I EXECUTIVE SUMMARY

II Study background

Profile of the Firm

The San Beda College Rizal campus houses the Basic Education

Department (BED) of the College. It is located in Highlands

Pointe, Brgy. San Juan, Taytay, Rizal. Currently, the Basic

Education Department is composed of the following: Nursery, Pre-

Kinder, Kinder (NPK), Elementary, and High School.

The Basic Education Department of San Beda College Rizal

became operational in Academic Year 2004-2005, initially with

Nursery, Kinder, Preparatory, Grade 1, and First and Second Year

High School levels. Thus, the Primary Grade School, Middle Grade

School, and High School became the units of the Basic Education

Department (BED). Moreover, the academic curriculum was re-

aligned with the school’s co-educational program and the phase-

out of the Grade School and High School departments in the

Mendiola campus. The last batch of Grade 6 students in Mendiola

campus graduated in 2007 and 4th year students in 2006.

Constant review of the Basic Education Curriculum

incorporating the PAASCU recommendations, Department of Education

requirements, vision-mission and objectives of San Beda College,

Benedictine Hallmarks, multiple intelligences, whole language

approach, Understanding by Design (UbD) framework, and the K to

1

12 curriculum are being undertaken. The Mandarin program is part

of the curriculum from Grade 1 to Grade 6.

San Beda College is one of the eleven charter members of the

Philippine Accrediting Association of Schools, Colleges, and

Universities (PAASCU) and the National Collegiate Athletic

Association (NCAA).

The Grade School was accredited in 1974 and was re-

accredited in 1978 1985, 1990, 1996, and 2002. The High School

was accredited in 1966 and was re-accredited in 1977, 1983, 1989,

1996, and 2002. It was accredited as Integrated Basic Education

Department (IBED) in 2008 by the PAASCU commission.

San Beda College is also a member of the Catholic

Association of the Philippines (CEAP), National Collegiate

Athletic Association (NCAA), and other academic and co-curricular

organizations nationwide.

ICIC stands for Institutional Community Involvement Center. As a

center, it strives to connect the institution to the world by the

implementation of relevant programs attuned to the needs of its

target partner communities. Prior to its being an ICIC, it was

popularly known as simply CIC or Community Involvement Center

whose origin came from the College of Arts and

Sciences (CAS) to cater to its needs for accreditation, and the

growing awareness to find venues to embody its vision-mission.

2

From its humble beginnings in 1993 till 2004, Prof. Albert C.

Oasan designed its initiatives and programs. In 2004, Prof.

Rulina Viloria took over as CIC Coordinator in the midst of the

changing context. It was at this period that the institution

expanded where aside from the CAS, College of Law and Basic

Education, San Beda College has now the College of Nursing,

College of Medicine, Graduate School of Business, Law and

Liturgy. The idea of calling it as “institutional” has also

increased its scope from a mere office under the CAS dean toa

larger entity directly under the auspices of the Rector-

President. In 2010, Dr. James Loreto C.Piscos assumed as ICIC

Institutional Head, and furthered extend its services by

involving more government agencies, parish church, non-government

organizations, and corporations into its programs through

Memorandum of Agreements and Understandings. Most of all, it has

created strong partnership with the San Beda College-Benedictine

Educational Foundation Inc. (SBCBEFI)headed by Rev. Fr. Bede S.

Hechanova, OSB as the Chief Executive Officer. SBC-

BEFI’sfinancial support in the ICIC educational and livelihood

programs has contributed to the dynamic implementation of its

engagements to help people help themselves, and for keeping the

spirit of empowering people through its various services.

. ICIC Approaches to Community Engagements

3

ICIC embarks to offer its services to the target partner

communities in the trajectory of total human development

following these pillars: livelihood, education, environment,

health, moral-spiritual, recreation and social

advocacies.However, it will still respond to basic and urgent

needs at times of disaster or any form of catastrophe or gift

giving by mobilizing the Bedan community together. Thus, ICIC

will engage in three approaches:

ICIC IN PARTNERSHIP WITH THE SAN BEDA COLLEGE –

BENEDICTINE EDUCATIONAL FOUNDATION INC. (SBC-BEFI)

ICIC entered a partnership with the San Beda College-

Benedictine Educational Foundation Inc. (SBC-BEFI). ICIC and SBC-

BEFI have joint ventures in both the educational scholarship and

the livelihood programs for the members of our partner

communities and target groups.

SBC-BEFI is an independent corporation established by the

Benedictine monks of the Abbey of Our Lady of Montserrat, Manila.

It is duly registered in the Securities and Exchange Commission

(SEC) with the purpose of helping fund the projects of the

educational institutions established by the Benedictine Community

and other institutions in the areas of scholarships, faculty

development, community involvement services, research, physical

plant development and environmental protection.

