achieving customer delight

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    Tcx|g [bcxjc

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    Kfgtlgt{ 0 \gdlx{tcgdige S|coity [lxqikl cgd [lxqikl K|ot|xl Mly [mioo{ afx S|coity K|{tfjlx [lxqikl

    Cddxl{{ige K|{tfjlx Diaalxlgt Hlbcqifx [tyol [tl~{ tf Xl{foql [lxqikl Hxlcmdfug

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    [lxqikl Uigglx{''Tbf{l uitb c ~f{itiql cttit|dl cgd c kbllxa|o f|toffm

    Tbf{l ubf elg|igloy lg`fy ufxmige uitb cgd afx ftblx ~lf~ol

    Tbf{l uitb tbl chioity tf ~|t tbl k|{tfjlx fg klgtlx {tcel

    Tbf{l ubf qilu tblix `fh ~xijcxioy c{ c b|jcg xloctifg{ ~xfal{{ifg

    Tbf{l ubf elg|igloy lg`fy ufxmige uitb cgd afx ftblx ~lf~ol

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    [lxqikl i{' K|{tfjlx{ ig c xl{tc|xcgt ucgt jfxl tbcg c jlco E|l{t{ ig bftlo{ ucgt jfxl tbcg c xffj Koilgt ig c txcg{cktifg ucgt jfxl tbcg c

    {lttoljlgt K|{tfjlx ucgt jfxl tbct `|{t tbl ~xfd|kt fx

    {lxqikl tbct i{ faalxld tbly co{f ucgt tf hltxlctld uloo

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    [lxqikl i{ Igtcgeihol

    [lxqikl i{igtcgeihol

    Igtcgeihol{ dlco uitb tblb|jcg {idl fa cg

    fxecgipctifg

    Tbly igko|dl b|jcgljftifg{/ hlbcqifx{/

    |gdlx{tcgdige{/ alloige{/cgd ~lxkl~tifg{

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    [lxqikl i{ IgtcgeiholLrcj~ol{ fa k|{tfjlx

    {lxqikl igtcgeihol [cti{acktifg Cttlgtiqlgl{{ Aofu

    Blo~a|ogl{{ [lg{itiqity Tfgl Cttit|dl Mgfuoldel \gdlx{tcgdige

    Tckt E|idcgkl

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    Tuf Dijlg{ifg{ fa [lxqikl

    [lxqikl

    Tbl ~xfkld|xco dijlg{ifg

    Kfg{i{t fa tbl l{tchoi{bld{y{tlj{ cgd ~xfkld|xl{ tf

    dloiqlx ~xfd|kt{ cgd&fx {lxqikl{

    Tbl ~lx{fgco dijlg{ifg

    Bfu {lxqikl ~xfqidlx{ "|{igetblix cttit|dl{/ hlbcqifx{/ cgd

    qlxhco {mioo{) igtlxckt uitbk|{tfjlx{

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    Tuf Dijlg{ifg{ fa [lxqiklTbl Axllplx

    Ofu ig hftb ~lx{fgco cgd~xfkld|xco {lxqikl' Jfttf 0

    Ul dfgtkcxl

    Tbl AcktfxyEffd ig ~xfkld|xco {lxqikl

    hcd ig ~lx{fgco {lxqiklJfttf 0 Yf| cxl g|jhlx

    Ul cxl blxl tf ~xfkl{{ yf|

    Tbl Axilgdoy PffHcd ig ~xfkld|xco {lxqikleffd ig ~lx{fgco {lxqiklJfttf 0 Ul cxl txyige

    bcxd/ h|t dfgt xlcooy mgfuubct ul cxl dfige

    S|coity K|{tfjlx [lxqiklLrkloolgt ig hftb tbl

    ~lx{fgco cgd ~xfkld|xcodijlg{ifg{' Jfttf 0

    Ul kcxl cgd ul dloiqlx

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    Aiql Loljlgt{ fa S|coity [lxqikl

