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© 2016 Market Connections, Inc. ACT-IAC Member Engagement Survey Summary Report November 2016

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Page 1: ACT-IAC Member Engagement Survey Summary Report Member Engagement S… · ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025 6 Job Level and

© 2016 Market Connections, Inc.

ACT-IACMember Engagement Survey Summary Report

November 2016

Page 2: ACT-IAC Member Engagement Survey Summary Report Member Engagement S… · ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025 6 Job Level and

ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025

Table of Contents

TABLE OF CONTENTS 2

Research Objectives and Methodology.…………..................................................... 3

Respondent Classifications…..……………….………………………………………….................. 4

Involvement with ACT-IAC…………………….…………………………………………………….……. 10

Benefit Importance and Expectations……………………………………………………….….…… 26

Satisfaction and Loyalty…………………………………….……………….………………………….…. 33

Conclusions and Recommendations…………………………………………………………………. 38

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ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025

Research Objectives and Methodology

3

The objectives of the ACT-IAC Member Engagement Survey are to:

• Understand if ACT-IAC is meeting the needs of their members

• Measure overall satisfaction with ACT-IAC

• Determine willingness to recommend and renew

• Determine members’ awareness and perceived value of ACT-IAC offerings

• Gauge level of engagement/involvement from various segments of members

• Understand barriers to engagement

• Measure members’ understanding of ACT-IAC’s mission

ACT-IAC provided a list of 11,591 member email addresses. The survey was fielded October 10 – November 4, 2016 and resulted in 484 completed online surveys. This represents a +/- 4% margin of error at a 95% confidence level.

A data file of all survey responses has been provided to ACT-IAC.

RESEARCH OBJECTIVES AND METHODOLOGY

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ACT-IAC MEMBER ENGAGEMENT SURVEY SUMMARY REPORT | MARKET CONNECTIONS, INC. | 703.378.2025

4

Organization Type

RESPONDENT CLASSIFICATIONS

• Over half of respondents work in industry. The remaining respondents primarily work in the federal government, mostly in civilian or independent agencies.

Which of the following describes the organization you work for?[FGV] What type of federal government agency do you work for?

<1%

1%

3%

4%

35%

58%

0% 20% 40% 60% 80%

Academia

State, local or tribal government

Non-profit

Federal agency (defense/intel)

Federal agency(civilian or independent)

Private industry/commercial firm

N=484

Industry(Private Industry

& Non-Profit)

Government(Federal, SLGV, &

Academia)

60% 40%

Federal Government Agency Type

Total(n=186)

Civilian or independent agency

85%

Defense or national security

11%

Legislative branch 2%

Judicial branch 1%

Other 1%

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5

Primary Job Function

RESPONDENT CLASSIFICATIONS

• A variety of job functions are represented in the sample, with most in business development and sales.

Please indicate your primary job function.

7%

<1%

1%

2%

2%

2%

2%

3%

3%

4%

5%

5%

10%

16%

17%

22%

0% 10% 20% 30%

Other

Finance

Legal/compliance/regulatory

Administrative

Bid and proposals/capture management

Public/government affairs

Research & development

Systems analyst/programming/engineering

Marketing/communications/PR

Human resources

Operations

Technical management

Procurement/contracting/acquisition

Senior executive/command

Program/project management

Business development/sales

N=478

Examples include:• Innovation• IT• Security• Strategy

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6

Job Level and Age

RESPONDENT CLASSIFICATIONS

• Nearly half of the respondents describe their job level as management.

• The majority report being 45 to 64 years of age.

How would you describe your job level?What is your age?

3%

25%

27%

46%

0% 10% 20% 30% 40% 50%

Other

Staff

Executive management(VP or above)

Management(Director, Manager)

Job Level

N=479

3%

1%

11%

17%

32%

30%

6%

0% 10% 20% 30% 40%

Prefer not to say

18 to 24 years

25 to 34 years

35 to 44 years

45 to 54 years

55 to 64 years

Age 65 or older

Age

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7

Primary Business Activity – Industry

RESPONDENT CLASSIFICATIONS

• Industry respondents most often indicate working for an organization whose primary business activity is IT services or consulting.

[IN] Please select the primary business activity of your organization.

7%

<1%

1%

1%

1%

2%

3%

5%

9%

15%

27%

27%

0% 10% 20% 30%

Other

Distribution/aggregation

Accounting/finance

Media/publishing

VAR (value added reseller)

Cyber security services

Defense/aerospace contractor

Original equipment manufacturer (OEM)

Systems integrator

Systems/software development

Consulting

IT services provider

N=278

Examples include:• Engineering• Human capital• Integrated communications

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8

Business Size and Type – Industry

RESPONDENT CLASSIFICATIONS

• Over half of industry respondents note their organization is considered a large business based on the Small Business Administration size standards.

• Over one third indicate their organization is a small business. Most small business respondents indicate their organization is a woman-owned small business.

