Introducing Acrobat Research

Market Research and Data Collection Services

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Who We Are

• Specialists in data collection and reporting

• Broad-based MR experience

• Consistent results; high quality; customer focused

• Wide range of industry expertise, including specialized interviewing teams in IT/ Telecommunications, Healthcare/Pharmaceutical and Financial Services

• Global Coverage, through joint venture(Cido Research)

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Why Work With Us?

• Reliability & Experience

• Commitment to quality, partnershipand industry standards

• Global reach and knowledge– Coverage of 100+ countries

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What Makes Us Different?

Our management team has the breadth and depthof knowledge that can only be gained by yearsof experience.

• Add value to our clients by providing consumer-facing best practices and project design/implementation.

• Analysis-ready data sets – industry standard formats or custom designed. Full set of back-end tools available – tables, coding, back-translation.

• Project management staff that can anticipate problems and offer options and alternatives. Average experience is 10 years+.

• Passion for the business. QC steps “built-in” throughout the data collection process.

Services

Services• Quantitative

– Online– Recruit-to-web– Inbound/Outbound

Call Center– IVR– Multi-mode

• Qualitative– Online community

development / management

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Online Research

• Programming/Hosting– Multiple platform options (Confirmit, Voxco, Sawtooth)– Rigorous process for QC - speed bumps, straight-liners,

low/high incidence respondents, red herrings– Value added contribution from seasoned project management

team with every study– Question innovation for respondent engagement– Data deliveries that make sense!– Onshore and offshore programming teams

• Panel Access– Access to range of panel options

• Recommendation provided with each study– Specialized Panels (IT, Medical)

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Online Communities

• Branded online communities can be used to harvest opinions from customers, build stronger loyalty, allow for testing of new concepts, etc.

• Two-way communication with opinion-leading customers.

• Faster turnaround, less expensive, deeper engagement.– Polling & interactive surveys– Chat & online focus groups– In-depth sessions with targeted sub-groups– WOM opportunities

Components

Audience Acquisition

Integration with Quali/Quant Online Tools

Portal Content

Sample/Loyalty

Management

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Contact Centers

North American Operations:

• Centers in Maine, Nova Scotia and Ontario– 200 seats total

• Technologies– Predictive dialers– IVR (inbound/outbound)– Notification services– Multi-modal response systems– Hot-transfers (IVR to live agent)

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International ReachAcrobat Research is a partner in Cido Research, a global market research

services provider.

Global offices:NA

– New York– Maine– Canada

AP– Hong Kong– India– Vietnam– China– Macau

Europe– Germany– Spain

Next Steps

Contacts

Roland Klassen

201-170 Robert Speck PkyMississauga, ON L4Z 3G1+1 416 503 4343 ext 4343roland@acrobat-research.com

Tim Sinke201-170 Robert Speck PkyMississauga, ON L4Z 3G1+1 416 503 4343 ext 4004tsinke@acrobat-research.com