“achieve your wildest dreams & goals, using advanced adwords strategies” presented by…...

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Achieve Your Wildest Achieve Your Wildest Dreams & Goals, Using Dreams & Goals, Using Advanced Adwords Advanced Adwords Strategies” Strategies” Presented by… Presented by… Kirt Christensen Kirt Christensen http://ManageMyPayPerClick.com http://ManageMyPayPerClick.com http://ScientificAdwordsAndTesting.com http://ScientificAdwordsAndTesting.com

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““Achieve Your Wildest Achieve Your Wildest Dreams & Goals, Dreams & Goals, Using Advanced Using Advanced

Adwords Strategies” Adwords Strategies” Presented by…Presented by…

Kirt ChristensenKirt Christensenhttp://ManageMyPayPerClick.comhttp://ManageMyPayPerClick.com

http://ScientificAdwordsAndTesting.comhttp://ScientificAdwordsAndTesting.com

Here’s a summary of Here’s a summary of my 90 minute speech in 4 my 90 minute speech in 4

steps…steps…STEP #1: Get TRAFFIC from STEP #1: Get TRAFFIC from

Google AdWords, and get it going Google AdWords, and get it going in 5 minutes.in 5 minutes.

(We’ll explain why Google Adwords (We’ll explain why Google Adwords is the KING of online traffic in a bit… is the KING of online traffic in a bit… And why you should master the And why you should master the skills needed to excel in Adwords skills needed to excel in Adwords NOW…)NOW…)

Here’s a summary of Here’s a summary of my entire 90 minute my entire 90 minute

speech…speech…STEP #2: Turn that TRAFFIC into cash, by:STEP #2: Turn that TRAFFIC into cash, by:

Selling Leads (Cost Per Acquisition = CPA)Selling Leads (Cost Per Acquisition = CPA)http://www.DebtDefeaters.comhttp://www.DebtDefeaters.com example example

Promoting Promoting Other People’s ProductsOther People’s Products, known as , known as Affiliate MarketingAffiliate Marketing

Selling Selling Your Own ProductsYour Own Products (eBooks, other Info (eBooks, other Info Products, Physical Products, Services)Products, Physical Products, Services)

Build a Huge Opt-in List and Do Follow-up Build a Huge Opt-in List and Do Follow-up Marketing FOREVER (Email Marketing, Direct Marketing FOREVER (Email Marketing, Direct Mail)Mail)

Here’s a summary of Here’s a summary of my entire 90 minute my entire 90 minute

speech…speech…STEP #3: Measure, test and tweakSTEP #3: Measure, test and tweak

Here’s a summary of Here’s a summary of my entire 2 hour speech…my entire 2 hour speech…

STEP #4: REPEATSTEP #4: REPEAT

I’m going to teach I’m going to teach you two you two crucialcrucial

skillsskills::dominating dominating Adwords & Adwords &

scientific testingscientific testing……You need You need bothboth of these skills to of these skills to thrash the “big boys” in ANY thrash the “big boys” in ANY

market… Otherwise, you’ll always market… Otherwise, you’ll always be mediocre!be mediocre!

I’ve Been Around the I’ve Been Around the Block!Block!

Confuscious say, “Crowded elevator Confuscious say, “Crowded elevator always smell different to midget!always smell different to midget!

In Internet Marketing, make sure In Internet Marketing, make sure you get advice from those that are you get advice from those that are standing standing aboveabove the crowd, and be the crowd, and be especiallyespecially careful to steer clear of careful to steer clear of Internet Marketing “midgets”!Internet Marketing “midgets”!

Why the heck should you Why the heck should you listen to a single word that listen to a single word that

I say?I say? Be skeptical! Write down questions that you Be skeptical! Write down questions that you

have, and if they’re not answered in my have, and if they’re not answered in my presentation, ask me over the next couple presentation, ask me over the next couple of days!of days!

Frankly, I’m nobody special… I come from a Frankly, I’m nobody special… I come from a middle-class family, originally from Preston, middle-class family, originally from Preston, Idaho.Idaho.

…Now the world famous home of “Napoleon …Now the world famous home of “Napoleon Dynamite”Dynamite”

My First Internet My First Internet Venture...Venture...

23 Years Old, While in23 Years Old, While inLast Year of UniversityLast Year of University

My Second Internet My Second Internet Venture...Venture...

$7,900,00$7,900,0000

““INC 500” CEO Says…INC 500” CEO Says…

Tim Gibson says,Tim Gibson says,

“Without Kirt’s marketing “Without Kirt’s marketing savvy, I don’t know where I savvy, I don’t know where I be! In our first deal be! In our first deal together, Kirt helped sell together, Kirt helped sell our software company for our software company for $11,000,000 and in the $11,000,000 and in the second he wrote a 5 page second he wrote a 5 page marketing plan that’s taken marketing plan that’s taken us to $11,000,000 a year in us to $11,000,000 a year in sales – and we’re only on sales – and we’re only on page 3 of implementation! page 3 of implementation! We’re in the Internet We’re in the Internet Retailer top 500, and have Retailer top 500, and have been featured (twice) in been featured (twice) in INC magazine’s top 500!”INC magazine’s top 500!”

