acer social media workshop deck compressed 16.11.10x
TRANSCRIPT
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Alive social media workshop
16.11.2010
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Workshop agenda
Alive overviewAlive overview
Acer audience and social media Acer audience and social media
Social tactics brainstorm Social tactics brainstorm
PrioritisationPrioritisation
15 mins15 mins
15 mins15 mins
1hr 10
mins
1hr 10
mins
20 mins20 mins
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Workshop agenda
Alive overviewAlive overview
Acer audience and social media Acer audience and social media
Social tactics brainstorm Social tactics brainstorm
PrioritisationPrioritisation
15 mins15 mins
15 mins15 mins
1hr 10
mins
1hr 10
mins
20 mins20 mins
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Breaking down barriers
between people &
technology
Natural discovery
Favourites at your
fingertips
Everything you love in one place
Always something
new
Entertainment everywhere
Peace of mind
Starting point
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Breaking down barriers
between people &
technology
Natural discovery
Favourites at your
fingertips
Everything you love in one place
Always something
new
Entertainment everywhere
Peace of mind
Development
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Never be bored again, as new
entertainment is constantly added to Alive.
Relax - Alive lets you
stay in control of what
you and your family
enjoy, and how much
you spend.
From films to apps, all
of your content is
exactly where you left
them, altogether, in
one place.
Whether you’re on
the sofa or on the
train, stay entertained
– Alive is accessible
from any Acer device.
Never get stuck for inspiration again with
smart recommendations based on the
things you like, whether you enjoy them all
the time or now and again.
Don’t waste time
hunting around. Alive
makes finding your
favourites quick and
easy.
Breaking down barriers
between people &
technology
Natural discovery
Favourites at your
fingertips
Everything you love in one place
Always something
new
Entertainment everywhere
Peace of mind
Detail
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Natural
discovery
Favourites at
your
fingertips
Everything
you love in
one place
Always
something
new
Entertainment
everywhere
Peace of mind
Never get stuck for inspiration again with
smart recommendations based on the
things you like, whether you enjoy them
all the time or now and again.
Don’t waste time hunting around. Alive
makes finding your favourites quick and
easy.
From films to apps, all of your content is
exactly where you left them, altogether,
in one place.
Never be bored again, as new
entertainment is constantly added to
Alive.
Whether you’re on the sofa or on the
train, stay entertained – Alive is
accessible from any Acer device.
Relax - Alive lets you stay in control of
what you and your family enjoy, and how
much you spend.
We will recommend news or entertainment based on your
behaviour, this will allow you to discover content you
might not otherwise have found given you inspiration
when you want it.
Your dedicated area within ‘alive’ for all the content you
have chosen to add. The area is updated constantly, so
you never need miss an episode of your favourite series or
album release again.
Alive brings together all of your media needs so you don’t
have to trawl the internet for your books, news, movies or
music and making it your one stop access point for all your
entertainment
Alive content is updated as soon as new content is
released, so there will always be something to read,
watch, listen or play.
You can access alive through all of your Acer devices, so
start watching a movie on your desktop, read the news on
your Acer phone, and then finish watching the movie on
your tablet at home.
Your entertainment is brought to you through our media
partners, meaning you can download content with
confidence, and because you only pay through Acer with
your registered credit card you can sure of the security.
PRINCIPLE EXPLANATION PROOF
Corroboration
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Workshop agenda
Alive overviewAlive overview
Acer audience and social media Acer audience and social media
Social tactics brainstorm Social tactics brainstorm
PrioritisationPrioritisation
15 mins15 mins
15 mins15 mins
1hr 10
mins
1hr 10
mins
20 mins20 mins
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Acer current audience
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Students and 35-49-yr olds
Personicx & InfoBase
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Mid to lower affluence
Personicx & InfoBase
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With lots of children…
Personicx & InfoBase
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Acer intended
audience
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14
6 different segments
High brand & design influence
Low usage
and low
technology
knowledge
High usage
and high
technology
knowledge
Low brand & design influence
Hermann
Steven
Marco
Jennifer
Joe
Sarah
Acer audience
segmentation
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Not highly tech savvy
0.0
2.0
4.0
6.0
Steven Marco Joe Hermann Sarah Jennifer
When it comes to technology, the
simpler the better - Please indicate
how much you agree with this
statement.
0.0
1.0
2.0
3.0
4.0
Steven Marco Joe Hermann Sarah Jennifer
Personal computers have too many
useless functions - Please indicate
how much you agree with this
statement.
“I don’t
want
spend time
figuring
out how to
use the PC"
TGI, Acer audience segmentation
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Not technology opinion leaders
0.0
1.0
2.0
3.0
4.0
5.0
Steven Marco Joe Hermann Sarah Jennifer
I'm usually one of the first people I
know to buy new technology - Please
indicate how much you agree with
this statement.
0.0
1.0
2.0
3.0
4.0
5.0
Steven Marco Joe Hermann Sarah Jennifer
People often ask me for my opinion
about what new electronic products
to buy - Please indicate how much
you agree with this statement.
