actel automotive solutions apa automotive michael holmlund – product marketing manager february 9,...
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Actel Automotive SolutionsAPA Automotive
Michael Holmlund – Product Marketing Manager
February 9, 2004
© 2004 Actel Confidential and Proprietary 2Date of PresentationAdd Title Here on Master Page
Agenda
Corporate Overview / Strategy
Automotive Market Summary
Actel Automotive Solutions
ProASIC plus Automotive
Program Highlights/Plans
Where we are wining
Q & A
© 2004 Actel Confidential and Proprietary 3Date of PresentationAdd Title Here on Master Page
Actel Company Overview
Established FPGA Supplier First product shipped - 1988
$149.9M in sales in 2003
53 consecutive quarters of Pro Forma profitability
Strong balance sheet - $149M cash, no debt
29% R&D spending
More than 500 employees
Fabless company
#1 flash- and #1 antifuse-based FPGA supplier
The Single-Chip, Nonvolatile FPGA Company
Actel’s new 157,000 ft2 WorldWide
Headquarters in Mountain View, Calif.
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Actel’s Product Offerings
Cost-EffectiveFlash
Technology
High-PerformanceAntifuse
Technology
MainstreamSRAM FPGA
Hi-RelFPGA
Value-Based FPGA
High-SpeedFPGA
SpaceSpace
Hi Vol. / Hi Rel Hi Vol. / Hi Rel
Mil/ Aero Mil/ Aero
Flash & Antifuse TechnologyMilitary / Aerospace / Automotive / Severe Environments
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Hi-Rel Sub-Markets and Targeted Products
SpaceSpace
High-Volume/Hi-Rel High-Volume/Hi-Rel (automotive & severe (automotive & severe
environment)environment)
Mil/Aero Mil/Aero
RTSX-S / RTAX-S
eX / SX-A / MX /ProASIC Plusfor automotive
Hi- RelFPGA
MX / SX-AProASIC Plus / Axcelerator for military
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Automotive Electronics Market 2002 total worldwide automotive semiconductor market was
approx. $13.3B, expected to grow to $18.3B by the end of 2005*
Automotive use of semiconductors are expanding from “under the hood” to in-the-cab
Telematics will be the key driver for FPGAs
Total “telematics” market for combined hardware and subscriptions is expected to grow from a $3.6B market in 2000 to a $27B market by 2005*
Convergence of communication, entertainment, navigation and control/comfort features
Unlike traditional ASIC-centric automotive applications, much of this market is characterized by moderate volumes and fast time-to-market requirements
De-facto standards still being defined
Analysts expect the automotive FPGA TAM to grow from $8M in 2002 to $50M by 2004 and $122M by 2006*
*Source: Gartner Dataquest October 2003 and December 2003
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Automotive Electronics: A Market in Transition
New Business Model Time-to-market pressures associated with consumer products Standardization on a flexible common hardware platform
Product versioning Growing data processing and bandwidth requirements Wiring and component overhead is becoming a significant liability Mixed-signal ASICs and MCMs are gaining traction as a means to
deliver integrated next-generation systems
Service providers anxious to tap into new recurring revenue streams
Manufacturers anticipating better customer satisfaction and return business Customer relationship management Maintenance/remote diagnostic
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Automotive Market UpdateActel is positioned today as an industry leader to
engage with early adopters
Estimated Auto Global PLD Consumption ($M) Focus on Telematics/Driver Information systems
Factor in other fringe applications and these numbers could be very conservative Mobile diagnostic, Container tracking, Wireless applications
Segment 2004 2005 2006 2007
GPS
Navigation
33 57 75 97
Other 17 30 46 60
Total 50 87 122 157
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Actel Automotive FPGAsFrom concept to console Actel provides a
comprehensive solution that meets the unique requirements of the automotive industry for in-cab Control, under the hood, and Telematic applications
Program launched with eX April 2003
Addition of SX-A and MX September 2003
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Actel Drives Flash Into Automotive
The industry’s only flash-based automotive FPGAs — ProASIC Plus Seven family members (75,000 – 1-million system gates)
Fastest ramping product in Actel’s history
In-system reprogrammable
Extends the inherent benefits of Actel’s two nonvolatile technologies — flash and antifuse — to the automotive community
Single-chip solution, low power and tamper resistant
Industry’s broadest automotive FPGA portfolio — eX, MX, SX-A and ProASIC Plus
Densities (3,000 to 1-million system gates)
Extended-temperature products