    Xloichioity C{{|xcgkl Tcgeihol

    Lj~ctby Xl{~fg{iqlgl{{

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    Aiql Loljlgt{ fa S|coity [lxqiklXloichioity

    Tbl chioity tf ~xfqidl ubct uc{~xfji{ld/ dl~lgdchoy cgd ckk|xctloy

    Cktifg {txctley 0 jcml {|xl tbct yf|kfxxlktoy idlgtiay k|{tfjlx glld{/~xfji{l fgoy ubct yf| kcg dloiqlx/cgd afoofu tbxf|eb tf lg{|xl tbct tbl~xfd|kt fx {lxqikl uc{ xlkliqld c{~xfji{ld

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    Aiql Loljlgt{ fa S|coity [lxqiklC{{|xcgkl

    Tbl mgfuoldel cgd kf|xtl{yfa lj~ofyll{/ cgd tblix chioity tfkfgqly tx|{t cgd kfgaidlgkl

    Cktifg {txctley 0 tcml tbl tijl tf{lxql k|{tfjlx{ fgl ct c tijl'

    ^xfqidl {lxqikl c{{lxtiqloy hy |{ige~f{itiql kfjj|gikctifg tlkbgis|l{cgd dl{kxihige ~xfd|kt{ cgd {lxqikl{ckk|xctloy

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    Aiql Loljlgt{ fa S|coity [lxqiklTcgeihol

    Tbl ~by{ikco ackioitil{ cgd ls|i~jlgtcgd tbl c~~lcxcgkl fa ~lx{fgglo

    Cktifg {txctley 0 jcigtcigufxm{~ckl{ ig c glct/ fxdlxoyjcgglx/ dxl{{ ~xfal{{ifgcooy/ cgdjcigtcig lrkloolgt exffjige cgdbyeilgl {tcgdcxd{

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    Aiql Loljlgt{ fa S|coity [lxqiklLj~ctby

    Tbl dlexll fa kcxige cgd igdiqid|cocttlgtifg ~xfqidld tf k|{tfjlx{

    Cktifg {txctley 0 oi{tlg afx ljftifg{ig yf|x k|{tfjlx{ jl{{cel{' ^|tyf|x{loa ig tblix ~ockl cgd xl{~fgdkfj~c{{ifgctloy hy faalxige {lxqikltf cddxl{{ tblix glld{ cgd kfgklxg{

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    Aiql Loljlgt{ fa S|coity [lxqiklXl{~fg{iqlgl{{

    Tbl uiooigegl{{ tf blo~ k|{tfjlx{cgd ~xfqidl ~xfj~t {lxqikl{

    Cktifg {txctley 0 ~xf`lkt c ~f{itiql/kcg*df cttit|dl' Tcml ijjldictl{tl~{ tf blo~ k|{tfjlx{ cgd {cti{aytblix glld{

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    [lxqikl K|ot|xl Kfj~fglgt{Dloiqlxy[y{tlj

    Txcigige

    Jftiqctfx{cgd xlucxd

    Lj~ofyllxfol{ cgd

    lr~lktctifg{

    ^foikil{ cgd~xfkld|xl{

    Jcgceljlgt{|~~fxt

    [lxqiklji{{ifg

    [LXQIKLK\OT\XL

    ^xfd|kt{cgd

    {lxqikl{

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    [lxqikl K|ot|xl Kfj~fglgt{[lxqiklji{{ifg

    Tbl dixlktifg fx qi{ifg fa cg fxecgipctifg tbct{|~~fxt{ dcy*tf*dcy igtlxcktifg uitb tbl k|{tfjlx

    ^xfd|kt{

    cgd{lxqikl{

    Tbl jctlxico/ ~xfd|kt{/ cgd {lxqikl{ tbct cxl {tctl fa

    tbl cxt/ kfj~ltitiqloy ~xikld/ cgd jllt tbl glld{fa k|{tfjlx{

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    [lxqikl K|ot|xl Kfj~fglgt{Dloiqlxy[y{tlj