[IN] For your government related business, is your organization considered a large or small business based on the Small Business Administration size standards?[IN] Does your organization fall into any of the following categories? (select all that apply)

28%

4%

5%

8%

9%

10%

13%

31%

40%

0% 10% 20% 30% 40% 50%

None of the above

Other

HUBZone small business

Service disabled veteran owned

Veteran owned

Economically disadvantaged womenowned small business

8(a) Certified

Small disadvantaged business

Woman-owned small business

Small Business Type

N=277

61%

36%

3%

Business Size

Large

Small

Does not apply/don’t knowN=100Note: Multiple responses allowed

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9

Top Customers – Industry

RESPONDENT CLASSIFICATIONS

• Industry respondents most often note the Department of Homeland Security is a top customer.

[IN] In order to deliver programs that better address membership needs, please indicate your top three customers? (select up to three)

23%

2%

3%

3%

5%

6%

8%

8%

8%

9%

9%

0% 10% 20% 30% 40%

Other

Marines

HUD

Education

Labor

NASA

Navy

Air Force

Interior

Intel

Treasury

N=275Note: Multiple responses allowed

10%

11%

12%

13%

15%

16%

17%

18%

21%

25%

35%

0% 10% 20% 30% 40%

Transportation

State

Commerce

Justice

Other Defense agency

Army

Agriculture

Veterans Affairs

GSA

HHS

Homeland Security

Examples include:• Energy• EPA• NSF• SSA• USAID• USPS

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10

Years and Decision Involvement with ACT-IAC

INVOLVEMENT WITH ACT-IAC

• Respondents most often indicate being involved with ACT-IAC for two to five years.

• Over half of industry respondents note they influence their organization’s decision to be a member of ACT-IAC, but do not have the final say.

How long have you been involved with ACT-IAC?[IN, NP] Which of the following statements best describes your involvement in the decision for your organization to be a member of ACT-IAC?

1%

27%

38%

15%

19%

0% 10% 20% 30% 40%

Not sure

One year or less

2-5 years

5-10 years

More than 10 years

Years Involved with ACT-IAC

N=484

18%

23%

59%

0% 20% 40% 60% 80%

I am the sole decision maker for my organization’s

membership

I have no involvement with the decision for my

organization’s membership

I influence the decision, but do not have the final say for

my organization’s membership

Involvement in the Organization’s Decision to Be a Member of ACT-IAC

N=292

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11

Not Involved with ACT-IAC

INVOLVEMENT WITH ACT-IAC

• Fifteen participants indicated they are not involved with ACT-IAC and were terminated from the survey. Reasons as to why they are not involved are included below.

What are the reasons you are not involved with ACT-IAC? (open end)

N=15

Didn't know about the organization. [INDUSTRY]

Don't know if the home office is involved. [GOVERNMENT]

Don't know what it is. [GOVERNMENT]

Have not attended any meetings yet. [INDUSTRY]

I know nothing about it and do not know how I was added to the mailing list. [INDUSTRY]

I used to be involved but found that it is not very helpful to me in my present position as an executive in a health-focused organization. Topics/working groups are not relevant. [INDUSTRY]

My company does not have a relationship with ACT-IAC. [INDUSTRY]

N/A. [GOVERNMENT]

No particular reason. [GOVERNMENT]

No time. [INDUSTRY]

Not connected or a member. [INDUSTRY]

Nothing specific. [GOVERNMENT]

Prefer not to say. [GOVERNMENT]

Read their materials only. [INDUSTRY]

Time commitments haven't let me. [INDUSTRY]

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12

Level of Engagement

INVOLVEMENT WITH ACT-IAC

• Respondents most often indicate participating in Forums, the ELC, and COIs within the last 24 months.

Please indicate your level of engagement with the following events, programs and services.

N=484

59%

36%

44%

31%

25%

21%

23%

16%

14%

14%

35%

58%

46%

57%

54%

55%

51%

47%

48%

47%

6%

6%

10%

12%

21%

24%

26%

37%

38%

39%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

NexUS

Volunteer Corps (Charity Activities)

Institute for Innovation

Small Business Alliance

Acquisition Excellence conference

Professional development programs(Associates, Voyagers, Partners, Fellows)

Management of Change conference

Communities of Interests (COIs)

Executive Leadership Conference (ELC)

Forums (i.e., Data analytics, Cybersecurity)

Not familiar with the offeringFamiliar with the offering, but have not participated in the last 24 monthsParticipated (i.e., attend, lead, volunteer etc.) within the last 24 months

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13

Level of Engagement by Organization Type

INVOLVEMENT WITH ACT-IAC

• A significantly greater proportion of industry respondents than government respondents have participated in the majority of the ACT-IAC events, programs, and services within the last 24 months.

• Government respondents are significantly less familiar with the offerings.

Please indicate your level of engagement with the following events, programs and services.

