actionable data for google analytics beginners

13
Actionable Data for Google Analytics Beginners March 2014

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In this presentation, get the following must-know answers about your website performance: • Where is my traffic coming from? • Which of my pages are most popular? • Which pages are people seeing first? • What technology are people using to visit my site? *Campaign set up & How to Install Google Analytics: http://bit.ly/1gXGfyy

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Page 1: Actionable Data for Google Analytics Beginners

Actionable Data for Google

Analytics Beginners

March 2014

Page 2: Actionable Data for Google Analytics Beginners

In this presentation, get the following must-know

answers about your website performance:

• Where is my traffic coming from?

• Which of my pages are most popular?

• Which pages are people seeing first?

• What technology are people using to visit my site?

Page 3: Actionable Data for Google Analytics Beginners

Date range:

1 2 3 4

5 6 7

Google Analytics: The Dashboard

Page 4: Actionable Data for Google Analytics Beginners

The Dashboard Defined

1. Visits – Total number of visits to your site in a given time frame

2. Unique Visitors – Total number of individuals that visit your site in a given time frame (e.g. – “User A” visits website three times in one month, but is only counted once as a unique visitor)

3. Pageviews – Total number of pages within the website visitors have been to

4. Pages/Visit – Average number of pages a visitor will browse in one visit to your website

5. Avg. Visit Duration – Average time a visitor spends on your website

6. Bounce Rate – Percentage of visitors who navigate away from your website after visiting only one page

7. % New Visits – Percentage of total visits that are new to your website in the given time frame

Page 5: Actionable Data for Google Analytics Beginners

Where is my traffic coming from?

2

3

View how

people are getting to your

website

1

Page 6: Actionable Data for Google Analytics Beginners

• Organic – Visits to your site through a search engine (e.g. Google, Bing, Yahoo)

• Referral – Visits to your site through another website

• (none) – Visits through an unrecognized source, such as an email or digital newsletter

• Social – Visits through a social network (note: some may also be lumped within “referral” – so this amount is not always accurate)

• (not set) – Placeholder value from Google when it does not receive enough information from the visit

Where is my traffic coming from? Defined

Page 7: Actionable Data for Google Analytics Beginners

2See what

websites are referring the

most visitors to yours

1

Where is my traffic coming from?

Page 8: Actionable Data for Google Analytics Beginners

Where is my traffic coming from?

Click on URLs to view most

popular referral pages (this

example: most popular tweets)

Page 9: Actionable Data for Google Analytics Beginners

Which of my pages are most popular?

1

2

These are the most viewed

pages on your website in your set time frame

� your homepage

Page 10: Actionable Data for Google Analytics Beginners

1

2

3

Type in parts of the

website URL to

examine most

popular within a

segment (e.g. blog

pages, products or

services)

Which of my pages are most popular?

Page 11: Actionable Data for Google Analytics Beginners

Which pages are people seeing first?

1

2

Visitors are getting

to your website

primarily through

these pages (either

through social

media, other sites,

a web search, etc.)

Which pages are people seeing first?

Page 12: Actionable Data for Google Analytics Beginners

1

2

Find out how many

visitors are using

desktops, mobile

or tablets to visit

your site

What technology are people using to visit my site?

Page 13: Actionable Data for Google Analytics Beginners

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