aced session 7 aviation catalysing tourism estuardo robles - ciudad aeropuerto guatemala - final...
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Estuardo Jose RoblesDevelopment Director
Ciudad Aeropuerto - [email protected]
www.ciudadaeropuerto.com
© Copyright 2010 Ciudad Aeropuerto
ACED Session 7 - Aviation: Catalysing the Tourism
SectorCreating and ‘outdoor’ airport city at the gateway of Meso America - Guatemala
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How does a strategic approach to the development of the Aviation sector lead to tourism growth for
a region?
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© Copyright 2009 Ciudad Aeropuerto
Guatemala is well positioned
within the Americas
FL (2hr)
N.Y. (4hr) L.A. (4.5hr)
Bulk of region within a 4 hour flight
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© Copyright 2009 Ciudad Aeropuerto
• Gateway to Mayan WorldGateway to Mayan World• 3 UNESCO Heritage Sites3 UNESCO Heritage Sites• 500+ Mayan ruins and 500+ Mayan ruins and
temples 90% of world temples 90% of world totaltotal
• Multicultural country Multicultural country (50% ethnic origin)(50% ethnic origin)
• Dubbed the “Land of Dubbed the “Land of Eternal Spring”Eternal Spring”
Guatemala Interesting Facts
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Old Approach: If you build it… they will come.
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© Copyright 2010 Ciudad Aeropuerto
Year 2004
•Highest growth rate in Latin America - Number of tourists (34%)
Year 2005
•“Best cultural destination in the world” BBC London
Year 2006 thru 2007 saw a growth in Air Services/Routes•New airlines, new routes, and frecuency increases
250+ weekly flights More Frecuencies: AA, Copa, Taca, United, Mexicana New Routes: Iberia, Continental-Petén, TACA-Lima New Airlines: Spirit, Iberia, InterJet, Aeromexico
Things were going well for Guatemala
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© Copyright 2009 Ciudad Aeropuerto
2006: Ground Breaks on Airport Expansion Project in reaction to increased Passenger flows
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© Copyright 2009 Ciudad Aeropuerto
Passenger Terminal was renovated and expanded
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© Copyright 2009 Ciudad Aeropuerto
26 Gates - 450% increase, 3x baggage handling, 4x more customs stations, 10x
more parking, etc.
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© Copyright 2009 Ciudad Aeropuerto
Remodeled and Modernized Passenger Facilities, yet original architecture &
design was mostly preserved
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New Airport Terminal opened early 2008
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© Copyright 2010 Ciudad Aeropuerto
With a brand new terminal originally built to cope with increased growth, 2008 and the Global financial crisis affected operations tremendously.
Then… along came 2008…
Years 2008 thru 2009:•Less airlines, less routes, and frecuency decreases
Strong reduction in weekly flights Less Frecuencies: AA Scratched Routes: Continental-Petén, Spirit-LAX Airline Exits: InterJet, Aeromexico, United, US-Airways
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New Approach: Guatemala is improving its
approach and finding ways to increase its relevance and
importance to the Air Services Sector, including Tourism.
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“If the concept of Airport City can be reinvented to create a livable, distinctive and sustainable urban development pole, then it is probably
here, in Guatemala City.”Mathis Güller, Rotterdam, July 2008
Güller Güller Architecture Urbanism - GGAU.net
Response in Mid 2008: Guatemala Airport City is Officially Launched
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© Copyright 2009 Ciudad Aeropuerto
Land Development: Strategic definition of land uses and priority
projects
Logistics, cargo & mobility
Passengers & tourism
Residential & business
Leisure & culture
Air side — Airport
06 AIRPORT CITY
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© Copyright 2009 Ciudad Aeropuerto
Inter-Modal Transportation Hub (BRT)Proposed integration to public transportation grid
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Companies have been Attracted• 4,000 new jobs created in 2008/9• 3 Multinational Corporate Expansions
• Key Commercial Real Estate Projects• Confiansa El Cortijo I & II (Operational):
• 2M ft2 (200K m2) Warehouse/Logistics Park• Airport Technology Plaza (launch early 2011)
• 2M ft2 Class A/B office + retail & parking cap. 2,200
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Upcoming Wave of Tourism:
1.More Destinations, less duration2.(-) Mega Hubs, (+) Feeder Hubs3.Shorter segments, longer layovers4.Word of Mouth Tourism5.Smarter, value/deal-seeking Tourist
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© Copyright 2009 Ciudad Aeropuerto
End Goal : World’s first Outdoor Airportdue to: average temperature: 21°C
(70°F)Area already houses 3 Museums, ¼ mile Sculpture Walk, a Public Zoo, the official Craft Market and several Sports and rec facilities.
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Catering to Transit/Short-visit passengersPlanned connection from AirportCity to Hotels and
Conventions: Intercontinental, Westin, Clarion, Accor, Crowne, Barcelo, Radisson, Holiday, others
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© Copyright 2009 Ciudad Aeropuerto
Sculpture Corridor Completed 2009White Marble Sculptures, artists from 16 different
nations. All Passengers exiting the terminal are able to appreciate.
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A strategic approach to the development of the Aviation
sector leads to tourism growth for a region
- Lower volatility- Higher profitability- Greater Sustainability
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Estuardo Jose RoblesDevelopment Director
Ciudad Aeropuerto - [email protected]
www.ciudadaeropuerto.com
© Copyright 2010 Ciudad Aeropuerto
ACED Session 7 - Aviation: Catalysing the Tourism
SectorCreating and ‘outdoor’ airport city at the gateway of Meso America - Guatemala