TGI
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But seek out opinions of others
0.0
1.0
2.0
3.0
4.0
Steven Marco Joe Hermann Sarah Jennifer
I usually seek out what most people
have and follow it - Please indicate
how much you agree with this
statement.
"My friend told me to
buy an HP laptop from
BestBuy when our
desktop broke down"
Joe
TGI, Acer audience segmentation
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Value support
0.0
1.0
2.0
3.0
4.0
Steven Marco Joe Hermann Sarah Jennifer
I will pay more to get a good hotline
service for my computer - Please
indicate how much you agree with
this statement.
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Steven Marco Joe Hermann Sarah Jennifer
I find starting with a new computer
is a nightmare - Please indicate how
much you agree with this statement.
TGI
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High users social mediaVarious usage, lots of social interaction
Joe
Jennifer
Used for Multimedia and social connection
0%
10%
20%
30%
40%
50%
60%
70%
80%
Steven Marco Joe Hermann Sarah Jennifer
Visit YouTube - How often do you use
your computer for…
0%
10%
20%
30%
40%
50%
60%
Steven Marco Joe Hermann Sarah Jennifer
Visit Facebook - How often do you
use your computer for...
TGI, Acer audience segmentation
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Summary known attitudes to social
media
Joe
Jennifer
High users of social
media
Value simplicity
Low technical know-how
Seek advice and support
from others
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Workshop agenda
Alive overviewAlive overview
Acer audience and social media Acer audience and social media
Social tactics brainstorm Social tactics brainstorm
PrioritisationPrioritisation
15 mins15 mins
15 mins15 mins
1hr 10
mins
1hr 10
mins
20 mins20 mins
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
9 Social media options Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Social invite
Google Wave social
invite euphoria
covered by
Mashable
Spotify
invites being
sought out in
forums
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Video tutorials
CPW YouTube
channel called
Eye Openers
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Product feature overviews
Spotify new
release feature on
YouTube
iTunes new
content feature on
MySpace new release
feature through
Facebook video
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Beta release forums
EA
Bulletstorm
fan forum
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First look demos
EA Bulletstorm demo
released on YouTube
Demo also promoted on
YouTube
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Message board content features
Spotify Facebook wall
iTunes Facebook wall
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Competitions
RedBull run regular user
promotions to build their
Facebook page
Amazon use
sweepstake to
encourage people
to ‘like’ their page
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Social conversation monitoring
Cymphony social
monitoring analysis
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Reactive social media support
Vodafone customer support delivered constantly via their Facebook page
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Proactive social media support
Bank of
America
employ team
of reps who
monitor and
respond to
brand
mentions
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Feature podcasts
BBC weekly
charts
podcast
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Feature blog
Last.FM blog
Spotify blog
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Community support
YouTube ‘s Get Satisfaction
support platform
Spotify ‘s Get Satisfaction support
platform
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Get Satisfaction iPhone app
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Share to social network
Spotify share to social
network in-built product
functionality
Spotify example content share on
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Direct sharing
Spotify email inbox
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Collaborative playlists
Spotify collaborative playlists
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Playlist subscriptions
Spotify subscriptions
YouTube
subscriptions
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Social reviews
Amazon content
review
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Verified reviewers
Money Saving Expert
forums employ star
system for
credibility/reliability
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Social gifts
Spotify Premium e-card
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Contextual social media posts
Generic Facebook wall post
Contextual location-
based Facebook
Places post
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Social media content integration
Best Buy Shop +
Share Facebook
appfor
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Social media product integration
MyTarget Weekly on Facebook
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Web-based aggregation
iGoogle
Netvibes
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Desktop-based aggregation
Tweetdeck aggregates Twitter, Facebook, LinkedIn, FourSquare by
default – with ability to add further social networks
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Social media
Social promotion
Social network presence
Social outreach
Social publication
Social content sharing
Social location sharing
Social platform
integration
Social platform
aggregation
Social product development
Using the community
to promote the
product
E.g. beta invites
Publishing brand
stories
E.g. social media
newsrooms, blogs
Creating branded
social network pages.
E.g., Facebook/Twitter
page, YouTube channel
Reaching out and
responding to brand
mentions
E.g. Twitter replies
Enabling customers t o
disseminate branded
content
E.g. share to Facebook
Enabling users to share
location during a brand
experience
E.g.. FourSquare
Product integration
within social channels
E.g. Mobile or
Facebook app version
Aggregating social
technology data within
singular location
E.g. Tweet Deck
Enabling users to
enhance the product
functionality
E.g. crowdsourcing site
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Collaborative playlists
Spotify shared playlists
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Crowdsourcing
Fix the iPhone community site
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Workshop agenda
Alive overviewAlive overview
Acer audience and social media Acer audience and social media
Social tactics brainstorm Social tactics brainstorm
PrioritisationPrioritisation
15 mins15 mins
15 mins15 mins
1hr 10
mins
1hr 10
mins
20 mins20 mins