Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

Group notes from the Health OER Tech Africa October 2012 conference. These notes are shared under a Creative Commons Attribution 3.0 License.

Participants include: Emmanuel Kusi Achampong, Enoch Allotey, Rosemond Aryeetey, Yetemwork Benti, Gregory Doyle, Wisdom Dzikunu, Ted Hanss, Moro Ismaila, Roman Kanobana, Prince Kpasra, Saeed Majeed, John Marfo, Fundile Nkunge, Nyemitei Odjidja, Tom Olewe, Kathleen Omollo, Benjamin Prempeh, Adam Rahman, Nicole Southgate, Monge Tlaka, Chris Yebuah

Part I: Overview of how to pull views, other usage data from Google Analytics and YouTube● Google Analytics

○ views, visits, downloads (individual and bulk) - all over time, by geographic area, by course/resource, referrals

■ How to get the data● Google Analytics Data Feed Query Explorer:

http :// code . google . com / apis / analytics / docs / gdata / gdataExplorer . html ● Can also write script - http :// code . google . com / p / gdata - python - client / >

Google Analytics API● YouTube

○ Pull views, social media, comment data ■ How to get the data:

● http :// www . youtube . com / my _ videos > Analytics● Can also write script - http :// code . google . com / p / gdata - python - client / >

YouTube Data API; http :// gdata - samples - youtube - search - py . appspot . com /

● Example scripts: ○ https :// www . dropbox . com / sh /4 rdmj 0 wfjykef 4 j / cE 5 lZrkcP 0

Part II: Analyze YouTube data exports from Health OER Network partnership institutions Download CSV files from https :// www . dropbox . com / sh /4 rdmj 0 wfjykef 4 j / cE 5 lZrkcP 0 for video data

by tag and by channelo All videos tagged “healthoernetwork”

Search in browser: http :// www . youtube . com / results ? search _ query = healthoernetwork & search = tag

Feed URL for script: http :// gdata . youtube . com / feeds / api / videos ? vq = healthoernetwork & search = tag & racy = include & orderby = viewCount & max - results =50

o OpenMichigan channel http :// www . youtube . com / user / openmichigan (262 videos) http :// gdata . youtube . com / feeds / api / users / openmichigan / uploads

o OERAfrica channel http :// www . youtube . com / user / oerafrica (300 videos) http :// gdata . youtube . com / feeds / api / users / oerafrica / uploads

o KNUSTOER channel http :// www . youtube . com / user / knustoer (77 videos) http :// gdata . youtube . com / feeds / api / users / knustoer / uploads

o HealthOERUCT channel http :// www . youtube . com / user / healthoeruct (2 videos) http :// gdata . youtube . com / feeds / api / users / healthoeruct / uploads Data: http :// dl . dropbox . com / u /7398320/2012_10_04%20- healthoeruct - YouTube -

Videos . csv Use your analysis tool of choice

o Microsoft Excel, Google Fusion Tables (http :// www . google . com / fusiontables / Home /) or other spreadsheet tool

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Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

o Wordle.net - word cloud Answer some research questions

o What are the most popular videos?o Totals (videos? Views? Durations?)o Are people rating videos? o Are they commenting on videos? What are they saying?o How does usage compare across channels?

Part III: Small Groups to Report Back Results

Figure 1 Number of views by video title, videos tagged healthoernetwork

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Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

Figure 2 Word frequency cloud of video comments, videos tagged healthoernetwork, created using wordle.net

Figure 3 Frequency of publication dates for videos, videos tagged healthoernetwork, created using wordle.net

Figure 4 Top 20 Most-Viewed Videos, videos tagged healthoernetwork

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Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

1 "DrAGfaLlTlk""Examination of the Pregnant Woman: Examination of the pregnant abdomen"

236

239456

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Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

2 "9u9A2mktG7s""Episiotomy Repair: Infiltration anaesthesia at the time of crowning" 74

205795

3 "xQncPj2nwRg""Obstetrics and Gynaecology : Clinical Examinations Collection - Pelvic Examination"

827

183815

4 "p7wA-65qezs""Obstetrics and Gynaecology - Episiotomy Repair: Introduction to the learning module" 74

169171

5 "kvQWKcMdyS4" "Real-Time Polymerase Chain Reaction (PCR)"40

512094

8

6 "RncWwulYGTA""Examination of the Pregnant Woman: Examination of the chest"

174

107497

7 "RRbuz3VQ100" "Enzyme-Linked Immunosorbent Assay (ELISA)"11

010129

1

8 "A7cvt51kDNg""Obstetrics and Gynaecology - Episiotomy Repair: Delivery and examination of the placenta" 87 94581

