ACTIVATE YOUR NEXTDALLAS | MAY 4–7, 2020 | co-opthink.org

SPONSOR AND EXHIBITOR

OPPORTUNITY PROSPECTUS

YOUR MOST INFLUENTIAL PROSPECTS ARE READY AND WAITING

Be part of the most talked-about conference dedicated to human-centered financial services.

Each year, hundreds of forward-thinking leaders from credit unions of all sizes and stages of digital maturity converge at THINK to connect and collaborate with world renowned experts in technology, trends and change management. If you are a future-focused company who is passionate about rapidly growing your business while bettering financial lives, THINK 20 is the one conference you cannot miss.

“Blown away at the inspiring messages.” – James Jones, Shelby County FCU

“Truly a game-changing experience.” – Vishall Kaistha, First Tech CU

“I’ve never taken so many notes at a conference. It inspires thoughts and ideas and it is an experience unlike any I have attended in

the U.S. or abroad” – Shane Berger, CEO, Beehive FCU

3,000 60 million $6 billionCredit unions who influence the financial decisions of...

members nationwide who generate…

in annual member transactions

A CONFERENCE TAILORED TO THE C-SUITE AND DECISION MAKERSWhat is keeping CEOs up at night? Who and what drives their partnership decisions? Through an extensive research investment with EY, CO-OP uncovered four distinctive “personas” representing the most influential decision makers at credit unions. Every moment of THINK is thoughtfully crafted to speak directly to their most pressing needs and wants and your THINK sponsorship comes with coveted access to these key influencers.

C-LEVEL (CEO, CIO, COO, CFO)

SENIOR MANAGEMENT (VP, AVP, SVP, Director)

MANAGER (Manager, Supervisor)

CU BOARD MEMBER

ASSOCIATE

34%20%

7%7%

32%

Decision Maker(CEO)

Mid-Level Manager/Influencer(VP/Director)

Decision Maker/Technologist(CIO)

Influencer Implementer/Operator

Give me the strategic advice on how to best grow my CU.

• How do we engage and grow membership?

• How do we create greater operational efficiencies?

• How do we ensure/improve our security?

• What are the smartest ways to invest in technology now and in the future?

Give me partners who are reliable, easy to do business with, and will help me achieve my goals.

• What tools do you have that will make my job and (purchase decisions) easier and faster?

• Can you give me proof? Show me use cases, demos and success stories?

• Can you provide reassurance that I’m making the right decision and your solution will work?

• Can you help guide our roadmap against our strategy to help determine the right fit for my goals?

Give me guidance on which mainstream and emerging technologies will add the most value and advance my CU strategy/member experience.

• What are the Latest strategic trends? How can these insights help achieve our critical priorities?

• How will you expand my peer community to discover answers to shared challenges?

• Can you give me access to real time data/ analytics to stay competitive?

• How can I balance between benefits of digitization and new/emerging risks?

Give me ways to understand how to use products/tools/applications to get my job done.

• Can you share demos, templates and tools?

• Do you have reporting and metrics to track success and drive strategy?

• Can you provide proactive service and incident communications to keep my team, leadership and members up to date?

• Can you give me content that speaks on my terms?

• Can you challenge me by providing innovative thinking and ideas that will grow my career?

WE KNOW CREDIT UNIONS. AND WHAT DRIVES THEM.

A DECADE OF FUELING TRANSFORMATION (IN MORE WAYS THAN ONE.)

93% of THINK 19 attendees

would recommend THINK to others

85% app adoption among

attendees

95% projected

return rate

594 file downloads

(including premium content)

60% attendance growth in

the last 5 years

267,000 Total impressions across LinkedIn, Facebook, Twitter

As financial technology continues to progress and impress, so does THINK.