    Txcigige

    Jftiqctfx{cgd xlucxd

    Tbl ucy cg fxecgipctifg dloiqlx it{~xfd|kt{ cgd {lxqikl{

    Ig{tx|ktifg fx igafxjctifg ~xfqidld tbxf|eb c qcxilty fatlkbgis|l{ tbct tlckb mgfuoldel fx {mioo{/ fx cttlj~t tfigao|lgkl lj~ofyll cttit|dl tfucxd lrkloolgt {lxqikldloiqlxy

    Jfgltcxy xlucxd{/ jctlxico itlj{/ fa alldhckm tbct~xfj~t{ lj~ofyll{ tf kfgtig|l tf dloiqlx {lxqikl cgd~lxafxj ct c bieb olqlo fa laalktiqlgl{{ cgd laaikilgky

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    [lxqikl K|ot|xl Kfj~fglgt{Lj~ofyllxfol{ cgd

    lr~lktctifg{

    ^foikil{ cgd~xfkld|xl{

    Jcgceljlgt{|~~fxt

    Tbl {~lkiaik jlc{|xl{ tbct igdikctl{ ubct i{ lr~lktld falj~ofyll{ ig k|{tfjlx igtlxcktifg{ cgd tbct dlaigl bfulj~ofyll {lxqikl ~lxafxjcgkl uioo hl lqco|ctld

    Tbl e|idloigl{ tbct l{tchoi{b bfu qcxif|{{it|ctifg{ fa txcg{cktifg{ uioo hl bcgdold

    Tbl cqciochioity fa jcgceljlgt tf cg{ulx s|l{tifg{cgd c{{i{t axfgtoigl lj~ofyll{ ig k|{tfjlxigtlxcktifg ublg glkl{{cxy

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    Ubct Yf| [bf|od Mgfu6

    K|{tfjlx[lxqikl^lx{fg

    Mgfu Yf|xFxecgipctifg

    Mgfu Yf|x^xfd|kt&[lxqikl

    Mgfu Yf|xK|{tfjlx

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    Mgfu Yf|x FxecgipctifgMgfu Yf|x

    Fxecgipctifg Fxecgipctifg ji{{ifg

    cgd qi{ifg

    Fxecgipctifg k|ot|xl

    K|{tfjlx igtlxcktifg~foiky cgd ~xfkld|xl{

    Kfj~cgy {|~~fxt afx~xfd|kt&{lxqikl

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    Mgfu Yf|x ^xfd|kt&[lxqiklMgfu Yf|x

    ^xfd|kt&[lxqikl

    ^xfd|kt &{lxqikldlqlof~jlgt cgds|coity ij~xfqljlgt

    ~xfkl{{

    ^xfd|kt&{lxqiklkfgaie|xctifg

    ^lxafxjcgkl dctc cgd{~lkiaikctifg

    Jcigtlgcgkl cgd kcxl

    ^xikl cgd dloiqlxy

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    Mgfu Yf|x K|{tfjlx{Mgfu Yf|xK|{tfjlx{

    K|{tfjlx Glld{

    K|{tfjlx Kfgklxg{

    K|{tfjlx lx{fgcoity

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    Dlqlof~ige Lrkloolgt Kfjj|gikctifg uitb K|{tfjlx{

    Lrkloolgt Qlxhco Kfjj|gikctifg [mioo{

    Lrkloolgt Gfg*Qlxhco Kfjj|gikctifg[mioo{

    Lrkloolgt Oi{tlgige [mioo{

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    Lrkloolgt Qlxhco Kfjj|gikctifg uitb K|{tfjlx{ uitb

    K|{tfjlx{

    Kfjj|gikctige~f{itiqloy''

    C{m ~f{itiqloy ~bxc{ld s|l{tifg"Ig{tlcd/ Uby dfyf| allo tbctucy / |{l0 Ubct jcml{ yf| allo

    tbct ucy6 Ig{tlcd/ Uby df yf|ucgt tbct kfofx/ |{l 0Ubctftblx kfofx{ bcql yf|kfg{idlxld6)

