from PATlive's transcription service directly into ourcontact management software andfollow-up with our system of mailing reports and newsletters.

    The purpose of the free reports will be to show our prospects that we "really do" understand notonly their condition, but their situation as well (i.e. its affect on their work, family life, etc.), and

    will lead them to the next level of a free "condition specific" evaluation. All free offers will have aone month expiration date with follow up reports and progressively enticing offersbeing sentthe 2nd and 3rd weeks. Any prospect that does not schedule within the first month will

    automatically begin receiving our newsletter the next month.

    Internal marketing is just as important to the well being of a chiropractic practice.Each patientwill receive a monthly newsletter and be"rewarded" for providing referrals of family and friends.

    Rewards will be items such as free movie tickets and gift certificates to local restaurants.Biweekly half hour health seminars held in the office will be used to educate our patients onsubjects that are essential to maintaining their improved state of health.These two means of

    communication with our existing client base will also provide a means of "back end" sales withdirect response advertisements for exercise, nutritional, and therapeutic devices.Asa means of

    offsetting the cost of producing and mailing the newsletters, we will seek out corporate

    partnerships from our suppliers. In this relationship we will include an advertisement of theirspecific product(s) in our newsletter in exchange for their financial backing.As our mailing listgrows, we will have more bargaining power with these corporate entities.(Although privacylaws prevent us from sharing our patients' personal information with these companies, it does not

  • 7/28/2019 Accurate Chiropractic

    17/40

    Accurate Chiropracticfire safety, while we will check every child that participates for the presence of spinal

    misalignments and educate their parents on child safety measures for automobile travel.We havealready secured the licensing as the official event coordinator for the Fort Myers area event to

    be held in May 2004. Since this event began 10 years ago,practitioners in the state of Floridahave held some of the most successful events, with anywhere between 500 to4,000 children

    being screened by theChiropractor.

    It is important that we position ourselves as the most efficient and cooperative chiropractic

    office in town by not only speaking about service, but demonstrating it. We will do this bybeing open on "off hours" and "off days." Historically chiropractic offices have been closed on

    Tuesdays, Thursdays, and Saturdays, as well as early mornings andlunch hours. We willmake it apoint to provideopportunities for patients to be seen during these days and times. Patient

    phone calls will be returned within 2 hours and a 24-hour emergency line will be provided for allpatients.Understanding that communication is essent ial to how physicians and attorneys handletheir clients, we will see to it that everyphysician and attorneywho refers a patient will get a

    phone call from the doctorwithin 1 hour and a report within 48 hours, with regular statusreports to follow on a weekly basis. This high level of communication for patients and

    professionalswill be accomplished during "off" hours by using a locator service which willautomatically send a message to the doctor's beeper or cell phone that a message has been

    recorded.

    As we expand further into the corporate market, we will seek to function as consultants tomidsize companies (50 or more employees).Our strategy will be basically the same, with just aslight variation.Direct response advertisements will be aimed at CFOs and safety managers

    instead of accident victims.Free reports will be geared to peaking the corporate clients' interestin us as the expert at reducing insurance cost, improving employer-employee relationships, and

    creating a safer work environment to help them keep more dollars in their pockets.Communicationin this area is paramount.We will send daily Fax summariesin a clear, concise

    format to the companies' safety managers, detailinginjury and return to work status of theiremployees. Pat ients will be seen the same day as the injury,with an immediatestatus report tofollow within 1 hour of his/her visit. Newsletters specifically geared to the corporate client's

    interestwill be sent monthly with legislative updates and tips for safety and injury prevention.Our

  • 7/28/2019 Accurate Chiropractic

    18/40

    Accurate Chiropractic

    5.3 Sales Strategy

    Sales in our business are part service and part education. We must service the patient by

    listening intently and identifying their chief area(s) of concern, and then provide visible evidence,when it exists, to show them what the cause of their problem is and the benefits of correctingthat problem. We will never sell a patient on a visit by visit basis, but rather on a per case

    basis demonstrating the value of following a proven program that works for their complaint.

    We must never be afraid to tell the patient everything they need, but also keep in mind peopledo not always buy what they need but what they emotionally desire. We must cause them to

    emotionally desire better health. When a patient balks at our care plan we must refocus them onthe benefits of the end result and in the end be willing to walk away from someone who is notwilling to invest in their own health. Our fees are non-negotiable.

    The same holds true when working at the corporate level. When selling a company on our

    ability to service their workforce, we must make it clear that cheap care is not the same ascost-effective care. It is important to demonstrate how providing the right type of care for each

    situation while costing them money in the short term will actually save them money byreducing lost work time, the cost of t raining new or replacement employees, and insurance

    costs.

