act enrollment management solutions · 13 first green bar in graphic: given our current...

ACT Enrollment Management Solutions:

Insights, Research, and Services for Every Enrollment Planner

2016 Enrollment Planners Conference

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• The Present – Joe Cruse– ACT’s Current Suite of Enrollment Management Services

• Educational Opportunity Service (EOS)• Enrollment Information Service (EIS)• AIM ACT Information Manager

• The Future – Emily Riley– ACT Enroll

• ACT Engage – Nadia Dwight

• Q&A

Session Agenda

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A suite of data-driven solutions designed to increase postsecondary education enrollment and retention success

ACT Enrollment Management Services (ACT EMS) Overview

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ACT collects an enormous amount of information from students, assessments, and institutions.

The ACT EMS suite translates that data into usable reports and services that assist in enrollment decisions.

• Educational Opportunity Service (EOS)• Enrollment Information Service (EIS)• AIM ACT Information Manager• ACT Class Profile Service• ACT Course Placement Service• ACT Admissions Service

ACT EMS Overview

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• EOS is a service that connects higher education institutions and scholarship programs with students who are interested in receiving information about educational opportunities.

• Students have the opportunity to opt-in to participate in ACT EOS when they register for the ACT® test or take the ACT Plan® assessment.

Educational Opportunity Service (EOS) Overview

Coming in 2016-2017!Coming in 2016-2017!Coming in 2016-2017!

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EOS offers higher education institutions the ability to contact high school sophomores, juniors, and seniors with targeted recruiting information.

Plan EOS• Contains more than 100,000 sophomores who took ACT Plan• Enables institutions to build relationships early in the college selection

process• Validated email addresses

ACT EOS• Contains more than 2.8 million sophomores, juniors, and seniors who took

the ACT• Supports timely communications with college-going high school students in

the midst of their decision-making process

EOS Features

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• Nationwide names available• Validated email addresses • Extensive search criteria

– Student academic abilities– Self-reported demographic information– Enrollment preferences

• Multiple release dates throughout the year• Names of underserved seniors are available at no

charge to all EOS customers

ACT EOS Features

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Identify prospective students using detailed information to increase applications and enrollment from targeted groups.

• Increase campus diversity• Target special populations• Free Predictive Modeling Indices

– Mobility Index– Institution Type Index– Selectivity Index– Institution Size Index

EOS Benefits

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Predictive Modeling Institution Data Sheet

Mobility Index

Pct Each Range

(National)

N Enrolled In-State

(Your Inst)

N Enrolled Out-of-State (Your Inst)

Pct Each Range In-

State (Your Inst)

Pct Enr Each Range Out-

of-State (Your Inst)

0.01 – 0.05 32 819 84 39 5 0.06 – 0.10 9 396 110 19 6 0.11 – 0.20 16 303 201 14 12 0.21 – 0.40 20 400 789 19 45 0.41 – 0.60 13 105 240 5 14 0.61 – 0.80 9 71 306 3 18 0.81 – 0.99 1 2 6 0 0

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EIS is a research-based information resource for college admission offices that enables data-driven discussions. EIS provides information about more than four million ACT–tested and ACT Plan–tested students.

Enrollment Information Service (EIS) Overview

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EIS provides the data you need to answer important enrollment strategy questions, including:• Which are the top-yielding high schools within specific market

segments?• Will we be successful working within our current markets, or is it

time to expand into new markets?• Who are our top competitors and how are they performing relative

to our institution?• Are our proposed enrollment goals realistic?

EIS Overview

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Customized queries from “Student Selection Criteria”• Geographic variables

– State of residence– EIS segments– High school districts– Distance from campus

• Academic performance– GPA– Class rank– ACT Composite and subject area scores

• Gender• Educational major• Race/Ethnicity• Family income• Religious preference• Desired college characteristics

EIS Features

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EIS is flexible and easy to use. It helps institutions identify student populations who match enrollment goals and create targeted marketing strategies.• Manage existing markets• Identify new markets• Analyze competing institutions• Set realistic enrollment goals

EIS Benefits

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ACT Information Manager (AIM) is a software database that organizes and presents ACT college readiness assessment data and gives you the ability to access and analyze more than 265 data elements in each ACT student record.

ACT Information Manager (AIM) Overview

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AIM Features

AIM turns data into information.

