activate your brand - how to build your personal brand with social media to advance your career
Post on 18-Oct-2014
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How to Build Your Personal Brand with Social Media to Advance Your Career - an overview of using social media for personal brandingTRANSCRIPT
ACTIVATE Your Brand
HOW TO USE SOCIAL MEDIA TO ENHANCE YOUR PERSONAL BRAND AND
ADVANCE YOUR CAREER
www.amandamillerlittlejohn.com
About Amanda Miller Littlejohn
Amanda Miller Littlejohn is the top national expert on personal branding for executives and small business owners. She is an idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media. A former full-time print journalist and the founder of Washington, DC based social media powered PR firm Mopwater Social PR, Amanda uses her journalistic training to dig deep to understand the story behind the story, crafting authentic brand messages in the process.
Amanda is a visionary. Noticing the dearth of conversations in the journalism community about how social media was being leveraged for reporting, Amanda founded the media conversation and event series "Twitch! Communications in the Age of Social Media." Since 2010, she has convened media panels comprised of some of the country's most forward-thinking journalists. Speakers have included journalists from NPR, the Washington Post, CNN, The Huffington Post, Heart & Soul, NBC, Bloomberg News and others. A sought after speaker, writer, and coach, Amanda contributes regularly to national publications like The Washington Post and Black Enterprise. The National Black Public Relations Society's named Amanda their 2012 Practitioner of the Year and software giant VOCUS named her one of "7 Marketing Influencers to Watch in 2013."
www.amandamillerlittlejohn.com
Using Social Media for Personal Branding
Passion. Message. Purpose.
•Understand Top Mistakes Job Seekers Are Making
•Understand How to Manage Your Online Brand
•Deep Dive Into LinkedIn – Discuss Specific Ways to Improve Your Profile
www.amandamillerlittlejohn.com
Employees Are:
Passion. Message. Purpose.
Expensive to Hire and Expensive to Fire.
To understand the hiring manager’s job, start thinking like one.
Think of your online presence as your pre-interview. How do you measure up?
www.amandamillerlittlejohn.com
When hiring, employers want to get it right the first time.
Hiring Managers Want to Know:
• Do you fit the culture of our organization?• Will you be happy here? Will we be happy with you?• Are you mature enough to handle the role?• How will you represent the company?
Passion. Message. Purpose.www.amandamillerlittlejohn.com
Passion. Message. Purpose.
They’re thinking: Are you one of us?
www.amandamillerlittlejohn.com
Social media is your opportunity to CONTROL THE PRE-MESSAGE.
What message do you want your future boss to get about you?
Use Social Media for Personal PR.
www.amandamillerlittlejohn.com
I’m Responsible and Capable.
Messages to Communicate Online.
I’m a Thought Leader. I’m Award-Winning.
I’m “a catch.”
I Do Good Work. I’m Hard-Working,
Creative and Tech-Savvy.
I Have Good Judgment.
www.amandamillerlittlejohn.com
You’re Not Professional.
Top Mistakes I See Job Seekers Make Online
You’re Not Intentional.
You’re Boring or Worse,
You’re Invisible.
You’re Too Modest.
www.amandamillerlittlejohn.com
Twitter• Share MSM articles• Show your personality • Share professional news• Feed your blog to Twitter
How to Use Social Media for Personal PR
LinkedIn• Be Active in Groups
•Share news in your status updates• Be proactive in building your
network
Facebook + Instagram• Keep it clean
•Watch your privacy settings•Don’t post photos if you have to
think 2x
Blog or Web Site•Arguably the best way to build
your brand•Content has a longer shelf life•Shows thought leadership
www.amandamillerlittlejohn.com
Twitter Short and to the Point
• Invest in a Professional Photo• Share mainstream media/trade articles
• Share your own blog posts• Show your personality – within limits
• Share professional news• Meet new people - build your network
Tip – To Show Thought Leadership, Share Tips or Start an Industry-Focused Twitter Chat
How to Use Twitter for Personal PR
www.amandamillerlittlejohn.com
How to Use Facebook + Instagram for Personal PR
Facebook + InstagramIt’s Personal. Kind of.