    5.3.1 Sales Forecast

    The following table and chart give a run down of forecasted sales. We expect sales to increase

    steadily as our marketing program and contact management system (see Marketing StrategySummary, section 5.3) are put into place. The cost of Chiropractic Service is representative ofwhat we believe to be a reasonable assumption of how much we need to spend in advertising,

    both internal and external, to obtain new patients. The unit cost of one new patient is

  • 7/28/2019 Accurate Chiropractic

    19/40

    Accurate ChiropracticJanuary 2004 start date. We are, however, prepared to begin immediately providing adequate

    funding is secured.

    Table: Sales Forecast

    Sales Forecast

    Year 1 Year 2 Year 3

    Sales

    Chiropractic Cases $412,475 $990,000 $1,188,000

    Corporate Clients $18,000 $21,600 $25,920

    Home Exercise Devices $5,700 $8,640 $10,800

    Weight Loss System $3,760 $5,760 $6,912

    Pillows $3,480 $5,616 $6,739

    TENS Units $5,640 $8,640 $10,368

    Total Sales $449,055 $1,040,256 $1,248,739

    Direct Cost of Sales Year 1 Year 2 Year 3

    Chiropractic Cases $4,125 $9,900 $11,880

    Corporate Clients $3,600 $4,320 $5,184

    Home Exercise Devices $2,622 $3,974 $4,968

    Weight Loss System $1,269 $1,944 $2,333

    Pillows $1,624 $2,617 $3,140

    TENS Units $1,363 $2,091 $2,509

    Subtotal Direct Cost of Sales $14,603 $24,846 $30,014

  • 7/28/2019 Accurate Chiropractic

    20/40

    Accurate Chiropractic

    5.4 Milestones

    The accompanying table lists important program milestones, with dates and managers in

    charge, and budgets for each. The milestone schedule indicates our emphasis on planning forimplementation.

    What the table doesn't show is the commitment behind it. Our business plan includes completei i f l t l l i d ill h ld thl f ll t i t di

  • 7/28/2019 Accurate Chiropractic

    21/40

    Accurate Chiropractic

    Table: Milestones

    Milestones

    Milestone Start Date End Date Budget Manager Department

    "Whiplash: the Epidem ic"

    Presentations to Attorneys

    12/20/2003 1/20/2003 $50 Dr. Rubano Marketing

    Compl ete Busi ness Pl an 10/10/2003 11/11/2003 $350 Dr. Rubano Admi ni strative

    Establ ish Bank Account For

    Business

    11/1/2003 11/11/2003 $0 Dr. Rubano Administrative

    Purchase Business Card sandLetterhead/Envelopes

    11/3/2003 11/17/2003 $450 Sonia Rubano Marketing

    Print 500 copies of MVA Free

    Report

    11/17/2003 11/17/2003 $200 Sonia Rubano Marketing

    Compose Sales Letters For

    MVA victims, Low Back Pain,

    Neck Pain

    9/10/2003 11/20/2003 $0 Dr. Rubano Marketing

    Print Copy of Office Policy and

    Procedural Ma nual

    11/20/2003 11/23/2003 $20 S oni a Rubano Admi ni strati ve

    Mail Intoductory Letter to 25

    Area PI A ttorneys

    11/20/2003 11/23/2003 $25 Dr. Rubano Marketing

    Mail Introductory Letter to 25

    Area Physicians

    11/20/2003 11/23/2003 $25 Dr. Rubano Marketing

    Letters to 4 Area High School

    Vice Principals Re Driver safety

    11/23/2003 11/25/2003 $4 Sonia Rubano Marketing

    Follow-up Phone Calls to Area

    Atto rneys

    11/23/2003 11/26/2003 $0 Dr. Rubano Marketing

    Followup Phone Call s to Area

    Physicians

    11/23/2003 11/26/2003 $0 Dr. Rubano Marketing

    Secure Start Up Funding 10/31/2003 11/30/2003 $0 Dr. Rubano Administrative

    Followup Calls To Vice

    Principals

    11/27/2003 11/30/2003 $0 Dr. Rubano Marketing

    T ype and Print Sales Letters 9/20/2003 12/2/2003 $150 Soni a Rubano Marketi ng

    Team Meeting 12/1/2003 12/5/2003 $0 Dr. Rubano Administrative

    Team Meeting 12/15/2003 12/19/2003 $0 Dr. Rubano Administrative

    C C t Cli t S l 11/30/2003 12/20/2003 $0 D R b M k ti

  • 7/28/2019 Accurate Chiropractic

    22/40

    Accurate ChiropracticTeam Meeting 1/23/2004 1/26/2004 $0 Dr. Rubano Administrative

