acmahabazaar - an air conditioning e-commerce startup from lucknow
TRANSCRIPT
Different Needs One Store
We answer which Air conditioner best suits you?
And we do not believe in One AC fits all..
www.Acmahabazaar.com
How do we solve the problem?
Started as e-store for selling Air conditioners ( All brands / Pan India )
Gradually established service wing ( Serving Major cities of India )
Expanding as One stop solution for any kind of air conditioning requirements( Retail / Institutional )
Traction Close to 3,00,000 Page-views since launch [ 2014 Summers ]
Over 1,00,000 visitors since launch
Hundreds of orders processed
INR 25000 average basket value
Rank on Google SERP for more than 2000 search terms [We rule the SERP]
Inventory of ~700 Models
Service associate in more than ~50 cities across India
Relations with over 100 OEM and Dealers across India
We have already delivered and installed AC in J&K and North East and Remote South
One stop store for all Air conditioning needs
Products Air conditioners [All Brands] Accessories Heaters
Services New system installation Preventive maintenance packages HVAC/Electrical / Plumbing AMC [Recharge and component repairs ]
Etc. HVAC Helpline Power saving Helpline Statistical / Market analysis agency for HVAC equipment's
Competitive Edge
Man experience of Deploying over 1000+ Air conditioners [Institutional /Retail ]
Specialization and focus would soon establish us as a brand
Comprehensive solutions and add-ons are currently not available in market
Competent team and industry relations of over 180 Months would help us crack deals like no other
Established Marketing channel(s) l that ensure continual flow of retail leads in all season
Innovation Air conditioner recommendation engine [ Which AC for Srinagar and Which would suit the Chennai]
Helpline that answers “Which AC should best meet your requirements ?”
Power saving analytical engine that collects various feedback from users and this data can be further shared to OEM to better tweak their products.
Business Model
E- store for Air conditioners Source Air conditioners from OEM
Establish warehouses in different taxation regions
Partner with regional logistic providers
Revenue :: Sale of AC units + Accessories
Call-center [Essential as this one decision could make or mar your comfort level in your own house]
National help line for HVAC
New system installation helpline [ Answers : Why`s of AC? ]
Service and Preventive maintenance helpline [ Answers : How`s of Maintenance ]
Revenue :: Subscriptions to maintenance packages
Additional ::
Opportunities
The AC market accounts for sales of 3.2 million units annually but has been witnessing tepid growth over the last two years. The penetration of ACs stands at 3-4% in the Indian market.
India being a land of diverse geography and climate conditions present immense opportunities in Air conditioning and heating systems as organized service industry .
Rapid Urbanization and housing development schemes would speedup the demand
SWOT Analysis
Strength
- Experience-Brand Recognition-Vendor relations -Advantage of Early start
Weakness
-Finance
Opportunity
-Improving economy-Expanding market -No direct competitor in Niche
Threat
-Future entrants with deep pockets
Expansion Plan
Partner with OEM to deliver products that are best suited to specialized geography [ Inputs from our feedback system ] High humidity / Coastal Areas
Deserts / Dry conditions
Plains
Invertor AC for Winters and Hill stations
Nationwide helpline for HVAC
Air conditioner and heating system Recommendation engine based on various stats and user feedback collected over time.
Features
Shopping portal - Ready
Recommendation engine - Underway
CRM - Underway
