achieving business sustainability through social responsibility (iso 26000)

8/14/2019 Achieving Business Sustainability Through Social Responsibility (ISO 26000)

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Achieving Business Sustainabilitythrough Social Responsibility

(ISO 26000) Chee Seng, Leow (Ph.D)

FB: [email protected]

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Background of the Speaker

Background Organisation

Certified Professional Trainer PSMB

Certified International Micro ExpressionAssociation Trainer

IMEXA(Registration No: CHE-UK 1203)

Panel Editor of Body Language Journal Body Language Journal, US ( www.bljournal.us )

Panel Editor (ISSN 2319-6203) SRM-IMT Journal of Business and Management Research

University of Chester, UK Lecturer

Training and System DevelopmentExpert

Malaysia Productivity Corporation

Panel Expert China Productivity Center, ROC Taiwan

Panel Expert Asian Productivity Center, APO, Japan

Council Member Human Behaviour Academy, UK

Health Expert Panel OH! Health

Honorary Treasurer Institute of Marketing Malaysia

Consultant Fellow Putra Business School

Adjunct Professor HELP University

Visiting Lecturer National Academy of Politics and Public Administration (Vietnam)National Taiwan University (NTU)
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Program Outline Introduction Corporate Sustainability VS Sustainability

Development. Understand the concept of sustainability development. Issues on corporate sustainability. Concept of ISO 26000: Social Responsibility as key for

corporate sustainability Case Study

ISO 26000 as strategy of sustainability: Human BehaviourAcademy, UK.

Integrating ISO 26000 and sustainability development Conclusion Sustainability based on system perspective

thinking and governs with heart and soul.

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What is the Problem?

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Technology?

Corporate Policy?

Insufficient of Training?
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Corporate SustainabilityVS

Sustainability DevelopmentBusiness Leaders Have to Understand

the True Business Meaning of

SUSTAINABILITY

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Intangible Capital (IC)Iceberg Balance Sheet

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http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=nJXj7obSprleEM&tbnid=3jsnHQB5iK5w8M:&ved=0CAgQjRwwAA&url=http://www.erikvermeulen.com/conference-speaker/the-ice-berg-principle/&ei=yJ6BUsbfKoKErQf-xoDwBA&psig=AFQjCNG2ccE-ZCSujhn5QOJVDlBOMJOqTQ&ust=1384312904792226http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803


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Financial Capital (30%)

Intangible Capital (70%)

SustainabilityGovernance

Strategy Capability Adaptability Traditional

governancepractices

Eco-Value /

NaturalResources

Environmentalquality

Environmental

risk & Eco-efficiency

Strategy profitopportunities

Human Capital Recruitment

retention Employee

motivation Labour relations Innovation capacity Knowledge

development anddissemination Health & Safety Progressive

workplace

Stakeholder Capital

Regulator & policymakers Local communities NGOs Customer

Relationships Alliance partners Supply chain Social Benefit of

product and services
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e-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BaEpcH3NNjlmJM&tbnid=G9gbGCC2zljvLM:&ved=0CAUQjRw&url=http://www.macrobusiness.com.au/2013/05/ford-is-the-tip-of-the-crisis/&ei=zpmBUoz6LMO-rgeWk4CQBA&psig=AFQjCNElmMEycpnIivLSvQeNT9K2uXXYag&ust=1384311618006803


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2013 Top Brand

9


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The Silent Takeover Powerful MNCs

Source: Fortune Global 500 10


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What isSustainability

Development?

CorporateSustainability?

CorporateSustainability

Development?11


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Fundamental Concept

Sustainability DevelopmentDevelopment that satisfies the needs of

the present WITHOUT compromisingthe ability of future generations tosatisfy theirs

(United Nations World Commission onEnvironment and Development, 1987)

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Sustainability Development is a setof transformations in which the

exploitation of natural resources ,

the choice of type of investment ,and orientation of technological and

institutional modifications are inharmony with present and future

needs

13
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xlHyZ39UNOJ-gM&tbnid=eA56oZbP7Kh5yM:&ved=0CAUQjRw&url=http://servetolead.org/skewed-perception-of-corporate-sustainability-records/&ei=YaqBUs-0BIeOrQf5oIGYBg&psig=AFQjCNGKix5fkTuzTzLvWd83OB_fqH7dhw&ust=1384315867018290


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Fundamental Concept

Corporate SustainabilityStrategies and Practices that aim to meet

the needs of stakeholders today while

seeking to protect, support and enhance thehuman and natural resources that will beneeded in the future .

