act ib presentation november17 rm · 2020. 7. 17. · 403,900 +13% 292,500 +13% 277,100 +10%...
TRANSCRIPT
International updateRobin Mack - Head of Distribution Development & Partnerships
Agenda1. Markets2. Performance 3. Distribution Development4. International Insights & Activity
OUR FOCUS - MARKETS
NZ CN US UK SG JP MY KR IN HK GE ID CA FR IT
INTERNATIONALVISITORS reach A RECORD
8.5M↑9%
+2%1,355,100 +10%
1,249,200+14%
753,300
+3%726,400
+3%440,100
+13%424,300
+13%403,900 +13%
292,500+13%
277,100+10%
260,700 +8%210,500
+15%277,100
+14%162,700
+4%125,000
+4%76,400N
umbe
r of A
rrivals
% represents growth year on yearSource: Australian Bureau of Statistics
47% OF VISITORS FROM ASIA
INTERNATIONAL VISITORS TO AUSTRALIAYEAR END JUNE 2017
CN US UK NZ JP KR SG IN MY HK GE CA ID FR IT
Spen
d (A$ billion
)
+0%$2.7
‐8%$3.5
+15%$1.75
+0%$1.5
+1%$1.46
+30%$1.43
+11%$1.34
+10%$1.32
+1%$1.2
‐9%$0.76
+2%$0.71
+0%$0.69
‐1%$0.51
EXPENDITURE BY INTERNATIONAL VISITORSYEAR END JUNE 2017
+10%$9.8
+10%$3.8
INTERNATIONAL VISITOR SPEND has grown to a record
$40.6BN↑ 7%
International trend for ACT
CONNECT FOR
BUSINESSEXPERIENCEEDUCATION PARTNER
MARKETING
Events e.g. ATE – Decision
Makers
Aussie Specialists –
Frontline Travel Sellers
Training
Famils –
Aussie Specialists
Key Distribution Partners (KDPs)
DISTRIBUTION Development
Key Distribution Partners
Work with KDPs committed to
selling quality Australian product and
experiences to drive conversion in all
markets
160+ globally
Aussie Specialist Program • Global e-learning platform – free and available to
any frontline travel seller
• Established 28 years ago – relaunched 2 years ago
• 11 languages – 18 websites
• ASP Trainers – 22 globally
• Run in partnership with the STOs
-
150,000 Modules
completed
Program Performance since relaunch 2015
Program Performance since relaunch 2015
72,000 trained face
to face47,000 Registered globally
30,000 Qualified globally –
Up 76% since launch
99% Aussie
specialists satisfaction
98% Aussie
specialists satisfaction
86% of Sellers will attend in
future
99% Seller
Satisfaction
54% Had never visit
Australia before
International Insights & Activity
0.0
0.4
0.8
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n 17
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India
Japan
Sth KoreaMalaysia
Singapore
Germany Indonesia
UK USA
NZ
China
India
Japan Sth Korea
Malaysia Singapore
Germany Indonesia
UK USA
NZ
China
TRIPS TO AUSTRALIA EXPENDITURE IN AUSTRALIA
Changing dynamic of Australian tourism
NOW
A$9.8bnin o/night spend
June 2017 YE
TO AS MUCH AS
$13bnIn o/night spend
by 2020
FROM
A$3bnin o/night spend
- Record 1.3 million PLUS visitors, +11%- 51 million visitor nights, +24%- average trip spend of $8k plus
CHINA - Insights
GOLD COAST
SYDNEY
MELBOURNE
PERTH
CAIRNS
BRISBANE
BEIJING
SHANGHAINANJING
FUZHOUXIAMEN
SHENZHENGUANGZHOU
CHONGQING
CHENGDU WUHAN
Air China
China Eastern Airlines
China Southern Airlines
Sichuan Airlines
Xiamen Airlines
Qantas Airways
Jetstar
Direct Flights between China and Australia – as of 30 June 2016 Direct Flights between China and Australia – as of 30 Sept 2017
CHONGQING
SYDNEY
MELBOURNE
PERTH
BRISBANE
BEIJING
SHANGHAINANJING
FUZHOUXIAMEN
SHENZHEN
CHENGDU
GUANGZHOUAir China
China Eastern Airlines
China Southern Airlines
Sichuan Airlines
Xiamen Airlines
Qantas Airways
XI’ANQINGDAO
CHANGSHA
ADELAIDE
KUNMING
Beijing Capital Airlines
Hainan Airlines
HANGZHOU
Tianjin Airlines
HAIKOU
WUHAN
CAIRNS
ZHENGZHOU
Jetstar
CHINA AVIATION LANDSCAPE
CHINA - InsightsexperiencesWorld class nature, food & wine,
aquatic & coastal
80% of travellers are
Free and Independent (FIT)
Two-thirdsof travellers are <35 YEARS OLD
84% share travel on social
100m+travelersChinese consumers travel
overseas, expected to double by 2030
CHINA – Wechat
City Experience - SydneyPilot Launched – November 2017
500,000 followers of
Tourism Australia’s official account
950m Active
Wechat users
Wechat moments
partner campaigns
CHINA – distribution partnership Activity
- 722K visitors, +2.3%- 24 million visitor nights, -3%- average trip spend of $5k plus
NOW
A$3.5bnin o/night spend
June 2017 YETO AS MUCH AS
$5.5bnin o/night spend
by 2020
FROMA$3.2Bn
in o/night spend UK - insights
Close to 1,000 weekly flights from United kingdom via middle east and Asia*
680 flights via Abu Dhabi, Doha and Dubai
300 flights via Bangkok, Hong Kong, Kuala lumpur and Singapore
United Kingdom AVIATION LANDSCAPE
Source : OAG Connections, data for week of 5 June 2017 as at 2 May 2017*Five hours maximum connecting time at transit point, and for connections on same carrier.
UK - insights experiencesfood & wine,
value for moneyaquatic & coastal
Median nights stayed 20 days
Key travel periodDecember to March
84% OF ALL VISITORS ARE HERE FOR LEISURE
PURPOSES
UK Activity – Wild guide to Australia in partnership with Qantas
Up to 2m viewers per episode
Australian Wilderness
with Ray Mears
Multi-destination itineraries featured
Singapore
NOW
A$1.4bnin o/night spend
June 2017 YE
TO AS MUCH AS
$2.8bnin o/night spend
by 2020
FROMA$0.8Bn
in o/night spend
- Record 437K visitors, +3.5%
- 6.5 Million nights, +4%
- average trip spend of $4k plus
Singapore - Insights experiencesvalue for money
food & wine, World Class nature
Median nights stayed 7 days
Short Length of stay –but Frequent travellers
80% Repeat visitation ratelooking for new experiences
Self-drive Itineraries
Singapore Airlines
Work across
8 markets
Over 130 flights per week to Australia
Corroboree Asia
partner
For more information: 2017 Market profiles and International Market update
www.tourism.australia.com
THANK YOU