ACU Mobile Learning Research: Survey Results C. Brad Crisp, Ph.D. October 19, 2009 Goals & Metrics Goals: 1.Longitudinal program assessment Metrics 2.Research on IT adoption and usage Motivation and impact of device selection? Utilitarian vs. hedonic? Self-reported indicators: Attitude Impact Usage Dimensions: Overall Academic Social Entertainment Devices and Surveys Device Selection Student Comments: What was the most important factor that helped you decide? iPhone Recipients: Desire for new phone (35%) Carry only 1 device (16%) Already have an iPod (8%) Touch Recipients: iPod is more affordable (33%) Already have a service provider (32%) Already have a phone (17%) Stepwise Logistic Regression: Dependent Var. (iPhone=1, Touch=0) Independent Variables (Beta) iPhone is more useful (.79) AT&T contract is too expensive (-.59) AT&T was prior service provider (1.15) iPhone gives more enjoyment (.68) Parents prefer I have iPhone (.49) Difficult to switch to iPhone due to prior contract (-.40) All betas significant at p