•Remember who owns your content•Keep it clean – if you think 2x, don’t.
•Share your amazing news – be omnipresent.•Watch your privacy settings.• Be positive! No sob stories.
Tip – To Show Thought Leadership, Use Professional Hashtags
www.amandamillerlittlejohn.com
How to Use a Blog/Web Site for Personal PR
Blog // YourName.comYour Own Piece of the Web
•One of the best ways to build your brand•Content has a longer shelf life•Shows thought leadership
•The obvious easy first place to look when Googling
•Free publicity, portfolio, reputation management
Tip – To Show Thought Leadership, Interview Other Experts on Your Site
www.amandamillerlittlejohn.com
How to Use LinkedIn for Personal PR
LinkedInWhere You Should Spend Your Time
•The First Place Google Lands •A Robust Network of Professionals•Highly Searchable within the Network
•Easy to Customize•Endless Possibilities to Personalize and
Build OutBuilt-In Job Boards
Tip – To Own a Niche, Start Your Own Professional LinkedIn Group.
www.amandamillerlittlejohn.com
Improving Your LinkedIn Profile
LinkedInYour Profile - What to Do
•Write a Branded Headline (No Defaults)•Invest Time in a Compelling Summary
•List Relevant Jobs and Your Successes at Each One
•Include Awards and Publications•Include Relevant Leadership Experience
•Join 10+ Groups and Engage•Update your status 2-3x/Week
www.amandamillerlittlejohn.com
How to Build Your Network
LinkedInBuilding Your Network - What to Do
•Reach Out with a Note (NO DEFAULTS)•Connect with People After Conferences
•After a Nice Exchange, Request a Phone Mtg•Send Your Connections Relevant News
•Touch Base 2x/Year•Show Interest In Your Connections
•Use LI To Get You Closer In Real Life and Build Rapport – Use Online to Build Offline
Relationships
www.amandamillerlittlejohn.com
Landing LinkedIn Recommendations.
LinkedInTips for Landing Great Recommendations
•Request Recommendations 2-3x/Year•Ask Supervisors After a Successful Project•Ask Professors After a Successful Course•Ask Colleagues After a Successful Training
•Send a Note Asking Specifically What You Want them to Mention in the Endorsement
•Don’t Wait Until You Leave Your Job to Request
www.amandamillerlittlejohn.com
3 Things You Should Try to Convey
Through Your Online Presence
Passion. Interests. Purpose.
www.amandamillerlittlejohn.com
I. WHO ARE YOU?
Beyond a cover letter or resume, social media helps potential employers answer the question - What do you stand for?
Social Media is a Window Into Your Passions. Interests. Purpose.
www.amandamillerlittlejohn.com
II. WHAT HAVE YOU DONE?
Your social media presence should be able to answer that and speak to your
TRACK RECORD.
Case Studies. Work History. Leadership.www.amandamillerlittlejohn.com
III. WHAT CAN YOU DO?
Your online presence should also answer this more nuanced question.
An employer should be able to surmise WHAT YOU CAN CONTRIBUTE and HOW YOU CAN help their organization
particularly from your LinkedIn profile.
Skills Audit. Identify Your Strengths.www.amandamillerlittlejohn.com
KEEP IN TOUCH(Really!)
Amanda Miller Littlejohn
Email [email protected] @amandamogulLinkedIn in/AMillerLittlejohnFacebook Facebook.com/AmandaMillerLittlejohnWeb www.amandamillerlittlejohn.com
Build Your Brand. Pursue Your Passions. Package Your Genius.
www.amandamillerlittlejohn.com
Amanda Miller [email protected]
Twitter - @amandamogulwww.amandamillerlittlejohn.com
I would be honored work with you.
Visit my web site to book a one on one in-depth, 90 minute brand-building session with me. Using my journalistic training, I will extract your brand essence and help you create a personal brand that shines. We can work on your LinkedIn profile and create a social media strategy to showcase your expertise and help you attract (or create) your next big opportunity.
www.amandamillerlittlejohn.com