Upload File

acquiring gen y customers through social media

  • Home
  • Business
  • Acquiring Gen Y Customers through Social Media
23
www.digitalvidya.com Social Media Acquiring Gen Y Customers!

Upload: digital-vidya

Post on 06-May-2015

1.049 views

Category:

Business


2 download

Report

DESCRIPTION

Interested in reaching out to Youth/Gen Y? Want to convert them to your customers? And even Brand Ambassadors? You will love this presentation shared at 8th India Marketing Summit by BIMTECH in association with PHDCCI in Delhi on Mar 14, 2014.

TRANSCRIPT

Page 1: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Social Media Acquiring Gen Y Customers!

Page 2: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Gen Y: Opportunity

Page 3: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Customer Acquisition

Influence Lead Sale

Page 4: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

FB: Can a Small Business generate $?

Page 5: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

25% Revenue through Facebook

facebook.com/Chumbak

Page 6: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

FB: Is it still possible to Engage?

Page 7: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Bewakoof: 18% TAT

facebook.com/Bewakoof

Page 8: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

SoMe: Can it be integrated into Offline?

Page 9: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Possible to convert a Frustrated Customer into a Brand Ambassador?

Page 10: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Ola Cabs

Page 11: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Ola Cabs

Page 12: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Page 13: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Full case study: http://bit.ly/ola-cs

Page 14: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Can Mobile add to the Magic?

Page 15: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

QR (Quick Response) Codes

Page 16: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

How about brands engaging with each other?

Page 17: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Page 18: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Page 19: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Page 20: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Page 21: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

What else is possible?

Page 22: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Ask Yourself!

Page 23: Acquiring Gen Y Customers through Social Media

www.digitalvidya.com

Thank You!

Let’s continue this conversation…

@MyDigitalVidya

On Social Media Off Social Media [email protected]

Leverage Digital Marketing for Incredible Growth? Join our upcoming Training!

http://www.digitalvidya.com


€¦ · nag bhushan pathak nagendra kumar mishra category gen obc sc gen gen gen gen gen gen obc gen gen obc obc gen gen gen gen gen gen obc gen gen gen obc obc gen gen gen ... navaneet

CUSTOMER REFERRAL MARKETING FOR ECOMMERCE · Referral marketing is the process of acquiring new customers through existing customers using positive word-of-mouth marketing. Traditionally,

Gen y customers

How to Double Sales without Acquiring New Customers – Retention Marketing

HOW TO IMPROVE A CRM STRATEGY - iese.edu · marketing strategy, that is, one focused almost exclusively on acquiring new customers, without even aspiring to identify customers or

NYU Startup School: Acquiring Customers

GEN 01 GEN 02 GEN 03 GEN 04 GEN 05 GEN 21 GEN 22 GEN 23 GEN 24 GEN 25 GEN 26 GEN … · 2017. 7. 12. · gen 1.1 gen 01 gen 02 gen 03 gen 04 gen 05 gen 21 gen 22 gen 23 gen 24 gen

Global Acquiring

AND RETAINING High-ROIf9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.c… · to data from IgnitionOne. But the cost of acquiring customers is a major hurdle: ... - WUNDERMAN

Win neW CuStOmerS And mAintAin exiSting relAtiOnShiPS · SAP Product Brief SAP Business One CRM with SAP® BuSineSS One Win neW CuStOmerS And mAintAin exiSting relAtiOnShiPS Acquiring

Module 1. WHAT IS LOGISTICS Movement of Material? Acquiring Material? Delivering Material to Customers?Storing Material? Logistics is the Process of Anticipating

Acquiring Vocabulary

ENTREPRENEURSHIP MARKETING AND PERFORMANCE OF …...40 acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value

Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurturing and retaining customers

Acquiring and Engaging Customers with Your Mobile App

The Next Gen VERNA - Hyundai USA€¦ · The Next Gen VERNA With over 8.8 million customers globally, the VERNA is one of the world’s most loved sedans. Now, the Next Gen VERNA

B2B Lead Gen Best Practices - How To Use Knowledge Marketing To Reach More Customers

The Next Gen VERNA - images.cardekho.com · The Next Gen VERNA With over 8.8 million customers globally, the VERNA is one of the world’s most loved sedans. Now, The Next Gen VERNA

Loyalty & Rewards...Loyalty & Rewards In the age of the customer, keeping customers engaged is as important as acquiring customers; loyalty strategies are key to achieving this. However,

Technology-The Key to Engaging Gen-Y Customers … · Y requires a shift in bank’s communication, ... Technology - The Key to Engaging Gen-Y Customers 4 ... The Key to Engaging

Grand Traverse 2015 Media Kit · 2014. 12. 17. · profitable customers than men because they are loyal to products. Every marketing dollar invested in acquiring women customers results

Coal India Limited › Portals › 13 › PDF › Sr._Medical... · Ms Namburi Sobha 13 Subhadip Sen 14 Rani GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN GEN

Zenith Visa Web Acquiring A quick over view. Web Acquiring Allows merchants to receive payments for goods and services through the Internet Allows customers

The Next Gen VERNA - Pinnacle-Hyundai...The Next Gen VERNA With over 8.8 million customers globally, the VERNA is one of the world’s most loved sedans. Now, The Next Gen VERNA is

Acquiring and Growing Customers into Long-Term VIPs€¦ · Acquiring and Growing Customers into Long-Term VIPs How a multichannel approach with Sailthru boosted initial purchase

How Much Can I Spend Acquiring Customers When I'm Brand New?

Acquiring Language

Copyright by Debra L. Zahay 2002 Acquiring and Retaining Customers and Branding using Marketing Technology Debra Zahay Assistant Professor of Marketing

Essentials of Human Resource Management corner/Next-Gen-Learning/EH… · Human Resource Management (HRM) is a comprehensive process of acquiring, developing, motivating, and maintaining

UX Playbook for Lead Gen - services.google.com · UX Playbook for Lead Gen. Lead Gen playbook at a glance Proprietary + Confidential How to win potential customers over 2. Form Optimization

Acquiring Customers via Word-of-Mouth Referrals: A

Analyst Presentation - sbi.co.in PPT... · Dominant presence in Capital Markets, Gen. Insurance and other financial services 3. SBIPSPL: JV with Hitachi formed for Merchant Acquiring

The Path to Sustainable Growth · Achieving sustainable growth 1. Building customer base • deeper, more profitable customer relationships • acquiring new customers 2. Leveraging

Acquiring Customers and Increasing Engagement Through Social Media - WOMMA '10 Presentation (Interscope & Janrain)

Results of Operations · Online Travel Agency Business: Marketing Strategy 25 Focus on acquiring new customers Focus on increasing repeat customers 1 Optimizing advertising strategy