Board of Trustees Election Campaign Plan: November 2016 (DRAFT)ACE AFT 6554 Political Action Committee

Our Mission

To elect WVMCCD Trustees who are pro-public education, pro-faculty and staff, and represent the diversity of our student population.

Lay of the land District enrollment: _________________

Enrollment has declined and feeder schools have fewer graduates in some HS districts (per DEMC institutional researchers)

ACE AFT 6554 has approximately 750 members 300 full time 450 part time

1st raise in 7 years eaten away by health care costs Full and Part-time salaries lowest in Bay 10

Especially difficult to hire and maintain part-time faculty Community funded via local property tax dollars

$25,000,000 - $30,000,000 surplus (must be confirmed) Reserves constitute approximately 30% of total budget

Conservative board that mostly listens to District Administration

To be leaders, we need followers:

https://www.youtube.com/watch?v=GA8z7f7a2Pk

Seats up for re-election

Area 1: Karl Watanabe Area 2: Bob Owens Area 4: Steve Landau (just filled vacated

seat on 11/17/15) Area 6: Adrienne Gray

Very supportive of faculty and staff and improving CC access, though feels frustrated by current BOT dynamics; would greatly benefit by having another ally on the BOT

Served as campaign manager for Anne Kepner (2014)

Seats up for re-election in 2018

Area 3: Jack Lucas Area 5: Anne Kepner

Very supportive of faculty and staff and improving CC access; former PAC members contributed to her campaign and helped canvass; beat Pete Constant 59% to 41%

Area 7: Chad Walsh

Board of Trustee Area Maps

Link to WVMCCD web page http://wvm.edu/group.aspx?id=36

First steps

Recruit 10-12 ACE AFT Political Action Committee members Representatives from BOTH colleges Must be current contributors to ACE AFT PAC

(required by formation document filed with California Secretary of State, July, 2014)

Variety of talents and interests Willing to meet once per month, alternating

campuses▪ Day and time TBD

One half day retreat in January▪ Produce detailed campaign plan and revise formation

document to reflect CFT affiliation, other issues

January through April

Recruit Trustee Candidates for Areas 1, 2 and 4

Work with partners South Bay Labor Council—our primary

resource Other local CFT CC’s such as San Jose

City/Evergreen CCD▪ ID their members who reside in AREAS 1, 2, 4

Local elected officials, e.g. Evan Low, Jim Beall Santa Clara County Democratic Party Retired WVMCCD Faculty

January through April: Build Coalition of volunteers Internal Coalition

Membership Outreach▪ Training at Steward Council meetings re. one:one

conversations re. importance of upcoming elections and volunteer mobilization

Classified Staff▪ Attend classified staff union meetings to establish

relationships/ID leaders Students▪ Attend student government meetings at both colleges

to establish relationships/ID leaders Retired WVMCCD faculty members▪ Assist in their organization—database, link with ACTION

NETWORK

January through April: Coalition Building continues

Form ties with external coalition members to identify campaign volunteers and activists South Bay Labor Coalition▪ Suggestions (based upon shared issues)▪ Santa Clara County Democratic Party▪ Black Lives Matter▪ Affordable Housing Coalition▪ MoveOn.org▪ Others….

May: Announce Candidates/PAC fundraiser

Hold happy hour/function (s) with BOT Candidates for Areas 1, 2 and 4 Invite members, classified, local elected

officials, students and retired faculty, and external coalition members AND MEDIA!

Social Media campaign includes photos, videos and highlights of function

1:1 conversations to ensure turnout and ACE AFT PAC drive

June

BBQ Meet and Greet for BOT Candidates, ACE AFT members, other SBLC activists and sister CFT members Invite media Social media blitz

July and August

Executive Board and Steward council phone banking to our members; ACE AFT PAC phone banking to student government leaders, retired faculty and classified staff to secure campaign volunteers for: Phone banking at SBLC Canvassing for Areas 1, 2 and 4

September and October: Active campaigning!

Incentives for campaign volunteers Raffle drawing for those who volunteer

at least 4 times for phone banking or canvassing

Variety of food at phone banks and staging areas

Engaging and inspiring volunteers Invite local elected officials for pep-talks Visits by BOT Candidates Follow up with debrief and thank you

calls after phone bank/canvassing shifts

November 8, 2016: Election Day!

Last week of campaign Finish last weekend of phone

banking/canvassing Recognize volunteers with thank you

calls, emails and raffle prizes November 8, 2016VICTORY PARTY!!