(www.deh.gov.au )

14
http://www.deh.gov.au/http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xlHyZ39UNOJ-gM&tbnid=eA56oZbP7Kh5yM:&ved=0CAUQjRw&url=http://servetolead.org/skewed-perception-of-corporate-sustainability-records/&ei=YaqBUs-0BIeOrQf5oIGYBg&psig=AFQjCNGKix5fkTuzTzLvWd83OB_fqH7dhw&ust=1384315867018290http://www.deh.gov.au/http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xlHyZ39UNOJ-gM&tbnid=eA56oZbP7Kh5yM:&ved=0CAUQjRw&url=http://servetolead.org/skewed-perception-of-corporate-sustainability-records/&ei=YaqBUs-0BIeOrQf5oIGYBg&psig=AFQjCNGKix5fkTuzTzLvWd83OB_fqH7dhw&ust=1384315867018290


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Fundamental Concept

Sustainability BusinessA sustainable business creates economic, social,

environmental values in short, medium andlong term, contributing to the increase of the

well-being and the real progress of the presentand future generations , within its immediate

environment and for the planet in general .(www.istas.net )

15
http://www.istas.net/http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xlHyZ39UNOJ-gM&tbnid=eA56oZbP7Kh5yM:&ved=0CAUQjRw&url=http://servetolead.org/skewed-perception-of-corporate-sustainability-records/&ei=YaqBUs-0BIeOrQf5oIGYBg&psig=AFQjCNGKix5fkTuzTzLvWd83OB_fqH7dhw&ust=1384315867018290http://www.istas.net/


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Needs of Sustainability Development

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Water

hemical, Toxics

AndHeavy Metals

ClimateChange

Biodiversity

Oceans and Fisheries

Energy

WasteManagement

Ozone Layer Depletion

Deforestation

17

Environmental Issues
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GJst2KWOJIy1QM&tbnid=Zuwy_hX5rVXtvM:&ved=0CAUQjRw&url=http://inhabitat.com/the-top-5-green-issues-humanity-should-be-thinking-about-in-2013/&ei=U62BUrqrB4WLrQenxoHYCg&psig=AFQjCNG-9sJVD5sRA6C-StLse86c-ur9qA&ust=1384316577279944


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What is SR? Responsibility of an organisation for the impact of its

decisions and activities on society and environment ,through transparent and ethical behaviour that

Contributes to sustainable development including health andthe welfare of society

Takes into account the expectations of stakeholders Is in compliance with applicable law and consistent with

international norms of behaviour and Is integrated throughout the organization and practiced in its

relationshipsA concept whereby companies integrate social, economic, andenvironment concerns in their business operations and in theirinteraction with their stakeholders on voluntary basis

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SR : Triple Bottom Line

Economic

EnvironmentSocial

19


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Why SR?

Why an organisation needs to implement practices to manage SR?

Legal obligations Pressure from corporates Customer requirements Stakeholders pressure Stakeholders Reputation and Public image Employee morale Ethnical reasons

20
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=14fUSVEODRFe0M&tbnid=Be7cVrDqDDtkaM:&ved=0CAUQjRw&url=http://businessagilitysolutions.com/the-5-whys/&ei=g3yDUpKFDIzLrQfNlIGgDw&psig=AFQjCNGaFiefIBY66S2ybuxWC_94VcA3YA&ust=1384435194979999http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=14fUSVEODRFe0M&tbnid=Be7cVrDqDDtkaM:&ved=0CAUQjRw&url=http://businessagilitysolutions.com/the-5-whys/&ei=g3yDUpKFDIzLrQfNlIGgDw&psig=AFQjCNGaFiefIBY66S2ybuxWC_94VcA3YA&ust=1384435194979999