Registrations (and ratings) continue to grow:

Key opportunities for visibility, even beyond conference walls:

THINK 20 SPONSORSHIP LEVELS AND BENEFITS Level

Diamond

Platinum

Gold

Silver

Bronze

$100,000and Up

$50,000 - $99,999

$25,000 -$49,999

$10,000 - $24,999

$7,500 - $9,999

Spend Sponsorship Options Pod Size

• Big Brand Keynote Speaker • Welcome Reception • Final Night Celebration • VIP CEO Speaker/Networking Lounge

Premier Plus pod in the Marketplace

Premier pod in the Marketplace

• Breakfast Sponsor • Break Sponsor

• THINK 20 app • Onsite Interactive Studio • Charity Events • Coffee Bar • Headshot Station

• Conference Wi-Fi • Lanyard • Phone Charging Stations • Lunch Sponsor • Branded Coffee Mugs & Coffee Break • Candy Station/Bar

• Networking Lounge • Power Sprint Breakout Rooms • Special Attendee Gifts • Room Drop • Social Media Wall

DIAMONDLEVEL $100,000 and up

THINK 20 SPONSORSHIP LEVELS AND BENEFITS Sponsorship Options:Sponsor a Big Brand Keynote Speaker – Your company will receive recognition on all communication channels advertising the speaker prior to the conference, branding on General Session screens and within General Session

room, onstage recognition and assistance in introducing sponsored speaker. (Speaker selection done by CO-OP).

Sponsor the Welcome Reception – Signage throughout conference, branded napkins and gift for attendees.

Final Night Celebration – Signage throughout conference, branded napkins and gift for attendees.

VIP CEO Speaker/Networking Lounge – Created exclusively for credit union CEOs, this ultimate and private networking lounge is the ideal way to gain access to key leaders and decision makers for the duration of the conference.

Diamond level package also includes:• Hotel rooms and charity event tickets.• Ad space in THINK Review magazine.• Year-long options on THINK-related initiatives such as

CO-OP Roadshows.• A Premier Plus Pod in the Marketplace.

• Conference registration for at least one person.• Recognition on the THINK 20 website, app, e-newsletter,

social media and onsite signage.• Attendee list provided one month prior to conference.

PLATINUMLEVEL $50,000 – $99,999

THINK 20 SPONSORSHIP LEVELS AND BENEFITS Sponsorship Options:Sponsor the THINK 20 App – Your logo will be seen each time an attendee checks the app, plus special message options.

Onsite Interactive Studio – Sponsor our Studio, where our featured, main stage speakers will be interviewed and interact with attendees, and your branding will be front and center.

Charity Events – Sponsoring these events is a great way to kick off the conference while also supporting Children’s Miracle Network Hospitals.

Coffee Bar – The one gathering spot nearly every attendee is guaranteed to frequent, your signature coffee bar comes with a professional barista, custom crafted coffee choices, and a dedicated area where attendees will gather throughout each day.

Headshot Station – Equipped with a professional portrait photographer, the designated headshot station is a great way to show your support of individual career growth as well as getting your name out to the captive “in-line” audience.

Platinum level package also includes:• Hotel rooms and charity event tickets.• Ad space in THINK Review magazine.• Year-long options on THINK-related initiatives such as

CO-OP Roadshows.• A Premier Plus Pod in the Marketplace.

• Conference registration for at least one person.• Recognition on the THINK 20 website, app, e-newsletter,

social media and onsite signage.• Attendee list provided one month prior to conference.

GOLDLEVEL $25,000 – $49,999

THINK 20 SPONSORSHIP LEVELS AND BENEFITS Sponsorship Options:Networking Lounge – Host the spot where attendees can hang out, network, hold meetings, catch up on email or grab a snack or drink; includes branded napkins and mints/gum.

Power Sprint Breakout Rooms – Sponsor one of our sessions and your brand will be featured on the doorway and screens; includes branded notepads and pens.

Special Attendee Gifts – Presented at registration; we will work together to find the perfect token.

Room Drop – Delight and surprise our attendees with a special amenity delivered to their room by hotel staff; your message can be included.

Social Media Wall – THINK boasts one of the highest levels of social engagement gaining over 267,000 total impressions across LinkedIn, Facebook and Twitter and over 8,500+ likes, shares, and comments. Sponsor this active and expansive “play-by-play” wall of commentary as THINK 20 unfolds.

Gold level package also includes:• A Premier Pod in the Marketplace.• Conference registration for at least one person.

• Recognition on the THINK 20 website, app, e-newsletter, social media and onsite signage.

• Attendee list provided one month prior to conference.

SILVERLEVEL $10,000 – $24,999

THINK 20 SPONSORSHIP LEVELS AND BENEFITS Sponsorship Options:Conference Wi-Fi – Your company can be the password!

