activerain best tips for using print marketing in your real estate business
DESCRIPTION
ActiveRain Community Evangelist, Bob Stewart shares some of the great ideas of members shared for how they maximize their ROI on every dollar they spend on print marketing. Do you send out 'just listed' postcards? There might be a better way. Does your print marketing have a good call to action? We'll share some of the best. People still go to their mailbox, almost every day, so we want to make sure that when they get your message that it's the best possible message you could be sending.TRANSCRIPT
Crowdsourcing the Way to Better Print Marketing
What is Crowdsourcing
Bob StewartCommunity Evangelist@activebob
Presenter
Idea Factory
You Guys and GalsActiveRain Community@activerain
Does Print Really Work Still?
80%+ of people go online to find listings
But Where Do Sellers Go to Find
an Agent?
We All Use These......
Signs Are Print Marketing
53% Used Yard Sign during Information gathering process
http://activerain.com/blogsview/3738629/print-marketing-what-works-
Anita ClarkWarner Robbins GA
Your Flyer is Print Marketing
77% of first-time buyers drove by a home viewed online
http://activerain.com/blogsview/3733945/print-marketing-is-it-a-waste-of-paper-
Debbie ReynoldsClarksville TN
Does Your Business Card ‘Pop!’?
http://activerain.com/blogsview/3725840/best-print-campaign-of-allhttp://activerain.com/blogsview/3725762/3-creative-custom-business-card-ideas
Richie Allan NaggarRiverside CA
Kathy SchoweLa Quinta CA
What We Really Think of as Print
Marketing
Consistency
http://activerain.com/blogsview/3733277/how-print-advertising-works-for-me
Chris Ann ClelandBristow VA
Fertilizing the ‘Garden’
http://activerain.com/blogsview/3738813/raleigh-real-estate-doing-business-by-referral
Dianne GoodeRaleigh NC
Know the Farm(10% turnover per year)
http://activerain.com/blogsview/3724277/print-campaigns
Get Involved
Rick SnowEl Paso TX
Combine ‘Touches’ with Print Marketing
http://activerain.com/blogsview/3739445/amplify-the-results-of-your-print-marketing-strategy
Brad KornKansas City MO
A Great Place to Drive Them
You Need a Website
http://activerain.com/blogsview/3728963/without-a-great-website-print-means-nothing-
Dorie DillardAustin TX
Find a Niche
http://activerain.com/blogsview/3722656/35-years-of-making-my-phone-ring-because-of-print-advertising
Barbara TodaroFranklin MA
USPS
Every Door Direct Mail
http://activerain.com/blogsview/3722196/every-door-mailers-for-direct-mail-best-buy-in-town-http://activerain.com/blogsview/3729704/my-first-print-marketing-campaign-ever-http://activerain.com/blogsview/3728517/print-campaigns-are-not-about-the-print
Market Leader Pro
Buy Lists Based on:
AreaIncome
Homeowner/RenterLength of Residence
Estimated Home ValueAge
Lifestyle DataPolitical Affiliation
What Kind of Things Should You Send
Just Listed
Just Sold
http://activerain.com/blogsview/3723521/postcards-for-new-listings-and-just-sold-listings-reap-benefits
Bette ‘Bet’ GottwaldCamp Hill PA
Potential Call to Action
Get notified every time a new listing hits the market in ____
See What Your House Might Sell For
Get a Flyer for this Property Texted to You
Get a Free Valuation on Your Home
Market Statistics
*make sure it highlights your expertise
Recent Sales
Clear Call to Action
Text to Lead
http://activerain.com/blogsview/3738282/you-are-cordially-invited-to-the-marriage
Andrea SwiedlerNew Milford CT
Clear Call to Action
‘Free Home Valuation’
http://activerain.com/blogsview/3722302/consumers-deserve-the-full-media-assault-about-you
Mark HoranSaint Cloud FL
Writing Targeted Letters to Potential
Sellers
http://activerain.com/blogsview/3739327/print-marketing-campaign-yes-it-does-make-my-phone-ring-
Judi BarrettIdabel OK
Sending Information about a Potential
Buyer
http://activerain.com/blogsview/3725017/using-a-print-campaign-to-enhance-your-business
Joan CoxDenver CO
Questions?