activity report presented by caroline ... - dairy farmers

Activity Report

Presented by Caroline Emond

February 8, 2017

DAIRY FARMERS OF CANADA

PRIORITIES 2016-OVERVIEW


Priority 1: positive positioning of the dairy industry reputation and producer image

Priority 2: Promote consumption of dairy products Priority 3: Influence compensation package for CETA and TPP and monitor

trade negotiations Priority 4: Monitor and influence the regulatory process Priority 5: Contribute to a new market environment Priority 6: Development of a National Strategy for Canadian Dairy Research and

Knowledge Transfer Priority 7: Strategic planning for 2017

2

PRIORITY 1


Positive positioning of the dairy industry reputation and producer image

New logo Marketing Government Relations Crisis management

3

PRIORITY 2


Promote consumption of dairy products

Marketing Cheese Chocolate milk Food Bloggers Canada

Nutrition Farm tours Get Enough

4

PRIORITY 3


Influence compensation package for CETA and TPP and monitor trade negotiations

Meeting with the Prime Minister’s Office Meeting with the Minister of Agriculture Appearing before committees Continued discussions with key government departments

June 2, 2016

5

PRIORITY 4


Monitor and influence the regulatory process

Food labelling Food Guide Marketing to children Transportation of animals Traceability

6

PRIORITY 5


Contribute to a new market environment

Food labelling Ingredients Strategy Certification mark of origin Processor/producer negotiations Improved collaboration

7

PRIORITY 6


Development of a National Strategy for Canadian Dairy Research and Knowledge Transfer

8

PRIORITY 7


Strategic planning for 2017

Marketing Policy Nutrition Government Relations and Communications Business Stakeholder Relations

9

2017 Deliver on the 2017 Strategic Plan

10

2017 REPORTING PROCESS


Update on deliverables to DFC Board of Directors every quarter

Dashboard for Marketing and Nutrition to signal progress Identify any required changes in approach/strategy

11

THANK YOU

DAIRY FARMERS OF CANADA 12

activity report presented by caroline ... - dairy farmers

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