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21

Financial

Performance

SociallyResponsibility

Behaviour

Stakeholders are NOT only concern with What is delivered.They also becoming More concerned about How it isdelivered
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MjmLHgE7GaeguM&tbnid=-l8qIQy64K09aM:&ved=0CAUQjRw&url=http://www.lindasdailylivingskills.com/2012/04/finding-balance-between-remediation-and.html&ei=v3qDUtG5Ec2prAfC54D4Dg&psig=AFQjCNFkdxUzcsugxAcz7n_VdkG_7cpDTg&ust=1384434739501562http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MjmLHgE7GaeguM&tbnid=-l8qIQy64K09aM:&ved=0CAUQjRw&url=http://www.lindasdailylivingskills.com/2012/04/finding-balance-between-remediation-and.html&ei=v3qDUtG5Ec2prAfC54D4Dg&psig=AFQjCNFkdxUzcsugxAcz7n_VdkG_7cpDTg&ust=1384434739501562http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MjmLHgE7GaeguM&tbnid=-l8qIQy64K09aM:&ved=0CAUQjRw&url=http://www.lindasdailylivingskills.com/2012/04/finding-balance-between-remediation-and.html&ei=v3qDUtG5Ec2prAfC54D4Dg&psig=AFQjCNFkdxUzcsugxAcz7n_VdkG_7cpDTg&ust=1384434739501562http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MjmLHgE7GaeguM&tbnid=-l8qIQy64K09aM:&ved=0CAUQjRw&url=http://www.lindasdailylivingskills.com/2012/04/finding-balance-between-remediation-and.html&ei=v3qDUtG5Ec2prAfC54D4Dg&psig=AFQjCNFkdxUzcsugxAcz7n_VdkG_7cpDTg&ust=1384434739501562http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MjmLHgE7GaeguM&tbnid=-l8qIQy64K09aM:&ved=0CAUQjRw&url=http://www.lindasdailylivingskills.com/2012/04/finding-balance-between-remediation-and.html&ei=v3qDUtG5Ec2prAfC54D4Dg&psig=AFQjCNFkdxUzcsugxAcz7n_VdkG_7cpDTg&ust=1384434739501562http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=MjmLHgE7GaeguM&tbnid=-l8qIQy64K09aM:&ved=0CAUQjRw&url=http://www.lindasdailylivingskills.com/2012/04/finding-balance-between-remediation-and.html&ei=v3qDUtG5Ec2prAfC54D4Dg&psig=AFQjCNFkdxUzcsugxAcz7n_VdkG_7cpDTg&ust=1384434739501562http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GtAA7eIw6J0RkM&tbnid=Q3QoiY6ATcapuM:&ved=0CAUQjRw&url=http://www.theminimalists.com/21days/day12/&ei=U32DUqSIAceBrQfDsYDACg&psig=AFQjCNF65XjIJbuUtWjilmtO0ZC6A65YuQ&ust=1384435339522438http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GtAA7eIw6J0RkM&tbnid=Q3QoiY6ATcapuM:&ved=0CAUQjRw&url=http://www.theminimalists.com/21days/day12/&ei=U32DUqSIAceBrQfDsYDACg&psig=AFQjCNF65XjIJbuUtWjilmtO0ZC6A65YuQ&ust=1384435339522438http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GtAA7eIw6J0RkM&tbnid=Q3QoiY6ATcapuM:&ved=0CAUQjRw&url=http://www.theminimalists.com/21days/day12/&ei=U32DUqSIAceBrQfDsYDACg&psig=AFQjCNF65XjIJbuUtWjilmtO0ZC6A65YuQ&ust=1384435339522438


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Contributio n of SR? Risk Management Reputation Branding

Employee attraction, motivation andloyalty Alignment and international business

standards

Easier access to financing Business opportunity and innovation Ethical management practices