    Followup Phone Call s withAddit ional Atto rneys and

    Physicians

    1/24/2004 1/27/2004 $0 Dr. Rubano Marketing

    Inaugaral Letip Meeting 1/15/2004 1/29/2004 $0 Dr. Rubano Marketing

    Mul ti pl e Di rect Response Ads 1/6/2004 1/31/2004 $320 Soni a Rubano Marketi ng

    Contact MADD Organization

    for Help with T een Driver

    Safety Awareness

    1/27/2004 2/1/2004 $0 Dr. Rubano Marketing

    Team Meeting 1/30/2004 2/2/2004 $0 Dr. Rubano Administrative

    Half Hour to Health Seminar 2/3/2004 2/3/2004 $50 Dr. Rubano Marketing

    Team Meeting 2/6/2004 2/9/2004 $0 Dr. Rubano Administrative

    Role Out Corporate Program

    with Direct Response Post Cards

    to CFO's

    1/27/2004 2/14/2004 $350 Sonia Rubano Marketing

    Team Meeting 2/13/2004 2/16/2004 $0 Dr. Rubano Administrative

    Half Hour to Health Seminar 2/17/2004 2/17/2004 $50 Dr. Rubano Marketing

    Team Meeting 2/20/2004 2/23/2004 $0 Dr. Rubano Administrative

    Prepare and Mail Monthly

    Newsletter

    2/11/2004 2/25/2004 $250 Sonia Rubano Marketing

    Letip Meeting 2/5/2004 2/26/2004 $30 Dr. Rubano Marketing

    Presentati on to Corporate Cli ent 2/5/2004 2/26/2004 $100 Dr. Rubano Marketi ng

    Whiplash The EpidemicPresentation to Attorney

    2/20/2004 2/27/2004 $50 Dr. Rubano Marketing

    Mul ti pl e Di rect Response Ads 2/1/2004 2/28/2004 $320 Soni a Rubano Marketi ng

    Team Meeting 2/27/2004 3/2/2004 $0 Dr. Rubano Administrative

    Half Hour To Health Seminar 3/2/2004 3/2/2004 $50 Dr. Rubano Marketing

    Team Meeting 3/4/2004 3/7/2004 $0 Dr. Rubano Administrative

    Presentations to Area High

    Schools

    1/10/2004 3/10/2004 $300 Dr. Rubano Marketing

    Followup with Any Upcoming

    Speaking Engage ments

    3/5/2004 3/10/2004 $0 Sonia Rubano Marketing

    Direct Response Post Card toCorporate Cli ents

    2/27/2004 3/14/2004 $300 Sonia Rubano Marketing

    Team Meeting 3/11/2004 3/14/2004 $0 Dr. Rubano Administrative

    Half Hour to Health Seminar 3/16/2004 3/16/2004 $50 Dr. Rubano Marketing

    Followup Phone call and 3/17/2004 3/20/2004 $0 Dr Rubano Marketing

  • 7/28/2019 Accurate Chiropractic

    23/40

    Accurate Chiropractic

    6.0 Web Plan Summary

    Although we do not anticipate the website being a big player in our marketing and sales game

    plan initially, we do understand the importance a web presence has in portraying a certain imageto the public. The Accurate Chiropractic, LLC website will offer basic information on thebenefits of chiropractic c are for various injuries and conditions, as well as listing our address,

    contact information, and hours. We will list a series of FAQs (Frequently Asked Questions),and include a link to a mapping site with online directions to the office.

    In the future, we may consider adding an interactive format that allows patients to check their

    account balance and activity, pay bills, and schedule appointments online. It is our goal tokeep up with changes in technology so long as they are cost effective; therefore, we will reviewour web plan quarterly and make changes in accordance with our growth and cash flow analysis.

    To further show off its expertise, the Accurate Chiropractic, LLC website should create a

    resources area, offering articles, research and copies of our monthly newsletters to interestedparties. A calendar of upcoming seminars and Dr. Rubano's schedule of continuing education

    will also be an excellent way of showing our commitment to keeping up with the latest innatural healthcare advances.

    The key to the website strategy will be combining a very well designed front end, with a backend capable of recording leads. The web address, which is already under construction, is www.

    accuratechiro.com.

    6.1 Website Marketing Strategy

    Initially, our website will not play a large part in our overall marketing strategy. As previously

    stated, the Accurate Chiropractic, LLC site will be provided as a convenience for our active

  • 7/28/2019 Accurate Chiropractic

    24/40

    Accurate Chiropractictechnical resource to build the trackable download and the newsletter capabilities.