Student record Admissions Overview Form

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AIM Features

• Simple, intuitive interface• Individual or aggregate

data on targeted groups of students

• Access to – Cognitive Data– Student Profile Data– Interest Inventory

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AIM Benefits

Recruitment• Manage Territories

– States– EIS marketing segments– Counties– School districts– High schools

• Plan travel more effectively• Segment score-sender populations• Customize communication sequences• Develop recruitment messages based on student needs and

interests

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AIM Benefits

Retention

AIM presents information critical to student success. For those students who enroll at an institution, AIM assists admissions counselors and faculty with: • Identifying students in need of early interventions• Accurate course placement• Building student relations and engagement• Facilitating department and activity area referrals• Improved advising and academic support

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ACT EMS Benefits

The ACT EMS suite of solutions turns ACT data into information that leads to empowered action.

• Detailed, sortable marketing data• Comprehensive picture of student needs, interests, backgrounds,

and abilities• Match student needs with institutional resources• Improve recruiting, enrollment, and retention

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ACT Elementary — Career Continuum

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13 First green bar in graphic:

Given our current registration marks, this line should read:

ACT WorkKeys® / ACT National Career Readiness Certificate™ (ACT NCRC®)Thomas J. Anglin, 1/22/2016

14 Summative assessments line in Notes:

I suggest the line should read:

Summative assessments – ACT Aspire, the ACT, ACT Compass, and ACT WorkKeys – to measure the development of academic skills necessary to beocming college and career readyThomas J. Anglin, 1/22/2016

15 Non-coginitive assessments line in Notes:

"students growth and development" should be "students' growth and devlopment"

Also "to provide" could be "provides" for consistency with "allows" later in the sentence.Thomas J. Anglin, 1/22/2016

ACT Enrollment Management Tools: The Future

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• ACT Enroll is the new postsecondary platform that integrates all of ACT’s Enrollment Management Services.

ACT Enrollment Management Services: The Future

2017Oct Nov Dec 2017 Feb Mar Apr May Jun Jul

ACT Enroll Phase 1 ‐ EOSOctober 2016

ACT Enroll Phase 2 ‐ AIMDecember 2016

ACT Enroll Phase 2 ‐ EISMarch 2017

ACT Enroll Phase 2 –Enhanced Data AnalyticsMay 2017

ACT Enroll Phase 2 ‐ACT Research Services

July 217

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ACT Enrollment Management Services: The FutureNew Features

• On demand record availability• Expanded export capabilities• Multiple data sources• More ordering options

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ACT Enrollment Management Services: The FutureNew Features

• Interactive maps • Updated segments• Institutional accounts• Consultant roles

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ACT Enroll Sign In


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Questions?


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ACT Engage College Overview

ACT Engage® College measures students’ behaviors and psychosocial attributes, which are critical but often overlooked components of their success as they enter college.

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Helps with Transition to College and Improves Retention Rates

ACT Engage College identifies students who are most at risk of academic difficulty or dropping out during their first year of college.

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Research Based• Tested more than 200,000 students at 250 postsecondary

institutions using ACT Engage College • Tracked these students through their college careers• Results show ACT Engage is a valid predictor of academic

performance and persistence


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ACT Engage Product • Focuses on the three key noncognitive behaviors

– Motivation– Social Engagement– Self-Regulation

• Identifies issues before they affect a student’s ability to learn and succeed on campus

• Supports early interventions– Leads to greater student retention

ACT Engage College Features

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ACT Engage College• Helps predict college academic performance and retention• Identifies interventions to help students succeed in their transitions to postsecondary education• Provides insight about student behaviors in three domains and ten scales

Domain ACT Engage College

Motivation • Academic Discipline• Commitment to College• Communication Skills• General Determination• Goal Striving• Study Skills

Social Engagement • Social Activity• Social Connection

Self‐Regulation • Academic Self‐Confidence• Steadiness


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ACT Engage is practical and flexible• Easy to administer

– Online 24/7– 30 minutes, low stakes

• Retrieve reports online 24/7• Identify areas of challenge

for students• Create a crosswalk of ACT Engage

scales to existing services• Utilize the tool shop to work on areas of

improvement• Ability to customize interventions• Opportunity to add up to 30 local questions to

gain additional insight on areas relevant to your school


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Interpretive feedback, sorted from strengths to needs

Profile of scores

Indices only provided on the Advisor’s Report

ACT Engage College FeaturesSample Advisor Report

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ACT Engage Tool Shop

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ACT Engage College FeaturesExample — Institutional Crosswalk

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ACT Engage Features

www.act.org/engage

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