actel automotive solutions apa automotive michael holmlund – product marketing manager february 9,...

26
Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

Upload: arnold-parks

Post on 28-Dec-2015

217 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

Actel Automotive SolutionsAPA Automotive

Michael Holmlund – Product Marketing Manager

February 9, 2004

Page 2: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 2Date of PresentationAdd Title Here on Master Page

Agenda

Corporate Overview / Strategy

Automotive Market Summary

Actel Automotive Solutions

ProASIC plus Automotive

Program Highlights/Plans

Where we are wining

Q & A

Page 3: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 3Date of PresentationAdd Title Here on Master Page

Actel Company Overview

Established FPGA Supplier First product shipped - 1988

$149.9M in sales in 2003

53 consecutive quarters of Pro Forma profitability

Strong balance sheet - $149M cash, no debt

29% R&D spending

More than 500 employees

Fabless company

#1 flash- and #1 antifuse-based FPGA supplier

The Single-Chip, Nonvolatile FPGA Company

Actel’s new 157,000 ft2 WorldWide

Headquarters in Mountain View, Calif.

Page 4: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 4Date of PresentationAdd Title Here on Master Page

Actel’s Product Offerings

Cost-EffectiveFlash

Technology

High-PerformanceAntifuse

Technology

MainstreamSRAM FPGA

Hi-RelFPGA

Value-Based FPGA

High-SpeedFPGA

SpaceSpace

Hi Vol. / Hi Rel Hi Vol. / Hi Rel

Mil/ Aero Mil/ Aero

Flash & Antifuse TechnologyMilitary / Aerospace / Automotive / Severe Environments

Page 5: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 5Date of PresentationAdd Title Here on Master Page

Hi-Rel Sub-Markets and Targeted Products

SpaceSpace

High-Volume/Hi-Rel High-Volume/Hi-Rel (automotive & severe (automotive & severe

environment)environment)

Mil/Aero Mil/Aero

RTSX-S / RTAX-S

eX / SX-A / MX /ProASIC Plusfor automotive

Hi- RelFPGA

MX / SX-AProASIC Plus / Axcelerator for military

Page 6: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 6Date of PresentationAdd Title Here on Master Page

Automotive Electronics Market 2002 total worldwide automotive semiconductor market was

approx. $13.3B, expected to grow to $18.3B by the end of 2005*

Automotive use of semiconductors are expanding from “under the hood” to in-the-cab

Telematics will be the key driver for FPGAs

Total “telematics” market for combined hardware and subscriptions is expected to grow from a $3.6B market in 2000 to a $27B market by 2005*

Convergence of communication, entertainment, navigation and control/comfort features

Unlike traditional ASIC-centric automotive applications, much of this market is characterized by moderate volumes and fast time-to-market requirements

De-facto standards still being defined

Analysts expect the automotive FPGA TAM to grow from $8M in 2002 to $50M by 2004 and $122M by 2006*

*Source: Gartner Dataquest October 2003 and December 2003

Page 7: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 7Date of PresentationAdd Title Here on Master Page

Automotive Electronics: A Market in Transition

New Business Model Time-to-market pressures associated with consumer products Standardization on a flexible common hardware platform

Product versioning Growing data processing and bandwidth requirements Wiring and component overhead is becoming a significant liability Mixed-signal ASICs and MCMs are gaining traction as a means to

deliver integrated next-generation systems

Service providers anxious to tap into new recurring revenue streams

Manufacturers anticipating better customer satisfaction and return business Customer relationship management Maintenance/remote diagnostic

Page 8: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 8Date of PresentationAdd Title Here on Master Page

Automotive Market UpdateActel is positioned today as an industry leader to

engage with early adopters

Estimated Auto Global PLD Consumption ($M) Focus on Telematics/Driver Information systems

Factor in other fringe applications and these numbers could be very conservative Mobile diagnostic, Container tracking, Wireless applications

Segment 2004 2005 2006 2007

GPS

Navigation

33 57 75 97

Other 17 30 46 60

Total 50 87 122 157

Page 9: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 9Date of PresentationAdd Title Here on Master Page

Actel Automotive FPGAsFrom concept to console Actel provides a

comprehensive solution that meets the unique requirements of the automotive industry for in-cab Control, under the hood, and Telematic applications

Program launched with eX April 2003

Addition of SX-A and MX September 2003

Page 10: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 10Date of PresentationAdd Title Here on Master Page

