Activity Report on

Mekong Design Selection Under

CLMV Support Program:

FY2015

March 4, 2016

Trade & Investment Division ASEAN-Japan Centre

A. Phase I. Dispatching Japanese designers to CLMV and receiving

awardees from CLMV (June ~ July, 2015)

Outline Organizer ASEAN-Japan Centre Co-organizer

Japan Institute of Design Promotion (JDP) Trade Promotion Organizations (TPO) in CLMV

Objective

The Good Design Award Mekong Design Selection started as a 2-year project in cooperation with the ASEAN-Japan Centre and Japan Institute of Design Promotion (JDP) during FY 2014 and FY2015. The project was initiated for promoting creative ASEAN industries, to encourage and sustain the traditional handicrafts of Cambodia, Lao P.D.R., Myanmar, and Vietnam (Mekong countries), to develop original brands, to improve design knowledge and to protect their materials, in collaboration with Japanese designers.

Public Relations and Activities

Focus on Competitive tender of Japanese Designers (2014) Press release 1. Oct. 1, 2014 Announcement of the outline of Mekong Design Selection and public

competitive tender of Japanese designers 2. Feb. 27, 2015 Announcement results of competitive tender of Japanese designers Mail magazine Announcement for public competitive tender of Japanese designers to collaborate with 21 Mekong Design Selection awardees 1. Oct. 1, 2014 11,730 (JDP Mail magazine) 2. Nov. 7, 2014 7,422 (Design Hub Mail magazine) 3. Nov. 12 2014 11,730 (JDP Mail magazine) Print hand-out Announcement for public competitive tender of Japanese designers to

collaborate with 21 Mekong Design Selection awardees and G-mark exhibition

Oct. 16 ～ Nov. 30, 2014 2,000 delivered Presentation Meeting 1. Nov. 3, 2014 Presentation meeting by 21 Mekong Design

awardees for Japanese designers was held by JDP & AJC at JDP office

2. Nov. 19, 2014 Preliminary inspection and briefing session was held for Japanese designers by JDP & AJC

WEB Advertisement by own website and SNS 1. FY 2014 ~ Creating a new page of Mekong Design Selection with updates 2. June 23, 2014 Updating each 21 Mekong Design awardees products 3. Nov. 12, 2014 DESIGN NEWS of JDP website 4. Oct. 8, 20114 Time line of Good Design awardees’ facebook (2.6

thousand page likes by users) WEB Advertisement of other companies 1. Oct. 23 ~ Web banner advertisement of Senken Newspaper

Nov. 30, 2014 2．Nov. 14 ~ Web advertisement of JDN Toryumon Nov. 30 2014 http://compe.japandesign.ne.jp/

Activities in FY 2014 1)~5)

1) Dispatching of experts recommended by JDP to select candidates of Mekong Design Awardees from CLMV

2) Screening 28 nominated companies by juries assigned by JDP

3) Inviting awarded companies to Japan for “Good Design Award 2014 Exhibition during Nov. 2-6, 2014. 4) Screening of Japanese designers by JDP juries 5) Having the initial collaboration works with 11 Japanese designers

and 12 awarded companies

B. Phase II a. Participating in “Good Design (G-Mark ) Exhibition 2015” at Tokyo Mid Town and inviting TPO Officials to Japan (October ~ November 2015)

Outline

Date October 30 (Fri.) ~ November 4 (Wed.), 2015

Venue Tokyo Mid Town, Tokyo, Japan

Organizer Japan Institute of Design Promotion (JDP)

Co-organizer ASEAN-Japan Centre Trade Promotion Organizations (TPO) in CLMV

Opening Hours October 30 (Fri.) 13:00 ~ 20:00 October 31(Sat.) ~Nov. 4 (Wed.) 11:00 ~ 20:00

Number of visitors

October 30 (Fri.) 45,117 October 31 (Sat.) 50,268 November 1 (Sun.) 46,365 November 2 (Mon.) 37,924 November 3 (Tue.)・ National Holiday 54,479 November 4 (Wed.) 40,577

Total 274,730

Public Relations and Activities

Focus on the collaboration works of Mekong Design Selection (2015) Press release Oct. 9, 2015 Announcement of Exhibition of the collaborative works of Mekong Design Selection Feb. 27, 2015 Participation of Good Design Award Exhibition

