achieving widespread adoption of mhealth devices: the missing link and the providers point of view...
TRANSCRIPT
Achieving Widespread Adoption of mHealth Devices: the Missing Link and the Providers
Point of View
OPAL: Medical Devices SummitFebruary 20th, 2015 Boston, MA
Background: Daniel Carlin MD
• US Navy Veteran
• Boarded emergency physician
• 1st American full-scale telemedical practice
• Boston Academic
• Entrepreneur
• CEO/Founder WorldClinic
• Failed chair thief
• Relentless demographic and economic/political pressure
• Computing/connectivity and genomic differentiation
• "mHealth and meHealth”"
Today
• 3rd-party billing code dysfunction and
institutional dependency
• Chaos of new industry in formation,
driven from the outside
• ACOs/hospital-insurer: disruptive
• Profitability = premium – cost of care
• Drives organized, connected care for
prevention, chronic disease care
• Massive opportunity
Tomorrow
Moving mHealth Forward
• Early adopters signal need and market
• 2 primary stakeholders: doctors and patients
• Common requirement: simplicity and human
connection
• Initial widespread rejection by current demographic
• Winners: simplicity combined with human interaction*
*Not necessarily a doctor or nurse
Moving Forward: Patient
• Initial widespread reluctance driven by liability, reimbursement,
inertia, cultural mismatch
• Care delivery integration challenge
• Winners: simple and built from existing care standards
• Scalable, cheaper, better outcomes
Moving Forward: Doctor
Winning Widespread Adoption: Patient
• 1-touch execution
• Piggyback on existing ADL
• Personally meaningful feedback
• Psychographically matched
• Extension of familiar practice standards
• Rules sort and report performance (patient vs. population)
• Alarms, trends, exceptions
• Triggered tiered response
• Simple UI
Winning Widespread Adoption: Doctor
• Strategy: Prove the ROI to unlock reimbursement• Tactic 1: Build coalition of stakeholders:
• EHR• Data platform• Device• Connectivity• Providers and patients
• Tactic 2: Apply reality-based practice model, iteratively develop to functional
• Tactic 3: Fund the pilot to prove the ROI
Winning Widespread Adoption: Strategy and Tactics