Participated Within the Last 24 Months

Not Familiar with the Offering

Industry Government Industry Government

Executive Leadership Conference (ELC) 50% 21% 8% 23%

Forums (i.e., Data analytics, Cybersecurity) 44% 31% 9% 22%

Communities of Interests (COIs) 43% 27% 11% 25%

Management of Change conference 35% 12% 16% 32%

Small Business Alliance 17% 3% 24% 43%

Institute for Innovation 13% 5% 39% 51%

Volunteer Corps (Charity Activities) 8% 3% 31% 43%

= statistically significant difference

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14

Activity Participation

INVOLVEMENT WITH ACT-IAC

• The majority of respondents indicate participating in the activities as an attendee and/or volunteer.

Please indicate how you participated in each of the activities. (select all that apply)

Note: Multiple responses allowed

Attendee Volunteer Leader Speaker

Forums (n=189) 89% 16% 5% 7%

Acquisition Excellence conference (n=103) 88% 18% 7% 7%

Management of Change conference (n=126) 83% 30% 18% 14%

Executive Leadership Conference (ELC) (n=186) 83% 28% 15% 15%

Small Business Alliance (n=56) 82% 36% 12% 7%Professional development programs (Associates, Voyagers, Partners, Fellows) (n=118)

81% 19% 18% 14%

NexUS (n=28) 75% 25% 14% 14%

Institute for Innovation (n=48) 73% 46% 19% 6%

Communities of Interests (COIs) (n=178) 66% 43% 23% 8%

Volunteer Corps (Charity Activities) (n=30) 47% 63% 7% 0%

= highest participation= lowest participation

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4%

4%

4%

2%

2%

2%

3%

1%

9%

4%

3%

6%

6%

6%

4%

3%

7%

3%

24%

25%

17%

31%

22%

19%

16%

17%

7%

15%

8%

35%

39%

51%

27%

39%

36%

38%

35%

30%

28%

24%

29%

29%

29%

31%

33%

37%

41%

44%

53%

54%

68%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Overall value of your involvement with ACT-IAC(n=484)

NexUS (n=28)

Forums (n=189)

Institute for Innovation (n=48)

Communities of Interests (COIs) (n=178)

Acquisition Excellence conference (n=103)

Small Business Alliance (n=56)

Management of Change conference (n=126)

Volunteer Corps (Charity Activities) (n=30)

Executive Leadership Conference (ELC) (n=186)

Professional development programs (Associates,Voyagers, Partners, Fellows) (n=118)

1 – Not Valuable 2 3 4 5 – Very Valuable

15

Valuable Activities

INVOLVEMENT WITH ACT-IAC

• Over two thirds find professional development programs (Associates, Voyagers, etc.) very valuable.

How valuable did you find each activity in which you engaged?

AVG

4.59

4.31

4.23

4.16

4.13

4.00

3.99

3.75

4.06

3.86

3.77

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16

Valuable Activities Differences

INVOLVEMENT WITH ACT-IAC

• Respondents in executive and management roles rate overall value of their involvement with ACT-IAC significantly more valuable than respondents in staff roles rate.

• Respondents who have been involved with ACT-IAC for more than five years rate overall value significantly higher than respondents who have been involved for less than five years.

How valuable did you find each activity in which you engaged?

= statistically significant difference

72%67%

51%

0%

10%

20%

30%

40%

50%

60%

70%

80%

By Job LevelExecutive Management

Management

Staff/Other

56%61%

74%

0%

10%

20%

30%

40%

50%

60%

70%

80%

By Years of Involvement with ACT-IAC<1 yr.

2-5 yrs.

5+ yrs.

Overall Value of Your Involvement with ACT-IAC

Valuable (Ratings of 5s/4s)

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5%

3%

3%

5%

7%

7%

7%

14%

24%

37%

0% 10% 20% 30% 40%

Other

Too business development driven

Have not seen tangible results/data from it

Have volunteered, but received no response

Other organizations have higher priority

Events/programs are too costly

No help in getting new members involved

Seems politically driven/like an insiders club

Not relevant/valuable/beneficial/interesting

Not involved/haven't participated much

Coded Comments

17

Overall Value Ratings of 1s & 2s

INVOLVEMENT WITH ACT-IAC

• Respondents who do not find the overall involvement with ACT-IAC as valuable most often indicate they simply have not been involved or participated much, which is indicated significantly more often by government respondents.

[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for overall value of your involvement with ACT-IAC? (open end)

Overall Value of Your Involvement with ACT-IAC – Select Comments

Personal time commitment and customer perceived value is not supporting involvement. [INDUSTRY,

RATING OF 2]

I haven't seen much useful exchange of ideas. Seems to be an insiders’ club. [INDUSTRY, RATING OF 2]

I attempted earlier to be involved, but there are other priorities and more interesting topics of interest in other places outside of ACT-IAC. [GOVERNMENT, RATING OF 1]

N=59Note: Multiple responses allowed. Single mentions are collapsed into “other.”