22
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GtAA7eIw6J0RkM&tbnid=Q3QoiY6ATcapuM:&ved=0CAUQjRw&url=http://www.theminimalists.com/21days/day12/&ei=U32DUqSIAceBrQfDsYDACg&psig=AFQjCNF65XjIJbuUtWjilmtO0ZC6A65YuQ&ust=1384435339522438http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GtAA7eIw6J0RkM&tbnid=Q3QoiY6ATcapuM:&ved=0CAUQjRw&url=http://www.theminimalists.com/21days/day12/&ei=U32DUqSIAceBrQfDsYDACg&psig=AFQjCNF65XjIJbuUtWjilmtO0ZC6A65YuQ&ust=1384435339522438http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GtAA7eIw6J0RkM&tbnid=Q3QoiY6ATcapuM:&ved=0CAUQjRw&url=http://www.theminimalists.com/21days/day12/&ei=U32DUqSIAceBrQfDsYDACg&psig=AFQjCNF65XjIJbuUtWjilmtO0ZC6A65YuQ&ust=1384435339522438http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GtAA7eIw6J0RkM&tbnid=Q3QoiY6ATcapuM:&ved=0CAUQjRw&url=http://www.theminimalists.com/21days/day12/&ei=U32DUqSIAceBrQfDsYDACg&psig=AFQjCNF65XjIJbuUtWjilmtO0ZC6A65YuQ&ust=1384435339522438


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Comprehensive Paradigm Shift

ISO 26 000

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Overview ofISO 26000:

Social Responsibility

24Dr Leow Chee Seng


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ISO 26000

ISO 9000: standard for Quality Management System ISO 14000: standard for Environmental Management ISO 26000: standards for Social Responsibility, called as

ISO SR. ISO 26000 is an ISO standard for social responsibilityfor company and other organizations.

ISO 26000 is a document formatted in the form ofguidelines , which do not specify requirements for amanagement system , and in which different items arefound in different paragraphs or chapters

25Dr Leow Chee Seng
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1uZ6eqW2n3SXXM&tbnid=rJNRyrVY0ZaYlM:&ved=0CAUQjRw&url=http://www.lldpartnership.co.uk/policy-and-library/&ei=iIGDUsrlM8KPrgf-EQ&psig=AFQjCNGQW06B3iuev_wrq8z6bwKIpjToOw&ust=1384436475367238


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ISO 26000 Is not a management

system standard Does not contain any

requirements

Not intended forcertificationpurposes/regulatory/contractual use

Not to be used as a basisfor legal actions,complaints, defence orother claims.

Not to be cited asevidence of evolution ofcustomary internationallaw.

Provides guidanceconcerning SR Can be used as part of

public policy activities

26
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1uZ6eqW2n3SXXM&tbnid=rJNRyrVY0ZaYlM:&ved=0CAUQjRw&url=http://www.lldpartnership.co.uk/policy-and-library/&ei=iIGDUsrlM8KPrgf-EQ&psig=AFQjCNGQW06B3iuev_wrq8z6bwKIpjToOw&ust=1384436475367238http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1uZ6eqW2n3SXXM&tbnid=rJNRyrVY0ZaYlM:&ved=0CAUQjRw&url=http://www.lldpartnership.co.uk/policy-and-library/&ei=iIGDUsrlM8KPrgf-EQ&psig=AFQjCNGQW06B3iuev_wrq8z6bwKIpjToOw&ust=1384436475367238http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1uZ6eqW2n3SXXM&tbnid=rJNRyrVY0ZaYlM:&ved=0CAUQjRw&url=http://www.lldpartnership.co.uk/policy-and-library/&ei=iIGDUsrlM8KPrgf-EQ&psig=AFQjCNGQW06B3iuev_wrq8z6bwKIpjToOw&ust=1384436475367238http://www.lldpartnership.co.uk/wp-content/uploads/2009/08/Policy.jpghttp://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1uZ6eqW2n3SXXM&tbnid=rJNRyrVY0ZaYlM:&ved=0CAUQjRw&url=http://www.lldpartnership.co.uk/policy-and-library/&ei=iIGDUsrlM8KPrgf-EQ&psig=AFQjCNGQW06B3iuev_wrq8z6bwKIpjToOw&ust=1384436475367238


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Schematic Overview of ISO 26000

27Dr Leow Chee Seng


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Principles of Social Responsibility, ISO 26000

