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8/3/2019 ACKNOWLEEDGEMENT

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ACKNOWLEEDGEMENT

We would like take this opportunity to express our heartfelt and profound thanks to Mr. Prudvi

Raj, Hr Executive, Hindustan Photo Films Ltd for providing us with all the information about the

company which is helpful for us to do the mini project.

We would also like to extend our sincere gratitude to the management of Hindustan Photo Films

Ltd for giving us permission to visit the company.

A special thanks to Mr. Abdul Azeem, Assistant Professor, Department of Management Studies,

MIC College of Technology, for accompanying us in visiting the company.



HINDUSTAN PHOTO FILMS LTD.

INTRODUCTION:

Hindustan Photo Films Manufacturing Company Limited (HPF) is a Public Sector Undertaking,

under the Department of Heavy Industry, incorporated in the year 1960, with a vision to make

India self reliant in the field of photo sensitized goods.

Hindustan Photo Films Manufacturing Company Limited engages in the manufacture and sale of

photo sensitized goods in Southeast Asia. The company offers X-ray, cinematographic, and

photographic films. Its products include medical diagnostic films, such as medical X-ray,

medical imaging films, mammographic films, and scanner films. The company also provides

industrial X-ray films, graphic arts films for the printing sector, bromide paper and roll films for

the photographic sector, aerial film for the defense sector, and inkjet papers for the digital

market. It offers its products under the brand name „INDU‟. The company was incorporated in

1960 and is head quartered in Ootacamund, India.

HPF is the only integrated manufacturer of photo sensitized goods in the whole of South East

Asia. It is the only company with the technology for manufacture of medical X-ray, Graphic Arts

and Black and White products of international standards.

Hindustan Photo Films Manufacturing Company Limited (HPF) manufactures and markets its

fleet of products under the brand name “INDU”, which means Silver.

Mission:

To become a major Player in the manufacture & marketing of photographic products in

the country.

Financial Details:

Authorized share Capital: Rs. 210 Crore.

Paid up share Capital: Rs. 205.87 Crore.



Listing with Stock Exchanges: Bombay Stock Exchange

Employee Details of HPF:

Officers – 90

Supervisors - 238

Workmen - 408

Total – 736

Management Team of HPF:

CEO Shri.A.Gnanasekaran

Engineering / Production Shri. K.Selvaraj

Research & Development Dr.Palaniswamy

HRD Shri.E.Rajavelu

Finance Shri.S.B.Ravindra

Purchase Smt.Saideepa Devesan

Public Relations Dr.Palaniswamy

Marketing Shri.A.B.Kumar

Quality Control &Assurance Shri.B.B.Choudhary

Company Secretary Miss.M.Gita

Manufacturing Process

Photographic film technically is a combination of silver halide emulsion and a flexible support.

A normal photographic film consists of four layers. The top layer or super coat of gelatin

protects the emulsion from scratches and abrasion marks. The next layer is the emulsion layer,

silver halide suspended in gelatin. The third layer is the subbing layer which promotes the

adhesion of the emulsion to the film base. There is the support, backed by anticurling layer of

gelatin containing a light absorbing dye to prevent halation in the back.



The overall manufacturing process of photographic film consists of preparation of the emulsion

of silver nitrate, alkyl halide and gelatin, precipitation of the emulsion, washing, chemical and

spectral sensitization and finally coating on to a support. The emulsion is prepared by mixing

silver nitrate in an alkaline silver bromide solution in the presence of a solution of gelatin.

Double decomposition takes place and silver bromide which is insoluble, is precipitated. The

silver bromide remains uniformly distributed throughout the gelatin. After the initial

precipitation, the emulsion undergoes several after processes.

The first is ripening, which involves maintaining the emulsion at an elevated temperature for

several hours, wherein the larger halide crystals grow at the cost of the smaller ones. After

ripening, the emulsion is chilled to set it and is then passed through a perforated stainless steel

plate to shred it. It is then washed to remove undesirable soluble compounds, particularly excess

bromide and nitrates. A further heat treatment, known as after-ripening is given and it is at this

stage that the sensitivity specks of silver sulphide are formed.

THE MANUFACTURING PROCESS OF HPF

IMPORTED POLYSTER BASE

COATING

EMULSION

CONVERSION



Before coating the emulsion on the support, it is doctored by the additions of substances to

improve its physical and sensitometric properties. These substances include the very small

amounts of sensitizing dyes necessary to give orthochromatic or panchromatic activity.

As important as the composition of the emulsion is its coating on to a base. The base is prepared

by dissolving cellulose triacetate in a mixture of methylene chloride and alcohol, casting on a

large heated chromium-faced drum which rotates, allowing the solvent to evaporate. The film

becomes firm enough to be stripped off in a continuous sheet. The base is then passed through a

series of heated chambers to remove the remaining solvent. The base is then wound into rolls.

Another process of preparation of the base is melt extrusion of the polyester, polyethylene

terephthalate through a slit dye and orientation of the film biaxially to improve the physical

properties.

The emulsion is coated on the base at a temperature high enough to keep the gelatin as a

solution. The material is then chilled to set the gelatin and it then passes through a drying track

where clean air at carefully controlled temperature and humidity remove virtually all of the large

amounts of water contained in the gel.

The conventional black and white photographic film consists of coating of emulsion on one side.

The X-ray films are coated on both sides. Color films consist of simultaneous coating of several

layers on one side.

4 P’S OF MARKETING MIX:

Product:

The Hindustan Photo Film Manufacturing Co offers green sensitive medical x-ray film. This is a

medium speed, high contrast, ortho sensitive film designed for use in all radiographic

examination.



New Products:

A new product Red Laser Scanner Film was launched recently.

The following products were commercialized

- Industrial x-ray with further low coating weight

- Medical x-ray (Blue) on a large scale with low coating weight.

Following products will soon be commercialized.

- Graphic Arts Red Laser Scanner Film/Image Setter Film

- Inkjet Paper

- Polyester Subbed Base

- Digital X-ray Film

- Medical Imaging Film (Panchromatic)

- Laser Printer Film

Promotion:

The promotional strategies used by HPF are as follows:

Public Relations and Publicity:

-Advertisement Polices/ Guide lines

-Marketing and sales

-Marketing Manual

-Sales Manual.



Competitors of HPF:

Company Country

M/s Eastman Kodak CO. USA

M /s Fuji Photo film Co. Japan

M/s Konica Corpn. Japan

M/s Mitsubishi Japan

M/s Agfa Gevaert. AG Germany

M/s 3 M Italy

M/s Polaroid USA

Corporation

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