Unlocking LocalActivation at Scale

Tiger Pistol for Brands

Most brands have robust national advertising campaigns, and whilethese are important for driving broad awareness through activation via traditional channels, they ultimately lack a local touchpoint thatallows them to reach potential customers when and where it counts.

Social media enables brands to activate locally, reaching consumers on their socialmedia feeds throughout the day- where they spend most of their time.

As a national brand, you have two challenges when it comes to advertising:

Global-to-Local Social Advertising

Communicating your brand messageand product positioning at scale

Activating local consumers to visityour locations in their area

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Facebook advertising through Tiger Pistol is built to meet these challenges.

1

A single campaign template thatcan be distributed to 1000’s of

locations effortlessly.

Tiger Pistol solves the core challenges that Brands face in executingmulti-location and channel campaigns by providing a platform that wasdesigned specifically to deliver global-to-local, best practice, Facebookand Instagram campaigns.

Campaigns run from locationFacebook Pages, increasing relevance

with localization and driving foottraffic to the location.

Leverage corporate audiences atthe local level with unique

configuration capabilities, enablingbrands to distribute national

Custom and Lookalike Audiences.

Distribute brand-approved templatesand determine level of location

control, from selecting pre-approvedimages to editing copy.

Platform Benefits

2

DELIVER MORE > LOCAL SCALE, LOCAL CONNECTIONS, LOCAL TARGETING, LOCAL CUSTOMIZATION

Distribute and Publish at Scale Gain Performance through Local

Leverage Corporate Audiences Personalize and Localize Ads

Global-to-Local

Automatically Create Best Practice Local Campaigns

Simple Account StructureOptimized Spend

Automatic PlacementsPixel + Audience Sharing

Dynamic Local Copy

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Connecting local campaigns to brand-level initiatives unlocks significantvalue for brands who are focused on delivering performance to theirlocations and sales channels.

The Tiger Pistol Platform is designed to work within this framework anddeliver best-in-class campaigns optimized for smaller local budgets.

DELIVER MORE > VALUE

Effortless Onboarding

Onboard locations and connect Facebook local pages easily, using anumber of fast, simple tools

Mass upload using spreadsheet import Mobile-friendly sign-up tool enables face-to-face connectionSingle-location creation in 3 simple stepsYext Integration for automatic import and updates

4

DELIVER MORE > EFFICIENCY

Templatized Campaigns

Create campaign templates in single image, video, and carouselformatsLeverage brand/corporate custom and lookalike audiences with geo-targeting automatically applied for each locationDynamic content customization and localizationPainless distribution of campaigns to each location with intuitivereporting

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DELIVER MORE > LOCALIZATION

Flexible Campaign Distribution

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Flexible media funding options support 100%brand- or corporate-funded to 100% location-funded and everything in betweenProvide locations and sales channels with alibrary of brand-approved creative assets togive them safe control over local campaignsEasily create campaign flights with flexibledates and location notifications for newcampaignsLocation-level dashboards provide real-timevisibility into campaign performance

DELIVER MORE > POTENTIAL

Services and Support

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Go-to-Market and Brand-Level SupportTiger Pistol works with you from the get-go, offering guidance onlocal social advertising and budgets, go-to-market strategies andfunding strategies, and service models.

On top of our leading technology, Tiger Pistol can provide the consultation and service needed

to support you on your entire journey.

Training & OnboardingTiger Pistol provides complete training and onboarding to ensureyour team can successfully roll out social ads quickly and withlow overhead.

Dedicated Client Success ManagerAssigned to your account from day one, your dedicated clientsuccess manager will understand your unique needs and supportcontinuous improvement.

API, SaaS, and Marketing Service ModelsWe provide support according to your brand’s needs - from a puretech integration to complete hands-on service, all inclusive of aresponsive help desk.

Multi-language and Currency SupportPlatform user interface available in English, French, Spanish,German, Dutch, Italian and Portuguese, with support for bothMetropolitan French and French Canadian. We also support morethan 15 global currencies.

DELIVER MORE > EXPERTISE

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We are partnering with Tiger Pistol to develop new tools that evolve how wemarket our brands and build relationships with our network of

establishments – both in a time of crisis and in ordinary times. Theirtechnology and knowledge of social advertising have made Tiger Pistol theright partner to collaboratively develop a scaled social advertising solution.

Global Vice President of Category Management and Trade SolutionsAnheuser-Busch InBev

But Don't Just Take Our Word for It

350 Million Impressions Delivered Over

a 2-Month Period

Enabling Local SocialAdvertising at Global Scale forBeverage Company

A Global Fortune 500 beverage companyneeded an easy and cost effective way toleverage local bars and restaurants tospread awareness of the company’s beerbrands.

~710KAverage Reach Per Location

60%Lower CPMs Compared to the Client's

National Brand Efforts

+50 Net Promoter Score Among Bars and

Restaurants that Participated in the Program

Success Story

Award-Winning

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Tiger Pistol is the most awarded and recognized socialadvertising platform of 2020.

Ready to Deliver More?

See how your company can locallyactivate your social advertising at scale

with Tiger Pistol.

Tiger PistolAustin | Cleveland (888) 400-8845www.TigerPistol.com