    7.0 Management Summary

    The initial management depends on the founder himself. In addition to Dr. Rubano, we have backup consulting services provided by Sam Fisher, our CPA and Mary Snell, our corporate

    attorney. We also have a consulting agreement with Altadonna Communications, who providessupport with regard to our marketing program.

    7.1 Personnel Plan

    The following table summarizes our personnel expenditures for the first three years, withcompensation increasing from less than $110K the first year to about $755K in the third. We

    believe this plan is a compromise between fairness and expedience, and reflects our mindsettoward expansion to service a growing market. Year 1 salaries reflect 2 months for the front

    desk position; initially this role will be included in the insurance staff position. The ChiropracticAssistant position will be added at the start of the fourth quarter to aid in the increased

    patient flow.

    Year 2 salaries reflect a full year for Associate Doctor #1 and a 1/2 year for Associate Doctor

    #2. Performance bonuses will be calculated at the end of each year based on net profits.Employee benefits such as health insurance are addressed in the Profit and Loss Table (section

    8.3). The detailed monthly personnel plan for the first year is included in the appendices.

    Table: Personnel

    Personnel Plan

  • 7/28/2019 Accurate Chiropractic

    25/40

    Accurate Chiropracticexponential growth. While the goal of our external sales and marketing plan is to bring

    new patients to the practice, the focus of our internal program will be to increase thevalue of the service provided.

    3. We are also assuming start-up capital of $43,575 (provided by the owner), and an

    initial long-term loan from a reputable funding source of another $164,000.

    8.1 Important Assumptions

    The financial plan depends on important assumptions, most of which are shown in the following

    table as annual assumptions. The monthly assumptions are included in the appendices. From thebeginning, we recognize that collection days are critical. Interest rates, tax rates, and personnelburden are based on worst case scenario assumptions.

    Three of the more important underlying assumptions are:

    1. We assume that there are no unforeseen changes in automobile insurance provisions

    regarding personal injury protection coverage.2. We assume that motor vehicle accidents and injuries will continue at a ratecommensurate with that of the last 10-year period.

    3. We assume that work place injuries continue at a rate commensurate with that of thelast 10 years as well.

    Table: General Assumptions

    General AssumptionsYear 1 Year 2 Year 3

    Plan Month 1 2 3

    Current Interest Rate 10.00% 10.00% 10.00%

    Long term Interest Rate 10 00% 10 00% 10 00%

  • 7/28/2019 Accurate Chiropractic

    26/40

    Accurate Chiropractic

    Table: Break-even Analysis

    Break-even Analysis

    Monthly Revenue Break-even $14,694

    Assumpti ons:

    Average Percent Variabl e Cost 3%

    Estimated Monthly Fixed Cost $14,216

  • 7/28/2019 Accurate Chiropractic

    27/40

    Accurate ChiropracticDepreciation of long-term assets is as follows: X-ray equipment over a thirty year period,

    chiropractic tables over a twenty year period, and computerized diagnostic equipment overa seven year period.

    As with the break-even, we are projecting very conservatively regarding fixed cost, cost of

    sales, and gross margin. Our fixed cost and cost of sales should be slightly lower in reality, andgross margin higher, than in this projection. In determining insurance, printing, and advertisingexpenses, we purposely projected higher than average costs. We prefer to project

    conservatively so that we ensure adequate cash flow.

    The detailed monthly projections are included in the appendices.

