Smart Phone. Clever Browsing.

Acquiring  users  in  China,  Japan  and  

Korea    

@edithyeung

Dolphin was born Ex-Microsoft engineers frustrated with their mobile

browser, got together and built Dolphin for Android. (July, 2009)

Launched Dolphin Gesture World’s first Gesture browser enables users to customize their own gesture and shortcuts. (May, 2010)

1,000,000 First 1M users achieved (July, 2010)

10,000,000 First 10M users achieved (Nov, 2011) Launched Dolphin Sonar

World’s first voice-enabled browser. You can now talk Dolphin. (February, 2012)

China Telecom & KDDI Partnership Carriers love Dolphin

Dolphin Milestones

50,000,000 First 50M users achieved (Aug, 2012)

Series A Funding Partner with Sequoia and Matrix Partners

2013 100,000,000 First 100M users achieved (Jan, 2014)

US is no longer #1 Smartphone market in the world.

What country is the #1 Smartphone market in the world?

China is the fastest growing smartphone market in the world

Japan has the highest ARPU in the world

Korea is First Saturated Device Market

Start with Baby Step, Then Take a Giant International Leap Forward

App Stores in China

Forums in China

Preloading in China

Step 1: App Description

Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: •  Numeric •  Date/Time •  Currency formats •  Symbols •  Icons •  Colors •  Graphics •  Text string •  Metadata •  Launch tips •  Push notifications •  Help tips •  Privacy policy •  End user license agreement

Step 3: Culturalization - Building a Local Team

•  Patent  /  IP  •  Partnership  Agreement  

•  Email  •  Social  Media  •  Phone  

•  Local  News  •  Local  interviews  

•  User  acquisi@on  •  Email  Marke@ng  •  Social  Media  • Website  

Marke@ng   PR  

Legal  Customer  Service  

Questions?

What is Dolphin doing internationally?

How you make money in international market?

How to find people to help translate?