4

SBC-BEFI is accredited by the Philippine Council for NGO

Certification (PCNC) registered as a donee foundation in the

Bureau of Internal Revenue.

As a DONEE INSTITUTION, donations to SBC-BEFI are deductible

business expenses for tax purposes. Donors will be issued

official receipts and donation certificate duly received by BIR.

SBC-BEFI board of officers and trustees are Rt. Rev.

Tarcisio Ma. H. Narciso, OSB, Chair, Rev. Fr. Gerard Ma. D. De

Villa, OSB, President, Mr. James T. Sy, Vice-President, Rev. Dom

Clement Ma. H. Roque, OSB, Treasurer, Ms. Nenita A. Luna,

Comptroller and Rev. Fr. Bede S. Hechanova, OSB, Corporate

Secretary and Chief Executive Officer.

PARTNER COMMUNITIES AND TARGET GROUPS

ICIC has four partner communities as locations for the

implementation of San Beda’s extension and outreach programs.

They are: Barangay Tinejero, Pulilan, Bulacan, Barangay Dolores,

Taytay, Rizal, Baseco, Tondo and the four barangays under the St.

Jude Parish in Manila namely, Barangay, 637, 638, 639 and 640.

To protect the parties involved and define their scope of

engagement, Memorandum of Agreements (MOA) or Understanding (MOU)

were signed by top school administrators and local leaders and

government officials of the areas.

Aside from these communities, ICIC has entered into MOA and

MOU with three business corporations (Rags2Riches, Petron

5

Foundation and Apogee Productions), nine government agencies

(National Youth Commission, TESDA-Rizal, Department of Education,

Department of health, Philippine Blood Center, Bureau of Jail

management and Penology (Male and Female Dormitory), Manila City

Jail, Brgy. Dolores, Taytay, Rizal, Municipality of Pulilan and

the Provincial Government of Laguna), five non-government

organizations (Visayan Forum, Childhope Asia, Coalition of

Services for the Elderly, Kanlungan ni Maria Domenica, Tahanang

Walang Hagdanan), a parish church (National Shrine of St. Jude

Thaddeus, Manila) and two Bedan entities (San Beda College Alumni

Association and the San Beda College-Benedictine Educational

Foundation Inc.).The MOA provided more sites for the immersion

and curriculum- based community service for our students and

faculty. It also strengthens the networking of the ICIC, and

expands its pool of resources.

As a center for community involvement, ICIC serves the Basic

Education Department, College of Arts and Sciences, College of

Nursing, College of Medicine, College of Law, Graduate School of

Business and the Graduate School of Liturgy. Each department has

a community outreach manager who coordinates with the ICIC head.

There are two social workers and a secretary functioning as

office technical support. Currently, ICIC is headed by Dr. James

Loreto C. Piscos, and directly reports to the Rector-President.

Mission

6

San Beda College, a Catholic educational institution, is

committed to the Christian formation of the Bedan Community as

its service to the Church, the Philippine society, and the world.

VISION

San Beda College envisions a Community that is

fully human

wholly Christian

truly Filipino

globally competitive

MISSION

San Beda College aims to form its members in

faith (fides)

knowledge (scientia)

virtue (virtus)

and inculcate in them the Benedictine core values of prayer and

work (ora et labora) that include

study

community

pursuit of peace

HALLMARKS OF BENEDICTINE EDUCATION

Love of Christ and neighbor

Prayer: A life marked by liturgy, lectio and mindfulness

7

Stability: commitment to the daily life of this place, its

heritage and tradition

Conversatio: the way of formation and transformation

Obedience: a commitment to listening and consequent action

Discipline: a way toward learning and freedom

Humility: knowledge of self in relation to God, others and

creation

Stewardship: responsible use of creation and arts

Hospitality: openness to the other

Community: call to serve the common good

Product/Service Offerings

The products of the San Beda ICIC San Beda is simple , A

rug, the raw materials comes different tailoring shop and factory

in which their excess clothes were obtained and they were

distributed to the community to make a rug

1. Contract made to the Community

The ICIC provided the raw materials and for every single rug

they made , the ICIC will pay P 5.00 pesos

8

9

10

11

III MARKET SITUATION ANALYSIS

Macro Environment

The Municipality of Taytay is a first class, densely

populated municipality in the province of Rizal, Philippines.[4]