  • 7/28/2019 Accurate Chiropractic

    28/40

    Accurate Chiropractic

  • 7/28/2019 Accurate Chiropractic

    29/40

    Accurate Chiropractic

  • 7/28/2019 Accurate Chiropractic

    30/40

    Accurate Chiropractic

    Table: Profit and Loss

    Pro Forma Profit and Loss

    Year 1 Year 2 Year 3

    Sales $449,055 $1,040,256 $1,248,739

    Direct Cost of Sales $14,603 $24,846 $30,014

    Other Costs of Sales $0 $0 $0

    Total Cost of Sales $14,603 $24,846 $30,014

    Gross Margin $434,452 $1,015,410 $1,218,725

    Gross Margin % 96.75% 97.61% 97.60%

    Expenses

    Payroll $109,166 $448,544 $753,692

    Marketing/Promotion $20,000 $20,000 $20,000

    Depreciation $4,248 $4,634 $4,634

    Rent $15,100 $22,335 $25,455

    Util ities $5,500 $9,000 $11,500

    Insurance $925 $2,965 $3,575

    Payroll Taxes $0 $0 $0

    Office Supplies $4,763 $11,353 $14,205

    Legal Fees $0 $2,500 $2,500

    Accounti ng Fees $1,100 $2,500 $2,500

    Computer Technical Support $660 $792 $872

    XRay Film and Processor Maintenance $1,925 $3,890 $5,980

    Professional Organization Membership $770 $966 $1,110

    Employee Benefits Package $6,435 $21,060 $42,120

    Total Operating Expenses $170,592 $550,539 $888,143

    Profit Before Interest and Taxes $263,860 $464,871 $330,582

    EBITDA $268,108 $469,505 $335,216

    Interest Expense $14,910 $12,275 $9,525

  • 7/28/2019 Accurate Chiropractic

    31/40

    Accurate Chiropractic

  • 7/28/2019 Accurate Chiropractic

    32/40

    Accurate Chiropractic

    Table: Cash Flow

    Pro Forma Cash Flow

    Year 1 Year 2 Year 3

    Cash Received

    Cash from Operations

    Cash Sales $112,264 $260,064 $312,185

    Cash from Receivables $234,790 $645,903 $889,198

    Subtotal Cash from Operations $347,054 $905,967 $1,201,383

    Addit ional Cash Received

    Sales Tax, VAT, HST/GST Received $0 $0 $0

    New Current Borrowing $0 $0 $0

    New Other Liabil ities (interest-free) $0 $0 $0

    New Long-term Liabil ities $0 $0 $0

    Sales of Other Current Assets $0 $0 $0

    Sales of Long-term Assets $0 $0 $0

    New Investment Received $0 $0 $0

    Subtotal Cash Received $347,054 $905,967 $1,201,383

    Expenditures Year 1 Year 2 Year 3

    Expenditures from Operations

    Cash Spending $109,166 $448,544 $753,692

    Bill Payments $139,334 $270,089 $266,050

    Subtotal Spent on Operations $248,500 $718,633 $1,019,742

    Addit ional Cash Spen t

    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

    Principal Repayment of Current Borrowing $0 $0 $0Other Liabil ities Principal Repayment $0 $0 $0

    Long-term Li abi li ties Pri ncipal Repayment $27,504 $27,500 $27,500

    Purchase Other Current Assets $0 $0 $0

  • 7/28/2019 Accurate Chiropractic

    33/40

    Accurate Chiropractic

    Table: Balance SheetPro Forma Bal ance Sheet

    Year 1 Year 2 Year 3

    Assets

    Current Assets

    Cash $140,050 $299,884 $454,024

    Accounts Receivabl e $102,00 1 $236,290 $283,646

    Other Current Assets $0 $0 $0

    Total Current Assets $242,051 $536,173 $737,670

    Long-term Assets

    Long-term Assets $104,000 $104,000 $104,000

    Accumulated Deprecia tion $4,248 $8,882 $13,516

    Total Long-term Assets $99,752 $95,118 $90,484

    Total Assets $341,803 $631,292 $828,155

    Liabil ities and Capital Year 1 Year 2 Year 3

    Current LiabilitiesAccounts Payab le $22 ,042 $22 ,213 $21,836

    Current Borrowing $0 $0 $0

    Other Current Liabili ties $0 $0 $0

    Subtotal Current Liabil ities $22,042 $22,213 $21,836

    Long-term Liabili ties $136,496 $108,996 $81,496

    Total Liabili ties $158,538 $131,209 $103,332

    Paid-in Capital $43,575 $43,575 $43,575

    Retained Earnings ($34,575) $139,690 $456,507Earnings $174,265 $316,817 $224,740

    Total Capital $183,265 $500,082 $724,823

    Total Liabili ties and Capital $341,803 $631,292 $828,155

  • 7/28/2019 Accurate Chiropractic

    34/40

    Accurate Chiropractic

    Table: RatiosRatio Anal ysis

    Year 1 Year 2 Year 3 Industry Profile

    Sales Growth n.a. 131.65% 20.04% 5.93%

    Percent of Total Assets

    Accounts Receivabl e 29.84% 37.43% 34.2 5% 21.14%

    Other Current Assets 0.00% 0.00% 0.00% 45.36%

    Total Current Assets 70.82% 84.93% 89.07% 71.11%

    Long-term Assets 29.18% 15.07% 10.93% 28.89%Total Assets 100.00% 100.00% 100.00% 100.00%

    Current Liabil i ties 6.45% 3.52% 2.64% 29.10%

    Long-term Liabili ties 39.93% 17.27% 9.84% 19.50%

    Total Liabili ties 46.38% 20.78% 12.48% 48.60%

    Net Worth 53.62% 79.22% 87.52% 51.40%

    Percent of Sal es

    Sales 100.00% 100.00% 100.00% 100.00%

    Gross Margin 96.75% 97.61% 97.60% 100.00%Selling, General & Administrative Expenses 58.41% 58.00% 52.82% 75.10%

