activity based sales process

1
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1 Activity based Sales Process Marketing Automation Install Base; Trialist, Website Visitors; WP Downladers etc 1 Enrich; Clean & Score Leads De-dupe; Merge & Score Leads (Lead Score = Firmographics + Activity on our website) 2 Sales Accepted Leads Predefined Process for SAL; Campaign & Lead Prioritization 3 RPC Sales Intelligence tools Defined Persistence Level & Sales Cadence per campaign 4 Making Connect Email Tracking & Scoring; Easy Appointment Setting Tracking Quotes 5 Matching Sales Process & Sfdc Map Buyers Journey Activity Based Model Modified Sales stages 6 Art of Selling Sales Coaching Using Sales tools Talent Acquisition Product Pitches 7 Handover to CLM Deployment & Active Use support for customers 8 Funnel out nurture bucket for future sales

Upload: vineet-sood

Post on 10-Feb-2017

193 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Activity based Sales Process

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1

Activity based Sales Process

Marketing AutomationInstall Base; Trialist,Website Visitors; WPDownladers etc

1

Enrich; Clean& Score LeadsDe-dupe; Merge & Score Leads (Lead Score =Firmographics + Activity on our website)

2

Sales Accepted Leads Predefined Process for SAL; Campaign & Lead Prioritization

3

RPCSales Intelligence toolsDefined Persistence Level& Sales Cadence per campaign

4

Making ConnectEmail Tracking & Scoring; Easy Appointment SettingTracking Quotes

5Matching Sales Process & Sfdc Map Buyers JourneyActivity Based ModelModified Sales stages

6

Art of SellingSales CoachingUsing Sales toolsTalent AcquisitionProduct Pitches

7

Handover to CLM Deployment & Active Use support for customers

8

Funnel out nurture bucket for future sales