Lanyard – A highly visible branding opportunity.

Phone Charging Stations – Featuring your video demo loop and branding.

Lunch Sponsor – “Conversation cubes” with your messages on all tables; branded napkins and room signage.

Branded Coffee Mugs & Coffee Break – Each day your logo will be seen in hundreds of hands, and the mugs — which have become collector’s items — can be taken home on the last day.

Candy Station/Bar – These custom, specially built stands, branded with your logo, offer a fun variety of sweets, some with your logo.

Silver level package also includes:• A Premier Pod in the Marketplace.• Conference registration for at least one person.

• Recognition on the THINK 20 website, app, e-newsletter, social media and onsite signage.

• Attendee list provided one month prior to conference.

BRONZELEVEL $7,500 – $9,999

THINK 20 SPONSORSHIP LEVELS AND BENEFITS Sponsorship Options: Breakfast Sponsor — Featuring “conversation cubes” with your messages on all tables; branded napkins and room signage.

Break Sponsor — Delicious snacks, including some — such as cupcakes — featuring your logo; branded napkins and table signage.

We will work together to find the right fit to promote your company, achieve your marketing goals and fit your budget.

Bronze level package also includes:• A Premier Pod in the Marketplace.• Conference registration for at least one person.

• Recognition on the THINK 20 website, app, e-newsletter, social media and onsite signage.

• Attendee list provided one month prior to conference.

The THINK Marketplace

“The best part of sponsoring THINK is the collaboration between CO-OP staff, CO-OP executives, partners and clients. It’s so much more than a sales conference.”

– Mike Knoop, CEO, Augeo

CO-OP realizes the power of partnership is essential to sustained credit union success and prosperity. New for 2020, THINK will host a curated marketplace of preferred sponsors and partners. This is an invaluable opportunity to own a larger physical footprint at THINK and showcase your company’s solutions in a high-profile networking environment. The Marketplace will be located at the entrance of the general session, giving you persistent branding and attendee

engagement opportunities each day of the conference.

We will arrange everything. Just ship your collateral and trinkets for display. Don’t miss out. These will sell out fast!

TWO LEVELS AVAILABLE

Premier Plus Pod$12,500

Includes our largest footprint available, prime pod location in our highest traffic area, priority

Marketplace branding, dual screens, and a table to network and share

demos/presentations.

Premier Pod$7,500

Comes with a sizable footprint, Marketplace branding in a high

traffic area, plus a screen and table to network and share

demos/presentations.

NEW FOR 2020

TESLA JB Straubel

MICROSOFT Bob Herbold

BEATS BY DRE Omar Johnson

NIKE Scott Bedbury

YAHOO Tim Sanders

VAYNERMEDIA Gary Vaynerchuk

IDEO Tom Kelley

CORY BOOKERU.S. Senator

GE Beth Comstock

TESLA JB Straubel

SETH GODINEntrepreneur

ZAPPOS Tony Hsieh

TARGET Robyn Waters

GOOGLE Laszlo Bock

NBC’S TODAY SHOWJean Chatzky

MICHAEL PHELPS World-Renowned Athlete

NFL Michelle McKenna-Doyle

DISNEY Meg Crofton

WALMART Michael Bergdahl

FAST COMPANYPolly Labarre

JOSÉ ANDRÉS Chef & Humanitarian

ALUMNISPEAKERSA history of world-class contributors.

Be among the best of the best in financial technology today.

As a THINK Sponsor, you’re always in good company. We’d be happy to get you in touch with any of our past sponsors to get a first-hand sense of how THINK is unique.

“We’ve sponsored THINK for many years and have found that by far it’s one of the most unique and engaging industry conferences out there. While so many other conferences showcase a circus of “vendors,” CO-OP makes it a priority to connect with the real needs of credit unions — in a more personalized setting.”

– Bill Wisialowski, Account Executive, Alliances, FIS

ALUMNISPONSORS

What are your business goals? Who are your key prospects? We will work together to find the right fit to promote your company, achieve your marketing goals and fit your budget. For more information, please contact:

Joe FranklinVP, Experiential Marketing & Engagementjoe.franklin@coop.org

Charlotte LocklearMarketing Programs Managercharlotte.locklear@coop.org

DON’T WAIT TO GET IN ON THE ACTION