actionable data for google analytics beginners
DESCRIPTION
Improve your understanding of the most important marketing and lead generation tool in today’s digital world. In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals. After this webinar, answer the following questions: 1: Where is my traffic coming from? 2: Which of my pages are most popular? 3: Which pages are people seeing first? 4: What technology are people using to visit my site?TRANSCRIPT
Actionable Data for Google Analytics Beginners
In this presentation, get the following must-know answers about your website performance:
• Where is my traffic coming from?• Which of my pages are most popular?• Which pages are people seeing first?• What technology are people using to visit my site?
Google Analytics for Beginners2
Google Analytics for Beginners3
The Dashboard
1 2 3 4
5 6 7
The Dashboard Defined
1) Sessions – Total number of visits to your site in a given
time frame
2) Users – Users that have had at least one session within
the selected date range. Includes both new and returning
user
3) Pageviews – Total number of pages within the website
visitors have been to
Google Analytics for Beginners4
The Dashboard Defined, cont.
4) Pages/Session– Average number of pages a visitor will
browse in one visit to your website
5) Avg. Session Duration – Average time a visitor spends
on your website
6) Bounce Rate – Percentage of visitors who navigate
away from your website after visiting only one page
7) % New Sessions – Percentage of total visits that are
new to your website in the given time frame
Google Analytics for Beginners5
Google Analytics for Beginners6
Where is my traffic coming from?
2
31
View how people are getting to
your website
Where is my traffic coming from? DefinedOrganic – Visits to your site through a search engine (e.g.
Google, Bing, Yahoo)
Referral – Visits to your site through another website
(none) – Visits through an unrecognized source, such as
an email or digital newsletter
Social – Visits through a social network (note: some may
also be lumped within “referral” – so this amount is not
always accurate)
(not set) – Placeholder value from Google when it does
not receive enough information from the visit
Google Analytics for Beginners7
Google Analytics for Beginners8
Where is my traffic coming from?
2
1 See what websites are referring the most visitors
to yours
Google Analytics for Beginners9
Where is my traffic coming from?
Click on URLs to view most popular
referral pages (this example:
most popular tweets)
Google Analytics for Beginners10
Which of my pages are most popular?
These are the most viewed
pages on your website in your set time frame
2
1
your homepage
Google Analytics for Beginners11
Which of my pages are most popular?
Type in parts of the website URL to examine
most popular within a segment (e.g. blog
pages, products or services)
2
1
3
Google Analytics for Beginners12
Which pages are people seeing first?
Visitors are getting to
your website primarily through
these pages (either through
social media, other sites, a web search,
etc.)
2
1
Google Analytics for Beginners13
What technology are people using to visit my site?
Find out how many
visitors are using
desktops, mobile or tablets to visit your
site
2
1
www.BopDesign.com | 619.330.0730
Found our guide helpful?
Visit our website for more free resources:
www.bopdesign.com
14