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Organization should be accountable for its impact on society, the

economy and the environment

An organization should be transparent in its decision and activitiesthat impact on society and the environment

Organization should behave ethically

Organization should respect, consider and respond to the interests ofStakeholders

Organization should accept that respect for the rule of law is

Mandatory

Organization should respect international norms of behaviour, whileadhering to the principle of respect for the rule of law

Organization should respect human rights and recognize both theirimportance and their universality

Accountability

Transparency

Ethical Behavior

Respect forStakeholder Interest

Respect for The Ruleof Law

Respect forInternational Norms of

Behavior

Respect for Human

Rights Dr Leow Chee Seng


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Core Subjects of ISO 26000

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OrganizationalGovernance

TheEnvironment

FairOperatingPractices

ConsumerIssues

CommunityInvolvement

andDevelopment

HumanRights

LabourPractices

- Pollution prevention- Sustainable use of resources- Climate Change mitigation- Protection, biodiversity andrehabilitation of natural habitats

- Employment- Working conditions andsocialprotection- Social Dialog- Health and Safety

- Human CapitalDevelopment

- Due Diligence- Risk situations- Prevention of complicity- infringement remedy

- Discrimination- Civil and political rights- Economic social andcultural rights- Rights at work - Involvement with communities

- Education and culture- Job creation and skills development- Technology development and technology access- Wealth creation and income

- Health- Investment in society

- Fight against corruption- Responsible politicalengagement

- Fair Competition- Promotion of CSR in thesphere ofinfluence- Respect property rights

- Fair Marketing Practices- Health Protection andConsumer Safety- Sustainable Consumption- After Sales Service,assistance and resolution ofclaims and litigation- Confidentiality of consumerprivacy- Access to essential services- Education and awareness

Dr Leow Chee Seng


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World Philosophy

"They have hearts but do not understand withthem ( FEEL ), they have eyes but do not see withthem and they have ears , but do not hear withthem. They are like beasts or further astray. Theyare heedless ". (Surah al-A'raf, 7:179 )

Bringing you from Perimeter to Centre 30

Do o ant o r orker like


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Do you want your worker likethis?

Human Behaviour Academy Ltd 31

How is the effect of your company


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How is the effect of your companyif the employees act so?

Human Behaviour Academy Ltd 32


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Western HEARTS ..

Heart is not only the pumping organs .

The role of the heart is to pump oxygen-richblood to every living cell in the body (MayoClinic, 2012).



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Eastern Heart

HEART is the .. Seed of consciousness Seed of compassion Seed of determination Seed of contemperation Seed of mindfulness



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Gift within Us

Physical sense perception Aristotle's Theory of Perception when an animal

perceives an object, the sense organ (in the case

of visual perception, the eye) takes on or actuallybecomes like the form of the object it isperceiving.

Problem of Mental Images Problem of consciousness and other minds



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Physical Sense of Perception

Kills the Heart



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Gift within Us



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We Are using OLD PARADOXto

govern the FUTURE BUSINESS????

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0HBWeE_m_Zk1dM&tbnid=Kfaa9aJfX7xP4M:&ved=0CAUQjRw&url=http://cormackconsultancy.co.uk/2012/05/845/&ei=8M8RUpSUBM2rrgfRhIHoBA&psig=AFQjCNHw7hEjCyhqcfkT8-j3bh_q3kOmTA&ust=1376985453129374


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Integrating ISO 26000 and

Business Sustainability

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ISO 26000

Bringing you from

Peripheral to the Centre

40


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Understand your role as human!

Believe in Faith



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Accept the self roleIt is the task given by our creator



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Never trap yourself in the trap.



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Use yourheart to

understandthem, Help

them!



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Connect Yourself with heart withAPPLYING ISO 26000



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System Thinking

Consider the Earth is a closed-system Butterfly Effect

Four Principles of Ecology Everything is connected to everything else Everything must go somewhere

Nature knows best There is no such thing as free lunch.