Industry Government

Not involved/haven’t participated much

21% 53%

= statistically significant difference

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18

Value Ratings of 1s & 2s – Select Comments

INVOLVEMENT WITH ACT-IAC

• The following are select comments noting reasons as to why respondents rated each activity as not valuable.

[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)

Acquisition Excellence Conference (N=8)

From a business perspective, it did not help to generate any leads or move business along. Our booth was also behind a pillar last year. [INDUSTRY, RATING OF 1]

No original content. [GOVERNMENT, RATING OF 1]

I didn't hear anything there that I didn't already know. Lots of talk about the acquisition process (which anyone who has time with federal knows) and not enough talk about actual procurements. The small business person was particularly uninteresting. [INDUSTRY, RATING OF 2]

Communities of Interests (COIs) (N=10)

Poorly organized. [INDUSTRY, RATING OF 2]

These were great when they were called Shared Interest Groups. I don't understand why a change was made. It certainly doesn't add value to members such as myself. In fact, since they were changed into COIs, the value has significantly dropped off. [GOVERNMENT, RATING OF 2]

They do not seem very organized when they are creating thought leadership pieces. Not everyone's opinions are accounted for. [INDUSTRY, RATING OF 2]

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19

Value Ratings of 1s & 2s – Comments (Continued)

INVOLVEMENT WITH ACT-IAC

[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)

Executive Leadership Conference (ELC) (N=7)

ELC this year was beyond the pale. It was disorganized and off the rail. [INDUSTRY, RATING OF 1]

Overpriced, location, disappointing content, cliquish nature of reserved seating, and invite-only receptions. [GOVERNMENT, RATING OF 1]

I never come away feeling like I know more than when I came. [INDUSTRY, RATING OF 2]

This past ELC offered little value other than networking. ACT-IAC has moved away from structuring the ELC and MOC conferences around forums/sessions that present useful information and include interesting audience engagement with government/industry experts, and instead has tried to format its conferences into 'collaborative' problem solving sessions where every attendee is asked to address government-wide issues over which this group has little to no influence. This is not valuable to myself or my business. [INDUSTRY, RATING OF 2]

”Management of Change Conference (N=6)

1. Low government participation, except for possibly GSA. 2. They are starting to feel like Groundhog Day - same thing every year. [INDUSTRY, RATING OF 2]

It was ok. Content was meh. Conferences have no connection to the rest of ACT-IAC - simply whomever pays the most to sponsor drives everything. That’s the issue with ACT-IAC. [INDUSTRY, RATING OF 2]

The goals and objectives of MOC are not well understood. The content is not as relevant. [GOVERNMENT, RATING OF 2]

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20

Value Ratings of 1s & 2s – Comments (Continued)

INVOLVEMENT WITH ACT-IAC

[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)

Institute for Innovation (N=5)

In my experience, those who lead the Institute for Innovation are focused on academia and highly technical projects with no alignment to how these impact program execution or interdependence of like-kind environments. It's not just about 'what we've done,' but should also identify where this process or technology can be replicated in different environments. [INDUSTRY, RATING OF 2]

Not well organized and since we have no emerging technology we did not exhibit. [INDUSTRY, RATING OF 2]

The coordination of project activities and direction for the Presidential Transition Papers was poor, due to the leadership from the Industry Leads. [INDUSTRY, RATING OF 1]

Forums (N=5)

I found it to be more of a vendor sales than of government-industry alliance. [INDUSTRY, RATING OF 2]

From what I have seen, there is little real discussion of issues in the forums. Mostly it is marketing of paid events and notices. [INDUSTRY, RATING OF 2]

The materials were not relevant for our organization. [GOVERNMENT, RATING OF 2]

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21

Value Ratings of 1s & 2s – Comments (Continued)

INVOLVEMENT WITH ACT-IAC

[FOR RATINGS OF 1 OR 2] What are your reasons behind your rating of a [X] for [X]? (open end)

Small Business Alliance (N=3)

Volunteer Corps (Charity Activities) (N=3)

Being a large business, a lot of these topics do not apply to me. [INDUSTRY, RATING OF 1]

I did not get any meetings or significant intel out of attending those meetings. [INDUSTRY, RATING OF 2]

I donated to the troops but was not told that I would not get a receipt or it was not a charitable event. Organized poorly. [INDUSTRY, RATING OF 1]

I've only done it once, and while it was fun with the group and promoted a good cause, it doesn't tie back to anything ACT-IAC related. [GOVERNMENT, RATING OF 2]

There is limited interaction among volunteers. [GOVERNMENT, RATING OF 2]

NexUS (N=2)

I like to help and be involved, but I got no business value from it. [INDUSTRY, RATING OF 1]

The goals and objectives are not well understood. [GOVERNMENT, RATING OF 2]

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22

Reasons for Not Participating

INVOLVEMENT WITH ACT-IAC

• Respondents most often note they did not participate since the activities were not relevant to their job/role and they had a conflict in their schedule.

• Lack of funds is a top reason for not participating in ELC or Management of Change Conference.