Antifuse: –40C to +125C ambient (+150C junction) — Industry’s highest
Flash: -40C to +125C junction
Guaranteed supply
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Actel ProASIC Plus Automotive Success
Life Racing Developed automotive engine control unit (ECU) successfully
used in the first race of the 2003 Superfund World Series, a critical stepping stone to Formula 1
In-system programmability allowed Life Racing to replace off-the-shelf Time Processor Unit (TPU) controllers
Live at power-up functionality enables designers to eliminate additional components traditionally needed to prevent fuel injector or ignition coil drivers from turning on during power up Reduction in component count and board area
ProASIC Plus FPGAs from Actel enabled unprecedented flexibility and performance Shorten software development time Reduce debug requirements Speed time to market
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Actel FPGAs Enable Next-Generation Automotive Electronics
Valeo Electronics Connective Systems Division Developed a new system to transmit control signals on
existing power networks High-reliability FPGAs from Actel enabled rapid design
iterations throughout the development process Ability to lock pinouts Tamper resistant Low power Small form factor Ability to perform in demanding conditions
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Extensive Automotive IP Portfolio
Control Network CAN, LIN, 8051 MCU, I2C
Telematics IP 6809 MCU, PCI, LCD Controller, Reed-Solomon, MPEG-2, JPEG, DVB
General Purpose Automotive
SPI, UART, Z80 MCU, SDRAM Controller, DES, Triple DES, AES
Dedicated IP PortfolioTargeted and optimized for Actel’s single-chip automotive FPGAsSelected to compliment in-cab and under-the-hood applicationsReduces time to market and allows for integration of multiple design elements into a one-chip solutionCurrent automotive IP offering contains over 30 cores
Offering highlights include:
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Actel Announces New iLIN and iCAN IP Cores
Actel strengthens automotive IP portfolio with new iLIN and iCAN IP cores from Intelliga Integrated Design
LIN provides cost-efficient bus communication iLIN is a high-performance, full-featured core — Actel’s first LIN
offering Meets reliability and performance standards in Actel’s automotive and
industrial-temp grade FPGAs LIN is 20 kbps; one node accesses bus at a time
CAN offers bandwidth and versatility iCAN is a small, cost-effective solution Actel now offers more than 10 CAN cores for a variety of application
requirements Meets reliability and performance standards in Actel’s automotive and
industrial-temp grade FPGAs CAN is 1 Mbps; several nodes request simultaneous bus access
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Memec Design/Unique Automotive Development Kit
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Memec/Uniqe CAN demo features
Module targets Actel SX-A FPGA with Memec’s CAN IP Complete On-Chip loopback CAN demo features SX72A FPGA in a 208-PQFP with socket Board includes Actel Silicon Explorer II header
Incorporates monitor program for FPGA programming and program execution Source code for FPGA and CAN controller Documentation and User’s guide
Available immediately for $295 (USD)
Single license of Memec’s CAN core available immediately
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2003 Automotive Activity Summary
Automotive Family Product Launch Channel training Website Collateral Data Sheets
MX/SX-A Automotive Products Announced
Customer launch road show
Direct Mail/EDM/Telemarketing Over 3,000 Leads generated
Over 50 WW media citations
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Actel Automotive in the news
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Future PlansAPA Automotive Launch (Feb 9)
Memec Design/Unique CAN Development Kit Inteliga IP partner announcement
Unique(Memec) Automotive Seminar (Feb)
Automotive Direct Mail II (Q1 2004) Over 2,000 new names (over 1k NA/ balance WW)
Portable Design contributed Article (April)
How to Sell Automotive Webinar/Presentation (Ongoing) Target Applications Focus Customers
Secondary Customers Identifying complimentary technology/suppliers
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Actel Automotive Product Portfolio and Roadmap
Applications
“Sub-bus” Connections
Automotive Program Launch
eX support
Automotive Program Launch
eX support
Q3 2003 Q4 2003 Q1 2004 Q2 2004
High-performanceintegration
Architectures forflexibility and customization
Q2 2003
MX/SX-AAutomotive
Product Launches
MX/SX-AAutomotive
Product Launches
Memec CANDemo Kit
Intelliga LIN and CANCompanion
Cores
Memec CANDemo Kit
Intelliga LIN and CANCompanion
Cores
APA Automotive
APA Automotive
Next Gen.Next Gen.