Normal Normal Order?Order?

……Or the Customer Or the Customer of a Lifetime???of a Lifetime???

Normal Normal Order?Order?

……Or the Customer Or the Customer of a Lifetime???of a Lifetime???

Scientifically, We Don’t Scientifically, We Don’t Know YetKnow Yet

Basic Stats tells us that there are a couple of Basic Stats tells us that there are a couple of different ways to tell if a results is “significant”, different ways to tell if a results is “significant”, or that it is a true representation, and not due to or that it is a true representation, and not due to random fluctuations.random fluctuations.

The easiest to use for our purposes is the Chi-The easiest to use for our purposes is the Chi-Square formulaSquare formula

Easiest way to remember why this is important Easiest way to remember why this is important is to think of a ludicrous example, and see how is to think of a ludicrous example, and see how your brain instantly discounts a small sample your brain instantly discounts a small sample size to luck or chance… Me playing basketball size to luck or chance… Me playing basketball against Michael Jordan, for example. It’s against Michael Jordan, for example. It’s possible (though unlikely) that I might start off possible (though unlikely) that I might start off the game winning, but it won’t last for long!the game winning, but it won’t last for long!

Chi-Square FormulaChi-Square Formula

Easier WayEasier Way

http://www.SplitTester.comhttp://www.SplitTester.com Enter your number of clicks (or sales Enter your number of clicks (or sales

or actions), and your CTR, and it or actions), and your CTR, and it tells you how confident you can be of tells you how confident you can be of the results, either:the results, either:

Not Very Not Very 95% 95% 99% 99%

Here’s the “Real Here’s the “Real Numbers”Numbers”

Case Study, Which One Is Case Study, Which One Is ScientificallyScientifically Superior? Superior?

Bronchitis Home RemedyBronchitis Home RemedyStop Coughing Up Phlegm Quickly Stop Coughing Up Phlegm Quickly Using Easy To Follow Home Remedy Using Easy To Follow Home Remedy StopYourBronchitis.com StopYourBronchitis.com

Bronchitis Home Remedy?Bronchitis Home Remedy?Stop Coughing Up Phlegm Quickly Stop Coughing Up Phlegm Quickly Using Easy To Follow Home Remedy Using Easy To Follow Home Remedy StopYourBronchitis.com StopYourBronchitis.com

What’s the difference?What’s the difference?

One character, the question mark!One character, the question mark! In a statistically valid test, the first ad got a In a statistically valid test, the first ad got a

very respectable very respectable 1.53%1.53% Click through rate Click through rate (CTR).(CTR).

Would you have been satisfied? I hope not....Would you have been satisfied? I hope not....

Because the second ad -- with the addition of Because the second ad -- with the addition of the question mark -- blew that out of the the question mark -- blew that out of the water, and achieved a water, and achieved a 2.93% click through 2.93% click through rate -- that's an improvement of 91.5%!rate -- that's an improvement of 91.5%!

Does Testing Skill Trump Does Testing Skill Trump Copywriting Skill?Copywriting Skill?

Brian Keith Voiles says,Brian Keith Voiles says,

“Kirt took my Google AdWords “Kirt took my Google AdWords account and turned it from a account and turned it from a lame duck into a cash cow… I lame duck into a cash cow… I thought my CTR were pretty thought my CTR were pretty good, heck I charge $20,000 a good, heck I charge $20,000 a sales letter, how hard could it be sales letter, how hard could it be to write a little ad? He beat to write a little ad? He beat every single one of my controls every single one of my controls in 24 HOURS. One by 34%, one in 24 HOURS. One by 34%, one by 111% and another by 389%. by 111% and another by 389%. Kirt’s a scientist and a genius!”Kirt’s a scientist and a genius!”Testimonial from World Testimonial from World

Famous CopywriterFamous Copywriter

Bidding TacticsBidding Tactics

Always, always, always go for lower Always, always, always go for lower price per click and raise your daily price per click and raise your daily budget…budget…

Much better results to appear most Much better results to appear most of the time for all of your keywords of the time for all of your keywords at a lower position, then to appear a at a lower position, then to appear a portion of the day, on some of your portion of the day, on some of your keywords, at higher positions.keywords, at higher positions.

Bidding TacticsBidding Tactics

First goal, make it “work”, with an First goal, make it “work”, with an average ad position of 7.average ad position of 7.