Actel Drives Flash Into Automotive

The industry’s only flash-based automotive FPGAs — ProASIC Plus Seven family members (75,000 – 1-million system gates)

Fastest ramping product in Actel’s history

In-system reprogrammable

Extends the inherent benefits of Actel’s two nonvolatile technologies — flash and antifuse — to the automotive community

Single-chip solution, low power and tamper resistant

Industry’s broadest automotive FPGA portfolio — eX, MX, SX-A and ProASIC Plus

Densities (3,000 to 1-million system gates)

Extended-temperature products

Antifuse: –40C to +125C ambient (+150C junction) — Industry’s highest

Flash: -40C to +125C junction

Guaranteed supply

Page 11: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 11Date of PresentationAdd Title Here on Master Page

Actel ProASIC Plus Automotive Success

Life Racing Developed automotive engine control unit (ECU) successfully

used in the first race of the 2003 Superfund World Series, a critical stepping stone to Formula 1

In-system programmability allowed Life Racing to replace off-the-shelf Time Processor Unit (TPU) controllers

Live at power-up functionality enables designers to eliminate additional components traditionally needed to prevent fuel injector or ignition coil drivers from turning on during power up Reduction in component count and board area

ProASIC Plus FPGAs from Actel enabled unprecedented flexibility and performance Shorten software development time Reduce debug requirements Speed time to market

Page 12: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 12Date of PresentationAdd Title Here on Master Page

Actel FPGAs Enable Next-Generation Automotive Electronics

Valeo Electronics Connective Systems Division Developed a new system to transmit control signals on

existing power networks High-reliability FPGAs from Actel enabled rapid design

iterations throughout the development process Ability to lock pinouts Tamper resistant Low power Small form factor Ability to perform in demanding conditions

Page 13: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 13Date of PresentationAdd Title Here on Master Page

Extensive Automotive IP Portfolio

Control Network CAN, LIN, 8051 MCU, I2C

Telematics IP 6809 MCU, PCI, LCD Controller, Reed-Solomon, MPEG-2, JPEG, DVB

General Purpose Automotive

SPI, UART, Z80 MCU, SDRAM Controller, DES, Triple DES, AES

Dedicated IP PortfolioTargeted and optimized for Actel’s single-chip automotive FPGAsSelected to compliment in-cab and under-the-hood applicationsReduces time to market and allows for integration of multiple design elements into a one-chip solutionCurrent automotive IP offering contains over 30 cores

Offering highlights include:

Page 14: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 14Date of PresentationAdd Title Here on Master Page

Actel Announces New iLIN and iCAN IP Cores

Actel strengthens automotive IP portfolio with new iLIN and iCAN IP cores from Intelliga Integrated Design

LIN provides cost-efficient bus communication iLIN is a high-performance, full-featured core — Actel’s first LIN

offering Meets reliability and performance standards in Actel’s automotive and

industrial-temp grade FPGAs LIN is 20 kbps; one node accesses bus at a time

CAN offers bandwidth and versatility iCAN is a small, cost-effective solution Actel now offers more than 10 CAN cores for a variety of application

requirements Meets reliability and performance standards in Actel’s automotive and

industrial-temp grade FPGAs CAN is 1 Mbps; several nodes request simultaneous bus access

Page 15: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 15Date of PresentationAdd Title Here on Master Page

Memec Design/Unique Automotive Development Kit

Page 16: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 16Date of PresentationAdd Title Here on Master Page

Memec/Uniqe CAN demo features

Module targets Actel SX-A FPGA with Memec’s CAN IP Complete On-Chip loopback CAN demo features SX72A FPGA in a 208-PQFP with socket Board includes Actel Silicon Explorer II header

Incorporates monitor program for FPGA programming and program execution Source code for FPGA and CAN controller Documentation and User’s guide

Available immediately for $295 (USD)

Single license of Memec’s CAN core available immediately

Page 17: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 17Date of PresentationAdd Title Here on Master Page

2003 Automotive Activity Summary

Automotive Family Product Launch Channel training Website Collateral Data Sheets

MX/SX-A Automotive Products Announced

Customer launch road show

Direct Mail/EDM/Telemarketing Over 3,000 Leads generated

Over 50 WW media citations

Page 18: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 18Date of PresentationAdd Title Here on Master Page

Actel Automotive in the news

Page 19: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 19Date of PresentationAdd Title Here on Master Page

Future PlansAPA Automotive Launch (Feb 9)

Memec Design/Unique CAN Development Kit Inteliga IP partner announcement

Unique(Memec) Automotive Seminar (Feb)