    Kfjj|gikctl tf yf|xk|{tfjlx{ {tyol

    Cexll uitb k|{tfjlx{

    [foikit k|{tfjlx alldhckm cgd~cxtiki~ctifg

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    Lrkloolgt Qlxhco Kfjj|gikctifg uitb K|{tfjlx{ uitb

    K|{tfjlx{

    Kfjj|gikctige~f{itiqloy''

    Ufxd{ cgd ~bxc{l{ tbct h|iodxloctifg{bi~0

    ^olc{lTbcgm yf|

    I kcg fxuiooBfu jcy I blo~6'''

    I |gdlx{tcgd bfu yf| allo

    Yf|xl xiebtJcy IBfulqlx

    Uf|od yf| ^olc{l jigd''I c~fofeipl afx'

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    Lrkloolgt Qlxhco Kfjj|gikctifg uitb K|{tfjlx{ uitb

    K|{tfjlx{

    Cqfidigeglectiql

    kfjj|gikctifg

    Ufxd{ cgd ~bxc{l{ tbctdcjcel xloctifg{bi~0

    Yf| dfgt |gdlx{tcgdYf| dfg{ {ll jy~figt

    Bfod fg c {lkfgdF|x ~foiky {cy{ "fx ~xfbihit{)

    Tbct{ gft jy xl{~fg{ihioity

    Ubct yf| glld tf df i{''Ubydfgtyf|Tblufxd ~xfholj

    Tblufxd h|tTbl ufxd gf

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    Lrkloolgt Qlxhco Kfjj|gikctifg uitb K|{tfjlx{ uitb

    K|{tfjlx{[ir K fa eiqige effd igafxjctifg tf

    k|{tfjlx{

    Kolcx Kfgki{l Kfxxlkt

    Kfj~oltl Kf|xtlf|{ Kfgkxltl

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    Gfg Qlxhco Kfjj|gikctifg uitb

    K|{tfjlx{Gfg QlxhcoHlbcqifx

    Hfdy ocge|cel

    Qfo|jl K|l{

    C~~lcxcgkl cgdExffjige

    Ji{kloocglf|{ K|l{

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    Gfg Qlxhco Kfjj|gikctifg uitb

    K|{tfjlx{Hfdy ocge|cel

    Lyl kfgtckt ^f{t|xl Ackico lr~xl{{ifg

    El{t|xl{

    Qfo|jl K|l

    ^itkb Qfo|jl Xctl fa {~llkb Qfikl s|coity Cxtik|octifg

    ^c|{l{ [iolgkl

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    Gfg Qlxhco Kfjj|gikctifg uitb

    K|{tfjlx{C~~lcxcgkl cgdExffjige

    Byeilgl "Xle|ocxuc{bige cgdkfjhige fa bcix/|{l fa jf|tb uc{b

    cgd dlfdfxcgt)

    Koftbige cgdckkl{{fxil{

    Qfo|jl K|l

    ^lx{fgco bchit{

    ^xf~lx ltis|lttl

    cgd jcgglx{

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    ^f{itiql cgd Glectiql Kfjj|gikctifg Hlbcqifx^f{itiql Glectiql

    Hxila lyl kfgtckt Lyl{ uidl f~lg [jioige Gfddige caaixjctiqloy Lr~xl{{iql hfdy el{t|xl{ F~lg hfdy {tcgkl Oi{tlgige cktiqloy Xljcigige {iolgt c{ k|{tfjlx