You indicated you were familiar with the following ACT-IAC offerings but did not participate. What are the main reasons you did not participate? (select all that apply)

Note: Multiple responses allowed

Acquisition Excellence Conference

(n=243)

Management of Change

Conference (n=228)

Executive Leadership Conference (ELC) (n=210)

Communities of Interests

(COIs) (n=202)

Professional Development

Programs (Associates, Voyagers, Partners,

Fellows) (n=72)

Not relevant to my job/role 24% 17% 17% 18% 25%

Had a conflict in my schedule 24% 18% 21% 26% 17%

Did not see the value 15% 10% 10% 12% 15%A co-worker of mine

participated instead of me12% 14% 24% 16% 7%

Lack of funds/budget 11% 18% 23% 7% 14%My participation was not

approved7% 10% 13% 5% 7%

Other 5% 7% 7% 13% 10%

Do not recall 27% 24% 20% 25% 21%

= top reasons

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Reasons for Not Participating (Continued)

INVOLVEMENT WITH ACT-IAC

• For the offerings below, respondents most often note they did not participate since the activities were not relevant to their job/role and they had a conflict in their schedule.

You indicated you were familiar with the following ACT-IAC offerings but did not participate. What are the main reasons you did not participate? (select all that apply)

Note: Multiple responses allowed

Volunteer Corps (Charity

Activities)(n=69)

Forums (n=65)

Small Business Alliance

(n=58)

Institute for Innovation

(n=55)

NexUS (n=35)

Not relevant to my job/role 19% 26% 28% 18% 23%

Had a conflict in my schedule 30% 20% 26% 18% 23%

Did not see the value 9% 11% 12% 16% 9%A co-worker of mine

participated instead of me1% 11% 10% 13% 9%

Lack of funds/budget 6% 5% 7% 5% 9%My participation was not

approved4% 3% 3% 4% 6%

Other 10% 6% 0% 9% 14%

Do not recall 28% 35% 21% 29% 20%

= top reasons

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Sponsorship at ACT-IAC Events – Industry

INVOLVEMENT WITH ACT-IAC

• Industry respondents most often indicate their company has not sponsored any ACT-IAC conferences or events in the last 24 months.

• Small business respondents report not sponsoring any ACT-IAC events significantly more often than large business respondents.

[IN] Has your company sponsored any ACT-IAC conferences or events in the last 24 months?

N=280

38%

40%

21%

Sponsored ACT-IAC Conferences or Events in the Last 24 Months

Yes No Don't know

Large Business Small Business

Yes, sponsored 44% 29%

No 27% 62%

Don’t know 28% 9%

= statistically significant difference

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Types of Sponsorship Opportunities Interested In

INVOLVEMENT WITH ACT-IAC

• Industry respondents who have not sponsored any ACT-IAC events indicate low cost opportunities would be an attractive type of sponsorship opportunity to their organization.

• A significantly greater proportion of small business than large business respondents indicate low cost opportunities would be attractive.

[IN] What types of sponsorship opportunities would be attractive to your organization and make you more likely to participate? (open end)

19%23%

10%2%

2%2%2%

2%3%3%

5%6%

8%21%

0% 10% 20% 30%

None/NA

Don't know/not sure

Other

Networking opportunities

Panels

National security/law enforcement focused

Small business focused

Executive level focused

Speaking opportunities

Non-IT focused (HR, acquisition, etc.)

Events with large government audience

Events for a specific, target audience

IT focused (Cyber security, cloud, etc.)

Low cost opportunities

Coded Comments

N=113Note: Multiple responses allowed. Single mentions are collapsed into “other.”

Large Business

Small Business

Low cost opportunities

11% 31%

= statistically significant difference

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Benefit Importance

BENEFIT IMPORTANCE AND EXPECTATIONS

• Over half of respondents indicate networking/building relationships with government and industry peers is very important.

The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.

9%

5%

16%

5%

2%

4%

2%

1%

11%

9%

7%

9%

5%

7%

4%

2%

28%

20%

18%

18%

22%

17%

16%

12%

23%

30%

21%

26%

29%

25%

25%

20%

29%

36%

37%

42%

43%

47%

54%

65%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Leadership opportunities

Education and professional development

Business development opportunities

Gain knowledge of the government ITmarketplace

Opportunity to collaborate to solveproblems and shape thinking

Opportunity to improve the use of IT ingovernment

Networking/building relationships withindustry peers

Networking/building relationships withgovernment peers

1 – Not at all important 2 3 4 5 – Very important AVG

4.45

4.25

4.04

4.05

3.91

3.56

3.84

3.53

N=484

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Benefit Importance by Organization Type

BENEFIT IMPORTANCE AND EXPECTATIONS

The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.