Automotive Direct Mail II (Q1 2004) Over 2,000 new names (over 1k NA/ balance WW)

Portable Design contributed Article (April)

How to Sell Automotive Webinar/Presentation (Ongoing) Target Applications Focus Customers

Secondary Customers Identifying complimentary technology/suppliers

Page 20: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 20Date of PresentationAdd Title Here on Master Page

Actel Automotive Product Portfolio and Roadmap

Applications

“Sub-bus” Connections

Automotive Program Launch

eX support

Automotive Program Launch

eX support

Q3 2003 Q4 2003 Q1 2004 Q2 2004

High-performanceintegration

Architectures forflexibility and customization

Q2 2003

MX/SX-AAutomotive

Product Launches

MX/SX-AAutomotive

Product Launches

Memec CANDemo Kit

Intelliga LIN and CANCompanion

Cores

Memec CANDemo Kit

Intelliga LIN and CANCompanion

Cores

APA Automotive

APA Automotive

Next Gen.Next Gen.

Page 21: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 21Date of PresentationAdd Title Here on Master Page

In the Cab and Aftermarket Electronics

In the Cab ProASIC+: Sky-Bitz/Volvo

GPS Tracking Unit

MX: Clarion (Japan) Automotive Wireless Lan

eX: Valeo Proprietary Control System Drives Control Signals over power network

After Market Electronics eX: Engenius

Automotive Fleet Management/Diagnostic Monitor

Page 22: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 22Date of PresentationAdd Title Here on Master Page

Under The HoodProASIC+: Life Racing

ECU Module Used in Superfund World Series

MX: Siemens/Renault Engine Control Module

eX: Compact Dynamics F1 ECU (Confidential)

ProASIC+: Johnson Control Camless Engine Control

MX: ZF Sachs/IR Engine Control Industrial Camless Engine

Page 23: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 23Date of PresentationAdd Title Here on Master Page

Other Opportunities

Hitachi: Occupant Sensor for Airbag System

Conaught Electronics (Audi): Radar Based Parking Assistance system

Trico: Integrated mirror system with integrated object and distance monitering

Motorola: Emulation Board for automotive MPU (qualified and assigned Mot part #)

A variety of Diagnostic, Telematic, Navigation, Safety, Engine Control, and more!

Page 24: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 24Date of PresentationAdd Title Here on Master Page

Actel Automotive FPGA EX

SXA

ex64 ex128 ex256

Dedicated REG 64 128 256

Max User I/O 84 100 132

Packages TQ64,100

CS49,128

TQ64,100

CS49,128

TQ100

CS128,180

A54SX08A A54SX16A A54SX32A A54SX72A

System Gate 12,000 24,000 48,000 108,000

Max User I/O 130 180 249 360

Packages PQ208,

TQ100,144

FG144

PQ208,

TQ100,144

FG144,256

PQ208,

TQ100,144

FG144,256

PQ208,

FG256,484

Page 25: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 25Date of PresentationAdd Title Here on Master Page

Actel Automotive FPGA MX

ProAsic_Plus

A40MX02 A40MX04 A40MX09 A40MX16 A40MX24 A40MX36

System Gate 3,000 6,000 14,000 24,000 36,000 54,000

Max User I/O 57 69 104 140 176 202

Package PL68,

PQ100

VQ80

PL68,

PQ100

VQ80

PL84,

PQ100,160

VQ100,176

PL84, PQ100

,160,208,

VQ100,TQ176

PQ160,

PQ208,

TQ176

PQ208,

PQ240

APA075 APA150 APA300 APA450 APA600 APA750 APA1000

Tile 3,072 6,144 8,192 12,288 21,504 32,768 56,320

Max User I/O 158 242 290 344 454 562 712

Pacakge PQ208

FG144

TQ100

PQ208

FG144,256

TQ100

PQ208

FG144

FG256

PQ208

FG144,256,

484

PQ208

BG456

FG256

PQ208

FG896

PQ208

FG896

Page 26: Actel Automotive Solutions APA Automotive Michael Holmlund – Product Marketing Manager February 9, 2004

© 2004 Actel Confidential and Proprietary 26Date of PresentationAdd Title Here on Master Page

SummaryWe have a best in class product offering

Density, Reliability, Temperature, Security, Reprogrammability

Actel is helping define this market with early adopters

Focus on first and second tier automotive vendors

Engage with high growth segments Navigation/GPS Infotainment

Involve the factory Quoting Support