Introduction to Active MD

• Full service design company

• All aspects of graphic design

• Public relations & copy writing services

Advertising

• Booking

• Content

• Images

• Design

Ad Booking

• Plan a campaign

• Research publications

• Advert sizes - inserts

• Colour/mono/spot

• PR opportunities / Reader offers

Ad Content

• What is the message / reason for the ad?

• Lead with a question include power words

• Offer advert / coupon / data collection

• Include web address for more info

Advert Images

• Use large images

• Striking / unusual

• Mono / colour

• Hi resolution (300dpi)

Advert Design

• Use professional services

• Template design - clear branding

• Clear fonts - good size

• Newsprint

Garden Centre Advertising

Newspaper Generated Adverts

Garden Centre Advertising

Template designed ad campaign

Summary

• Research publications

• Plan campaign

• Use space well

• Branded designed

• Gauge reactions

www.activemd.co.uk

Offices in Kings Lynn & Norwich