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ACTION PACKED NEW ZEALAND PORK INDUSTRY UPDATE March 2012

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ACTION PACKED. NEW ZEALAND PORK INDUSTRY UPDATE March 2012. PRODUCT PROMOTION 2012. Key issues Who’s passionate (Ogilvy)Action for 100% NZ pork Goal – one more kg. Passion ‘killers’ How – decision-making time Campaign. STOP BUTCHERING YOUR PORK MARGINS. - PowerPoint PPT Presentation

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ACTION PACKED

NEW ZEALAND PORK INDUSTRY UPDATEMarch 2012

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PRODUCT PROMOTION 2012

Key issuesWho’s passionate(Ogilvy)Action for 100% NZ porkGoal – one more kg.Passion ‘killers’How – decision-making timeCampaign

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http://extraordinarykitchen.co.nz/
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STOP BUTCHERING YOUR PORK MARGINS

Great branding … great products?The whole pig and nothing but the pigAim = Profitability + Innovation, + Consistency + Presentation

DatesThe Team

http://extraordinarykitchen.co.nz/
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SELECT CHEFS SELECT PORK

NZPork + NZ Chefs AssociationEnhance 100% NZ porkSelect chefsSeasonalTEKShowcasing diversity + uniqueness

Sharing a passion for all things culinary (NZCA)

http://extraordinarykitchen.co.nz/
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100% NZ BACON + NZ HAM COMPETITION

Celebrating 100% NZBringing home the baconHamming it upFriday the 13thBulletPR aiming highInvitation RSVP required

http://extraordinarykitchen.co.nz/
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