Fragrance Extreme adventure

Presented by:Julieth Gutierrez Julie RinconCesar Vanegas Jhob Parra

1. Which 10 countries should be chosen for the launch?

• 1. China• 2. Colombia• 3. Brazil• 4. Mexico• 5. Argentina• 6. USA• 7. Spain• 8. Russia • 9. Turkey• 10. Arabia

2. Does Physique new name? If so, what?

Yes. The new name of the perfume should be: extreme adventure

3. Should Physique continue be targeted at the 30-40 age group? If not, what age group should it target?

According to the results of the market study should lead to a younger audience between (16-20) and one of maturity (21-30).

4 Should Physique continue to be positioned as a premium fragrance, or should HCC market it as a mass fragrance, with a different pricing structure?

The product should be marketed to an audience of middle stratum, as a fragrance for the mass market, so the price has to be more affordable.

5 The container of Physique must be changed. How should the new container look? Plan the new packaging (shape, design, materials).

Yes, the design should change our proposal is: a square shape as it is for men, with a lid that is irregular and novel.Materials, since it is a company that helps the environment, it will be in the glass and have more buyers will handle the proposed post-consumer refund this will help us to reduce packaging costs for new productions.

6 Price: Are the present pricing levels appropriate? Should HCC offer a cheaper version of Physique for emerging markets?

If we should decrease the price of fragrances for this would evaluate the relationship between the raw material and demand it has in the market. These prices showed us if we have reports values of market demand and raw material change. 

7 Distribution: Should HCC continue to sell the Fragrance in exclusive outlets in overseas markets, or should it use a wider variety of outlets? If so, what sort of outlets should it choose?

To cover more outlets would be a good strategy to distribute the product to the different outlets where aesthetic produstos is ofrescan and thus be made available to more customers

8 Promotion: Who should be the international ambassador(s) for the brand? What special promotions could HCC organise in the overseas markets? The brand ambassador should be an athlete to show the adventurous and sophisticated part of the fragrance. Promotions would be handled with products that have the same smell as deodorants, body creams or powders

9 -Physique needs a new slogan. Ideas?

It distinguishes aromas.They love fragrances.

10 Manufacture: Is it now time to manufacture the fragrance in low-cost countries? If so, which countries would be suitable?Making serious fragrance in low cost countries to reduce prices of manufacture, the countries would propose: China and Thailand

COMMERCIAL PROPOSAL

SCENE SCRIPT IMAGE

1(10

seconds)

In every aspect of your life you have to highlight. Day and night. (It is ready

for your workday, it focuses when you are

applying the fragrance)

2(15

seconds)

Adventurous and sophisticated (Leading

your workgroup)

3 (10

seconds)

Risky and free (extreme sport)

4(15

seconds)

Wrestler and passionate.

5(10

seconds)

Apply the fragrance ends on a beach.

 At the end of selling the name of the fragrance,

Extreme Adventure

THANK YOU