Oct. 30 ~ Nov. 4, 2015 Showcase the collaboration products of 12

Mekong Design Awardees and 11 Japanese designers Print Hand-out 1. Directory (A 6 size) that showcase products of Good Design Award

Mekong Design Selection exhibition 3,000 pcs. 2. Directory (A 5 size) that showcase products of the 81st International

Gift Show Spring 2016 5000 pcs. WEB Advertisement by own website and SNS 1. FY 2015 ~ Creating a new web page of Mekong Design

Selection with updates 2. Oct. 30, 2015 Introducing new branding products as well as 12

Mekong Design Selection awardees and 11 Japanese designers

3. Oct. 30, 20115 Time line of Good Design awardees’ facebook (2.6 thousand page likes by users) of Mekong Design Selection 4. Jan. 29, 2016 Introducing participation of the 81st International

Gift Show Spring 2016 by WEB site. 5. Feb. 3, 2016 Time line of Good Design awardees’ facebook (2.6

thousand page likes by users) of participating in Gift Show

6. March 2016~ Updating archives of JDP http://www.g-mark.org/promotion/mds2015.html

Media Coverage 1. Dec. 16, 2015 Nikkei MJ 2. April 2016 ELLE DECO

Activities in FY 2015 6)

6) The Second collaboration work with 11 Japanese Designers and 12 Mekong Design Awardees

Sub projects Inviting TPO officials of Cambodia, Lao P.D.R., Myanmar and Vietnam

Date November 1 (Sun.) ~ 6 (Fri.), 2015

Activities in FY 2015 7)

7) Inviting TPOs to Japan under Mekong Design Selection

C. Phase III Participating in “The 81st Tokyo International Gift Show (TIGS) Spring 2016” at Tokyo Big Sight (February 2016)

Outline

Date February 3 (Wed.) ~ 5 (Fri.), 2016

Venue Tokyo Big Sight, Active Creators Hall at Reception Tower building

Organizer Business Guide Sha Inc.

Co-organizer ASEAN-Japan Centre (AJC) Japan Institute of Design Promotion (JDP) Trade Promotion Offices (TPO) in CLMV

Opening Hours 10:00 ~ 19:00 (10:00 ~ 17:00 on final day)

Public Relations and Activities Done by AJC

Publicity : i) E-mail magazine sent by AJC :

Jan. 6, 2016 20,385/ Jan.29, 2016 9,531 ii) E-mail magazine sent by Organizer :

3 times /a month during December and January 200,000/each time

iii) Press Conference held by the organizer : Jan. 8, 2016 inviting of 70 media Feb. 24, 2016 dispatching final report (Japanese version) to Media and participants

Media Coverage : Jan. 2016 edition of “Select”/ Mar. 2016 edition of “Gift Premium”

Activities in FY 2015 8)

8) Participating in the 81st Tokyo International Gift Show Spring 2016

Number of Visitors of TIGS

February 3 (Wed.) 72,454 February 4 (Thu.) 67,132 February 5 (Fri.) 55,178

Total 194,764 Number of Japanese Designers 11 Number of Mission

members 12

Photos

Dispatching of experts recommended by JDP to select candidates (June 2014)

Screaming Companies by juries assigned by JDP (August 18, 2014)

Inviting 21 Awardees companies to Japan to attend “Good design Award 2014 Exhibition (Nov. 1 ～ 6, 2014)

Holding Presentation by Awarded companies to Japanese Designers (Nov. 3, 2014)

“Good design Award 2014 Exhibition (Oct. 31～Nov. 4, 2014) at Tokyo Mid Town

The initial collaboration works with 11 designers for 12 selected awardees (Feb.～Mar. 2015)

The Second collaboration works with 11 Japanese Designers and 12 Mekong Design Awardees (June ～ July, 2015)

Meeting with JDP and inspecting of Good Design Award Exhibition at Tokyo Mid Town (Nov. 3, 2015）

Inviting TPOs to Japan under Mekong Design Selection (Nov. 1 ～ 6, 2015)

Participating in the 81st Tokyo International Gift Show Spring 2016(Feb. 3 ～5, 2016)

Active Creators Hall of Tokyo Big Sight