act patriot chapter 120809 meeting
DESCRIPTION
Using Social Media Tools to Expand the Reach of TDM ProgramsTRANSCRIPT
![Page 1: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/1.jpg)
Using Social Media Tools to Expand
the Reach of TDM Programs
December 8, 2009
![Page 2: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/2.jpg)
SOCIAL MEDIA MARKETING TOOLS
![Page 3: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/3.jpg)
WHY SOCIAL MEDIA MARKETING?
Connect
Inform
Grow
![Page 4: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/4.jpg)
SOCIAL MEDIA - PART OF THE WHOLE
WebsiteBlog
FacebookTwitterLinkedInE-mailSEO
RadioVideoDirect MailPrintPR
![Page 5: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/5.jpg)
HOW PEOPLE SHARE INFO TODAY
• E-mail = 11%
• Facebook = 24%
• Twitter = 10%
TOTAL = 46%
![Page 6: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/6.jpg)
Created New Brand for Social Media Marketing Campaign
![Page 7: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/7.jpg)
• Created “Fan” page in September 2009• 30 Posts (about 2-3 per week)• 185 Fans to date
www.facebook.com/gomaine
![Page 8: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/8.jpg)
• Created “Fan” page in September 2009• 5 Fans to date
www.facebook.com/actpatriotchapter
![Page 9: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/9.jpg)
YOU TUBE
• Created account in September 2009• Posted 3 videos
• Commuter Stories: 286 views• Park & Ride / Bike Rack Contest: 199 views• Emergency Ride Home: 66 views
www.youtube.com/gomainechannel
![Page 10: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/10.jpg)
YOU TUBE
http://www.youtube.com/watch?v=j2rQCvoBVjk
Uploaded April 200812,015 views
![Page 11: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/11.jpg)
CONSTANT CONTACT
• Created account in October 2009• E-mailed 1 newsletter to date• Analysis:
• 8,637 emails sent• 761 opens (24%) [avg. = 20%]• 511 clicks (29%) [avg. = 12%]
![Page 14: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/14.jpg)
CRAIGSLIST
http://maine.craigslist.org/rid/1459522500.html
Hey, why not?
2 referrals to date…
![Page 15: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/15.jpg)
NEW WEBSITE
www.gomaine.org
![Page 16: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/16.jpg)
E-MAIL SIGNATURE
Carey M. Kish GO MAINE Commuter Program ManagerGreater Portland Council of Governments 68 Marginal Way, Portland, ME 04101 207.774.9891 | 800.280.RIDE | Mobile: 207.838.9669 www.gomaine.org | www.facebook.com/gomaine www.linkedin.com/in/careykish
Old Chinese Proverb: Man who say it can't be done should not interrupt man doing it.
![Page 17: ACT Patriot Chapter 120809 Meeting](https://reader035.vdocument.in/reader035/viewer/2022062708/5589ce0dd8b42a302e8b4667/html5/thumbnails/17.jpg)
SURVEY MONKEY