    Advertising Expenses 0.00% 0.00% 0.00% 0.61%

    Profit Before Interest and Taxes 58.76% 44.69% 26.47% 3.98%

    Main Ratios

    Current 10.98 24.14 33.78 1.86

    Quick 10.98 24.14 33.78 1.38

    Total Debt to Total Assets 46.38% 20.78% 12.48% 10.80%

    Pre-tax Return on Net Worth 135.84% 90.50% 44.29% 60.83%

    Pre-tax Return on Assets 72.83% 71.69% 38.77% 27.59%

    Addit ional Ratios Year 1 Year 2 Year 3

    Net Profit Margin 38.81% 30.46% 18.00% n.a

  • 7/28/2019 Accurate Chiropractic

    35/40

    Appendix

    Page 1

    Table: Sales Forecast

    Sales Forecast

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Sales

    Chiropractic Cases 0% $0 $6,250 $12,500 $18,725 $25,000 $31,250 $37,500 $43,750 $50,000 $56,250 $62,500 $68,750

    Corporate Clients 0% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500

    Home Exercise Devices 0% $300 $350 $400 $400 $450 $500 $500 $500 $550 $550 $600 $600

    Weight Loss System 0% $240 $240 $240 $240 $320 $320 $320 $320 $320 $400 $400 $400

    Pillows 0% $180 $210 $240 $240 $270 $270 $300 $330 $330 $360 $360 $390

    TENS Units 0% $360 $360 $360 $360 $360 $480 $480 $480 $600 $600 $600 $600

    Total Sales $2,580 $8,910 $15,240 $21,465 $27,900 $34,320 $40,600 $46,880 $53,300 $59,660 $65,960 $72,240

    Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Chiropractic Cases $0 $63 $125 $187 $250 $313 $375 $438 $500 $563 $625 $688

    Corporate Clients $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300

    Home Exercise Devices $138 $161 $184 $184 $207 $230 $230 $230 $253 $253 $276 $276

    Weight Loss System $81 $81 $81 $81 $108 $108 $108 $108 $108 $135 $135 $135

    Pillows $84 $98 $112 $112 $126 $126 $140 $154 $154 $168 $168 $182

    TENS Units $87 $87 $87 $87 $87 $116 $116 $116 $145 $145 $145 $145

    Subtotal Direct Cost of Sales $690 $790 $889 $951 $1,078 $1,193 $1,269 $1,346 $1,460 $1,564 $1,649 $1,726

  • 7/28/2019 Accurate Chiropractic

    36/40

    Appendix

    Page 2

    Table: Personnel

    Personnel Plan

    Mon th 1 Mo nth 2 Mo nth 3 Month 4 Month 5 Mon th 6 Mon th 7 Mon th 8 Mon th 9 Month 10 Month 11 Month 12

    Angelo M. Ruban o, Jr. D.C. 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $5,000 $6,000 $6,000 $7,500 $7,500 $7,500

    Associate Dr. #1 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Associate Dr. #2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Insurance Staff 0% $2,150 $2,150 $2,150 $2,150 $2,150 $2,150 $2,236 $2,236 $2,236 $2,236 $2,236 $2,236

    Insurance Staff #2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Front Desk Staff 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,150 $2,150 $2,150

    Front Desk Staff #2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Chiropractic Assistant #1 0% $0 $0 $0 $0 $0 $0 $0 $2,580 $2,580 $2,580 $2,580 $2,580

    Chiropractic Assistant #2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Chiropractic Assistant #3 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total People 2 2 2 2 2 2 2 3 3 4 4 4

    Total Payroll $6,150 $6,150 $6,150 $6,150 $6,150 $6,150 $7,236 $10,816 $10,816 $14,466 $14,466 $14,466

  • 7/28/2019 Accurate Chiropractic

    37/40

    Appendix

    Page 3

    Table: General Assumptions

    General Assumptions

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Plan Month 1 2 3 4 5 6 7 8 9 10 11 12

    Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

    Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%

    Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

    Other 0 0 0 0 0 0 0 0 0 0 0 0

  • 7/28/2019 Accurate Chiropractic

    38/40

    Appendix

    Page 4

    Table: Profit and Loss

    Pro Forma Profit and Loss

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Sales $2,580 $8,910 $15,240 $21,465 $27,900 $34,320 $40,600 $46,880 $53,300 $59,660 $65,960 $72,240