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In the Cab and Aftermarket Electronics
In the Cab ProASIC+: Sky-Bitz/Volvo
GPS Tracking Unit
MX: Clarion (Japan) Automotive Wireless Lan
eX: Valeo Proprietary Control System Drives Control Signals over power network
After Market Electronics eX: Engenius
Automotive Fleet Management/Diagnostic Monitor
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Under The HoodProASIC+: Life Racing
ECU Module Used in Superfund World Series
MX: Siemens/Renault Engine Control Module
eX: Compact Dynamics F1 ECU (Confidential)
ProASIC+: Johnson Control Camless Engine Control
MX: ZF Sachs/IR Engine Control Industrial Camless Engine
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Other Opportunities
Hitachi: Occupant Sensor for Airbag System
Conaught Electronics (Audi): Radar Based Parking Assistance system
Trico: Integrated mirror system with integrated object and distance monitering
Motorola: Emulation Board for automotive MPU (qualified and assigned Mot part #)
A variety of Diagnostic, Telematic, Navigation, Safety, Engine Control, and more!
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Actel Automotive FPGA EX
SXA
ex64 ex128 ex256
Dedicated REG 64 128 256
Max User I/O 84 100 132
Packages TQ64,100
CS49,128
TQ64,100
CS49,128
TQ100
CS128,180
A54SX08A A54SX16A A54SX32A A54SX72A
System Gate 12,000 24,000 48,000 108,000
Max User I/O 130 180 249 360
Packages PQ208,
TQ100,144
FG144
PQ208,
TQ100,144
FG144,256
PQ208,
TQ100,144
FG144,256
PQ208,
FG256,484
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Actel Automotive FPGA MX
ProAsic_Plus
A40MX02 A40MX04 A40MX09 A40MX16 A40MX24 A40MX36
System Gate 3,000 6,000 14,000 24,000 36,000 54,000
Max User I/O 57 69 104 140 176 202
Package PL68,
PQ100
VQ80
PL68,
PQ100
VQ80
PL84,
PQ100,160
VQ100,176
PL84, PQ100
,160,208,
VQ100,TQ176
PQ160,
PQ208,
TQ176
PQ208,
PQ240
APA075 APA150 APA300 APA450 APA600 APA750 APA1000
Tile 3,072 6,144 8,192 12,288 21,504 32,768 56,320
Max User I/O 158 242 290 344 454 562 712
Pacakge PQ208
FG144
TQ100
PQ208
FG144,256
TQ100
PQ208
FG144
FG256
PQ208
FG144,256,
484
PQ208
BG456
FG256
PQ208
FG896
PQ208
FG896
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SummaryWe have a best in class product offering
Density, Reliability, Temperature, Security, Reprogrammability
Actel is helping define this market with early adopters
Focus on first and second tier automotive vendors
Engage with high growth segments Navigation/GPS Infotainment
Involve the factory Quoting Support