88% 85%74% 72%

57%48%

80%69%

34%

61%

80%

58%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Networking/buildingrelationships withgovernment peers

Networking/buildingrelationships with

industry peers

Businessdevelopmentopportunities

Gain knowledge ofthe government IT

marketplace

Education andprofessionaldevelopment

Leadershipopportunities

Important (Ratings of 5s/4s)Industry Government

= statistically significant difference

• A significantly greater proportion of industry than government respondents indicate networking with government and industry peers, business development opportunities, and gaining knowledge of the government IT marketplace is important.

• A significantly greater proportion of government respondents find professional development and leadership opportunities important.

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Meeting Expectations

BENEFIT IMPORTANCE AND EXPECTATIONS

• At least three quarters of respondents indicate each ACT-IAC benefit is meeting or exceeding their expectations.

The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.

25%

22%

16%

12%

18%

19%

17%

10%

69%

70%

74%

77%

70%

67%

69%

72%

6%

8%

10%

11%

12%

14%

14%

19%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business development opportunities

Opportunity to improve the use of IT ingovernment

Leadership opportunities

Gain knowledge of the government ITmarketplace

Opportunity to collaborate to solveproblems and shape thinking

Networking/building relationships withgovernment peers

Education and professional development

Networking/building relationships withindustry peers

Does not meet my expectations Meets my expectations Exceeds my expectations

Meets/Exceeds

Expectations

90%

83%

81%

82%

88%

84%

78%

75%

N=450

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Benefit Importance & Expectations

BENEFIT IMPORTANCE AND EXPECTATIONS

• For industry respondents, business development opportunities is the benefit with the largest gap, while for government respondents it is the opportunity to collaborate to solve problems.

The following is a list of ACT-IAC benefits. Please indicate how important these are to you in your professional life and how ACT-IAC is meeting your expectations.

69% 78% 75% 81% 89% 87% 82%

84%93% 96% 88% 92% 97% 89% 82%

77%

0%

20%

40%

60%

80%

100%

Businessdevelopmentopportunities

Networking/buildingrelationships withgovernment peers

Opportunity toimprove the use of IT

in government

Opportunity tocollaborate to solveproblems and shape

thinking

Networking/buildingrelationships with

industry peers

Gain knowledge ofthe government IT

marketplace

Education andprofessionaldevelopment

Leadershipopportunities

IndustryACT-IAC Meets/Exceeds Expectation Benefit Importance (Ratings of 5s/4s/3s)

82% 86% 83% 86% 85%

92% 89% 88%94% 97% 91% 92% 85%

91% 82%

52%0%

20%

40%

60%

80%

100%

Opportunity tocollaborate to solveproblems and shape

thinking

Networking/buildingrelationships withgovernment peers

Opportunity toimprove the use ofIT in government

Education andprofessionaldevelopment

Leadershipopportunities

Networking/buildingrelationships with

industry peers

Gain knowledge ofthe government IT

marketplace

Businessdevelopmentopportunities

Government

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Desired Topics to Address

BENEFIT IMPORTANCE AND EXPECTATIONS

• Government acquisition and contracts is the top topic respondents indicate they would like ACT-IAC to address in the next 12-18 months.

Please select the top three topics you would like ACT-IAC to address in the next 12-18 months? (select up to three)

N=484Note: Multiple responses allowed

8%

6%

6%

7%

10%

10%

11%

19%

20%

21%

23%

25%

27%

28%

33%

37%

0% 10% 20% 30% 40%

Other

Data center transformation

Financial management

Telecommunications

Software development

Mobile computing/Communications

Health IT

Shared services

Customer experience

Cloud computing

Talent/Workforce management/Human capital

Infrastructure modernization/Transformation

Innovation

Big Data/Cognitive computing and other emerging technologies

Cyber security

Government acquisition and contracts

Examples include:• Agile development• Category management• FITARA• Internet of things

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15%

34%

29%

12%

16%

35%

20% 19%

6% 5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Talent/Workforcemanagement/Human

capital

Big Data/Cognitivecomputing and other

emerging technologies

Infrastructuremodernization/Transformation

Software development Health IT

Industry Government

31

Desired Topics to Address by Organization Type

BENEFIT IMPORTANCE AND EXPECTATIONS

• A significantly greater proportion of government than industry respondents would like talent/workforce management/human capital to be addressed.

• Significantly more industry respondents would like Big Data, infrastructure modernization, software development, and Health IT to be addressed.

Please select the top three topics you would like ACT-IAC to address in the next 12-18 months? (select up to three)

= statistically significant difference

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Desired Topics to Address Differences

BENEFIT IMPORTANCE AND EXPECTATIONS

• A significantly greater proportion of executive management than staff respondents would like customer experience and software development addressed.

• Significantly more large business than small business respondents would like to see innovation and shared services addressed, while a greater proportion of small business respondents would like to see software development addressed.