    Direct Cost of Sales $690 $790 $889 $951 $1,078 $1,193 $1,269 $1,346 $1,460 $1,564 $1,649 $1,726

    Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Cost of Sales $690 $790 $889 $951 $1,078 $1,193 $1,269 $1,346 $1,460 $1,564 $1,649 $1,726

    Gross Margin $1,890 $8,121 $14,351 $20,514 $26,822 $33,128 $39,331 $45,535 $51,840 $58,097 $64,311 $70,515

    Gross Margin % 73.26% 91.14% 94.17% 95.57% 96.14% 96.53% 96.87% 97.13% 97.26% 97.38% 97.50% 97.61%

    Expenses

    Payroll $6,150 $6,150 $6,150 $6,150 $6,150 $6,150 $7,236 $10,816 $10,816 $14,466 $14,466 $14,466

    Marketing/Promotion $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667

    Depreciation $0 $386 $386 $386 $386 $386 $386 $386 $386 $386 $386 $386

    Rent $0 $1,373 $1,373 $1,373 $1,373 $1,373 $1,373 $1,373 $1,373 $1,373 $1,373 $1,373

    Utilities $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

    Insurance $0 $0 $0 $0 $0 $0 $154 $154 $154 $154 $154 $154

    Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Office Supplies $0 $433 $433 $433 $433 $433 $433 $433 $433 $433 $433 $433

    Legal Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Accounting Fees $0 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

    Computer Technical Support $0 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60

    XRay Film and Processor

    Maintenance

    $0 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175

    Professional Organization

    Membership

    15% $0 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70

    Employee Benefits Package $0 $585 $585 $585 $585 $585 $585 $585 $585 $585 $585 $585

    Total Operating Expenses $7,817 $11,499 $11,499 $11,499 $11,499 $11,499 $12,739 $16,319 $16,319 $19,969 $19,969 $19,969

    Profit Before Interest and Taxes ($5,927) ($3,378) $2,852 $9,015 $15,323 $21,629 $26,592 $29,216 $35,521 $38,128 $44,342 $50,546

    EBITDA ($5,927) ($2,992) $3,239 $9,401 $15,710 $22,015 $26,978 $29,602 $35,907 $38,514 $44,728 $50,932

    Interest Expense $1,348 $1,328 $1,309 $1,290 $1,271 $1,252 $1,233 $1,214 $1,195 $1,176 $1,157 $1,137

    Taxes Incurred ($2,182) ($1,412) $463 $2,317 $4,216 $6,113 $7,608 $8,401 $10,298 $11,086 $12,956 $14,822

    Net Profit ($5,092) ($3,295) $1,080 $5,407 $9,837 $14,264 $17,752 $19,601 $24,029 $25,866 $30,230 $34,586

    Net Profit/Sales -197.36% -36.98% 7.09% 25.19% 35.26% 41.56% 43.72% 41.81% 45.08% 43.36% 45.83% 47.88%

  • 7/28/2019 Accurate Chiropractic

    39/40

    Appendix

    Page 5

    Table: Cash Flow

    Pro Forma Cash Flow

    Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Cash Received

    Cash from Operations

    Cash Sales $645 $2,228 $3,810 $5,366 $6,975 $8,580 $10,150 $11,720 $13,325 $14,915 $16,490 $18,060

    Cash from Receivables $0 $65 $2,093 $6,841 $11,586 $16,260 $21,086 $25,897 $30,607 $35,321 $40,134 $44,903

    Subtotal Cash from Operations $645 $2,292 $5,903 $12,207 $18,561 $24,840 $31,236 $37,617 $43,932 $50,236 $56,624 $62,963

    Additional Cash Received

    Sales Tax , VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Cash Received $645 $2,292 $5,903 $12,207 $18,561 $24,840 $31,236 $37,617 $43,932 $50,236 $56,624 $62,963

    Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Expenditures from Operations

    Cash Spending $6,150 $6,150 $6,150 $6,150 $6,150 $6,150 $7,236 $10,816 $10,816 $14,466 $14,466 $14,466

    Bill Payments $51 $1,660 $5,734 $7,687 $9,588 $11,594 $13,577 $15,255 $16,143 $18,098 $19,006 $20,942

    Subtotal Spent on Operations $6,201 $7,810 $11,884 $13,837 $15,738 $17,744 $20,813 $26,071 $26,959 $32,564 $33,472 $35,408

    Additional Cash Spent

    Sales Tax , VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Long-term Liabilities Principal Repayment $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292 $2,292

    Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Cash Spent $8,493 $10,102 $14,176 $16,129 $18,030 $20,036 $23,105 $28,363 $29,251 $34,856 $35,764 $37,700

