actus mobile mcypher overview oct 2013
TRANSCRIPT
2010-2013
Securing NextGen m-Commerce
2010-2013
m-Commerce Is Growing
BUT…
2010-2013
$21Bn Online Fraud:• Growing at double the rate of e-Commerce
Industry Response Preventing Growth:• 3D Secure (Verified by Visa, MasterCard SecureCode)• PCI
Result: -• 9 out of 10 Mobile Shoppers Lost At Checkout
Security Measures Restricting m-Commerce
2010-2013
3D Secure Increases Abandonment
Extremely high mobile checkout abandonment – 90%Poor mobile conversion – 50% lower than online
2010-2013
SOLUTION:
2010-2013
m:Cypher® Increases Revenue
Enabling Technology for Mobile Payments Industry
Increase Revenue Through Your App• Reduce Abandonment• Increase Conversion
2010-2013
Simple and Safe User Experience (UX) – native, in-app checkout
Increases Mobile Revenue Reduces Fraud & Extends PCI Compliance to the mobile
m:Cypher® Enables One-Step Checkout
2010-2013
Reduce The Clicks!
Before:
After:
2010-2013
Mobile App
Mobile Web App
Mobile Web / Web
Retail• 3rd Party App Developers• In House App Developers• Digital Agencies• External Consultants
Financial Services• Acquirers• Banks• PSPs• Card Schemes
m:Cypher® Services• m:Commerce• Mobile Payments• Payment Mobility• Mobile Data Protection
Mobile Operators• MNOs• Aggregators• External Consultants
Target Territories:UK;Europe;US;
Target Markets:
m:Cypher® Applicability
2010-2013
Partners
2010-2013
Tony Burke Ray BreenCMO & Co-Founder CTO & Co-Founder
M +353 (0) 86 233 0811 M +353 (0) 87 280 6635E [email protected] E [email protected]
Actus Mobile SolutionsAtlas Court, IDA Business Park, Bray, Co. Wicklow, Ireland
T +353 (0)1 902 3263 (IRL) +44(0)203 368 3992 (UK) @actusms
www.actusmobile.com
Thank you
m:Cypher – Setting The Standard For Secure, Frictionless Mobile Commerce