Please select the top three topics you would like ACT-IAC to address in the next 12-18 months? (select up to three)

27%

15%19%

9%

16%

6%

0%

10%

20%

30%

40%

Customer experience Software development

By Job LevelExecutive Management

Management

Staff/Other

= statistically significant difference

30%

20%

9%

18%

9%

17%

0%

10%

20%

30%

40%

Innovation Shared services Softwaredevelopment

By Industry Business Size

Large Business

Small Business

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35% 35%

24%

4%1%

0%

10%

20%

30%

40%

Verysatisfied

Somewhatsatisfied

Neithersatisfied

nordissatisfied

Somewhatdissatisfied

Verydissatisfied

Satisfaction over the past 12 Months

33

Overall Satisfaction with ACT-IAC

SATISFACTION AND LOYALTY

• Seventy-one percent have been satisfied with ACT-IAC over the past 12 months.

• Of the small proportion of respondents who are dissatisfied, reasons for dissatisfaction mimic comments from respondents who rated the overall value of ACT-IAC low.

Overall, how satisfied have you been with ACT-IAC over the past 12 months?What are the reasons for your dissatisfaction with ACT-IAC? (open end)

N=484

Reasons for Dissatisfaction – Select Comments (N=27)

“We are not taking advantage of new trends and ideas. We continue to do same old, same old even when presented with a choice to make changes. [GOVERNMENT, SOMEWHAT DISSATISFIED]

ACT-IAC is moving too much away from its core. It would be great to have regularly scheduled programs to meet the management in the federal government, one of the most successful and productive avenues that ACT-IAC serves. [INDUSTRY,

SOMEWHAT DISSATISFIED]

There just haven't been as many events of interest as there have been in the past. [INDUSTRY,

SOMEWHAT DISSATISFIED]

There is very little in value for the money. I’m finding better value from other organizations.

[INDUSTRY, SOMEWHAT DISSATISFIED]

71% Satisfied

6% Dissatisfied

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2%

2%

3%

6%

3%

4%

20%

20%

15%

27%

27%

25%

44%

48%

52%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Likelihood to recommendACT-IAC to peers and colleagues

(n=484)

Likelihood to continueparticipation in ACT-IAC

(Federal/SLGV/Academia)(n=192)

Likelihood to renewACT-IAC membership

(Industry/Non-Profit) (n=292)

1 – Not likely 2 3 4 5 – Very likely

34

Likelihood to Recommend, Renew, and Continue

SATISFACTION AND LOYALTY

• Approximately half of respondents are very likely to renew their membership, continue participation, or recommend ACT-IAC to peers and colleagues.

How likely would you be to recommend ACT-IAC to your peers and colleagues?[IN, NP] If the decision was only yours, how likely would you be to renew your ACT-IAC membership?[FGV, SLGV, AC] How likely are you to continue your participation in ACT-IAC?

AVG

4.19

4.15

4.05

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Satisfaction and Loyalty Differences

SATISFACTION AND LOYALTY

• Respondents at the management level are significantly more satisfied and likely to renew their ACT-IAC membership than respondents at the staff level.

• Respondents who have been involved with ACT-IAC for over five years are significantly more likely to recommend ACT-IAC and renew their membership than respondents with less than one year of involvement.

Overall, how satisfied have you been with ACT-IAC over the past 12 months?How likely would you be to recommend ACT-IAC to your peers and colleagues?[IN, NP] If the decision was only yours, how likely would you be to renew your ACT-IAC membership?

(Ratings of 5s/4s)Executive

ManagementManagement Staff/Other

Satisfied with ACT-IAC 71% 75% 62%

Likely to renew ACT-IAC membership

82% 80% 63%

(Ratings of 5s/4s)<1 yr. Involvement with

ACT-IAC2-5 yrs. Involvement

with ACT-IAC5+ yrs. Involvement

with ACT-IAC

Likely to recommend ACT-IAC to peers and colleagues

61% 71% 80%

Likely to renew ACT-IAC membership

66% 78% 85%

= statistically significant difference

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Differentiating Strengths of ACT-IAC

SATISFACTION AND LOYALTY

• Respondents most often report the collaboration between government and industry differentiates ACT-IAC from other similar organizations.

• Significantly more industry than government respondents indicate access to government leaders/participants as a differentiator.

What strengths differentiate ACT-IAC from other similar professional organizations? (open end)

5%9%

6%2%2%2%

3%3%

5%5%5%

9%11%

16%30%

0% 5% 10% 15% 20% 25% 30% 35%

None/NA

Don't know/not sure

Other

MOC, ELC, and COI programs

Broad reach and local presence

Credible/non-biased/ethical/nonpartisan

Interactive/action-oriented/forward thinking

Advancing IT/Keeping up with innovative technology

Professional development opportunities

Well-organized, quality events

Variety of offerings/focus areas

Networking opportunities/strong relationship building

Number/variety of actively involved and talented members

Access to government leaders/participants

Collaboration between government and industry

Coded Comments

N=329Note: Multiple responses allowed. Mentions of 1% or less are collapsed into “other.”

Industry Government

Access to government leaders/participants

22% 7%

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Making ACT-IAC Membership More Valuable

SATISFACTION AND LOYALTY

• To make their membership more valuable, respondents most often note ACT-IAC should seek to increase the number of government agencies that participate. Significantly more industry than government respondents indicate this.