Why 7?Why 7? Still on the first page (hard to play this Still on the first page (hard to play this

game if you’re not on the first page)game if you’re not on the first page) On average, half the time your ad will On average, half the time your ad will

be higher than position 7, half the time be higher than position 7, half the time lower, with most of those being in lower, with most of those being in position 6 or 8position 6 or 8

Optional, but Interesting Optional, but Interesting ServiceService

““Adgooroo”, monitors your site, as Adgooroo”, monitors your site, as well as your competitors and presents well as your competitors and presents in a graphical format:in a graphical format:

Coverage (How often your ads appear)Coverage (How often your ads appear)Average Ad Rank (What ad spot they Average Ad Rank (What ad spot they are typically in)are typically in)

http://http://www.adgooroo.comwww.adgooroo.com to get a free to get a free 10 day trial10 day trial

Testimonial from a World Testimonial from a World Famous Copywriter…Famous Copywriter…

Brian Keith Voiles says,Brian Keith Voiles says,

“Kirt took my Google “Kirt took my Google AdWords account and AdWords account and turned it from a lame duck turned it from a lame duck into a cash cow… I into a cash cow… I thought my CTR were thought my CTR were pretty good, heck I charge pretty good, heck I charge $20,000 a sales letter, how $20,000 a sales letter, how hard could it be to write a hard could it be to write a little ad? He beat every little ad? He beat every single one of my controls single one of my controls in 24 HOURS. One by in 24 HOURS. One by 34%, one by 111% and 34%, one by 111% and another by 389%. Kirt’s a another by 389%. Kirt’s a scientist and a genius!”scientist and a genius!”

Testimonial from an “INC Testimonial from an “INC 500” CEO500” CEO

Tim Gibson says,Tim Gibson says,

“Without Kirt’s marketing “Without Kirt’s marketing savvy, I don’t know where I savvy, I don’t know where I be! In our first deal be! In our first deal together, Kirt helped sell together, Kirt helped sell our software company for our software company for $11,000,000 and in the $11,000,000 and in the second he wrote a 5 page second he wrote a 5 page marketing plan that’s taken marketing plan that’s taken us to $11,000,000 a year in us to $11,000,000 a year in sales – and we’re only on sales – and we’re only on page 2 of implementation! page 2 of implementation! We’re in the Internet We’re in the Internet Retailer top 500, and have Retailer top 500, and have been featured (twice) in been featured (twice) in INC magazine’s top 500!”INC magazine’s top 500!”

Testimonial from a World Testimonial from a World Famous Copywriter…Famous Copywriter…

Marlon Sanders says,Marlon Sanders says,

““Kirt Christensen is not Kirt Christensen is not only a Google Adwords only a Google Adwords and testing Genius, but and testing Genius, but he is also one of the he is also one of the brightest and most brightest and most innovative minds in innovative minds in Internet marketing. Internet marketing.  And, it helps that he's a  And, it helps that he's a genuinely nice person.  I genuinely nice person.  I recommend you do recommend you do business with Kirt.”business with Kirt.”

Testimonial from a Testimonial from a ANOTHER World Famous ANOTHER World Famous

UK Copywriter…UK Copywriter… Alan Forrest Smith Alan Forrest Smith

says,says,

“Just went through Kirt’s “Just went through Kirt’s Adwords & Testing Adwords & Testing program last week, and program last week, and I’ve got to say, it’s I’ve got to say, it’s brilliant! One small brilliant! One small technique I applied to my technique I applied to my Adwords account as Adwords account as already resulted in an already resulted in an extra $450 in sales – and extra $450 in sales – and that’s in 6 days! I’m that’s in 6 days! I’m excited to see what else I excited to see what else I can do when I apply more can do when I apply more of what you taught me!”of what you taught me!”

Testimonial from an Testimonial from an “Average” Internet “Average” Internet Marketer in OZ…Marketer in OZ…

Craig MacDonald from Sydney, AU says:Craig MacDonald from Sydney, AU says:

““I just wanted to thank you for creating the I just wanted to thank you for creating the Adwords training videos. I was getting Adwords training videos. I was getting extremely frustrated breaking even or losing extremely frustrated breaking even or losing money on most of my Adwords ads. However money on most of my Adwords ads. However after watching your videos and setting up my after watching your videos and setting up my accounts the RIGHT way I am now making accounts the RIGHT way I am now making money. In fact I have doubled the results on money. In fact I have doubled the results on three out of four of my promotions! I am so three out of four of my promotions! I am so happy that I made the decision to invest in happy that I made the decision to invest in your Adwords training videos!”your Adwords training videos!”

Testimonial from Internet Testimonial from Internet Traffic Expert, founder of Traffic Expert, founder of TheInterviewWithGod.comTheInterviewWithGod.com

Morgan Westerman says,Morgan Westerman says,

“If you were to ask me who the one single expert I “If you were to ask me who the one single expert I would rely on if I wanted to guarantee my success would rely on if I wanted to guarantee my success with Adwords, the one name I would give you, with Adwords, the one name I would give you, hands down, is Kirt Christensen! And the reasons hands down, is Kirt Christensen! And the reasons are crystal clear – Kirt has proven for years he are crystal clear – Kirt has proven for years he can generate massive income using his own can generate massive income using his own methods, and he has proven he can help others methods, and he has proven he can help others success teaching them his powerful system. If success teaching them his powerful system. If you want to make money with Adwords and PPC you want to make money with Adwords and PPC Marketing, I recommend you work with the best – Marketing, I recommend you work with the best – Kirt Christensen.”Kirt Christensen.”