Actionable Video SEO

Ash BucklesPresident, SEO.com

13 top videos from YouTube

Video Sites

Video Ranking Factors• Keywords in title• Number of views• Number of comments• Category & Tags• +1/Shares/Tweets/Embeds• Favorites• Ratings• Sentiment (Like/Dislike ratio)• Channel views• Number of subscribers• Links• Embeds• Video Sitemap• Channel login activity• Speed & consistency of interest• Quality description (click-thru factor)• Flags

User Intent

Video Search

Types of Videos

Things that appear in Universal Search

Related Searches

Keyword Research

Suggest/Auto Complete Terms

YouTube Searches & Related

Keywords from Social Media Users

Industry terms

Types of Videos

Product videos

Product Videos

Increased sales: 6-30%(ReelSEO - http://www.reelseo.com/video-demos-sales-zappos/)

Product Videos• OraBrush– 45 million views– 175k subscribers– User reviews– As Seen on

YouTube

Product Videos• Will It Blend– 185 million views– 449k subscribers– Cross promotion• Ford Fiesta• Justin Bieber• Orabrush

Types of Videos

• Events• Interviews• Journalistic storytelling• Screenshot (demo) movies• Tutorials

Purpose of Video Marketing

SERPs real estate

Purpose of Video Marketing• Audience loyalty• Campaign promotions• Announcements• Content curation• Advertising

Video Advertising

Video Advertising• $5B in digital video advertising by 2016 (Forrester)• Video advertising isn’t just for your online videos

anymore– Google TV– Apple TV

• Online video ad networks– Tremor Video– YuMe– Adap.tv

Video Advertising

Video Tips• Accelerate views– Buy views (advertising)– Incentives views, shares, comments, etc.– Share with established audience• Email• Social media• Cross promotion

Ash BucklesPresident, SEO.comash@seo.com@ashbuckles