Is there anything you believe is missing from ACT-IAC that would make your membership more valuable to your professional life? Please elaborate. (open end)

44%

9%

2%

2%

2%2%

3%

3%

3%

3%

4%

5%

5%

6%

13%

0% 10% 20% 30% 40% 50%

Don't know/Nothing is missing

Other

Address the needs of small businesses

COIs need guidance/are weak/projects are uninteresting

Orientation for new members to learn values and benefits

Better communication and outreach

More networking opportunities

IT topics (obstacles, emerging technologies, future direction)

More one-on-one govt/industry opportunities to connect

Would like to see measureable results/lessons learned

Need more activities for those living outside of the DC area

Get rid of cliques/bring in new, young professionals

More events/diverse offerings/valuable content/takeaways

Lower prices/offer free events

Increase number of government agencies that participate

Coded Comments

N=255Note: Multiple responses allowed. Mentions of 1% or less are collapsed into “other.”

Industry Government

Increase number of government agencies that participate

15% 7%

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Conclusions and Recommendations

38

The following conclusions and recommendations are based on study findings and on the

interpretation of those findings by the project analyst. These conclusions may or may not

represent the views of ACT-IAC.

ACT-IAC performs well across key metrics. Overall the majority of respondents are satisfied,

find ACT-IAC activities valuable, are likely to renew their membership and would recommend the

organization to their peers. With that being said, even though the proportion of respondents

that gave low value ratings or were dissatisfied is very small there is always room for

improvement. ACT-IAC leadership will want to examine and address those areas where

engagement, familiarity and value are relatively lower.

Increasing government members’ familiarity of ACT-IAC offerings should be a priority.

Participation and familiarity with the majority of ACT-IAC events, programs and services is

significantly lower among government members relative to industry members. Government

participation will only increase after a positive shift is seen in awareness of ACT-IAC offerings.

This will require continued marketing efforts that promote benefits and offerings that are

relevant to the government member such as education and professional development,

collaboration to solve problems and topics such as workforce management and human capital.

CONCLUSIONS AND RECOMMENDATIONS

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Conclusions and Recommendations

39

Address the needs of members in non-management roles. Members that indicated they were

in staff positions at their firms were less likely to rate the overall value of their ACT-IAC

involvement as valuable relative to members in management and executive positions. They also

have lower levels of satisfaction and are less likely to renew their memberships. Further

investigation is required to uncover what is driving these sentiments.

Additional promotional efforts required for activities with lower levels of familiarity. Four in

ten respondents were not familiar with the Institute for Innovation and 60% were not familiar

with NexUS. Additional resources are required to boost awareness of these offerings.

Consider creating low cost options for sponsorship opportunities. Respondents from small

businesses were significantly more likely to have not sponsored conferences or events in the last

24 months. To make sponsoring more attractive, respondents noted low cost options as their

top suggestion. Respondents from small businesses suggested this significantly more often than

those from large businesses. Query small business members to determine what price point and

sponsorship choices would be both affordable and attractive.

Focus on satisfied members to tell the ACT-IAC story. Professional development programs

received the highest ratings with 92% noting they were valuable. Obtain testimonials from

members that find this activity and others to be of high value. Post these on the website, in

collateral and in social media.

CONCLUSIONS AND RECOMMENDATIONS

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Conclusions and Recommendations

40

Implement a feedback mechanism for all activities. If not doing so already, consider

implementing a feedback mechanism in the form of a short poll to capture opinions right after a

conference or other event. This type of mechanism would help obtain fresh and timely feedback

and would provide the opportunity to probe into the specifics of a particular ACT-IAC offering.

Address the issue of poorly organized events. There were multiple comments collected noting

that a few events/programs were poorly organized. ACT-IAC needs to further examine these

comments and take action to avoid future mishaps. Documented processes are a key part of

planning any event along with having a strong team to implement.

Keep in mind the differences between government and industry audiences in

communications. Respondents from industry note networking and business development as the

most important ACT-IAC benefits. Government respondents also note networking as important,

but clearly indicate that educational and professional development is as important to their

professional life relative to their industry counterparts. Communications should be tailored to

target each specific audience.

Use data from this survey as a benchmark/baseline. The data collected in this survey provides

an excellent benchmark that ACT-IAC can use to quantify the effects of its improvement efforts.

Consider implementing a similar study in 12-18 months to measure impact on engagement and

value.

CONCLUSIONS AND RECOMMENDATIONS

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Contact Information

RESEARCH TO INFORM YOUR BUSINESS DECISIONS

Laurie Morrow, VP Research Strategy

11350 Random Hills Road, Suite 800 | Fairfax, VA 22033 | 571.257.3845

[email protected]

Elizabeth Lowery, Research Analyst

11350 Random Hills Road, Suite 800 | Fairfax, VA 22033 | 703.972.5875

[email protected]

41