9 "HfqCcUSM314" "Episiotomy Repair: Suturing of the muscle layer" 72 87128

10 "vmlLj1aLZ7s" "Intro to Polymerase Chain Reaction (PCR)"

416 68779

11

"4W_4N_EOMxw" "Total Abdominal Hysterectomy: Catheterisation" 54 66685

12 "We59HczAquk"

"Total Abdominal Hysterectomy: Clamping, cutting, and ligating the cardinal ligaments and vagina angl"

359 60082

13 "HlsjRsemzLI"

"Examination of the Pregnant Woman: Reporting the Obstetric Abdominal Examination"

170 53290

14 "u4CTBRXk7tk"

"Total Abdominal Hysterectomy: Incision and opening of the pelvic cavity"

156 40042

15 "XQyEurCmfYA"

"Caesarean Section: Delivery of the baby and placenta and cleaning the uterine cavity"

153 39721

16 "ZJRkPJwY_0w"

"Obstetrics and Gynaecology - Total Abdominal Hysterectomy Catheterisation" 55 38499

17 "D1MMlaDm5t0" "Episiotomy Repair: Episiotomy and delivery of the baby"

136 38421

18 "70TPrfL_8-M" "Enzyme immunoassay (EIA) to detect antigens"

126 36039

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Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

19 "VLhMXFE5y8A" "Episiotomy Repair: Inspection of the repair" 18 35234

20 "QRMOT94KfbE" "Episiotomy Repair: Suturing of the vaginal mucosa"

241 25430

Figure 5 Longest 20 Videos by Running Time/Length, duration measured in seconds, videos tagged healthoernetwork

Ranking Video ID Video Title

Duration

230 "kM6tFDMngNE""Health OER: Harnessing OER to Develop Health Education Systems in Africa" 5311

126 "-fGBoacMRxE" "KNUST OER Instructional Design Framework" 3748

152 "R-PhhVl706g" "Ear, Nose and Throat (ENT) tutorial" 3043

130 "wQyDkzlrNrk""OER @ College of Health Sciences, University of Ghana (2010)" 1888

282"eFB4NUMwpwo"

"OER @ College of Health Sciences, University of Ghana (2010)" 1888

92 "CBUjlppWlZU""OER in Action: A Look at KNUST (full-length version) (2009)" 1383

94 "NN6jcsZYkC0" "Surgery - Examination of the Goitre" 1358

28 "Cp8KIOEZIJo""Paediatrics : Clinical Examinations - General Physical Examination" 1142

91 "qvY-cWGkfXM""Course: Virology - Introduction to Virology and Viral Infections - video 5" 1133

75 "MRP9ghc9wis""Paediatrics : Clinical Examinations - Examination of the New Born: Part 2" 1117

39 "UfTNZcyUpwY" "Surgery - Breast Examination" 1053

69 "qcLiWSkS0uY""Paediatrics : Clinical Examinations - Examination of the New Born: Part 1" 1046

38 "I8hRl68Lp8c" "Surgery - Examination of the Abdomen" 994

64 "QK4qk_2eW_0""Paediatrics : Clinical Examinations - Examination of the Musculoskeletal System" 990

84 "-NyP5O6tPRM" "Paediatrics : Clinical Examinations - Examination of the 947

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Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

Peripheral Nervous System (PNS)"

81 "auKY3TeQJIs" "Surgery - Examination of the Lump" 927

238 "tvHpNb4OYEU""Respiratory sedative & expectorant. Keywords - Skunk Cabbage Symploca [NPR AUDIO 4-21-2012]" 924

32 "ePlMwEgfAro""Paediatrics : Clinical Examinations - Examination of the Cardiovascular System" 915

76 "j-JLBi_HrBE""Course: Virology - Introduction to Virology and Viral Infections - video 3" 896

Figure 6 Percentage of videos with comments, videos tagged healthoernetwork These two were done by using the countif command and converting the result into percentages.Rating0 = 197 63.5%No comment 248 = 80% Figure 7 Statistical analyses of views, videos from KNUSTOER Youtube channel, table created using Descriptive statistics from the Data analysis tool pack in Excel

Column1

Mean 733.4

Standard Error 174.2563699

Median 186

Mode 8

Standard Deviation 1232.178608

Sample Variance 1518264.122

Kurtosis 9.219763358

Skewness 2.845690461

Range 5919

Minimum 1

Maximum 5920

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Hands-On Activity: Analyzing usage data and comments from Google Analytics and YouTube

Sum 36670

Count 50

Confidence Level(95.0%) 350.1812793

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