    {~lcm{ El{t|xige uitb f~lg bcgd Kolcg/ fxecgipl ufxm cxlc

    Ycugige Axfugige fx {gllxige Cttlgdige tf jcttlx{ ftblx

    tbcg tbl k|{tfjlx Olcgige cucy axfj k|{tfjlx{

    c{ bl&{bl {~lcm{ [|hd|ld fx Jigijco bcgd

    el{t|xl{ [tcxige hocgmoy ct k|{tfjlx{ Igtlxx|~tige ^figtige aigelx fx fh`lkt ct

    k|{tfjlx Di{fxecgipld/ ko|ttlxld

    ufxm{~ckl

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    Kbcxcktlxi{tik{ fa Effd Oi{tlglx3'Lj~ctby

    8'\gdlx{tcgdige

    ;'^ctilgkl

    4'Cttlgtiqlgl{{

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    [txctleil{ afx Ij~xfqld Oi{tlgige [tf~ tcomige # ^xl~cxl yf|x{loa

    Oi{tlg cktiqloy [bfu uiooigegl{{ tf oi{tlg

    [bfu lj~ctby

    [lgd ~f{itiql gfgqlxhco k|l{

    Dfgt cxe|l

    C{m s|l{tifg{

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    Tf oi{tlg jfxl laalktiqloy'' ^by{ikcooy Cttlgd ~by{ikcooytbl xiebt hfdy ocge|cel blo~{ |{ tf afk|{ fg tbl k|{tfjlx cgdlgkf|xcel{ tbl k|{tfjlx tf eiql |{ jfxl igafxjctifg

    Cttlgd jlgtcooy Cttlgd jlgtcooy

    afoofu tbl k|{tfjlx{ aofu fatbf|ebt/ oi{tlg tf |gdlx{tcgd/ gftlqco|ctl= oi{tlg aix{t/ tblg c{{l{{

    Kblkm it qlxhcooy Kblkm it qlxhcooy

    ^cxc~bxc{l/ kocxiay/ ~xfhl a|xtblx / {|jjcxipl yf|x |gdlx{tcgdige

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    Dlcoige C{{lxtiqloy uitb K|{tfjlx{Offm k|{tfjlx{ ig tbl lyl{ c{ yf| {~lcm

    Exc{~ aixjoy uitbf|t kx|{bige Exc{~ aixjoy uitbf|t kx|{bige

    Tbigm/ ~ocg/ {~lcm c {~lkiaik s|l{tifg Tbigm/ ~ocg/ {~lcm c {~lkiaik s|l{tifg

    [tf~/ ectblx tbf|ebt{/ {~lcm [tf~/ ectblx tbf|ebt{/ {~lcm

    C~fofeipl ia yf| jcml c ji{tcml C~fofeipl ia yf| jcml c ji{tcml

    Igkxlc{l qfo|jl/ {f|gd aixj cgd kfgqigkige Igkxlc{l qfo|jl/ {f|gd aixj cgd kfgqigkige

    Tcml xl{~fg{ihioity/ xl{foql tbl ~xfholj Tcml xl{~fg{ihioity/ xl{foql tbl ~xfholj

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    K|{tfjlx Afk|{ld HlbcqifxK|{tfjlx afk|{ldhlbcqifx

    Ckt ~xfj~toy

    E|idl xctblx tbcg dixlkt

    Dfgt x|{b k|{tfjlx

    Faalx c{{i{tcgkl

    Dfgt mll~ k|{tfjlx ucitige

    Cqfid |g~xfal{{ifgco cktifg{

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    Cddxl{{ige K|{tfjlx Glld{

    K|{tfjlx Glld{

    Tf Allo Ulokfjl Tf Allo C~~xlkictld

    Tf Hl \gdlx{tffd Tf Allo Ij~fxtcgt

    Tf Allo Kfjafxtchol Tf Hl Xl{~lktld

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    Cddxl{{ige K|{tfjlx Glld{Tf Allo Ulokfjl

    Tf Hl \gdlx{tffd

    Tf Allo Kfjafxtchol

    \{l cg lgtb|{ic{tik exlltige/ {jiol/ |{l tblk|{tfjlx{ gcjl/ tbcgm tbl k|{tfjlx/ hl ~f{itiql