    Net Cash Flow ($7,848) ($7,810) ($8,272) ($3,922) $530 $4,804 $8,131 $9,254 $14,681 $15,379 $20,860 $25,263

    Cash Balance $61,152 $53,342 $45,070 $41,148 $41,678 $46,482 $54,613 $63,867 $78,548 $93,927 $114,787 $140,050

  • 7/28/2019 Accurate Chiropractic

    40/40

    Appendix

    Page 6

    Table: Balance Sheet

    Pro Forma Balance Sheet

    Mon th 1 Mo nth 2 Mo nth 3 Month 4 Month 5 Mon th 6 Mon th 7 Mon th 8 Mon th 9 Month 10 Month 11 Month 12

    Assets Starting Balances

    Curren t Assets

    Cash $69,000 $61,152 $53,342 $45,070 $41,148 $41,678 $46,482 $54,613 $63,867 $78,548 $93,927 $114,787 $140,050

    Accounts Receivable $0 $1,935 $8,553 $17,890 $27,14 8 $36,48 7 $45,968 $55,332 $64,595 $73,963 $83,388 $92,724 $102 ,001

    Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Current Assets $69,000 $63,087 $61,895 $62,960 $68,296 $78,165 $92,450 $109,945 $128,462 $152,511 $177,315 $207,511 $242,051

    Long -term Assets

    Long-term Assets $104,000 $104,000 $104,000 $104,000 $104,000 $104,000 $104,000 $104,000 $104,000 $104,000 $104,000 $104,000 $104,000

    Accumulated Depr eciation $0 $0 $386 $772 $1,158 $1,545 $1,931 $2,317 $2,703 $3,089 $3,475 $3,862 $4,248

    Total Lo ng-term Assets $ 104 ,0 00 $10 4,000 $1 03,61 4 $1 03,22 8 $1 02 ,84 2 $1 02,45 5 $ 102 ,0 69 $ 101 ,6 83 $10 1,297 $10 0,911 $10 0,5 25 $ 10 0,1 38 $9 9,7 52

    Total Assets $173,000 $167,087 $165,509 $166,187 $171,137 $180,621 $194,519 $211,628 $229,759 $253,422 $277,839 $307,649 $341,803

    Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

    Current Liabilities

    Accounts Payable $0 $1,471 $5,479 $7,370 $9,204 $11,14 3 $13,069 $14,719 $15,541 $17,467 $18,310 $20,182 $22,042

    Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Current Liabilities $0 $1,471 $5,479 $7,370 $9,204 $11,143 $13,069 $14,719 $15,541 $17,467 $18,310 $20,182 $22,042

    L ong -term L ia bilitie s $ 164 ,0 00 $16 1,708 $1 59,41 6 $1 57,12 4 $1 54 ,83 2 $1 52,54 0 $ 150 ,2 48 $ 147 ,9 56 $14 5,664 $14 3,372 $14 1,0 80 $ 13 8,7 88 $ 13 6,4 96

    Total Liabilities $164,000 $163,179 $164,895 $164,494 $164,036 $163,683 $163,317 $162,675 $161,205 $160,839 $159,390 $158,970 $158,538

    Paid-in Capital $43,575 $43,575 $43,575 $43,575 $43,575 $43,575 $43,575 $43,575 $43,575 $43,575 $43,575 $43,575 $43,575

    Retain ed Earnin gs ($3 4,575 ) ($ 34,575 ) ($ 34,57 5) ($ 34,57 5) ($34 ,5 75) ($34 ,5 75) ($3 4,575 ) ($3 4,5 75) ($3 4,575 ) ($3 4,575 ) ($3 4,575 ) ($3 4,575 ) ($3 4,575 )

    Earnings $0 ($5,092) ($8,387) ($7,306) ($1,899) $7,938 $22,201 $39,953 $59,554 $83,583 $109,449 $139,679 $174,265

    Total Capital $9,000 $3,908 $613 $1,694 $7,101 $16,938 $31,201 $48,953 $68,554 $92,583 $118,449 $148,679 $183,265

    Total Lia bil itie s a nd Ca pital $ 173 ,0 00 $16 7,087 $1 65,50 9 $1 66,18 7 $1 71 ,13 7 $1 80,62 1 $ 194 ,5 19 $ 211 ,6 28 $22 9,759 $25 3,422 $27 7,8 39 $ 30 7,6 49 $ 34 1,8 03

    Net Worth $9,000 $3,908 $613 $1,694 $7,101 $16,938 $31,201 $48,953 $68,554 $92,583 $118,449 $148,679 $183,265