46
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sJPIoPrjvxc8xM&tbnid=3hwOgeDScFtBFM:&ved=0CAUQjRw&url=http://www.aetcnmc.org/studies/&ei=kIeDUpX1JojGrAfv0YCIDA&psig=AFQjCNHSHOWWoVEHHjc2BBZC8XpV1gwKsQ&ust=1384438025958390


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Human Behaviour Academy, UKwww.hbacademy.org.uk

47
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sJPIoPrjvxc8xM&tbnid=3hwOgeDScFtBFM:&ved=0CAUQjRw&url=http://www.aetcnmc.org/studies/&ei=kIeDUpX1JojGrAfv0YCIDA&psig=AFQjCNHSHOWWoVEHHjc2BBZC8XpV1gwKsQ&ust=1384438025958390


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Consumer Issues


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Consumer IssuesHuman Behaviour Academy cares and understand

their customers.

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Consumer IssuesHuman Behaviour offers :

Individual not earning a taxable income will get50% discount for entrance fee.


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Social ResponsibilityConsumer IssuesHuman Behaviour offers :

Individual who have been retrenched for a yearat least , will be eligible for a 50% discount for

entrance. Proof should be provided i.e. pay slipor social security record.


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Social ResponsibilityHuman Behaviour offers :

Members who meet the following criteria , would get the reduction of50% of the full fee for 5 years, and 25% of the full fee thereafter.

Members aged 60 or over

Creating awareness on the importance ofright attitude and behaviour in our daily

life through social media.


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Community Involvementand Development


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Social ResponsibilityCommunity Involvement and Development

55

Hold a fundraising eventTake part in Day for Change

Forming a NGO partnership/engagement with UNICEFF anddonate USD1 from each book sold.

Currently HBA:


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Community Involvement and Development

Collaborate with UK governmentto fund awareness programs i.eRun for Life (Cancer Foundation)

Make UNICEF as charity of the year.


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The Environment


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The Environment

58

Promote Eco -FriendlyPackaging

Concept & Use of green

packages i.e paperbackbook cover,paper bags andwraps/postageRecycle papers

Promote online learning paperless learning environment.


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The Environment

Dealing with suppliers withsocially responsible.

Supplier and printerselection depends on howwell the organisationsocially responsible.


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Labour Practices

61

Offer project traineeopportunities to

unemployed youthfresh from colleges

(graduates,Engineers, Diploma

holders, ITIs)

The program isconducted by givingthem training of a

minimum 6 months (unpaid-apprentice

like)

Uponcompletion, we

award them witha certificate of

completion .


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Fair Operating Practices

S i l R ibilit


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Fair Operating Practices

63

Arrange health seminars formembers, NGOs or Charitableinstitutes with minimal fee and

free basic health screening.

Arrange fellowships to theneedy for education or

social activities.


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Conduct free talk on healthy culture in work placesuch as motivation, corruption, avoiding deception and

right attitude and behaviour at work place.

S i l R ibili


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Social Responsibility Human Right

65

Providing onlinecounselling for

FREE.

Free psychotherapy

and behaviourmodification forprisoners in HM

Prison Manchester(Strangeways)

Clientconfidentialityand clientrights are ourfirst concern.


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Malaysia Productivity Corporation

We always concern, care and connect youwith the heart and soul.

Learn how to achieve business sustainabilitythrough ..

66

MPCCENTER OF EXCELLENT (COE)SUSTAINABILITY DEVELOPMENT (SD
http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PYBKchNUXxY6sM&tbnid=SvczGdmp3wt-TM:&ved=0CAUQjRw&url=http://mylead.org.my/v3/mpc/&ei=15uBUu-aF8qkrQearYHgBA&psig=AFQjCNHmbu3lgtS-tBCbQEJsC9G3MuJ2lA&ust=1384312148527109http://www.google.com.my/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PYBKchNUXxY6sM&tbnid=SvczGdmp3wt-TM:&ved=0CAUQjRw&url=http://mylead.org.my/v3/mpc/&ei=15uBUu-aF8qkrQearYHgBA&psig=AFQjCNHmbu3lgtS-tBCbQEJsC9G3MuJ2lA&ust=1384312148527109


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Questions and Answer Session

achieving business sustainability through social responsibility (iso 26000)

Documents