    Oi{tlg cktiqloy/ ~cxc~bxc{l/ c{m mly s|l{tifg/ eiql~f{itiql alldhckm/ lj~ctbipl

    \{l cg lgtb|{ic{tik ulokfjl/ xloilql cgrilty tbxf|ebaxilgdoy kfjj|gikctifg/ lr~ocig yf|x cktifg kcojoy/lg{|xl ~by{ikco kfjafxt

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    Cddxl{{ige K|{tfjlx Glld{Tf Allo C~~xlkictld

    Tf Allo Ij~fxtcgt

    Tf Hl Xl{~lktld

    Tbcgm tbl k|{tfjlx/ afoofu |~/ ef hlyfgd {lxqikllr~lktctifg{/ ~xfqidl {~lkico faalx{/ xljljhlx{~lkico dltcio{ chf|t tbl k|{tfjlx

    \{l tbl k|{tfjlx{ gcjl/ eiql {~lkico txlctjlgtublg ~f{{ihol/ loikit f~igifg{

    Oi{tlg/ dfgt igtlxx|~t/ ckmgfuoldel tblk|{tfjlx{ ljftifg{ cgd kfgklxg{/ tcml tijl tf{lxql/ c{m cdqikl/ loikit alldhckm

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    Af|x [tyol{ fa Hlbcqifx

    Dfjigcgkl

    Igao|lgkige Kfj~oicgkl

    [tlcdigl{{

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    [lxqikl K|ot|xl Kfj~fglgt{Dfjigcgkl

    Igao|lgkige

    C~~lcx{ tf hl s|itl h|{y Jcy eiql tbl ij~xl{{ifg fa gft oi{tlgige Di{~ocy{ c {lxif|{ cttit|dl Qfikl{ {txfge f~igifg{

    C~~lcx{ s|itl cktiql Tcml{ {fkico igitictiql{ ig jf{t kc{l{

    Oiml{ tf lgkf|xcel igafxjcoity Lr~xl{{l{ ljftifgco f~igifg{"alloige{)

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    Af|x [tyol{ fa Hlbcqifx

    Kfj~oicgkl

    [tlcdigl{{

    Eiql tbl c~~lcxcgkl fa hlige s|ilt cgd xl{lxqld Oi{tlg cttlgtiqloy tf ftblx ~lf~ol Tlgd tf cqfid tbl |{l fa ~fulx Jcml dlki{ifg{ ig c tbf|ebta|o cgd dloihlxctl

    jcgglx

    Kfgtxfo ljftifgco lr~xl{{ifg{

    Di{~ocy{ c ~xlalxlgkl afx fxdlxoigl{{ Tlgd{ tf lr~xl{{ jlc{|xld f~igifg{ [ll{ diaaik|ot tf elt tf mgfu

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    [txctleil{ tf Dlco uitb Dfjigcgkl ^lx{fgDfjigcgkl

    Mll~ tbl xloctifg{bi~ c h|{igl{{ oiml c{~f{{ihol

    Dlqlof~ {txfge ~lx{fgco xloctifg{bi~ i{gft c bieb ~xifxity afx dfjigcgkl ~lx{fg

    Hl c{ laaikilgt/ tijl di{ki~oigld/ cgd uloofxecgipld c{ ~f{{ihol

    ^xfqidl c~~xf~xictl ackt{/ aie|xl{/ cgd{|kkl{{ ~xfhchioitil{

    Txy tf idlgtiay tblix ~xijcxy fh`lktiql{cgd tblg dltlxjigl ucy{ tf {|~~fxt uitbtbl{l fh`lktiql{

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    [txctleil{ tf Dlco uitb Igao|lgkige ^lx{fg Hl lgtb|{ic{tik

    Cqfid cg c~~xfckb tbct i{ tff {tiaa cgdafxjco

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    [lxqikl Xlkfqlxy [txctleyF|toigl tbl {fo|tifg{

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    Dlcoige uitb Diaaik|ot ^lf~ol

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