It is currently the second most populous municipality in the

12

country, after Cainta.[ Conurbated with Metro Manila, it is

bounded by Cainta on the north, Pasig City and Taguig City on the

west, Antipolo City in the East and Angono on the South. It is

the "Woodworks and Garments Capital Of the Philippines". While

economically, demographically and politically qualified, plans to

convert it into a city was set aside, pending social and

administrative reforms in the municipality

According to The Cities and Municipalities Competitiveness

Index, Taytay ranked 3rd Most Competitiveness Municipality in

2015 from being 10th place in 2014

Taytay can be reached from Metro Manila by C-6 Road passing

from Parañaque, Muntinlupa and Taguig on the south, Ortigas

Avenue from Pasig City on the east and M.L. Quezon Avenue from

Angono on the west. This town is known for its quality ready-made

dresses and woodworks, earning the title "Garments and Woodworks

Capital of the Philippines." Today, various shops cluster in

Kalayaan park every Friday or in Club Manila East Open Space

every Saturday to take the advantage of low-cost ready-made

clothings Several multinational companies have also made their

presence here, which include SM Prime Holdings, Puregold Price

Club Inc., Wilcon Builders, Megaworld Constructions and several

more. Woodworks continue to be a valuable source of income among

the residents of this town. Several carving shops continue to

survive despite the threats of cheaper imported products.

13

Taytay Wholesalers' Tiangge takes place every Tuesday and

Friday beside Taytay New Market, a 500 meter walk from SM Taytay

Taytay's local income surged to Php 501,779,646.00 in 2011,

making it the second richest municipality in the province after

Cainta. The economy is in transitory period from agricultural to

a more pronounced commercial and industrial activities.

Products:

Ready to wear clothes

Doors, furniture, and other wood works

Curtains

Garments

IV SWOT Matrix

SWOT Analysis

Strength

Products is one of its kind

An opportunity to intruoduced new and clean rugs to the

martket

Weakness

sets the expensive price and not appropriate with the volume

each portion

14

The products needs to be intruduced why there is a reason

to patronised the rugs rather than they ussualy used in

their home

Opportunities

Rising health consciousness and hygiene concerns means has

become an important purchasing determinant for affluent

consumers.

Where health and hygiene concerns can be met there is a

large of proportion of consumers that it will be taken by

people or household.

Threat

There will be more competitors in a same product

Market Segmentation

Customers for this industry are broken into the following

targets:

• Residences (including individuals, families, and landlords)

Businesses (including small businesses, larger businesses,

insurance companies, and commercial landlords)

Place of Distribution

Target Market

Nearby towns and Cities

No age requirements

15

Male and female

Target Market Segment Strategy

The business focus on simple household because it believes this

market is more likely to accept the works and projects of

Kababaihan ng San Gabriel.

V Marketing Communication

Target

The target market of the business will the residential household

in the town , well known mall in manila and nearby provinces

Positioning

The business will be positioned at San beda College as a

center of its operation, students will help the business so that

they can practice what they had learned from the school as well

as practice to help the community as part of the policy and

mission of the school

Strategy

A Over All Marketing Strategy

The business will apply initiatives to introduced the

business to the target market by means of initiating well good

and presentable presentation of rugs , it will be placed on a

clean and with distinguish logo that it will come form the school

as well as its objectives how it was done and what will b the

purpose of the project

Product:

16

The products are very common in our market. It is composed

of different sizes such as 5, 6, 7, 8 9 and other sizes.

Promotions:

The business will be promoted through the use of billboards

which will be located on the top of the store. Free Delivery as

means of promotion whole seller can avail a free delivery.

Pricing:

The pricing of the rugs will depend on the prescribed price

by the manufacturer and with the comparison to the competitor’s

price in the market. Initial price of the rugs was P 25 pesos

Packaging and Labels:

The products will pack on a plastic and transform to a

bundle. The labels will be formulated by the proposed managements

and make it sure that is good in an eyesight and attract them or

rather convince them to buy the products.

SOCIO-ECONOMIC DESIRABILITY

      Socio-economic desirability is the most significant factor

for the determination of a venture’s acceptability. Financial

desirability to the owner alone is not sufficient to justify the

pursuant of a business undertaking. It should also benefit the

customers, employees, the community as a whole and the

government.

A. Consumers.

17

   The customers will benefited by providing good quality of

product offered with a reasonable price.

B. Community.

      The implementation of the venture add productivity in the

economy of the locality. The investment increase the money in

circulation in San Gabriel, thus it will lessen even in small

measure of poverty              

B Communication Strategy

A series of seminar to the Barangay officials will be

conducted as well as talks to the Mall Administrator to let the

products be placed in the mall so that people will know its

purpose and objectives, the pricing will be low so that people

will patronize the product.

VII Integrated Marketing Communication

Action Plan

1. students will participate to introduce the product in

their respective provinces

2. Low price

18